Trafalgar Wharf

What Trafalgar Wharf does

The Trafalgar Group (legal entity TTG Portsmouth Ltd) is a privately held South Coast England operator of marine and waterfront workspace businesses. The group's portfolio is organized around two pillars: leisure marine services and flexible workspaces. The marine pillar includes Boat Club Trafalgar and Northshore Boat Club (subscription-based shared access to a managed fleet of RIBs and electric dayboats on the Solent and Chichester Harbour), Drystack indoor boat storage (described as Europe's largest indoor drystack with 300+ powerboat capacity, previously at Trafalgar Wharf and now under Premier Marinas operation while the group retains the club and sales businesses), Thornham Marina and Northshore Boatyard (moorings, lifting, launching, winter storage, and the newly launched Winter Scrub Service), Ballistic RIBs and RIBs For Sale (new and used RIB sales via JBT Marine), and Trafalgar Training School (RYA-approved powerboat and instructor training). The workspace pillar comprises Gatcombe House (Georgian serviced offices in Portsmouth), Northshore Workspaces (creative units and coworking by the water in Itchenor), and Technopole Portsmouth (innovation-focused workspace for startups and scaleups, added in 2025).

Underlying technology is primarily physical-asset-based rather than software-based: indoor drystack systems with boat-lift technology for powerboats, a 640 kW rooftop solar installation generating 223 MWh in early operation, EV charging infrastructure, and an online booking system for Drystack launch/lift scheduling. The group has invested in clean-energy marine R&D through the Mathwall Marine CHAMP partnership (University of Bath, Bramble Energy, Purple Sector) developing carbon-free electric and hybrid propulsion. The group's product launches and corporate timeline show a deliberate reshaping of the asset base: in November 2023 the original Trafalgar Wharf site in Portsmouth Harbour was divested to Premier Marinas, while the group has subsequently acquired Northshore Shipyard (2024, 4 acres, 60,000 sq ft of commercial buildings on Chichester Harbour) and Technopole Portsmouth (2025).

The business model combines subscription/recurring revenue (Drystack annual storage, Boat Club memberships, serviced office leases) with managed services (marina operations, lifting, maintenance, training) and one-time transactional sales (new and used RIBs). Pricing is quote-based and not publicly disclosed. Go-to-market is direct-to-consumer and direct-to-SMB through physical waterfront locations, augmented by event-driven marketing (Southampton Boat Show, in-house Trafalgar Boat Show, Octoberfest, Christmas events), a blog and email newsletter, social media, and a £500-credit referral program. Customer concentration is low, serving a long tail of individual leisure boaters, families, small businesses, freelancers, and startup tenants.

Name

Trafalgar Wharf

Legal name

TTG Portsmouth Ltd

Website

https://thetrafalgargroup.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Trafalgar Group operates a portfolio of South Coast England marine and waterfront workspace businesses, including boat club memberships, marinas, indoor boat storage, RIB sales, RYA training, and serviced offices for leisure boaters, small businesses, and startups.

Ownership category

akta.pro rank

Product category

Marine and Flexible Workspace Services

NAICS

Marinas (71393), Port and Harbor Operations (48831)

SIC

Ship & Boat Building & Repairing (3730), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ship Docking/Undocking & Drydock Towage (TLAHAHAD)

Keywords

• Indoor boat storage
• Boat club membership
• Marina boatyard services
• Serviced office space
• RIB sales training

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Drystack Boat Storage: Annual and seasonal indoor dry boat storage subscriptions with unlimited launches seven days a week. Includes rinsing, inspections, and maintenance rack access.
2. Boat Club Membership: Flexible boating membership with no joining fee. Members get unlimited access to managed fleet of boats including RIBs and electric dayboats. No maintenance, storage, insurance or fuel management required by members.
3. Serviced Offices and Coworking: Flexible office space rental from single desks to full suites, with meeting rooms. Easy terms with no long leases. Includes Gatcombe House, Northshore Workspaces, and Technopole Portsmouth.
4. Marina and Boatyard Services: Boat storage, lifting, launching and boatyard services. Includes winter storage, maintenance, and repair services at Northshore Boatyard and Thornham Marina.
5. RIB Sales: Sale of new and used RIBs (Rigid Inflatable Boats) through Ballistic RIBs brand and JBT Marine.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

