National Pool Partners

What National Pool Partners does

National Pool Partners (NPP) is a Tampa, Florida-based rollup platform that acquires and integrates regional residential pool service operators across the Sun Belt, currently operating a network of 20+ local brands in Florida, Texas, and Arizona. Founded in January 2021 by Hal Denbar (Patriot Pool & Spa) and Eddie Skehan (T&D Pool & Spa) with CEO Augusto Titarelli, the company serves approximately 18,500-19,000+ residential pool accounts weekly, including 11,000+ in Florida, 5,500+ in Arizona, and 2,000+ in the Dallas-Fort Worth market. Each acquired brand retains its local identity and leadership while NPP layers on centralized technology, procurement, HR, marketing, and safety infrastructure.

The core offering is recurring weekly pool maintenance (water testing, chemical treatment, debris removal, equipment checks), supplemented by repair, remodeling, and construction services that introduce project-based, higher-margin revenue. The underlying technology stack consists of proprietary software that automates routing, scheduling, and customer management, migrated to scalable cloud platforms under the leadership of Sr. VP of IT Ryan Abud. NPP also publishes free industry tools, such as the Pool Industry Inflation Calculator, and produces content via the Pool Chasers podcast, using these channels as both M&A pipeline generation and customer marketing assets.

NPP's business model is a subscription-recurring service model at the customer level combined with an aggressive M&A rollup at the corporate level. The company launched with over $200 million in committed capital, targets acquisitions of pool service businesses with $1M+ EBITDA, and has a stated ambition of reaching 100,000 pools across the Sun Belt. On January 26, 2026, NPP was acquired by CERTUS Pest, transitioning the platform to new ownership while continuing to operate its network of local brands.

Name

National Pool Partners

Legal name

National Pool Partners

Website

https://go-npp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

National Pool Partners is a Tampa-based residential pool service rollup platform that acquires and operates 20+ local pool maintenance brands across Florida, Texas, and Arizona, serving roughly 18,500+ pools weekly via recurring service contracts.

Ownership category

akta.pro rank

Product category

Residential Pool Services

NAICS

Management of Companies and Enterprises (55111)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool maintenance services
• Residential pool service
• Pool repair remodeling
• Pool service platform
• Pool industry consolidation

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Pool Maintenance and Service Contracts: NPP generates recurring revenue through weekly and ongoing pool maintenance and service contracts for residential customers across its portfolio brands. Pools are serviced on recurring weekly routes, providing predictable recurring revenue streams. Individual brand locations offer service, repair, remodel, and construction services.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

National Pool Partners is a holding company that acquires and operates regional residential pool service businesses across the Sun Belt (Florida, Texas, Arizona). Through its network of owned local brands, NPP delivers recurring weekly pool maintenance, one-time pool repair, and pool remodeling/construction services to residential homeowners. It also runs a mergers and acquisition program that consolidates independent pool service operators onto its centralized operating platform, providing capital, technology, HR, and procurement resources in exchange for ownership.

Product overview

National Pool Partners (NPP) is a pool service platform that operates as a network of regional brands providing residential pool maintenance, repair, and cleaning services across the Sun Belt states of Texas, Florida, and Arizona. The platform encompasses multiple sub-brands including Patriot Pool & Spa, Magnolia Pool and Spa, Aquaman Pools LLC, Ambiance Pool Service, MyPoolDoctor.com (Pool Doctor), along with additional acquired brands. NPP differentiates itself through proprietary operational software that automates manual processes, a standardized operational playbook, and offers business succession planning through mergers and acquisitions for pool service company owners. The company provides free tools like the Pool Industry Inflation Calculator and maintains a career platform for recruiting pool technicians.

