Imperial Palace Hotel

What Imperial Palace Hotel does

Imperial Palace Hotel, operating under the legal name Verde da Mata Hotel, is a small private for-profit hotel located on the highway between Juazeiro do Norte and Barbalha in the Cariri region of Ceará, Brazil. The property offers three room categories — Standard, Luxo, and Superior — alongside an on-site restaurant featuring regional Cariri cuisine, a swimming pool, and the Centro de Eventos Libélula event venue, which comprises three rooms with capacities of 80, 120, and 250 attendees. The combined lodging and event infrastructure positions the property to serve three distinct customer segments: leisure travelers exploring the Cariri region, corporate and event clients (weddings, conferences, private functions), and religious tourists visiting the Juazeiro do Norte pilgrimage economy centered on Padre Cícero.

The business model is asset-based hospitality: room-night sales supplemented by F&B and event-hall rental. Distribution runs through a mix of the Omnibees booking platform (which feeds OTAs, travel agencies, and corporate travel desks), the property's direct website, phone reservations, and WhatsApp. Marketing is executed through an owned blog, Facebook, Instagram, and an email newsletter, indicating a deliberate push toward direct demand and brand awareness in the regional market.

The company is a micro-operator with 1–10 employees, no disclosed leadership team, no funding history, and no M&A activity in the source material. The core technology stack is conventional hotel SaaS (Omnibees, WhatsApp Business, social platforms) with no evidence of proprietary technology, AI/ML capabilities, or data-driven revenue management. Revenue, ADR, occupancy, and founding year are not disclosed.

Name

Imperial Palace Hotel

Legal name

Verde da Mata Hotel

Website

https://imperialpalacehotel.tur.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imperial Palace Hotel (legal name: Verde da Mata Hotel) is a small regional hotel on the highway between Juazeiro do Norte and Barbalha in Ceará, Brazil, offering Standard, Luxo, and Superior rooms, regional cuisine, and the Centro de Eventos Libélula event venue serving leisure, corporate, and religious-tourism travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation services
• Event venue rental
• Regional cuisine restaurant
• Leisure hospitality services
• Corporate meeting facilities

Headquarters

HQ city

Barbalha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation services: Nightly and daily hotel room rentals across three room categories (Standard, Luxo, Superior). Revenue generated through direct bookings and third-party platform commissions.
2. Food and beverage: Restaurant services offering regional and traditional cuisine à la carte, snacks, and appetizers. Lunch and dinner service from 12h to 21h. Breakfast included in daily rates.
3. Event venue rental: Corporate event center (Centro de Eventos Libélula) with three meeting rooms available for rental. Amenities include AV equipment, central air conditioning, acoustic ceilings, projection booth, stage, and private parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Imperial Palace Hotel (operating as Verde da Mata Hotel) is a hospitality establishment in the Cariri region of Ceará, Brazil, offering overnight accommodation across three room categories (Standard, Luxo, Superior), on-site restaurant dining featuring regional cuisine, leisure amenities including a swimming pool, and the Centro de Eventos Libélula corporate event center with three meeting rooms.

Product overview

Verde da Mata Hotel (branded as Imperial Palace Hotel) is a hospitality establishment offering accommodation services across three room categories (Superior, Luxo, and Standard), on-site dining featuring regional cuisine, and a conference/event center called Centro de Eventos Libélula. The hotel provides leisure facilities including an adult and children's swimming pool. The property is strategically located between Juazeiro do Norte and Barbalha in the Cariri region of Ceará, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room Premium accommodation featuring modern amenities including Smart TV, digital safe, air conditioning, King bed, work desk, professional hair dryer, minibar, and telephone. Accommodates up to three guests.
• Luxo Room Comfortable room with balcony, TV, split air conditioning, minibar, desk, and safe. Accommodates up to two guests.
• Standard Room Basic accommodation without window. Simple and functional room for guest stays.
• Restaurant Service On-site restaurant serving traditional and regional cuisine à la carte, plus snacks and appetizers. Open from 12h to 21h for lunch and dinner.
• Regional Breakfast Complimentary regional breakfast included with all overnight stays. Fresh ingredients prepared in-house, served from 6:30h to 10h.
• Centro de Eventos Libélula Corporate event center featuring three meeting rooms with capacities of 80, 120, and 250 people. The largest mega-room accommodates 250 guests and is the largest in the Cariri region. Equipped with central air conditioning, acoustic ceiling, foyer, stage, projection booth, and private parking.
• Swimming Pool Adult and children's swimming pool available for guest relaxation. Open daily from 8h to 22h.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Slaviero Hotels: Brazilian regional hotel chain with full-service hotels and event venues across secondary cities; comparable mid-tier offering targeting business and leisure guests.
• Deville Hotels: Brazilian hotel chain operating full-service hotels with event/banquet facilities in regional cities; structurally similar business model to Imperial Palace's accommodation-plus-events positioning.
• Arco Hotel: Brazilian regional chain operating full-service hotels in secondary and tertiary cities, directly comparable in service level and customer segments to Imperial Palace Hotel.
• Bristol Hotels: Brazilian regional hotel chain operating full-service hotels with event facilities across secondary cities — the closest scaled analog to Imperial Palace's accommodation-plus-events model in regional Brazil.
• Intercity Hotels: Brazilian chain with strong presence in regional and corporate-traveler markets, offering business-oriented amenities similar to Imperial Palace's corporate-event focus.
• Nacional Inn: Brazilian regional hotel chain focused on mid-tier full-service hotels in interior cities, with comparable room/F&B/event offerings targeting business and leisure travelers.
• Hotel Luzeiros: Regional Brazilian hotel chain operating full-service properties with F&B and events in interior Northeast markets — geographically and operationally adjacent to Imperial Palace's Cariri positioning.
• San Marco Hotels: Brazilian regional hotel chain operating full-service hotels with F&B and event facilities in secondary markets — a comparable mid-tier accommodation-plus-events model.
• Nobile Hotels: Brazilian regional hotel brand operating full-service and event-capable hotels in interior markets; comparable to Imperial Palace in offering breadth and target customer mix.

Broad incumbents

• Accor (Mercure / ibis Juazeiro do Norte): Global incumbent operating franchised midscale and economy hotels in Juazeiro do Norte; competes with Imperial Palace for the same leisure, corporate, and pilgrimage travelers but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imperialpalacehotel
• Instagraminstagram.com/hotelimperialpalace
• LinkedInlinkedin.com/company/vicente-gregorio-teixeira

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Palace Hotel