Framework Events
Framework Events is a U.S. event-management firm founded in 2015 that delivers operations, strategic planning, and revenue-services to major sporting-event properties including F1 Miami, NFL Combine, CrossFit Games, and Arnold Strongman.
- Company typePrivate
- Founded2015
- HeadquartersVestavia Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Framework Events does
Framework Events is a privately held, founder-led event-management company founded in 2015 and headquartered across offices in Vestavia Hills (Birmingham), Alabama and St. Louis Park (Minneapolis), Minnesota. The firm provides three core service lines to major U.S. sporting-event properties: (1) Event Operations covering infrastructure management, signage, event staffing and labor, EAP management, volunteer recruitment, and vendor procurement; (2) Strategic Planning including budget planning, site/overlay design, life-safety calculations, municipality permitting, governing-body management, and host-city RFP management; and (3) Revenue Services covering sponsor and exhibitor sales and fulfillment, hospitality/VIP consulting and sales, and ticket-sales management and marketing. It also operates a separate service line, Framework Staffing, which supplies 1099 contractors, recruitment, payroll, and HR services to event clients via a registration platform (framework.lasso.io).
The company generates revenue through two mechanics: professional-services fees for planning, operations, and management work, and transaction/commission-based fees tied to sponsor, exhibitor, hospitality, and ticket sales. Its go-to-market is enterprise field sales, led by Chief Revenue Officer Kevin Clark, combined with RFP-driven host-city engagement; the firm's client base includes premier sports properties — Formula 1 Crypto.com Miami Grand Prix (240,000 attendees), NFL Scouting Combine (NOBULL, 30,000 sq ft training facility), CrossFit Games (65,000 attendees across 7+ municipalities), Rogue Invitational, Arnold Strongman, Korn Ferry Tour, USA Triathlon, USA Weightlifting, Circuit of the Americas, World Games, GORUCK, and VikingLakes. As of the available data, Framework Events is founder-owned (Danny Rodgers, CEO; Billy Rodgers, Founding Partner & Chief Advisor) with ~30+ employees across executive, VP, director, and event-manager tiers, no external institutional funding, and no disclosed M&A, restructuring, or IPO activity.
Framework Events firmographics
Firmographics- Name
- Framework Events
- Legal name
- Framework Events
- Website
- https://framework.events
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Framework Events is a U.S. event-management firm founded in 2015 that delivers operations, strategic planning, and revenue-services to major sporting-event properties including F1 Miami, NFL Combine, CrossFit Games, and Arnold Strongman.
- Ownership category
- akta.pro rank
Framework Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Management Services (8741)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
- akta.pro secondary industries
- On-Site Event Operations & Day-Of Coordination (HSACAAAK), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where Framework Events is headquartered
LocationHeadquarters
- HQ city
- Vestavia Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Framework Events business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Event Operations & Management Services: Professional services fees for managing event operations including infrastructure, staffing, logistics, vendor management, and volunteer coordination. Services provided across strategic planning, event day execution, and post-event wrap-up.
- Revenue Generation Services: Commission-based revenue from sponsor sales, exhibitor sales, ticket sales management, and hospitality/VIP program consulting and sales. They specialize in building and managing income streams that fuel events' success.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Framework Events product offering
Product offeringCore offering
Framework Events provides end-to-end professional event management services for large-scale live sporting events, including strategic planning, event day operations (infrastructure, signage, staffing, vendor management), and revenue services (sponsor/exhibitor sales, ticket sales, hospitality/VIP consulting). They operate a dedicated Framework Staffing division that supplies event day workforce via 1099 contractors and recruitment services.
Product overview
Framework Events is an event management company offering a unified suite of professional event services rather than a modular software platform. Their core offerings comprise Event Operations (infrastructure, staffing, vendor management), Strategic Planning (budgeting, site planning, permitting), and Revenue Services (sponsorships, ticketing, hospitality). Additionally, they operate Framework Staffing as a separate service line for recruitment and staffing solutions. The company demonstrates its capabilities through notable case studies including F1 Miami Grand Prix, Rogue Invitational, NFL Scouting Combine, and NOBULL CrossFit Games events.
Differentiator
Problem solved
Functional benefit
Brands
- Framework Staffing: A staffing solution service under Framework Events that connects exceptional talent with thriving companies. Provides specialized skilled contractors, comprehensive recruitment services, payroll, HR, and temporary staffing.
Products and services
- Event Operations Services Comprehensive event operations management including infrastructure management, signage operations, EAP management, event staffing and labor, marshall yard operations, volunteer recruitment and management, and vendor procurement and management. Provided to major sporting event organizers and properties.
