What mixtape does

formrun is a Japanese no-code SaaS platform for creating business forms, operated by Basic Inc. (株式会社ベーシック), a publicly listed company on the Tokyo Stock Exchange Growth Market under ticker 519A. The core product enables SMB and enterprise users to build professional forms with conditional branching, file uploads, payment processing, embedded EFO (Entry Form Optimization), and customer management via a Kanban-style response board — without coding. The platform is built on AWS with cloud-native architecture, supports drag-and-drop authoring, webhook-based integration, and ships with 500+ templates covering inquiries, surveys, orders, reservations, recruitment, and internal applications. Customers include Vollmond, RITA-STYLE, Broadmind, BASE, Osaka Gas Marketing, and Itochu Techno Solutions, with disclosed outcomes such as 2x form conversion rates, form creation time reduced to 1/10th, and 100+ hours/month of automation.

The company monetizes through tiered subscriptions (FREE, BEGINNER ¥2,980/month, STARTER ¥12,980/month, PROFESSIONAL ¥25,800/month, and a quote-based ENTERPRISE tier), a 2.99% payment-processing transaction fee, and add-ons for additional forms, team members, and response capacity. Distribution is primarily product-led via the form.run website with a 14-day free trial and a permanent FREE plan; enterprise is supported through a dedicated sales consultation channel. The product portfolio has expanded beyond formrun to include four sister services under Basic Inc.: bookrun (scheduling with Zoom/Google Meet integration), askrun (RAG-based AI chatbot), workrun (AI workflow automation), and faqrun (FAQ management). The company holds ISO/IEC 27001:2022 and JIS Q 27001:2023 certification plus Privacy Mark, positions native integrations with Salesforce, kintone, HubSpot, Microsoft Teams, Slack, Chatwork, and Google Sheets as enterprise differentiators, and operates exclusively in the Japanese domestic market with 550,000+ cumulative registered users and a 101–250 employee headcount.

Name

mixtape

Legal name

株式会社

Website

https://form.run

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

formrun is a Japanese no-code SaaS form creation platform operated by Basic Inc. (TSE Growth: 519A), serving SMBs and enterprises with professional forms, Kanban response management, payment processing, and an ecosystem of AI and scheduling add-ons, reaching 550,000+ cumulative users.

Ownership category

akta.pro rank

Product category

Business Form Creation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Form creation software
• No-code form builder
• Online survey tools
• Customer response management
• Web form automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Monthly and annual subscription plans (FREE, BEGINNER, STARTER, PROFESSIONAL, ENTERPRISE) providing tiered access to form creation, response limits, user seats, and feature sets. Annual plans offer significant discounts vs monthly billing.
2. Payment Processing (決済手数料): Transaction fees on completed payments processed through the platform. Commission rate is industry-low at 2.99% per transaction. Available from FREE plan with no initial cost.
3. Add-on Options: Additional charges for exceeding monthly response limits, extra form creation beyond plan limits, and additional team members beyond plan allocations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

mixtape operates formrun, a no-code SaaS platform that lets businesses create high-functionality forms (contact, inquiry, survey, order, reservation, recruitment, internal application) using a drag-and-drop builder with conditional branching, EFO input assistance, file upload, and integrated payment processing. The platform combines form creation with Kanban-style response management, auto-reply email, analytics, webhooks, and native CRM integrations (Salesforce, kintone, HubSpot). Sister services extend the platform into scheduling (bookrun), AI chatbot (askrun), AI workflow automation (workrun), and FAQ creation (faqrun).

Product overview

formrun operates as a unified platform with modular add-ons. The core product is formrun, a no-code form creation platform for business use, which serves as the foundation. Four sister services extend its functionality: bookrun (日程調整) handles scheduling automation; askrun (AIチャットボット) provides AI chatbot capabilities; workrun (AIワークフロー) automates business workflows; and faqrun (FAQ作成ツール) manages FAQ content. Additionally, a payment processing module enables e-commerce transactions directly within forms. All services are operated by 株式会社ベート Basic Inc., a Tokyo Stock Exchange Growth listed company (519A), with over 550,000 cumulative users.

