Steve
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
Steve firmographics
Firmographics- Name
- Steve
- Legal name
- Steve
- Website
- https://steve.paris
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Steve industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)
Keywords
Where Steve is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Steve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Communication Services: Steve generates revenue through creative advertising services, including campaign conceptualization, production, social media management, and strategic consulting for brands and retailers. Revenue is derived from project-based fees, retainer contracts, and campaign production fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Steve product offering
Product offeringCore offering
Steve is an independent, Paris-based creative advertising agency specialized in advertising and social media. The agency develops brand campaigns across TV, digital, social media, and experiential channels, leveraging a pop-culture creative philosophy ("In Pop We Trust") and an in-house AI Creative Studio to produce campaign video and content for brand clients across sectors including fintech, retail, food and beverage, automotive, travel, and NGOs.
Differentiator
Problem solved
Functional benefit
Products and services
- Steve Agency (Creative Advertising Services) Steve's core offering is independent creative advertising agency services: end-to-end campaign conceptualization, creative production (TV, digital, social media, and live/experiential), brand strategy and repositioning, and social media management for brands and retailers. Service is built on a "In Pop We Trust" pop-culture methodology and is delivered in-house, including AI-assisted content production via the agency's AI Creative Studio.
- POP 50 An annual ranking of the 50 most popular pop-culture personalities among French people, produced by Steve in partnership with IFOP across cinema, series, animation, comics, video games, TV, web, sport, society, history, politics, and music categories. POP 50 functions as Steve's proprietary pop-culture insight asset and thought-leadership platform, used to inform the agency's creative planning and to generate earned-media coverage.
Quantifiable outcome
- Meetic Beach Explorer campaign achieved nearly 2 million views and thousands of shares with national media coverage including M6 TV news
- +2 more outcomes
Companies that use Steve
Customer profileNamed customers33 records
Segments2 records
Ideal customer profiles1 record
Steve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Steve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AACC (Association des Agences-Conseils en Communication)minorSteve joined the AACC, the French Association of Communication Consulting Agencies, in May 2024. Membership provides industry networking, representation, and participation in industry events and initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Steve competitors and assessment
Company assessmentDirect peers
- Rosapark: Paris-based independent creative advertising agency of comparable size, also serving French enterprise and retail clients with brand campaigns. Directly competes with Steve for the same independent-agency pitch shortlists in France.
- Romance: Independent Paris creative agency known for culturally-driven, pop-culture-rooted campaigns. Highly comparable to Steve's 'In Pop We Trust' positioning and competes for the same French brand and retail clients.
- Herezie: Paris-based independent creative agency with a similar mid-size, brand-led offer across advertising, social media and brand content. Competes head-to-head with Steve for French enterprise briefs.
- La Chose: Independent French creative advertising agency with comparable pop-culture sensibility and a roster of French enterprise and consumer clients. Similar size and creative profile to Steve.
- Altmann+Pacreau: Independent Paris creative agency with a comparable size and a roster spanning consumer, retail and entertainment clients. Directly competes with Steve in the French independent-agency tier.
Broad incumbents
- BETC Paris: Havas-owned flagship creative agency in Paris, one of France's most awarded and largest agencies. Overlaps heavily with Steve in client verticals and pitch opportunities but operates at significantly greater scale and with media-network integration.
- TBWA\Paris: Paris office of the TBWA global creative network, offering integrated advertising services to major French and global brands. Competes for the same enterprise briefs but with international network reach Steve lacks.
- DDB Paris: Paris branch of the DDB global network, providing full-service creative and brand strategy to French enterprise clients. Comparable on offering but at network scale and with media-buying capabilities Steve does not have.
- Publicis Conseil: Paris flagship of the Publicis network, one of the largest creative agencies in France and a frequent winner at Cannes Lions. Competes with Steve for premium French enterprise clients and showcases similar award-winning brand campaign work.
- Marcel: Publicis-owned creative agency in Paris known for culturally-driven, pop-culture-rooted brand campaigns (e.g. Orangina, Renault). Closest network-affiliated analog to Steve's 'In Pop We Trust' positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Steve social profiles
Digital presenceSteve compliance and trust
Trust signalCompliance1 record
Steve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steve leadership team
Management profileNumber of profiles
Profiles11 records
Steve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steve
What does Steve do?
Steve is an independent, Paris-based creative advertising agency specialized in advertising and social media. The agency develops brand campaigns across TV, digital, social media, and experiential channels, leveraging a pop-culture creative philosophy ("In Pop We Trust") and an in-house AI Creative Studio to produce campaign video and content for brand clients across sectors including fintech, retail, food and beverage, automotive, travel, and NGOs.
Is Steve a public or private company?
Steve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steve founded?
Steve was founded in 2014. It employs 101 to 250 people.
Where is Steve based?
Steve is headquartered in Paris, France, in the Europe region.
How does Steve make money?
One revenue line is on record: advertising and Communication Services.
Who are Steve's main competitors?
Direct peers on record are Rosapark, Romance, Herezie, La Chose and Altmann+Pacreau. Broad incumbents are BETC Paris, TBWA\Paris, DDB Paris, Publicis Conseil and Marcel.
Does Steve have an API?
No public API is recorded for Steve.
What industry is Steve in?
Steve's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPADAEAA, Brand Advertising (Broadcast/Online Commercials). Its NAICS code is 54181 and its SIC code is 7311.