Lazydays
Lazydays Holdings (NASDAQ: GORV) is a U.S. RV dealership roll-up operating multi-state retail showrooms in Florida, Tennessee, Oklahoma, and Wisconsin, selling new and pre-owned RVs alongside financing, insurance, service, and trade-in services to individual consumers.
- Company typePublic
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Lazydays does
Lazydays Holdings, Inc. (NASDAQ: GORV) is a U.S.-based recreational vehicle (RV) dealership company operating a multi-state retail network across Florida, Tennessee, Oklahoma, and Wisconsin. Founded in 1976 (with the holding entity incorporated in 2002) and headquartered in Tampa, Florida, the company sells new and pre-owned motorhomes, travel trailers, and fifth wheels under multiple brand names (including Lazydays and retained acquired brands such as Buddy Gregg RVs, Dave's Claremore RV, and Burlington RV Superstore). The company's strategy has been a roll-up of regional dealerships: it completed acquisitions of Desert Autoplex RV (2020), Chilhowee RV (2021), B. Young RV (2021), Burlington RV Superstore (2021), Dave's Claremore RV (2022), Buddy Gregg RVs & Motor Homes (2023), and Century RV (2023).
The business monetizes through four primary revenue streams: (1) one-time RV unit sales (new and pre-owned), (2) recurring RV service and parts, (3) finance and insurance (F&I) products via third-party lender partnerships, and (4) trade-in and consignment transactions. Ancillary revenue includes the Crown Club loyalty program targeting luxury RV owners, the Tampa RV Resort offering overnight stays, and extended protection plans. The go-to-market motion is enterprise-field-style retail: physical showrooms complemented by a digital storefront (lazydays.com) for inventory browsing, financing tools, and service scheduling. The customer base is exclusively individual RV consumers, with no enterprise or B2B channel.
Financially, the company has experienced a steep cyclical decline. Revenue contracted from approximately $1.33B in 2022 to $871.6M in 2024, EBITDA turned negative at -$39.2M in 2024, and net losses widened to -$180M in 2024. To fund operations and acquisitions during the downturn, Lazydays raised a $35M mortgage loan from Coliseum Capital Management clients in January 2024 at a 12% interest rate (maturing December 2026), an additional $40M in December 2024, and $3.7M in February 2025. A bankruptcy filing was reported in early 2026, and current operating status is described as continuing under protection.
Lazydays firmographics
Firmographics- Name
- Lazydays
- Legal name
- Lazydays Holdings, Inc.
- Website
- https://investors.lazydays.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lazydays Holdings (NASDAQ: GORV) is a U.S. RV dealership roll-up operating multi-state retail showrooms in Florida, Tennessee, Oklahoma, and Wisconsin, selling new and pre-owned RVs alongside financing, insurance, service, and trade-in services to individual consumers.
- Ownership category
- akta.pro rank
Lazydays industry classification
Industry- Product category
- RV Dealership
- NAICS
- Recreational Vehicle Dealers (44121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- Recreational Vehicle (RV) Finance (FSAKADAF), Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)
Keywords
Where Lazydays is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lazydays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- RV Sales: Revenue generated from the sale of new and pre-owned recreational vehicles across multiple dealership locations in the United States.
- RV Service and Parts: Service department operations providing maintenance, repairs, and parts sales for recreational vehicles.
- Finance and Insurance Products: Financing and insurance products offered to RV purchasers through partnerships with financial institutions.
- RV Trade-In and Consignment: Trade-in and consignment services allowing customers to sell their existing RVs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lazydays product offering
Product offeringCore offering
Lazydays is a multi-location RV dealership operator that sells new and pre-owned recreational vehicles (motorhomes, travel trailers, fifth wheels) through owned retail showrooms across multiple U.S. states. The company provides a full ownership ecosystem around each sale, including RV financing, insurance products, extended protection plans, trade-in and consignment services, certified maintenance and repair, parts and accessories, the Crown Club loyalty program for luxury RV owners, and an RV resort property in Tampa, Florida.
Product overview
Lazydays is an RV (recreational vehicle) dealership company operating as a single unified business that offers new and pre-owned RV sales, along with a comprehensive suite of ancillary services including financing, insurance, protection plans, trade-in programs, maintenance and repair services, and RV accessories. The company has grown through acquisitions, bringing brands like Buddy Gregg RVs & Motor Homes (Knoxville, TN), Dave's Claremore RV (Oklahoma), and Burlington RV Superstore (Wisconsin) into its portfolio. Additional offerings include the Crown Club loyalty program for luxury RV owners and an RV resort in Tampa, Florida. The company trades on Nasdaq under ticker GORV.
Differentiator
Problem solved
Functional benefit
Products and services
- RV Sales New and pre-owned recreational vehicle sales across multiple brands and types including motorhomes, travel trailers, and fifth wheels, offered to individual RV consumers at Lazydays dealership locations.
- RV Financing Financing options for RV purchases offered through the company to help customers afford their recreational vehicles, arranged via partner financial institutions.