Differentiator

Problem solved

Functional benefit

Brands

• Patriot Pool & Spa: Pool service brand serving Texas and Florida markets with locations including Austin, Dallas, Fort Worth, Keller, Rockwall, Southlake, Coral Springs, Orlando, Oxford, Pompano Beach, Fort Myers, Fort Lauderdale, and Naples.
• Magnolia Pool & Spa
• Pool Doctor
• Aquaman Pools
• Ambiance Pool Service
• Tropical Water Pools

Products and services

• Weekly Residential Pool Maintenance Service Recurring weekly pool maintenance contracts delivered to residential homeowners in Florida, Texas, and Arizona through NPP's owned local brands. Service is quote-based and includes chemical balancing, skimming, equipment checks, and routine cleaning on a scheduled route.
• Pool Repair Services One-time pool repair services (equipment repair, leak fixes, pump and filter service) provided to residential pool owners through NPP's local brands on a quote-based engagement.
• Pool Remodeling and Construction Pool remodeling and construction projects (resurfacing, tile work, equipment upgrades, deck renovation) for residential homeowners, delivered through NPP's local brands.
• NPP Mergers & Acquisition Partnership Program B2B M&A partnership program targeting independent residential pool service business owners in the Sun Belt. NPP acquires or merges with the target business, then provides centralized capital, technology, HR, marketing, procurement, and safety resources while preserving the seller's local brand and offering them a regional leadership role.
• Pool Industry Inflation Calculator Free public tool from NPP that tracks and calculates inflation trends affecting the pool service industry, positioning NPP as an industry thought leader and supporting both consumer and operator audiences.

Quantifiable outcome

• NPP brands collectively service over 11,000 pools in Florida and over 5,500 in Arizona
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Associa AdvantagecoreStrategic or Co-development Partner · 1 December 2025Associa Advantage partnered with National Pool Partners to expand its vendor network and provide community pool care services across key markets. The partnership aims to ensure safe, clean, and well-maintained community pools year-round for Associa's HOA and property management clients.
• Pool Chasers PodcastminorGTM or Marketing Partner · 23 July 2021NPP partnered with the #1 Pool Industry Podcast (Pool Chasers) for a 'Business Tip of the Month' series, with Hal Denbar and Bryan Banta (NPP partners) appearing as guest speakers. The series provides business advice to pool professionals and builds NPP's brand authority within the industry.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Associa: Associa is the largest U.S. community association management company. It is NPP's channel partner for community/HOA pool care under the Associa Advantage partnership, and it represents the buyer/customer side of the B2B community pool services opportunity.
• Certus Pest: CERTUS Pest is the parent company that acquired NPP on January 26, 2026, and operates a national pest control platform with overlapping home services customers. It is the corporate parent providing capital, shared services, and cross-sell opportunities for the NPP platform.
• POOLCORP (Pool Corporation): POOLCORP is the largest wholesale distributor of pool products in the world. It is an infrastructure/ecosystem participant rather than a direct competitor, but its scale and pricing dynamics directly shape the input costs and equipment availability for NPP's local brands.

Broad incumbents

• Authority Brands: Authority Brands is a home services franchise platform spanning multiple trade categories. It represents the broader home services consolidation playbook that NPP's PE backers and CERTUS Pest apply, making it a relevant incumbent comparable for platform strategy.
• Leslie's Pool Solutions: Leslie's is the largest U.S. specialty retailer of pool supplies and offers adjacent service offerings. While primarily a products retailer, it competes for the same residential pool owner customer wallet and benefits from similar Sun Belt demographics and recurring consumption patterns.
• Neighborly (formerly Dwyer Group): Neighborly is a holding company for home services franchises across categories including plumbing, HVAC, and cleaning. Its franchise-based consolidation approach to fragmented home services is structurally analogous to NPP's roll-up of regional pool service operators.
• Terminix (Rentokil): Terminix is a national home services leader where NPP CEO Augusto Titarelli spent two decades. It is a broader incumbent offering recurring pest and home services through a similar branch-based, M&A-driven growth model that informs NPP's operational playbook.

Direct peers

• Premier Pools & Spas: Premier Pools & Spas is one of the largest U.S. pool construction and service companies, with regional locations across Sun Belt and other states. It offers the same combination of new pool construction, remodel, and ongoing residential service that NPP's local brands provide.
• American Pool: American Pool is one of the largest commercial and residential pool management companies in the U.S., operating across multiple states with a similar regional roll-up model. It is the most direct comparable to NPP in scale, customer profile, and recurring service revenue model.
• Poolwerx: Poolwerx is a global pool service franchise network offering residential maintenance, repair, and equipment services. Its franchise-led roll-up structure and recurring weekly service contracts mirror NPP's subscription-driven residential pool service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NationalPoolPartners
• LinkedInlinkedin.com/company/national-pool-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Pool Partners