Peter Burwash International

What Peter Burwash International does

Peter Burwash International (PBI) is a tennis management and consulting company founded in 1975 by Canadian tennis champion Peter Burwash, headquartered in New Braunfels, Texas, and operating as a subsidiary of Troon since December 2021. PBI provides turnkey tennis program management to roughly 25 luxury resorts, hotels, private clubs, and educational institutions across North America, the Caribbean, Asia, the Middle East, and Europe, including marquee properties such as Four Seasons (Bora Bora, Dubai, Nevis, Hampshire, Palm Beach), JW Marriott Desert Springs, Park Hyatt Aviara, Bio-Hotel Stanglwirt, La Quinta Resort & Club, and Mandarin Oriental Desaru Coast. The company embeds trained tennis professionals — employed by PBI rather than the property — who deliver daily programming, instruction, tournaments, junior development, and increasingly pickleball and padel.

PBI's core intellectual property is the proprietary Tennis For Life instructional methodology, which is used to train and certify all PBI professionals and emphasizes a balance of technical fundamentals with individual player development. Supporting sub-products include PBI World Tennis Camps (custom packages at partner resorts), the PBI Experience Magazine (a digital racquets-industry publication), and the 21 Secrets Video Series (an instructional content library). PBI's differentiated talent model — over 25% of staff with 20+ years tenure, an annual continuing-education conference, and a quality guarantee with staff reassignment — is reinforced by founder-anchored brand equity (Peter Burwash's six hall of fame inductions) and consistent placement in Tennis Resorts Online rankings (18 of 18 managed locations ranked in 2026, including 4 Gold Medals).

PBI's business model is B2B long-term management contracting: hotels, resorts, and clubs outsource complete tennis operations (staffing, programming, marketing support, operations) to PBI for a contract fee, while PBI assumes the employment costs of the on-site professionals. A secondary revenue stream is consumer-facing tennis camps and travel packages sold through the Experience Travel platform to tennis and pickleball enthusiasts seeking destination-based instruction. Pricing is not publicly disclosed and is set at the individual property level. Marketing is anchored in PBI Magazine, owned social channels, and Troon's broader hospitality network, with third-party rankings (Tennis Resorts Online, Boardroom Magazine) providing significant earned-media amplification.

Name

Peter Burwash International

Legal name

Peter Burwash International

Website

https://pbitennis.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Peter Burwash International is a tennis management company that operates turnkey racquet-sports programs (tennis, pickleball, padel) at approximately 25 luxury resorts, hotels, private clubs, and educational institutions worldwide, embedding PBI-employed professional staff trained in its proprietary Tennis For Life methodology.

Ownership category

akta.pro rank

Product category

Tennis management services

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Tennis management services
• Racquet sports consulting
• Resort tennis operations
• Tennis instruction programs
• Luxury hospitality tennis

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tennis Management Services: PBI manages tennis operations at luxury resorts, hotels, and private clubs. The company provides trained tennis professionals, program development, marketing support, and daily tennis activities. PBI professionals are employed by PBI (not the resort), with PBI assuming associated employment costs, which represents cost savings for partner properties.
2. Tennis Camps and Travel Packages: PBI offers custom tennis camp packages and travel experiences through their Experience Travel team, providing accommodations combined with on-court instruction at partner properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Peter Burwash International manages tennis operations at luxury hotels, resorts, and private clubs worldwide, delivering trained tennis professionals, program development, marketing support, and daily tennis activities under its Tennis For Life methodology. PBI employs the tennis professionals directly and assumes their employment costs on behalf of partner properties. The company supplements this core managed-services offering with custom tennis camps, travel packages, and instructional content at partner destinations.

Product overview

Peter Burwash International (PBI) is a premier tennis management company that operates as a platform delivering tennis instruction, program development, and daily tennis operations at luxury resorts, hotels, and private clubs worldwide. The core offering is Tennis Management & Consulting, supplemented by PBI World Tennis Camps for immersive training experiences, PBI Experience Magazine for industry content, and the 21 Secrets Video Series for instructional content. The Tennis For Life methodology serves as the instructional backbone across all programs. PBI directs tennis programs for 25 exclusive properties spanning North America, Hawaii, Caribbean, Asia, the Middle East, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Management and Consulting Turnkey tennis operations management for luxury hotels, resorts, and private clubs. PBI provides trained tennis professionals, program development, marketing support, daily tennis activities, and operational oversight at partner properties, while employing the tennis professionals directly and assuming associated employment costs.
• PBI World Tennis Camps One-of-a-kind tennis experience camps held at various resort locations around the world, offering custom packages for players of all skill levels, including scheduled camps at Carmel Valley Ranch, JW Marriott Desert Springs, and Bio-Hotel Stanglwirt.
• Tennis For Life Methodology PBI's proprietary instructional approach to tennis teaching and coaching that emphasizes a balance between encouraging individuality in stroke technique while focusing on solidifying fundamental skills, emphasizing fun, learning, and exercise in every lesson.
• Experience Travel Tennis Packages Custom tennis camp packages and travel experiences for tennis, pickleball, and padel players, combining luxury accommodations with on-court instruction at PBI partner properties. Experience Members receive 10% off with savings on accommodations when booking on-court instruction.

Quantifiable outcome

• 18 of 18 CDT/PBI managed locations ranked in top 100 Tennis Resorts Online 2026 rankings
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, strategic and core.