- RV Insurance Insurance products available for RV owners to protect their vehicles and investment, offered to RV purchasers.
- RV Protection Plans Extended protection plans and warranties providing RV coverage beyond standard manufacturer warranties, sold to RV purchasers.
- RV Trade-In Trade-in program allowing customers to exchange their existing RVs toward the purchase of a new vehicle from Lazydays.
- Sell My RV (Consignment) Consignment service allowing customers to sell their existing RVs through Lazydays when they are not purchasing a replacement vehicle.
- RV Service Maintenance and repair services for recreational vehicles performed by certified technicians at Lazydays service departments.
- RV Accessories Wide range of parts, accessories, and supplies for RV owners sold through Lazydays parts departments.
- Crown Club Loyalty Program Loyalty rewards program for luxury RV owners offering exclusive benefits, perks, and retention incentives.
- Lazydays RV Resort RV resort property in Tampa, Florida offering overnight and extended stay accommodations for RV travelers and customers.
Companies that use Lazydays
Customer profileSegments1 record
Ideal customer profiles1 record
Lazydays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lazydays partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedX HoldingsminorMedX Holdings opened a new Lazydaze franchise location in San Marcos, Texas, over Memorial Day weekend. MedX is preparing for additional franchise openings in Houston and Baltimore as part of their expansion plans.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lazydays competitors and assessment
Company assessmentDirect peers
- Camping World Holdings: Largest US RV dealer (NYSE: CWH) operating a multi-state dealership network with new/pre-owned RV sales, service, parts, financing, and insurance — directly comparable business model to Lazydays across all revenue streams.
- RV Retailer: Public RV dealership roll-up (formerly NYSE: RVRI) pursuing a similar acquisition-based expansion strategy across the US Sunbelt and Midwest, with comparable new/pre-owned RV sales, F&I, service, and parts operations.
- General RV Center: Family-owned multi-state RV supercenter chain offering new/pre-owned RV sales, service, parts, and financing — comparable scale and product mix to Lazydays' dealership network.
- Holiday World RV: Multi-location RV dealership group operating across Texas and the Midwest with similar new/pre-owned RV sales, service, and F&I offerings.
- McClain's RV: Regional multi-location RV dealer in the south-central US with comparable new/pre-owned inventory, service, and parts business lines.
- Tom Raper RV: Long-standing Midwest RV dealer offering comparable product mix and service operations; potential acquisition target or regional competitor to Lazydays' Midwest locations.
Regional players
- Blue Ox RV: Midwest-focused RV dealership group (acquired by Camping World in 2023) that competed with Lazydays' Wisconsin and Minnesota-adjacent footprint in the new/pre-owned RV market.
Broad incumbents
- AutoNation: Largest US auto retailer (NYSE: AN) with broad vehicle retail and F&I operations; serves as a comparable for scaled retail/F&I economics even though RV is a smaller segment of its portfolio.
- Winnebago Industries: Major US RV and marine manufacturer (NYSE: WGO) that supplies product into Lazydays' dealerships; provides demand-side context on RV retail health even though it operates upstream of Lazydays.
Emerging players
- Outdoorsy: Peer-to-peer RV rental marketplace that competes for the consumer 'access over ownership' trend; adjacent to Lazydays' RV resort and may pressure new RV unit sales over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Lazydays social profiles
Digital presenceLazydays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazydays leadership team
Management profileNumber of profiles
Profiles6 records
Lazydays subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lazydays funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazydays M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazydays
What does Lazydays do?
Lazydays is a multi-location RV dealership operator that sells new and pre-owned recreational vehicles (motorhomes, travel trailers, fifth wheels) through owned retail showrooms across multiple U.S. states. The company provides a full ownership ecosystem around each sale, including RV financing, insurance products, extended protection plans, trade-in and consignment services, certified maintenance and repair, parts and accessories, the Crown Club loyalty program for luxury RV owners, and an RV resort property in Tampa, Florida.
Is Lazydays a public or private company?
Lazydays is a public company. It is classified as public and is currently operating.
When was Lazydays founded?
Lazydays was founded in 2002. It employs 501 to 1,000 people.
Where is Lazydays based?
Lazydays is headquartered in Minneapolis, United States, in the North America region.
How does Lazydays make money?
Four revenue lines are on record. RV Sales are the primary driver. The others are RV Service and Parts, finance and Insurance Products and RV Trade-In and Consignment.
Who are Lazydays's main competitors?
Direct peers on record are Camping World Holdings, RV Retailer, General RV Center, Holiday World RV, McClain's RV and Tom Raper RV. Blue Ox RV is listed as a regional player. Broad incumbents are AutoNation and Winnebago Industries. Outdoorsy is listed as an emerging player.
Does Lazydays have an API?
No public API is recorded for Lazydays.
What industry is Lazydays in?
Lazydays's product category is RV Dealership. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of FSAKADAF, Recreational Vehicle (RV) Finance. Its NAICS code is 44121 and its SIC code is 7000.