Digitree Group

What Digitree Group does

Digitree Group S.A. is a Poland-based integrated MarTech communication group founded in 2005 and listed on the Warsaw Stock Exchange Main Market (ticker: DTR) since 2016. The company operates through two pillars: an agency pillar (Euvic Digital, Sales Intelligence, Euvic Organic Search, Euvic Buzz, JU) delivering strategy, creative, performance media, SEO/GEO, influencer marketing, and reputation management; and a technology pillar (SARE, INIS, Fast White Cat, Salelifter) delivering marketing automation, programmatic advertising, e-commerce development, and lead generation. Its core technology asset is the SARE platform — a multi-channel communication automation system supporting email, SMS, and RCS with process automation and regulatory-compliance features targeting regulated industries. Fast White Cat specializes in Magento 2, PrestaShop, Shopware, and WooCommerce implementations with ERP/CRM/logistics integrations, while INIS provides direct DSP access with proprietary data for brandformance campaigns.

The company serves medium-to-large enterprises in Poland and selectively internationally, with a named roster including PAYBACK, Credit Agricole, Bayer, Pandora, Wedel, GPW, Logitech, Orange, Rockwool, Millennium Leasing, Danone, MediaMarkt, PZU, Medicover, and Notino. Revenue is generated through a hybrid model combining professional services (agency engagements), subscription/recurring SaaS (SARE, Salelifter), and transaction-fee media buying (INIS brandformance campaigns). Pricing is custom and quote-based under multi-year enterprise contracts. Reported revenue was PLN 77.8M in FY2024 (down from PLN 89.5M in FY2023), with negative net profit in both FY2023 and FY2024. Headcount is 251-500 specialists, primarily Poland-based with HQ in Rybnik.

Ownership is dispersed across Euvic-related entities (~41.5% combined), Buffis, BUDMAT, Hasco TM, Fundacja Rodziny Śmiechowskich, Tomasz Pruszczyński, and free float. The company is currently executing a 2025-2027 strategy centered on consolidation around its two pillars, with a new CEO (Przemysław Marcol) and Supervisory Board appointed in 2026, an announced acquisition of Neon Shake, and a completed merger of Euvic Digital and Euvic Buzz subsidiaries.

Name

Digitree Group

Legal name

Digitree Group S.A.

Website

https://digitree.pl

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Digitree Group is a Poland-listed integrated MarTech communication group operating two pillars — agency services (strategy, creative, performance, SEO) and technology (SARE marketing automation, programmatic media, e-commerce) — serving medium and large enterprises across regulated industries and consumer brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), Programmatic Display & Retargeting (DSP) (MPAAACAE), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF)

Keywords

• Digital marketing services
• Marketing automation platform
• E-commerce development
• Programmatic advertising
• SEO and content marketing

Headquarters

HQ city

Rybnik

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Comprehensive marketing agency services including strategy, creative campaigns, digital media buying, SEO, influencer marketing, and reputation management for medium and large brands.
2. Marketing Automation Platform (SARE): SaaS-style marketing automation platform providing multi-channel communication (e-mail, SMS, RCS) with analytics and AI capabilities, typically sold on subscription basis to regulated industries.
3. E-commerce Development: Custom e-commerce solutions development, implementation, and ongoing support including Magento 2, integrations with ERP/CRM/logistics systems.
4. Data-driven Media Campaigns: Brandformance campaigns across digital channels leveraging proprietary data and DSP access, charged based on campaign performance or media spend.
5. Lead Generation & Database Services: Database acquisition and development, email marketing campaigns, and lead generation activities supporting sales scaling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Digitree Group is an integrated MarTech communication group delivering comprehensive digital marketing services — strategy, creative campaigns, digital and social media, performance media, SEO, influencer marketing, and reputation management — alongside proprietary marketing technology including the SARE multi-channel automation platform (e-mail/SMS/RCS), Fast White Cat e-commerce implementations (Magento 2, PrestaShop, Shopware, WooCommerce), INIS data-driven programmatic advertising, Salelifter database and lead-generation services, and Euvic Organic Search SEO, primarily to medium and large enterprises in Poland.

Product overview

Digitree Group is an integrated MarTech communication group operating across two pillars: a Technology Pillar (marketing technologies: automation, analytics, programmatic advertising, AI, e-commerce) and an Agency Pillar (marketing for mid-size and large companies: advertising campaigns, branding, content marketing, media buying). The product portfolio is organized as a platform-plus-ecosystem model centered on SARE (multi-channel communication automation platform for email/SMS/RCS with AI-powered analytics) as the core martech product, complemented by Fast White Cat (e-commerce technologies and Magento 2 implementations), Sales Intelligence (data-driven media strategy and performance campaigns), Euvic Digital (360 digital agency for creative and influencer marketing), Euvic Buzz (reputation management and real-time monitoring), Euvic Organic Search (SEO and AI-driven search optimization), Salelifter (database building and lead generation), INIS (brandformance campaigns with proprietary data), and JU (influencer marketing and content creation). The Group delivers comprehensive marketing in a one-stop-shop model combining strategic, creative, and technological competencies.