• REDVANLYminorGTM or Marketing Partner · 1 May 2026REDVANLY named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International in May 2026. Premium performance apparel brand will be featured at shop.troon.com via Shopify Collective and supported at Troon-managed facilities.
• BOASTminorGTM or Marketing Partner · 1 March 2026Brand partnership announced March 2026. CDT and PBI associates will serve as brand ambassadors while wearing custom BOAST-branded apparel. The collaboration provides CDT and PBI audiences with exclusive access to BOAST products online and in pro shops at select partner facilities.
• Centerline AthleticsminorGTM or Marketing Partner · 1 March 2026Brand partnership announced March 2026. CDT and PBI associates serve as brand ambassadors wearing custom Centerline-branded uniforms. Centerline is a performance-oriented racquet sports apparel brand dedicated to crafting high-quality gear for players and enthusiasts.
• Mindspring PadelstrategicStrategic or Co-development Partner · 1 March 2026Strategic partnership announced March 2026. Mindspring Padel serves as CDT and PBI's exclusive padel development and financing provider. Companies will work together to build padel courts at CDT, PBI and Troon managed facilities over four years. Mindspring provides turnkey solutions including programming, events and membership strategies.
• TrooncoreOthers · 1 December 2021Troon, the world leader in golf and golf-related hospitality management, acquired PBI in December 2021. The acquisition made Troon the worldwide leader in racquet sports management. PBI operates as a Troon Company alongside Cliff Drysdale Tennis, with access to Troon's portfolio of nearly 1,000 facilities globally.
• WilsonminorGTM or Marketing PartnerWilson is listed as a proud partner of PBI. Wilson provides racquets for the PBI network, with Wilson Baiardo stringing machines available at select locations like Bio-Hotel Stanglwirt.
• USTA (United States Tennis Association)minorGTM or Marketing PartnerUSTA listed as a proud partner of PBI, providing connection to American tennis governing body and USTA league programming.
• Tennis EuropeminorGTM or Marketing PartnerTennis Europe listed as a proud partner, connecting PBI to European tennis governance and programming.
• PHIT AmericaminorGTM or Marketing PartnerPHIT America listed as a proud partner, supporting physical activity initiatives in tennis.
• Universal Tennis Rating (UTR)minorGTM or Marketing PartnerUTR listed as a proud partner, providing universal tennis rating system for player matching and league play at PBI properties.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cliff Drysdale Tennis: Cliff Drysdale Tennis is the direct sister company to PBI under Troon, also providing racquet sports management at luxury resorts, hotels, and private clubs. The two brands are explicitly paired in awards and rankings ("CDT and PBI managed locations") and offer nearly identical core services, making CDT the most directly comparable peer.
• Evert Tennis Academy: Evert Tennis Academy is a tennis training organization founded by Chris Evert that delivers professional tennis instruction, junior development, and adult programming. It is comparable to PBI in delivering premium tennis coaching services with a recognized brand name tied to a tennis legend.
• Rick Macci Tennis Academy: Rick Macci Tennis Academy is a professional tennis training organization known for developing top professional players. It is comparable to PBI in providing high-end tennis instruction methodology, branded coaching IP, and a premium reputation in the tennis industry.
• Saddlebrook Tennis Academy: Saddlebrook Tennis Academy is a Florida-based resort and tennis training facility that combines luxury accommodations with structured tennis programming. It is comparable to PBI in offering a hybrid resort-plus-tennis-instruction model targeting the same high-end player segment.

Broad incumbents

• Troon: Troon is the world's largest golf and golf-related hospitality management company and PBI's parent company since December 2021. Troon manages nearly 1,000 facilities globally and now leads racquet sports management through PBI and Cliff Drysdale Tennis. Troon is a relevant comparable as the broader hospitality management platform that PBI sits within.
• IMG Academy: IMG Academy operates a leading sports training and education campus that delivers professional coaching, performance programs, and athlete development across multiple sports including tennis. It is comparable to PBI as a premium, multi-sport athletic training and management organization that brands and packages coaching services.
• Club Med: Club Med is a global all-inclusive resort operator that includes racquet sports programming (tennis, padel) at many of its premium resorts. It is comparable to PBI as a luxury hospitality brand where tennis programming is a key guest experience differentiator and where the company directly operates or contracts sports facilities.

Others

• Universal Tennis (UTR): Universal Tennis operates the UTR rating system and tennis event platform used by PBI properties to match players and run UTR tournaments. It is comparable as an ecosystem enabler in the high-end tennis programming and player-development stack that PBI's resort programs rely on.
• Wilson Sporting Goods: Wilson is a leading tennis equipment manufacturer and a PBI "proud partner," supplying racquets and stringing machines (e.g., Wilson Baiardo machines at Bio-Hotel Stanglwirt) to PBI's network. It is comparable as a key commercial partner and ecosystem participant in the premium tennis market PBI serves.

Regional players

• Life Time Group Holdings: Life Time operates a large network of premium athletic country clubs in North America that include racquet sports programming alongside fitness. It is comparable as a premium, membership-based recreational sports operator where tennis programming is a meaningful member amenity, though its geographic focus is regional to the US.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TennisPBI
• LinkedInlinkedin.com/company/pbi-tennis
• Instagraminstagram.com/pbitennis/?hl=en
• Xx.com/PBITennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Burwash International