Fife RV Center

What Fife RV Center does

Fife RV Center is a privately held, family-owned recreational vehicle dealership operating two retail locations in Fife, WA (headquarters at 3410 Pacific Hwy E) and Port Orchard, WA (1216 Bay St). The company retails new and pre-owned RVs across nine categories — Class A gas, Class A diesel, Class B, Class C, fifth wheels, travel trailers, destination trailers, toy haulers, and truck campers — sourced from manufacturers including Newmar, Forest River, Coachmen, Gulf Stream, OGV Luxury Coach, Palomino, Starcraft, Prime Time RV, and EAST TO WEST. As of the most recent inventory snapshot, the dealership carries approximately 165 total units (111 new, 54 pre-owned) on a 10-acre lot in Fife.

Beyond vehicle sales, Fife RV Center operates an integrated parts department, service and repair department, detail and body shop, RV storage facilities, financing referral arrangements, and consignment services. Its primary customer segment is individual consumers and families purchasing RVs for personal travel, weekend camping, full-time RV living, and outdoor recreation; the customer base is entirely SMB/consumer retail with no enterprise or fleet exposure. The business holds exclusive Western Washington rights to the Warranty Forever lifetime warranty program on new RV purchases, which functions as a contractual differentiator in its trade area. The website is powered by the InteractRV third-party dealer platform providing digital inventory search, a financing payment calculator, trade-in valuation forms, and service request submission; no proprietary technology or AI/ML capability is in evidence.

The revenue model combines one-time vehicle sales (new and pre-owned), transactional fees from financing referrals and consignment, hardware parts sales, professional service and repair fees, and recurring storage subscriptions. New units are priced from approximately $12,999 to $327,966 MSRP with dealer discounts of $8,871 to $84,975; financing is supported by a website calculator. The go-to-market motion is direct-to-consumer through the two physical dealerships, with marketing primarily conducted via local SEO, Google reviews (4.6 stars from 1,700+ reviews), and organic social on Facebook, YouTube, and Twitter/X. Leadership comprises Kevin Carl as Founder and President and Christopher LaVerdiere as Chief Financial Officer; the company has operated for 25+ years under continuous family ownership with no disclosed institutional investors or M&A activity.

Name

Fife RV Center

Legal name

Fife RV Center

Website

https://fifervcenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Fife RV Center is a family-owned RV dealership operating two locations in Fife and Port Orchard, Washington, retailing new and pre-owned recreational vehicles across nine categories with integrated parts, service, storage, and financing services for individual consumers and families in Western Washington.

Ownership category

akta.pro rank

Headquarters

HQ city

Fife

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. New RV Sales: Sales of new recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, toy haulers, and truck campers. Revenue generated from retail transaction prices with typical discounts from MSRP.
2. Pre-Owned RV Sales: Sales of used and pre-owned recreational vehicles including various classes and types.
3. Parts Department: Sale of RV parts and accessories for maintenance and repairs.
4. Service and Repair: Service department providing maintenance and repair services for RVs, including coach-side assistance and technical support.
5. RV Financing: Referral fees or partnership arrangements with financing providers to help customers secure loans for RV purchases.
6. RV Consignment: Consignment services where customers sell their RVs through the dealership.
7. RV Storage: Storage facilities for RVs at dealership locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fife RV Center is a family-owned RV dealership operating two locations in Fife and Port Orchard, Washington, selling new and pre-owned recreational vehicles across nine categories (Class A gas and diesel motorhomes, Class B motorhomes, Class C motorhomes, fifth wheels, travel trailers, destination trailers, toy haulers, and truck campers). The dealership provides complementary services including parts, maintenance and repair, financing referrals, trade-in and consignment programs, RV storage, and is the exclusive provider of the Warranty Forever lifetime warranty program in Western Washington.

Product overview

Fife RV Center is a premier RV dealership operating as a single unified retail operation with two locations in Fife and Port Orchard, Washington. The company offers a comprehensive portfolio of new and pre-owned recreational vehicles across multiple categories: Class A motorhomes (gas and diesel), Class B camper vans, Class C motorhomes, fifth wheels, travel trailers, destination trailers, toy haulers, and truck campers. Beyond vehicle sales, the dealership provides a full suite of services including parts and service departments, RV financing, trade-in and consignment programs, and RV storage. The company differentiates itself as Western Washington's exclusive provider of the Warranty Forever program on all new RVs. Their inventory features numerous manufacturer brands including Newmar, Forest River RV, Coachmen RV, EAST TO WEST, Gulf Stream RV, Prime Time RV, OGV Luxury Coach, Palomino, and Starcraft.

Differentiator

Problem solved

Functional benefit

Products and services

• New Class A Motorhomes

Quantifiable outcome

• 4.6-star Google rating from over 1,700 reviews
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RV Warranty ForevercoreGTM or Marketing PartnerExclusive Western Washington provider of the Warranty Forever program - a lifetime warranty program for new RV purchases. This partnership provides Fife RV Center with a significant competitive differentiator, as Warranty Forever coverage is only available at their dealership in Western Washington. The program enhances customer confidence in purchases and provides ongoing relationship value.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bish's RV: Family-owned regional RV dealership group operating multiple stores across the Intermountain West (Idaho, Utah, Wyoming, Oregon). Same family-owned DNA, multi-brand retail focus, and full-service parts/service model — directly comparable in geography-adjacent markets.
• Blue Ox RV: Multi-location independent RV dealer group operating across the Midwest and Pacific Northwest with full-service parts and service departments. Comparable footprint of 2-3 store regional clusters, multi-brand retail strategy, and warranty-driven differentiator positioning.
• General RV Center: One of the largest family-operated RV dealership chains in the US with multiple superstore locations across multiple states. Operates the same multi-brand new/used RV retail model with attached parts, service, and storage operations; directly relevant for benchmarking Fife RV's potential expansion path.
• Camping World Holdings: The largest US RV dealership network, operating hundreds of stores nationwide including multiple locations across Western Washington. Same core business: new/used RV retail with parts, service, financing, and consignment — and an active consolidator of independent regional dealers like Fife RV.
• El Monte RV: Multi-location national RV sales and rental operator offering new and used RVs across Class A/B/C motorhomes, travel trailers, and fifth wheels alongside parts/service. Comparable structure to Fife RV's full-service dealer model with similar reliance on warranty programs and financing partnerships.
• Lazydays RV Holdings: Publicly traded RV dealership group (ticker LAZY) operating supercenters across the Sun Belt. Same core business model — multi-brand new/used RV retail with full-service support — and serves as an obvious publicly traded comparable for revenue mix, gross margin, and inventory turn.

Others

• Cruise America: Largest RV rental operator in North America with a used-RV sales program. Adjacent rather than direct competitor — touches the same RV demand pool but monetizes primarily through rentals rather than dealership sales, useful as a customer-acquisition channel benchmark.

Regional players

• Tom's Camperland: Long-established Pacific Northwest RV dealer with multiple locations across Washington and Oregon. Operates the same new/used RV retail business serving the overlapping WA buyer base, providing direct head-to-head regional competition for Fife RV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fifervcenter
• YouTubeyoutube.com/channel/UCsD6KUwWCa7-u6JniJgOX0w/videos
• Facebookfacebook.com/Fifervcenter
• LinkedInlinkedin.com/company/fife-rv-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fife RV Center