ZIEN in de Klas

What ZIEN in de Klas does

ZIEN in de Klas, legally Uitgeverij Leren Lukt B.V., is a Dutch for-profit education services and publishing company founded in 2007 and headquartered in Maarssen with a secondary office in Pijnacker. The company serves primary and secondary schools across the Netherlands through four interlocking service lines: Onderwijsadvies (educational consulting covering school guidance, interim IB/KC coverage, training, organizational advice, and arrangements), Jeugdhulp (youth care including dyslexia and dyscalculia treatment, giftedness support, intelligence research, and basic mental health care, operated through subsidiary ZIEN in de Klas Jeugdhulp B.V.), Trainingen (multi-day Leergangen for kwaliteitscoördinatoren, gedragsspecialisten, and inclusive education), and Uitgeverij (publishing of the Wijzer content family, Leren Lukt remedial methods, Scheurblokken, and related materials).

The underlying technology stack combines a credentialed human delivery layer (a Netherlands-wide team of 100+ kwaliteitscoördinatoren, orthopedagogen, jeugdhulpprofessionals, and onderwijs- en organisatieadviseurs) with a digital layer consisting of the Leerthuis online learning platform for spelling practice, the ZIEN Portaal for service access, and the zienindeklas.nl e-commerce webstore. The core proprietary asset is the Leren Lukt remediation method, available at ON3 (in-class support) and ON4 (reimbursed dyslexia treatment) levels and packaged with teacher manuals, student sets, workbooks, and a pirate-themed engagement layer (Kaatje Piraatje, Storm, Stijn Kapitein).

The revenue model is a hybrid of professional services (on-site consulting, interim management, youth care), training fees (Leergangen), product sales (individual workbooks from €8.50, Wijzer products €14.95–€59.95, starter packages from €749 ON3 and €483.70+ ON4), and recurring subscriptions (Leerthuis at €78/license/year with auto-renewal). Go-to-market is sales-led through direct school engagement, supplemented by product-led e-commerce for individuals and SMB buyers. Distribution is single-country (Netherlands) and uses both field-direct and self-service digital channels.

Name

ZIEN in de Klas

Legal name

Uitgeverij Leren Lukt B.V.

Website

https://zienindeklas.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ZIEN in de Klas is a Dutch education services and publishing firm serving primary and secondary schools with on-site consulting, training programs, youth care (dyslexia/dyscalculia), and proprietary reading/spelling methods (Leren Lukt, Wijzer series) via its 100+ professional field force and the Leerthuis online platform.

Ownership category

akta.pro rank

Product category

Educational Consulting and Publishing

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industries

Note-Taking, Reading & Comprehension Strategies (EDANADAC), Homework Help & Study Skills Coaching (EDAJALAB)

Keywords

• Educational consulting services
• Dyslexia remediation treatment
• Professional development training
• Educational publishing materials
• Remedial literacy methods

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Consulting Services: On-site consulting, coaching, and support services delivered by qualified professionals including quality coordinators, orthopedagogues, and education advisors at schools throughout the Netherlands. Services include interim management, behavioral support, and organizational advice.
2. Training Programs and Leergangen: Professional development courses including Leergang de Intern Begeleider als Kwaliteitscoördinator (4 days), Leergang de Startende Kwaliteitscoördinator (3 days), Leergang Gedragsspecialist (4 days), and Leergang Inclusief Onderwijs (3 days).
3. Educational Publishing and Products: Sale of educational materials including starter packages (€749), individual workbooks, teaching guides, and classroom materials through the webstore.
4. Leerthuis Subscription: Annual license for online learning platform with automatic renewal, payment per invoice.
5. Youth Care Services: Dyslexia treatment and youth care services including intelligence research and gifted education support for parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ZIEN in de Klas is a Dutch educational consulting bureau and publishing house that delivers on-site advisory services, remedial literacy methods, multi-day training programs, and youth care services to primary and secondary schools across the Netherlands. The company sells its own line of physical educational materials (including the Wijzer series and the Leren Lukt ON3/ON4 methods) and licenses the Leerthuis online learning platform for spelling practice via annual subscriptions. Services are delivered by a team of more than 100 qualified professionals including quality coordinators, orthopedagogues, youth-care professionals, and education advisors.

Product overview

ZIEN in de Klas is an educational consulting bureau and publishing house offering a comprehensive portfolio of products and services for primary and secondary education in the Netherlands. The core product line consists of the 'Wijzer' (Guide) series including Wijzer in Analyseren, Wijzer in Observeren, Wijzer in Leren, Wijzer in Leesmotivatie, Wijzer in Veerkracht, Wijzer in Mindset, Wijzer in Executieve Functies, and Wijzer in Onderwijsbehoeften. Supporting materials include tear-off blocks (Scheurblokken) for behavior management, classroom planning, and individual guidance. The company publishes two remedial literacy methods: Leren Lukt in de Klas (ON3) and Dyslexiemethode ON4 (Leren Lukt), which include physical materials (workbooks, student sets, teacher's manuals) complemented by the Leerthuis online learning platform for spelling practice. Additionally, the company offers training programs (Leergangen) for educational professionals and youth assistance services including dyslexia and dyscalculia support. Products are sold individually, in themed bundles (packages for school teams, classrooms, and individual guidance), and as comprehensive starter packages for the Leren Lukt methodology. The Billy Bones book collaboration provides leveled readers with the 'Lezen Lukt!' seal.