- Strategic Planning Services Pre-event strategic services including budget planning and management, site planning and management, overlay design, life safety calculations, municipality permitting, governing bodies management, and managing the RFP process for host cities and venues.
- Revenue Services Revenue-focused services for events including sponsor sales and fulfillment, exhibitor sales and fulfillment, hospitality/VIP consulting and sales, and ticket sales management and marketing guidance.
- Framework Staffing Staffing solutions that connect exceptional talent with companies, offering specialized skilled contractors, comprehensive recruitment services, payroll, HR, and temporary staffing using 1099 contractors sourced through their platform.
Quantifiable outcome
- Managed F1 Miami Grand Prix Marina and Luxury Row zones with 240,000 attendance
- +3 more outcomes
Companies that use Framework Events
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
Framework Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Framework Events partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Framework Events competitors and assessment
Company assessmentDirect peers
- On Location Experiences: On Location Experiences provides premium hospitality, travel, and fan experience services for marquee sports properties including the NFL, Formula 1, and major college football events. Its role curating VIP and high-end consumer experiences at premier sporting events directly overlaps with Framework Events' revenue and operations work for the F1 Miami Grand Prix and NFL Combine.
- Legends Hospitality: Legends is a premium hospitality, merchandise, and venue experience company for major sports and entertainment properties. It is the closest analog to Framework Events in terms of integrated service delivery (operations, planning, and revenue) for large-scale sports events like the Super Bowl and MLB/NFL stadium activations.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency specializing in event strategy, design, and execution for major sports sponsors, venues, and corporate clients. Its experiential design and large-scale event production capabilities compete head-to-head with Framework Events on infrastructure overlay and brand activation for events like F1 and the NFL Combine.
- CSM Sport & Entertainment: CSM is a global marketing agency providing sponsorship activation, event management, and brand experiences across sports and entertainment. Its combination of strategic planning, on-ground event execution, and commercial revenue services parallels Framework Events' integrated offerings for clients like USA Weightlifting and CrossFit.
- Octagon: Octagon is a global sports marketing agency that manages sponsorships, athlete endorsements, and event activation for major sports properties and brands. Its combined marketing and event-execution capabilities make it directly comparable to Framework's sponsor sales, exhibitor, and event operations services on properties like CrossFit Games and F1.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating venues, promoting concerts, and providing event sponsorship and ticketing services. While primarily music-focused, its scale in event production, ticketing, and on-site operations provides a clear comparable reference point for Framework Events' live-event operations model.
- Endeavor Group Holdings: Endeavor owns sports and entertainment assets including IMG, On Location, and PBR. While dramatically larger, its portfolio companies operate in event management, talent representation, and sports experiences — overlapping directly with Framework's event operations and revenue services across globally recognized sports properties.
- AEG (Anschutz Entertainment Group): AEG is a global sports and live entertainment operator owning/operating venues (Staples Center/Crypto.com Arena, The O2), ticketing platforms, and event production businesses. While far larger and venue-oriented, AEG Presents and AEG Global Partnerships provide comparable event operations and sponsor commercialization services to those Framework Events delivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Framework Events social profiles
Digital presenceFramework Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framework Events leadership team
Management profileNumber of profiles
Profiles10 records
Framework Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framework Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framework Events
What does Framework Events do?
Framework Events provides end-to-end professional event management services for large-scale live sporting events, including strategic planning, event day operations (infrastructure, signage, staffing, vendor management), and revenue services (sponsor/exhibitor sales, ticket sales, hospitality/VIP consulting). They operate a dedicated Framework Staffing division that supplies event day workforce via 1099 contractors and recruitment services.
Is Framework Events a public or private company?
Framework Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Framework Events founded?
Framework Events was founded in 2015. It employs 11 to 50 people.
Where is Framework Events based?
Framework Events is headquartered in Vestavia Hills, United States, in the North America region.
How does Framework Events make money?
Two revenue lines are on record. Event Operations & Management Services are the primary driver. The others are revenue Generation Services.
Who are Framework Events's main competitors?
Direct peers on record are On Location Experiences, Legends Hospitality, Jack Morton Worldwide, CSM Sport & Entertainment and Octagon. Broad incumbents are Live Nation Entertainment, Endeavor Group Holdings and AEG (Anschutz Entertainment Group).
Does Framework Events have an API?
No public API is recorded for Framework Events.
What industry is Framework Events in?
Framework Events's product category is Event Management Services. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters), with a secondary code of HSACAAAK, On-Site Event Operations & Day-Of Coordination. Its NAICS code is 7112 and its SIC code is 7900.