Differentiator

Problem solved

Functional benefit

Brands

• bookrun: Scheduling and calendar integration tool — a formrun sister service enabling automatic extraction of available time slots from calendars and automatic calendar registration upon form submission.
• askrun
• workrun
• faqrun

Products and services

• formrun (フォームラン) No-code SaaS business form creation platform supporting contact/inquiry forms, surveys, order/payment forms, reservation forms, event registrations, campaign applications, recruitment forms, and internal applications. Includes 500+ templates, conditional branching, file upload, EFO input assistance, Kanban-style customer response management with status tracking and team assignment, auto-reply email, analytics, webhooks, custom domain forms, and IP restrictions.
• bookrun (ブックラン) Scheduling automation tool integrated with formrun that automatically extracts available time slots from calendars, generates Zoom and Google Meet meeting URLs on confirmation, sends reminder notifications, and registers appointments directly.
• askrun (アスクラン) AI chatbot tool that uses Retrieval-Augmented Generation (RAG) to generate reliable answers from uploaded help page materials. Setup completes in approximately 3 minutes without scenario design, available from 0 yen/month.
• workrun (ワークラン) AI workflow automation tool that automates post-form business operations including notification routing, sorting, transcription, and customer response. Uses click-based instructions and natural language instructions for AI to judge and act on submissions.
• faqrun (エフエーキューラン) FAQ creation tool enabling no-code creation, publication, and management of FAQ pages. Supports importing existing FAQ data and uses the data to continually improve FAQ quality.

Quantifiable outcome

• Form conversion rate improved 2x (doubled) after switching from WordPress plugin
• +8 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration enabling form submission data to be automatically sent to Salesforce CRM, allowing sales teams to manage leads and customer data directly within their existing CRM workflow without manual data entry.
• kintonecoreTechnology or IntegrationNative integration with Cybozu's kintone platform, enabling form responses to be automatically added or updated in kintone databases, and supporting two-way data synchronization for customer management workflows.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot marketing and sales platform, enabling form data to be automatically synced to HubSpot for lead management, marketing automation, and customer tracking workflows.
• GooglecoreTechnology or IntegrationMultiple integrations including Google Analytics for form traffic measurement, Google Tag Manager for tag management, Google Sheets for data export, and Google account login for user authentication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SurveyMonkey: Established survey-first form SaaS with strong brand in market research and enterprise surveys. Overlaps with formrun's survey/questionnaire use cases while operating in adjacent survey/analytics segments.
• Microsoft Forms: Microsoft's form builder bundled with Microsoft 365, a free incumbent in the Japanese SMB segment alongside Google Forms. Targeted by formrun's comparison content highlighting templates, enterprise features, and Japan-native compliance.
• kintone (Cybozu): Cybozu's low-code business app platform with native form creation features; simultaneously a top integration partner for formrun. Comparable on Japanese enterprise compliance and SMB footprint, competing on platform breadth.
• Google Forms: Google's free form builder bundled with Workspace, used by ~70% of formrun's business users. Formrun's published comparison pages cite Google Forms' limited template library and feature gaps versus its paid offering.

Emerging players

• Tally: Fast-growing free form builder with Notion-like UX and a deep free template base. Targets the same SMB / solo / creator segments as formrun's FREE and BEGINNER tiers, primarily English-language markets.

Direct peers

• JotForm: International no-code form SaaS with deep templates, conditional logic, and 100+ integrations. The most direct global peer to formrun on form builder, templates, and integrations, though English-language and globally distributed.
• Formstack: Enterprise-focused form/workflow/document automation SaaS with HIPAA and compliance features. Comparable to formrun's PROFESSIONAL and ENTERPRISE tier positioning and EFO/workflow capabilities.
• Typeform: Premium conversational form builder focused on conversion-optimized UX. Competes with formrun in the design/conversion tier where formrun cites a 2x conversion improvement after switching from WordPress plugins.
• フォームズ (Forms by EIGHT): Long-standing Japanese form builder SaaS serving the same Japanese SMB and enterprise market as formrun. The closest domestic peer on language, regulations, and target customer.

Others

• Contact Form 7 (WordPress plugin): Open-source WordPress contact form plugin referenced explicitly in formrun's comparison pages as a legacy alternative. Represents the developer-dependent segment formrun positions against with its no-code + Kanban + CRM bundle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mixtape-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mixtape