Differentiator

Problem solved

Functional benefit

Brands

• ZIEN Portaal: Online portal for ZIEN services
• Leerthuis
• Leren Lukt
• ZIEN Foundation
• Billy Bones

Products and services

• Wijzer in Analyseren Set of 35 discussion cards built on seven proven building blocks for good education, helping school teams develop an investigative attitude and conduct meaningful team conversations.
• Wijzer in Observeren Practical guide that helps teachers conduct successful observations to understand, organize, and steer student behavior.
• Wijzer in Leren A guide with 11 inspiring lessons to learn smarter.
• Wijzer in Leesmotivatie Guide offering 57 activity cards to promote reading motivation among students.
• Wijzer in Veerkracht Guide with 5 lessons and 36 activities to strengthen student resilience.
• Wijzer in Mindset Guide for working on a growth mindset using 6 models.
• Wijzer in Executieve Functies (Groep 1-4 and Groep 5-8) Guides with 35+ elaborated activities to develop executive skills of students, available for groups 1-4 and groups 5-8.
• Leren Lukt in de Klas Starterspakket (ON3) Complete remedial package for the ON3 in-class reading and spelling support level, including teacher manual, learner sets, Leerthuis licenses, workbooks 1-5, Klankvoeten workbook, Kwartet tweetekenklanken, Memory F-klank, Klankpuzzel, and a one-hour online method introduction.
• Dyslexiemethode ON4 (Leren Lukt) Remedial treatment method for ON4 level reading and spelling support, used during reimbursed dyslexia care and serving all primary school students at institutions focused on reading and spelling support. Includes Leerlingset ON4, Handleiding, and Leerthuis license.
• Leerthuis Annual subscription online learning platform for practicing and improving spelling skills, supporting the Leren Lukt methodology. €78 per license per year, with 1-year initial term, automatic renewal, and 1-month cancellation notice.
• Tijdsteekproef Digital tool that measures and visualizes student observations and task orientation for teachers.
• Pakket voor het schoolteam Bundle for school teams including Wijzer in Analyseren, Wijzer in Observeren, Wijzer in Leren, Teamkracht game, and Onderwijs inspiratiekaarten set 1.
• Leergang de Intern Begeleider als Kwaliteitscoördinator 4-day training program teaching participants how to shape the role of internal supervisor/quality coordinator in school practice.
• Leergang de Startende Kwaliteitscoördinator 3-day training program for new internal supervisors and quality coordinators to build a solid foundation in their role.
• Leergang Gedragsspecialist 4-day training program that trains participants to translate scientific knowledge about behavior and learning into practical tools for teachers.
• Leergang Inclusief Onderwijs 3-day training program that moves schools toward inclusive education, from vision to expertise.
• Onderwijsadvies Educational consulting services for primary and secondary schools covering school guidance, interim guidance, training, organizational advice, and arrangements, delivered on-site by ZIEN's qualified professionals.
• Jeugdhulp Youth assistance services for parents covering dyslexia, dyscalculia, giftedness support, intelligence research, and basic mental health care.

Quantifiable outcome

• Target average service rating of 8.5 or higher

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Billy BonesminorStrategic or Co-development PartnerZIEN in de Klas has partnered with Billy Bones to recommend their reading books. Books carrying the 'Lezen Lukt!' (Reading Works!) seal are featured on the ZIEN in de Klas website with reading guides for various titles including Leeuw met strepen, TikTokTerror, De Vriezels, and many others from popular series like LEGO and Ninjago.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Nessy Learning: UK-based provider of digital dyslexia-remediation tools and reading programs — comparable as a specialist remediation product for children with reading/spelling difficulties, with potential to compete in extended Dutch markets.
• Snappet: Dutch EdTech company providing adaptive digital learning for primary schools — comparable as a digital learning platform serving Dutch primary schools, though focused on adaptive curriculum rather than ZIEN's specialist remediation / consulting model.

Direct peers

• KPC Groep: Dutch educational consultancy providing school support, professional development, and interim management for primary and secondary education — directly comparable to ZIEN's educational consulting and training offerings in the same Dutch K-12 market.
• CED-Groep: Dutch education services group offering school consultancy, training, and interim support to Dutch schools and educational institutions — overlapping closely with ZIEN's on-site consulting, IB/KC interim support, and professional development services.

Others

• Heutink Primair Onderwijs: Major Dutch educational materials distributor and publisher serving primary schools — adjacent comparator in the Dutch primary education materials supply chain, including reading/spelling resources.

Broad incumbents

• Noordhoff: Established Dutch educational publisher offering textbooks, learning platforms (e.g., its digital environments), and teaching methods for primary and secondary education — a broad incumbent in the same publishing/digital space as ZIEN's Leren Lukt + Leerthuis.
• Zwijsen: Long-standing Dutch educational publisher (part of WPG) producing literacy and reading methods for primary education — directly comparable to ZIEN's literacy-remediation focus on Dutch primary schools.
• Lexia Learning (Lexia by Cambium): Established reading/literacy intervention platform for primary and secondary students — comparable to Leerthuis as an online reading/spelling practice environment in the same dyslexia and reading-remediation category.
• ThiemeMeulenhoff: Dutch educational publisher (part of WPG) producing teaching methods, learning materials, and digital learning environments for K-12 — comparable as broad incumbent for both publishing (Wijzer-style) and digital learning platform (Leerthuis-style) offerings.
• Malmberg (Sanoma Pro): Major Dutch educational publisher (part of Sanoma Pro) producing teaching methods, learning materials, and digital tools for Dutch K-12 — competes with ZIEN's Leren Lukt and Wijzer product lines in the same school purchasing channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zienindeklas
• LinkedInnl.linkedin.com/company/zien-in-de-klas
• Instagraminstagram.com/zienindeklas
• Xx.com/zienindeklas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIEN in de Klas