Differentiator

Problem solved

Functional benefit

Brands

• SARE: Email marketing and marketing automation system with advanced analytics and AI capabilities
• Sales Intelligence
• Euvic Digital
• Euvic Buzz
• Euvic Organic Search
• Fast White Cat
• Salelifter
• inis
• JU:

Products and services

• SARE Multi-channel marketing automation platform providing secure digital customer communication through e-mail, SMS, and RCS channels with process automation, operational control, and regulatory compliance features, targeted at regulated industries and enterprise marketing teams.
• Fast White Cat E-commerce technology services delivering custom online-store builds and development on Magento 2, PrestaShop, Shopware, and WooCommerce, with ERP/CRM/logistics integrations, PWA, and mobile-first solutions, for retailers and brands.
• Sales Intelligence Digital media agency combining data analytics and strategy for media planning, performance and brand campaign execution, and optimization, targeting medium and large brands.
• Euvic Digital Full-service digital agency (360) executing brand strategies, creative projects, influencer marketing campaigns, social media communications, content, and rich-media e-commerce campaigns for medium and large brands.
• Euvic Buzz Buzz marketing and online reputation management offering with real-time brand monitoring, online presence management, and content moderation tools to protect brand image.
• Euvic Organic Search SEO and GEO (Generative Engine Optimization) agency conducting technical audits, content optimization, and ongoing organic visibility, traffic, and sales growth work.
• Salelifter Database acquisition, development, and monetization service executing email marketing campaigns and lead generation activities to support client sales scaling.
• INIS Performance marketing and brand agency executing brandformance campaigns across digital channels (mailing, rich media, display, native, audio) using proprietary first-party data and direct DSP access.
• JU: (JU: sp. z o.o.) Influencer marketing and content agency specializing in creator partnerships and branded content campaigns.

Quantifiable outcome

• 17 years of continuous collaboration with PAYBACK demonstrating platform stability and client retention
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Millennium LeasingcoreStrategic or Co-development Partner · 3 July 2026Three-year collaboration involving electronic communication implementation via e-mail and SMS channels with process automation, debt collection communication, invoice notifications, and secure attachment delivery. SARE specialists support Millennium Leasing in key customer communication processes.
• GTVcoreGTM or Marketing Partner · 2 July 2026Euvic Digital won the tender for strategic-creative brand communication services for GTV. The collaboration includes strategy, communication, and activities conducted also in foreign markets.
• Neon ShakecoreStrategic or Co-development Partner · 28 May 2026Potential acquisition of Neon Shake planned. The transaction would strengthen the group's competencies in strategy, creative, digital, and 360-degree marketing.
• Open MercatominorStrategic or Co-development PartnerFast White Cat became a partner of Open Mercato. The collaboration strengthens AI-driven development competencies and accelerates creation of modern business software.
• Wielka Wyprawa MaluchówminorGTM or Marketing PartnerCharity expedition supporting children injured in road accidents. Digitree Group participates both on the route and communicatively, with Sales Intelligence team managing social media communications for the event.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• The Trade Desk: Global independent DSP for programmatic advertising. Comparable to INIS's programmatic/brandformance capability, which also relies on direct DSP access and proprietary data to run digital campaigns across display, native, video, and audio.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding with deep operations in Poland via Publicis Poland. Comparable as the broader incumbent agency-and-tech model Digitree operates at much smaller scale.
• Dentsu: Global advertising and MarTech services group with significant Polish operations (Dentsu Poland). Comparable as a large incumbent agency that competes for the same enterprise marketing budgets Digitree targets.
• WPP: World's largest advertising holding company with Polish operations (GroupM Poland, VMLY&R, Ogilvy). Comparable as a global full-service advertising/MarTech incumbent competing for the same multinational brand clients.
• HubSpot: Global inbound marketing, marketing automation and CRM platform. Comparable to SARE and Euvic Organic Search as a SaaS-based marketing and SEO/automation stack used by mid-market and enterprise customers.
• Salesforce Marketing Cloud: Global marketing automation and customer engagement platform. Directly comparable to SARE as a multi-channel (email/SMS/push) enterprise marketing automation solution, though at vastly larger scale and with international footprint.

Direct peers

• Grupa Wirtualna Polska: Leading Polish digital media and marketing group (owns WP.pl, business services, advertising technology). Comparable as a large Polish digital/marketing platform with both media and agency-style offerings for enterprise clients.
• R22 S.A. Polish WSE-listed holding company that owns a portfolio of digital services and SaaS businesses (hosting, domains, digital marketing tools). Highly comparable in structure — a listed Polish group aggregating multiple digital/MarTech subsidiaries.
• Vercom S.A. Polish-listed CPaaS and marketing-communication platform operating Email Labs, Redlink, and FreshMail. Directly comparable to SARE as a multi-channel (email/SMS/RCS) communication automation provider serving Polish enterprises.

Regional players

• Agora S.A. Polish listed media group spanning print, digital, radio and outdoor advertising with growing digital services. Comparable as a Warsaw-listed Polish media/marketing conglomerate targeting enterprise advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digitree-group
• Facebookfacebook.com/digitreegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitree Group