SiteTran
SiteTran is a no-code Translation Management System that lets website owners translate their sites into 187+ languages via a JavaScript snippet, integrating AI translation (Google, DeepL, OpenAI) with human translator workflows across 20+ CMS platforms on a freemium-to-enterprise pricing model.
- Company typePrivate
- Founded2013
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SiteTran does
SiteTran is a Translation Management System (TMS) that enables website operators to translate and localize their sites into 187+ languages without rebuilding or modifying source content. The platform works by inserting a single JavaScript snippet into a customer's website; the widget then extracts phrases from the page HTML, routes them through AI-powered machine translation providers (Google Translate, DeepL, and OpenAI) or human translators via a centralized dashboard, and re-renders the site in the visitor's selected language. SiteTran supports multilingual SEO through language-specific subdomains/subdirectories, hreflang tags, and translated metadata, and offers dynamic-content translation, image alt-text localization, and browser-language auto-redirection. The product integrates natively with 20+ website platforms (WordPress, Shopify, Squarespace, Webflow, Drupal, Wix, Bubble, etc.), each with documented step-by-step setup guides. The platform's pricing is structured as a five-tier subscription ladder: Free, Starter ($3/mo), Pro ($35/mo), Business ($75/mo), and Enterprise (custom usage-based). The go-to-market is primarily product-led and self-serve, with a sales-assisted motion layered on for enterprise customers. The operating entity is TranslateGreat LLC, incorporated in New York, USA, with the company listed as founded in 2013 and headquartered in Tel Aviv per firmographic data.
SiteTran firmographics
Firmographics- Name
- SiteTran
- Legal name
- TranslateGreat LLC
- Website
- https://sitetran.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SiteTran is a no-code Translation Management System that lets website owners translate their sites into 187+ languages via a JavaScript snippet, integrating AI translation (Google, DeepL, OpenAI) with human translator workflows across 20+ CMS platforms on a freemium-to-enterprise pricing model.
- Ownership category
- akta.pro rank
SiteTran industry classification
Industry- Product category
- Website Translation and Localization Software
- NAICS
- Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Machine Translation & Multilingual NLP (HDAAADAD)
- akta.pro secondary industry
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where SiteTran is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
SiteTran business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription pricing model with four main tiers (Free, Starter, Pro, Business) billed monthly or annually, plus custom enterprise pricing. The free tier serves as a freemium acquisition channel, converting users to paid plans as their needs grow.
- Enterprise Custom Pricing: Enterprise tier uses custom, usage-based pricing for organizations requiring custom solutions. Sales-assisted motion targets larger organizations with complex multilingual needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals testing translation capabilities |
| Subscription | Monthly | Starter plan for moderate translation needs |
| Subscription | Monthly | Pro plan for larger sites or multiple smaller ones |
| Subscription | Monthly | Business plan for large-scale international translation |
| Subscription | Pay-as-you-go | Enterprise plan with custom, usage-based solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SiteTran product offering
Product offeringCore offering
SiteTran provides an AI-powered website translation and localization platform delivered as a no-code JavaScript widget that drops into existing websites. The platform extracts phrases from website HTML, provides AI-generated translation via Google Translate, DeepL, and OpenAI, supports 187+ languages including RTL and multi-byte character sets, and delivers translations through a language dropdown widget. It includes collaborative translation management, translation memory and glossaries, AI-powered quality review, and multilingual SEO optimization with hreflang tags and language-specific URLs.
Product overview
SiteTran is a Translation Management System (TMS) that provides AI-powered website translation and localization. The core SiteTran platform integrates with 18+ website builders and CMS platforms (WordPress, Shopify, Squarespace, Webflow, Drupal, etc.) via a no-code widget approach. Key product components include the Translator Interface for collaborative translation management, the Consistency Engine with translation memory and glossaries, the AI-powered translation engine (supporting Google Translate, DeepL, and OpenAI), and the AI Review Tool for quality assurance. The platform offers multilingual SEO features including language-specific URLs and hreflang tags. Pricing is structured across five tiers: Free (always free), Starter ($3/mo), Pro ($35/mo), Business ($75/mo), and Enterprise (custom pricing).
Differentiator
Problem solved
Functional benefit
Products and services
- SiteTran Translation Management Platform AI-powered website translation and localization platform that enables businesses to translate websites into multiple languages with seamless, no-code JavaScript widget integration, automated content synchronization, and multilingual SEO optimization. Integrates with 20+ website builders and CMS platforms including WordPress, Shopify, Squarespace, Webflow, and Drupal.
- SiteTran Free Plan Always-free tier for individuals with small sites or those looking to test translation capabilities. No credit card required to start. Functions as a freemium acquisition channel for converting users to paid plans.
- SiteTran Starter Plan Subscription tier priced at $3/month for users with moderate translation needs.
- SiteTran Pro Plan Subscription tier priced at $35/month for handling larger sites or managing multiple smaller websites.
- SiteTran Business Plan Subscription tier priced at $75/month for managing large-scale international translation operations.
- SiteTran Enterprise Plan Custom, usage-based pricing tier for organizations requiring enterprise-grade translation solutions. Sold via 'Talk to Sales' motion with custom pricing based on usage requirements.
