Hansapost OÜ
Hansapost OÜ, via parent DLB Trading OÜ, operates Kaup24.ee, Estonia's leading horizontal e-commerce marketplace serving Estonian consumers with electronics, home goods, fashion, and lifestyle products, augmented by a 2019-launched marketplace, Kaup24 PLUS loyalty program, and a PHH Group regional platform ecosystem.
- Company typePrivate
- Founded2003
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hansapost OÜ does
Hansapost OÜ is an Estonian private limited company that operates Kaup24.ee, the company's primary e-commerce storefront and one of Estonia's leading online shopping destinations for consumer goods. Established in 2003 and headquartered in Tallinn, the company runs a horizontal multi-category catalog spanning electronics (Apple, Samsung, Xiaomi, Dell, Lenovo, Garmin, JBL), home appliances (Miele, Karcher, Grohe, Dyson), fashion and beauty (Victoria's Secret, Guess, Calvin Klein, Hugo Boss, Chanel), sports and outdoor goods, and pet supplies. Since 2019 the platform has also operated a marketplace layer that allows thousands of third-party sellers to list millions of products across these categories, turning a first-party retailer into a hybrid retail-plus-marketplace business.
The underlying stack is a standard multi-tenant e-commerce platform with native iOS and Android applications (ee.kaup24 on Google Play, id1018755862 on the App Store), a Kaup24 PLUS loyalty program with a proprietary Kaup24-euro cashback currency, and a checkout that supports interest-free installments via Inbank (0.99% monthly admin fee). Fulfillment is handled through partnerships with Omniva, Itella (Posti), and DPD parcel networks plus a Tallinn retail/pickup point, with free shipping at a €20 threshold and 1–2 business-day delivery on flagged SKUs.
Revenue is generated from three streams: direct retail product sales (one-off transactions), marketplace commissions from third-party sellers, and transaction fees on installment financing. The company operates under the PHH Group umbrella alongside regional peer platforms Pigu.lt (Lithuania), 220.lv (Latvia), and Hobbyhall.fi (Finland), with DLB Trading OÜ as the legal parent. The legacy Hansapost.ee brand has been closed and consolidated into Kaup24.ee, leaving a single Estonian storefront under the group brand architecture.
Hansapost OÜ firmographics
Firmographics- Name
- Hansapost OÜ
- Legal name
- DLB Trading OÜ
- Website
- https://hansapost.ee
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hansapost OÜ, via parent DLB Trading OÜ, operates Kaup24.ee, Estonia's leading horizontal e-commerce marketplace serving Estonian consumers with electronics, home goods, fashion, and lifestyle products, augmented by a 2019-launched marketplace, Kaup24 PLUS loyalty program, and a PHH Group regional platform ecosystem.
- Ownership category
- akta.pro rank
Hansapost OÜ industry classification
Industry- Product category
- Online Retail Marketplace
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliances Marketplaces (CRAFABAD)
- akta.pro secondary industries
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Hansapost OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Hansapost OÜ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Retail Product Sales: Direct retail sales of electronics, home goods, fashion, beauty, sports, pet supplies, and other consumer products to end customers through the e-commerce platform.
- Marketplace Commission: Commission revenue from thousands of third-party sellers operating on the marketplace platform since 2019, enabling millions of product listings across various categories.
- Payment Services Revenue: Revenue from installment payment processing services with 0.99% monthly admin fee for interest-free financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Subscription | Monthly | Installment payment option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Hansapost OÜ product offering
Product offeringCore offering
Hansapost OÜ, operating as Kaup24.ee, runs Estonia's leading e-commerce marketplace selling electronics, home appliances, fashion, beauty products, sports equipment, and daily essentials to Estonian consumers. Since 2019, the platform also operates a Marketplace enabling thousands of third-party sellers to list millions of products across diverse categories.
Product overview
Hansapost OÜ operates Kaup24.ee, an Estonian e-commerce marketplace platform that serves as Estonia's leading online shopping destination. The platform features a core marketplace (launched 2019) supporting thousands of third-party sellers offering millions of products across diverse categories including electronics, home appliances, beauty products, fashion, sports equipment, home and garden items, pet supplies, and food. The offering is complemented by the Kaup24 PLUS loyalty program providing member-exclusive benefits, and mobile applications for Android and iOS devices. The platform is part of PHH Group (DLB Trading OÜ) and offers flexible payment options, multiple delivery methods through Omniva, Itella, and DPD parcel terminals, and maintains competitive pricing with regular campaigns and promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaup24.ee E-commerce Marketplace Estonia's leading online shopping destination combining direct retail sales and a multi-vendor marketplace spanning electronics, home appliances, fashion, beauty, sports equipment, home and garden items, pet supplies, and food. Targets Estonian consumers with competitive pricing, installment payments, multiple delivery options, and physical pickup.
- Kaup24 Mobile Application Standalone native mobile shopping app available on Google Play (Android) and App Store (iOS), enabling Estonian consumers to browse and purchase products with app-exclusive promotional offers.