The Trafalgar Group operates indoor dry boat storage (Europe's largest Drystack with 300+ powerboats), boat club memberships (Boat Club Trafalgar and Northshore Boat Club), full-service marinas and boatyards (Northshore Boatyard, Thornham Marina), RIB sales (RIBs For Sale / JBT Marine, Ballistic RIBs), RYA-approved powerboat training, and serviced/coworking offices (Gatcombe House, Northshore Workspaces, Technopole Portsmouth). All services are delivered across waterfront locations in South-East England (Portsmouth and Chichester Harbour), with subscription-based, transactional, and managed-service revenue models.

Product overview

The Trafalgar Group operates a diversified marine and workspace portfolio across the South-East of England. The core offering includes boat storage and marina services (Drystack indoor boat storage, Northshore Boatyard, Thornham Marina), boat club memberships (Boat Club Trafalgar, Northshore Boat Club), boat sales (RIBs For Sale, Ballistic RIBs), marine training (Trafalgar Training School), and serviced workspaces (Gatcombe House, Northshore Workspaces, Technopole Portsmouth). The group acquired Northshore Shipyard in 2024 and Technopole Portsmouth in 2025, expanding its footprint. Services range from dry boat storage with unlimited launching to serviced offices and coworking spaces, unified under The Trafalgar Group brand while maintaining individual location identities.

Differentiator

Problem solved

Functional benefit

Products and services

• Drystack Indoor Boat Storage Indoor dry boat storage facility storing over 300 powerboats in an enclosed building with lift-in/lift-out service, complimentary cleaning, inspections, and unlimited seven-day-a-week launching. Available to boat owners via annual contracts with loyalty and referral discounts.
• Boat Club Trafalgar Membership Boat club membership offering individuals and families flexible, no-ownership access to a managed fleet of premium RIBs and electric dayboats for Solent boating. Includes unlimited usage with maintenance, storage, insurance, and fuel management handled by the club.
• Northshore Boat Club Membership Boat club located in Itchenor providing members with flexible access to boats for exploring Chichester Harbour AONB in a peaceful harbour setting.
• Northshore Boatyard Services Full-service boatyard at Itchenor on Chichester Harbour offering boat storage, lifting, launching, winter storage, and comprehensive maintenance and repair services on a 4-acre site with deep-water pontoon and two slipways.
• Thornham Marina Marina in Emsworth providing berthing and boat storage services for boats in the Chichester Harbour area, with on-site staff and a laid-back, social atmosphere.
• Gatcombe House Serviced Offices Serviced offices and meeting rooms in a Georgian building in Portsmouth, minutes from central Portsmouth, providing flexible workspace with superfast Wi-Fi, on-site parking, and bookable meeting rooms. Targeted at growing teams, remote workers, and businesses seeking flexible terms without long leases.
• Northshore Workspaces Creative office units and coworking desks located by the water at Itchenor, suitable for marine businesses and teams seeking a coastal workspace setting.
• Technopole Portsmouth Workspace Innovation-focused workspace for startups and scaleups located close to the M275 motorway and University of Portsmouth, providing flexible offices and meeting rooms.
• RIBs For Sale Sale of new and used RIBs (Rigid Inflatable Boats) and powerboats through the Ballistic RIBs brand and JBT Marine, serving customers seeking to purchase recreational craft.
• Ballistic RIBs RIB manufacturing and sales brand within The Trafalgar Group, producing and supplying Rigid Inflatable Boats for recreational and commercial applications.
• Trafalgar Training School RYA-approved powerboat training centre delivering courses in Powerboat Level 2, Intermediate Powerboat, VHF Marine Radio, Day Skipper, Powerboat Instructor, and Sea Survival for novice and experienced boaters seeking certification.