- SiteTran Translator Interface Centralized translation management interface for translators and teams to collaborate on website translations with real-time updates, translation memory, glossary tools, and AI review capabilities.
Quantifiable outcome
- 70% reduction in translation expenses
- +2 more outcomes
Companies that use SiteTran
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
SiteTran technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature10 records
SiteTran partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WordPresscoreNative integration with WordPress. SiteTran provides a step-by-step integration guide allowing WordPress users to add the translation widget and begin translating their sites without technical expertise.
- ShopifycoreNative integration with Shopify e-commerce platform. Detailed guide for adding SiteTran widget to Shopify themes via theme.liquid code injection.
- SquarespacecoreNative integration with Squarespace websites. Users on Squarespace Business plan can integrate via Code Injection in Website Tools.
- WebflowcoreNative integration with Webflow. Integration via Code Embed element in Webflow designer.
- Google AnalyticscoreSiteTran integrates with Google Analytics to enable monitoring of translation progress and tracking of multilingual website traffic.
- Google TranslatecoreMachine translation provider integrated into SiteTran. Translators can copy Google Translate output directly into translations via keyboard shortcut.
- DeepLcoreMachine translation provider integrated into SiteTran. Translators can copy DeepL output directly into translations via keyboard shortcut.
- OpenAIcoreAI-powered translation provider integrated into SiteTran. Translators can copy OpenAI output directly into translations via keyboard shortcut for AI-enhanced translation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SiteTran competitors and assessment
Company assessmentDirect peers
- Crowdin: Crowdin is a cloud-based localization platform with TMS, MT integrations, and app integrations for software, websites, and marketing content. It targets a similar SMB-to-enterprise customer base and competes across TMS and AI translation features.
- GTranslate: GTranslate is a website translation service leveraging Google Translate and other MT providers, available as a widget and as a managed offering. It competes directly with SiteTran at the low end of the website translation market.
- Lokalise: Lokalise is a translation management system offering AI-assisted translation, translation memory, glossaries, and developer-friendly integrations. It competes with SiteTran on the TMS, AI translation, and collaborative translator workflow layers.
- Phrase: Phrase (formerly PhraseApp) is a localization platform combining TMS, machine translation, and developer tools for software and digital content localization. It overlaps directly with SiteTran's TMS, translation memory, and AI MT capabilities at a larger enterprise scale.
- ConveyThis: ConveyThis is a no-code website translation widget that integrates with WordPress, Shopify, and other CMS platforms. It is a direct SMB-focused competitor to SiteTran in the drop-in translation overlay segment.
- Bablic: Bablic provides no-code website translation with SEO-friendly subdomains/subdirectories and CMS integrations. It is a direct SMB competitor in the website translation overlay category.
- Transifex: Transifex is a localization platform combining TMS, machine translation, and continuous localization for digital content. It competes with SiteTran across TMS workflows, AI MT, and multilingual website/app localization.
- Weglot: Weglot is a no-code website translation platform that overlays a language switcher on existing websites and integrates with major CMS platforms. It is the closest direct competitor to SiteTran across product, target customer (SMB to enterprise), and go-to-market.
Emerging players
- POEditor: POEditor is a collaborative localization platform for software strings, websites, and marketing content with translation memory and MT integrations. It overlaps with SiteTran's TMS and collaborative translation features, particularly for SMB and developer-led teams.
Broad incumbents
- Smartling: Smartling is an enterprise translation management platform with AI-powered translation, professional services, and deep CMS/website integrations. It is a broader incumbent offering overlapping TMS, MT, and multilingual website capabilities aimed primarily at larger enterprises.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SiteTran social profiles
Digital presenceSiteTran compliance and trust
Trust signalCompliance1 record
SiteTran financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteTran leadership team
Management profileNumber of profiles
Profiles4 records
SiteTran funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteTran M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteTran
What does SiteTran do?
SiteTran provides an AI-powered website translation and localization platform delivered as a no-code JavaScript widget that drops into existing websites. The platform extracts phrases from website HTML, provides AI-generated translation via Google Translate, DeepL, and OpenAI, supports 187+ languages including RTL and multi-byte character sets, and delivers translations through a language dropdown widget. It includes collaborative translation management, translation memory and glossaries, AI-powered quality review, and multilingual SEO optimization with hreflang tags and language-specific URLs.
Is SiteTran a public or private company?
SiteTran is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SiteTran founded?
SiteTran was founded in 2013. It employs 11 to 50 people.
Where is SiteTran based?
SiteTran is headquartered in Tel Aviv, Israel, in the Middle East region.
How does SiteTran make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise Custom Pricing.
Who are SiteTran's main competitors?
Direct peers on record are Crowdin, GTranslate, Lokalise, Phrase, ConveyThis, Bablic, Transifex and Weglot. POEditor is listed as an emerging player. Smartling is listed as a broad incumbent.
Does SiteTran have an API?
No public API is recorded for SiteTran.
What industry is SiteTran in?
SiteTran's product category is Website Translation and Localization Software. Its primary akta.pro industry code is HDAAADAD, Machine Translation & Multilingual NLP, with a secondary code of BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 541930 and its SIC code is 7371.