Goodman Acker, P.C.
Goodman Acker, P.C. is a Michigan personal injury law firm founded in 1993 that represents individual accident and malpractice victims on a contingency fee basis across car, truck, motorcycle, premises liability, medical malpractice, and birth injury cases, operating from four statewide offices.
- Company typePrivate
- Founded1993
- HeadquartersSouthfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Goodman Acker, P.C. does
Goodman Acker, P.C. is a Michigan-based personal injury law firm founded in 1993 and headquartered in Southfield, with additional offices in Grand Rapids, Sterling Heights, and Livonia. The firm represents individuals who have suffered injuries due to the negligence of others, with practice areas spanning motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian), premises liability/slip and fall, dog bites, medical malpractice, birth injuries, and wrongful death claims. The firm operates on a contingency fee basis — clients pay no upfront legal fees and the firm is compensated only as a percentage of settlement or verdict recoveries — and offers free initial consultations with 24/7 availability.
The firm is led by name partners Barry J. Goodman and Jordan B. Acker and includes 10 additional attorneys (Tim Sulolli, Bradley M. Peri, Mark Brewer, Ronita Bahri, Michelle Aaron, Amanda B. Warner, Scott Fanzini, Nicole McCarthy, Joshua C. Mayowski, Rowan Conybeare), supported by paralegals and staff; total headcount falls in the 11-50 range. The firm claims 150+ years of combined attorney experience and a 99% success rate on Motor Vehicle Claims retained for 90+ days. Documented case results include a $15.3M Wayne County auto accident verdict, a $6.5M Oakland County medical malpractice recovery, a $3M Ingham County pedestrian accident settlement, and numerous additional six- and seven-figure outcomes across Michigan counties.
The go-to-market is primarily direct-to-consumer via phone (1-800-TRUSTED), website contact forms, and client and medical provider referrals, supplemented by content marketing (blog, video library, email newsletter), organic social (Facebook, Instagram, LinkedIn), and earned media coverage across Fox Detroit, Local 4, CBS 62, WXYZ, M Live, and other Michigan outlets. The firm also invests in community engagement (Turkey Dinner Giveaway, Flint water crisis relief, Groceries for Guns initiative) to build regional trust. Revenue is not publicly disclosed. The firm has no disclosed funding, M&A, or external investment and operates as an independent professional corporation under Michigan law.
Goodman Acker, P.C. firmographics
Firmographics- Name
- Goodman Acker, P.C.
- Legal name
- Goodman Acker, P.C.
- Website
- https://goodmanacker.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodman Acker, P.C. is a Michigan personal injury law firm founded in 1993 that represents individual accident and malpractice victims on a contingency fee basis across car, truck, motorcycle, premises liability, medical malpractice, and birth injury cases, operating from four statewide offices.
- Ownership category
- akta.pro rank
Goodman Acker, P.C. industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Goodman Acker, P.C. is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Goodman Acker, P.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Personal Injury Legal Services - Contingency Fees: The firm handles personal injury cases on a contingency fee basis. Clients pay no upfront fees or out-of-pocket legal costs. The firm's fee is a percentage of the amount recovered through settlement or court verdict. If the firm does not win, the client owes nothing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee Basis - No Win, No Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Goodman Acker, P.C. product offering
Product offeringCore offering
Goodman Acker, P.C. is a Michigan personal injury law firm that represents individuals who have suffered injuries due to the negligence of others. The firm handles cases across personal injury, car accidents, truck accidents, motorcycle accidents, bicycle accidents, slip and fall, dog bites, birth injuries, medical malpractice, and wrongful death. All services are delivered on a contingency fee basis, with no upfront cost to clients and no fee unless compensation is recovered.
Product overview
Goodman Acker, P.C. is a Michigan personal injury law firm offering a unified suite of legal services organized by accident/injury type. The firm's core offering is personal injury litigation and claims handling, delivered through specialized practice areas including car accidents, truck accidents, motorcycle accidents, bicycle accidents, slip and fall, dog bites, birth injuries, medical malpractice, and wrongful death. The firm operates on a contingency fee basis with no upfront costs to clients, and provides 24/7 availability and free consultations across all service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services
Quantifiable outcome
- 99% success rate on concluded cases
- +2 more outcomes
Companies that use Goodman Acker, P.C.