Quantifiable outcome

• 95% of Drystack survey respondents would highly likely or very likely recommend the service (July 2023)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Chichester Harbour ConservancyminorStrategic or Co-development Partner · 1 October 2024Jonny Boys, Managing Director, invited to share ideas about future of boating with Harbour Master Jo Cox. Discussing balance between tradition and sustainability for Chichester Harbour.
• Premier MarinascoreStrategic or Co-development Partner · 1 November 2023Premier Marinas acquired Trafalgar Wharf site including Drystack and Shipyard from The Trafalgar Group. Premier Marinas profits support the Wellcome Trust (global health research). Staff transferred to Premier Marinas while Trafalgar Group maintains RIBs For Sale, Ballistic RIBs, and Boat Club at Premier Trafalgar Wharf.
• The Crate CafeminorStrategic or Co-development Partner · 1 November 2022The Crate Cafe took over management of Beach Hut Cafe at Trafalgar Wharf. Team from Crate Bosham (Alex, Alice, Yasmin and Luke) with eco-friendly, sustainability-focused approach inspired by laid-back Indonesian culture.
• Mathwall MarinecoreStrategic or Co-development Partner · 1 June 2022Partnership in the CHAMP (Carbon-free HAbitat for Maritime Protection) project focused on developing carbon-free boating solutions. Mathwall Marine has background in Formula 1 and high-end motor vehicle technology. Trafalgar Group provides support and testing facilities for the project.
• Team Raring to RowminorGTM or Marketing Partner · 1 May 2022Sponsorship of team in Talisker Whisky Atlantic Challenge (world's toughest row). Provided dry storage for their ocean rowing boat 'Lady Jayne' and lift services. Team raising funds for Action Medical Research.
• Ballistic RIBscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Ballistic RIB boat design contributed to Mathwall Marine CHAMP project for carbon-free boating. Ballistic RIBs brand is part of The Trafalgar Group.
• Royal National Lifeboat Institution (RNLI)minorOthers · 1 December 2021Charitable donation of £500 made to RNLI in place of sending Christmas cards. Jake Biggs, Chief Training Instructor, volunteers at Portsmouth Lifeboat Station.
• AXOPAR London GroupminorChannel Partner/ Reseller/ Distributor · 1 July 2020AXOPAR London Group established base at Trafalgar Wharf for boat sales and service alongside Brabus Marine London Group and One Marine Brokerage.
• Brabus Marine London GroupminorChannel Partner/ Reseller/ Distributor · 1 July 2020Brabus Marine London Group established base at Trafalgar Wharf alongside AXOPAR and One Marine Brokerage.
• One Marine BrokerageminorChannel Partner/ Reseller/ Distributor · 1 July 2020One Marine Brokerage established base at Trafalgar Wharf alongside AXOPAR and Brabus Marine London Group.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Saxon Wharf: Southampton-based marina and boatyard operator providing lifting, storage, repairs, and brokerage services directly comparable to Northshore Boatyard.
• Port Hamble Marina: Premier Marinas-managed Solent marina offering berthing, fuel, and boatyard services competing for the same South Coast boater customer base.
• MDL Marinas: One of the UK's largest marina groups with multiple South Coast sites offering berthing, drystack, boatyard services and boat sales directly comparable to The Trafalgar Group's offering.
• Boatfolk: UK marina operator with multiple sites on the South Coast and Wales offering berthing, storage, and brokerage services comparable to Thornham Marina and Northshore Boatyard.
• Dean & Reddyhoff: Solent-based marina and boatyard operator with sites at Haslar, Eastbourne, and Weymouth offering similar berthing, lifting, and boatyard services to Trafalgar.
• Premier Marinas: UK marina operator that directly acquired Trafalgar Wharf including the former Drystack and shipyard in November 2023; operates competing marinas and storage facilities across the South Coast.
• Universal Marina: Independent marina and yacht services operator on the South Coast providing berthing, brokerage, and boatyard services directly comparable to Thornham Marina.
• Cobb's Quay Marina: South Coast full-service marina offering berths, drystack, boatyard, and brokerage services closely comparable to Trafalgar's marina operations.

Regional players

• Hamble Yacht Services: Solent-based boatyard offering lifting, storage, and maintenance services similar to Northshore Boatyard's boatyard capabilities.

Emerging players

• Pure Latitude: UK boat share and membership club offering shared access to a managed fleet of boats, a directly comparable model to Boat Club Trafalgar and Northshore Boat Club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7bO2tBd4Q7eldV0hetwy9g
• Facebookfacebook.com/TrafalgarGroupAndDrystack
• Xx.com/TheTrafalgarGrp
• LinkedInlinkedin.com/company/trafalgar-wharf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafalgar Wharf