Quantifiable outcome
- Free shipping threshold of 20€ for cost savings on delivery
- +1 more outcomes
Companies that use Hansapost OÜ
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hansapost OÜ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hansapost OÜ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PHH GroupcoreKaup24.ee is part of PHH Group, which operates e-commerce platforms across the Baltic and Nordic regions including Pigu.lt (Lithuania), 220.lv (Latvia), and Hobbyhall.fi (Finland). DLB Trading OÜ is the parent company.
- OmnivacoreDelivery and pickup partner offering parcel machine and post office delivery services across Estonia.
- Itella (Posti)coreDelivery and pickup partner offering parcel machine and post office delivery services.
- DPDcoreDelivery partner offering parcel machine delivery services for customer orders.
- Marketplace SellerscoreThousands of third-party sellers operating on the marketplace platform since 2019, offering millions of products across various categories including electronics, fashion, home goods, and more.
- Inbank (Spring leasing)minorProvides interest-free installment payment financing with 0.99% monthly admin fee for customer purchases.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Hansapost OÜ competitors and assessment
Company assessmentRegional players
- CDON: CDON is a Nordic multi-category marketplace operating across the Nordics, directly comparable to Kaup24.ee's Hobbyhall.fi sibling in assortment-led marketplace structure and cross-Nordic logistics.
- Allegro: Allegro is the dominant Polish online marketplace and increasingly visible to Baltic consumers via cross-border shipping. It is a relevant regional benchmark for marketplace GMV scale, third-party seller economics, and category expansion patterns.
- Bol.com: Bol.com is the largest marketplace in the Netherlands and Belgium and a useful European peer for marketplace-led e-commerce models with both first-party retail and third-party seller offerings in similar category mixes.
Direct peers
- Pigu.lt: Pigu.lt is the Lithuanian sister site of Kaup24.ee within PHH Group, operating an almost identical multi-category e-commerce and marketplace model. It is the closest operational peer for benchmarking marketplace mechanics, category mix, and unit economics across the Baltic region.
- 1A.ee: 1A.ee is one of the largest Estonian online retailers, directly competing with Kaup24.ee in electronics, home appliances, and general consumer goods, serving the same Estonian consumer base with a similar assortment-led marketplace model.
- Hobbyhall.fi: Hobbyhall.fi is PHH Group's Finnish online marketplace. It is the closest peer for testing how the shared group platform and marketplace model translates into the Nordic consumer environment versus the Baltic one.
- 220.lv: 220.lv is PHH Group's Latvian e-commerce platform with the same multi-category marketplace structure as Kaup24.ee. Directly comparable on assortment, loyalty program mechanics, and Baltic-market pricing dynamics.
Broad incumbents
- eMAG: eMAG is a leading Eastern European multi-category online retailer with its own marketplace, with growing cross-border reach into neighboring EU markets. Comparable in business model (retail + marketplace) and category breadth to Kaup24.ee.
- Amazon: Amazon operates across Europe and increasingly serves Estonian consumers via amazon.de, competing most directly in Kaup24.ee's electronics and small-appliance segments with a vastly larger catalog. It is the most important incumbent competitor shaping price expectations.
- Euronics: Euronics is a pan-European electronics and appliance retail group that competes in the same primary category as Kaup24.ee (consumer electronics and home appliances), providing a useful comparable on category specialization and brand-vendor relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Hansapost OÜ social profiles
Digital presenceHansapost OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hansapost OÜ leadership team
Management profileNumber of profiles
Hansapost OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hansapost OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hansapost OÜ
What does Hansapost OÜ do?
Hansapost OÜ, operating as Kaup24.ee, runs Estonia's leading e-commerce marketplace selling electronics, home appliances, fashion, beauty products, sports equipment, and daily essentials to Estonian consumers. Since 2019, the platform also operates a Marketplace enabling thousands of third-party sellers to list millions of products across diverse categories.
Is Hansapost OÜ a public or private company?
Hansapost OÜ is a private company. It is classified as corporate owned and is currently operating.
When was Hansapost OÜ founded?
Hansapost OÜ was founded in 2003. It employs 11 to 50 people.
Where is Hansapost OÜ based?
Hansapost OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Hansapost OÜ make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are marketplace Commission and payment Services Revenue.
Who are Hansapost OÜ's main competitors?
Regional players on record are CDON, Allegro and Bol.com. Direct peers are Pigu.lt, 1A.ee, Hobbyhall.fi and 220.lv. Broad incumbents are eMAG, Amazon and Euronics.
Does Hansapost OÜ have an API?
No public API is recorded for Hansapost OÜ.
What industry is Hansapost OÜ in?
Hansapost OÜ's product category is Online Retail Marketplace. Its primary akta.pro industry code is CRAFABAD, Consumer Electronics & Appliances Marketplaces, with a secondary code of CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 449 and its SIC code is 5731.