Redvanly

What Redvanly does

Redvanly is a privately held direct-to-consumer apparel brand founded in 2013 and headquartered in New York, designing and selling premium men's golf and athletic apparel, with selected boys' and adjacent-category extensions. The company markets a portfolio of proprietary fabric technologies — including PUREpoly, GLYDINGnylon, CLIMATEcomfort, STRETCHknit, MOTIONpique, COMFORTmotion, and LuxThermal Cash — and assembles them into seasonal collections (AW26, SS26) and sport-specific lines (Golf, Racquet Sports, Athletics) spanning polos, crews and tanks, hoodies and quarter zips, knitwear, outerwear, pants, shorts, denim, joggers, swim trunks, accessories, and golf shoes, with unit pricing generally between $65 and $225.

The business model is direct-to-consumer e-commerce via redvanly.com, supplemented by three company-owned retail showrooms in West Village, West Palm Beach, and Michigan; no third-party wholesale distribution is indicated. Revenue mechanics are one-time unit purchases across a broad apparel-and-accessories catalog, including co-branded partnership products such as REDVANLY x Bridgestone Golf Balls and the REDVANLY x NYGC collection. The company is structured as a family business with 11-50 employees and operates without any disclosed external fundraising, investor relations, or executive team disclosures in the available data.

Customer acquisition runs through organic social (Facebook, Instagram, TikTok), email newsletter, ambassador and community programs (Contender Program, The Honorables), influencer partnerships (notably Rick Shiels as Official Apparel Partner), and earned media (Forbes feature). Strategic partnerships in 2025 — with Major League Baseball as golf apparel sponsor, Bridgestone Golf for co-branded hard goods, and the New York Golf Club for a co-branded collection — point to a brand investment in mainstream sports visibility and ecosystem expansion that is disproportionate to its disclosed headcount and absence of fundraising.

Name

Redvanly

Legal name

REDVANLY

Website

https://redvanly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Redvanly is a privately held, New York-based direct-to-consumer apparel brand designing premium men's golf and athletic clothing built on proprietary performance fabrics, sold via redvanly.com and three owned US showrooms.

Ownership category

akta.pro rank

Product category

Athletic and Golf Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf & Tennis Performance Apparel (CRAAAEAF), Golf Footwear Retail (CRAMAGAE), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Racquet Sport Footwear & Apparel Retail (CRAMAFAI)

Keywords

• Performance golf apparel
• Athletic sportswear
• Men's golf clothing
• Premium athleisure
• Technical fabric apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through redvanly.com direct-to-consumer sales. Products include polos, crew shirts, athletic jackets, pants, shorts, denim, outerwear, accessories, and footwear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Redvanly designs and sells premium performance golf and athletic apparel for men and boys, including polos, crew shirts, hoodies, quarter zips, pants, shorts, denim, outerwear, knitwear, footwear, and accessories. The brand differentiates through proprietary fabric technologies engineered for stretch, moisture wicking, and temperature regulation. Products are sold directly to consumers through redvanly.com and three company-owned retail showrooms.

Product overview

Redvanly is a golf and athletic apparel company offering a comprehensive portfolio of performance clothing and accessories. The product line centers on core apparel categories including Polos, Crews & Tanks, Hoodies & Quarter Zips, Pants & Shorts, Outerwear, Knits, Accessories, and Golf Shoes, along with a Kids' Collection. The company differentiates through proprietary fabric technologies including PUREpoly, GLYDINGnylon, CLIMATEcomfort, STRETCHknit, MOTIONpique, COMFORTmotion, and LuxThermal Cash. Redvanly organizes offerings into sport-specific collections (Golf, Racquet Sports, Athletics) and seasonal lines (AW26, SS26), while also offering co-branded partnership products through collaborations with Bridgestone Golf and the New York Golf Club. The brand maintains ambassador programs including the Contender Program and The Honorables.