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Goodman Acker, P.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodman Acker, P.C. partnerships and signals
Strategic signalScale indicators21 records
Recent moves5 records
Expansion highlights5 records
Goodman Acker, P.C. competitors and assessment
Company assessmentDirect peers
- The Sam Bernstein Law Firm: Michigan PI and auto accident firm headquartered in Farmington Hills, overlapping Goodman's core Southeast Michigan catchment and practice areas.
- Michigan Auto Law: Michigan-based personal injury firm specializing in auto and truck accidents across the state. Directly comparable in geography, contingency-fee model, and PI focus.
- Mike Morse Injury Law Firm: Large Detroit-based PI firm with statewide advertising and a similar contingency-fee, multi-practice-area model. One of the highest-spending PI advertisers in the Michigan market.
- Sinas Dramis Law Firm: Grand Rapids-based PI and auto no-fault firm covering West Michigan, directly comparable in geography (overlap with Goodman's Grand Rapids office) and practice mix.
- Fieger Law: Prominent Southfield-based trial firm with a substantial personal injury and medical malpractice practice; competes directly with Goodman in Oakland County and Metro Detroit.
- Buckfire & Buckfire, P.C. Southfield-based Michigan PI firm with a contingency-fee model and broad PI practice areas, including auto, truck, and medical malpractice — overlapping Goodman Acker on both location and service mix.
- Lipton Law: Michigan PI firm focused on auto, truck, and motorcycle accidents, with a contingency-fee structure and statewide marketing comparable to Goodman's.
- Cochran, Kroll & Associates, P.C. Michigan mass tort and PI firm with contingency-fee representation in medical malpractice and injury cases, overlapping Goodman's med-mal and catastrophic injury work.
- Abrahams Law: Michigan personal injury firm handling auto, truck, and wrongful death cases on contingency; directly overlaps in practice areas and client segments with Goodman Acker.
Broad incumbents
- Morgan & Morgan: Largest U.S. plaintiff-side PI firm with a significant Michigan presence and similar contingency-fee model. Broader, multi-state incumbent rather than a Michigan-only specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodman Acker, P.C. social profiles
Digital presenceGoodman Acker, P.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodman Acker, P.C. leadership team
Management profileNumber of profiles
Profiles13 records
Goodman Acker, P.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodman Acker, P.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodman Acker, P.C.
What does Goodman Acker, P.C. do?
Goodman Acker, P.C. is a Michigan personal injury law firm that represents individuals who have suffered injuries due to the negligence of others. The firm handles cases across personal injury, car accidents, truck accidents, motorcycle accidents, bicycle accidents, slip and fall, dog bites, birth injuries, medical malpractice, and wrongful death. All services are delivered on a contingency fee basis, with no upfront cost to clients and no fee unless compensation is recovered.
Is Goodman Acker, P.C. a public or private company?
Goodman Acker, P.C. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodman Acker, P.C. founded?
Goodman Acker, P.C. was founded in 1993. It employs 11 to 50 people.
Where is Goodman Acker, P.C. based?
Goodman Acker, P.C. is headquartered in Southfield, United States, in the North America region.
How does Goodman Acker, P.C. make money?
One revenue line is on record: personal Injury Legal Services - Contingency Fees.
Who are Goodman Acker, P.C.'s main competitors?
Direct peers on record are The Sam Bernstein Law Firm, Michigan Auto Law, Mike Morse Injury Law Firm, Sinas Dramis Law Firm, Fieger Law, Buckfire & Buckfire, P.C., Lipton Law, Cochran, Kroll & Associates, P.C. and Abrahams Law. Morgan & Morgan is listed as a broad incumbent.
Does Goodman Acker, P.C. have an API?
No public API is recorded for Goodman Acker, P.C..
What industry is Goodman Acker, P.C. in?
Goodman Acker, P.C.'s product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.