Differentiator

Problem solved

Functional benefit

Brands

• REDVANLY x Bridgestone Golf Balls: Collaborative golf ball product line with Bridgestone Golf
• REDVANLY x NYGC

Products and services

• Polos Men's performance polo shirts featuring PUREpoly fabric technology and unique fits, prints, and details for golf and athletic use, available in solid, striped, and printed styles.
• Crews & Tanks Classic crew neck shirts and tank tops featuring COMFORTmotion modal poly blend and LuxThermal Cash fabric technologies for a luxurious fit and feel, for men.
• Hoodies & Quarter Zips Athletic hoodies and quarter zip pullovers featuring STRETCHknit fabric technology for enhanced comfort and movement.
• Pants & Shorts Men's bottoms including shorts, trousers, denim, joggers, and swim trunks designed for athletic performance and casual wear, featuring pull-on designs.
• Outerwear Men's jackets, vests, bombers, and rain jackets utilizing GLYDINGnylon fabric technology for weather protection during athletic activities.
• Knits Men's sweaters, quarter zips, cardigans, and hoodies in premium materials including merino wool, priced $150-$225.
• Accessories Golf-specific and lifestyle accessories including gloves, belts, headwear, socks, underwear, headcovers, and ball markers, for men.
• Golf Shoes Best-in-class golf footwear designed for performance and comfort on the course, for men.
• Kids' Collection Boys' athletic wear and golf apparel collection designed for younger players and developing junior golfers, offering age-appropriate performance apparel.
• REDVANLY x Bridgestone Golf Balls Co-branded golf balls produced through a strategic partnership with Bridgestone Golf, combining Bridgestone's golf ball expertise with Redvanly's apparel innovation, sold directly through redvanly.com.
• REDVANLY x NYGC Collection Co-branded apparel collection produced in partnership with New York Golf Club, combining Redvanly performance apparel with NYGC branding.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered major and core.

• Major League BaseballmajorGTM or Marketing Partner · 18 November 2025Redvanly announced as the golf apparel sponsor for Major League Baseball. This represents a significant milestone in brand visibility and mainstream sports recognition, associating Redvanly with the premier baseball organization.
• Bridgestone GolfcoreStrategic or Co-development Partner · 14 June 2025Strategic partnership between Bridgestone Golf and Redvanly celebrating golf innovation. Includes co-branded REDVANLY x Bridgestone Golf Balls sold through Redvanly's website. The collaboration combines Bridgestone's golf ball expertise with Redvanly's apparel innovation.
• Rick ShielscoreGTM or Marketing Partner · 14 June 2025Redvanly teams up with Rick Shiels, golf's leading content creator, as Official Apparel Partner. Rick Shiels is a prominent golf YouTuber with substantial following, providing significant marketing and brand exposure for Redvanly in the golf community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TravisMathew: Men's golf and lifestyle apparel brand positioned at the intersection of sport and casual wear. Direct competitor in the same premium golf apparel category with similar DTC and showroom-led distribution.
• Peter Millar: Premium men's apparel brand with a dominant golf heritage, selling polos, sweaters, and outerwear through DTC and specialty retail. Most directly comparable to Redvanly on premium golf-lifestyle positioning and product mix.
• FootJoy: Leading golf footwear and apparel brand owned by Acushnet. Direct comparison on golf shoes and golf-specific apparel, though much larger and more established.
• J.Lindeberg: Premium golf and lifestyle apparel brand with strong fashion-forward positioning. Comparable in blending technical performance with refined aesthetics for the golf course.
• Galvin Green: Premium technical golf apparel manufacturer with strong international presence. Comparable on high-performance fabric innovation and premium pricing tiers targeting serious golfers.
• Greyson Clothiers: Premium golf and active lifestyle apparel brand similar in size, story-led marketing, and DTC-first model. Closest direct comparison in terms of scale, premium positioning, and golf specialization.
• Rhone: Premium men's performance apparel brand with significant crossover into golf and active lifestyle. Comparable on premium DTC positioning, proprietary fabric messaging, and target male demographic.

Broad incumbents

• Lululemon: Global premium athletic apparel brand that has expanded into golf-adjacent categories. Sets the brand ceiling for premium men's performance apparel and competes for share of wallet.
• Nike Golf: Dominant mass-market golf apparel line under the Nike brand. Defines the broader competitive set against which Redvanly positions itself at the premium end.
• Under Armour Golf: Major athletic brand with a dedicated golf line. Comparable as a large incumbent in golf performance apparel with broader scale and distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Redvanly
• Instagraminstagram.com/redvanly
• TikToktiktok.com/@redvanly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redvanly