SÜDWESTBANK

What SÜDWESTBANK does

SÜDWESTBANK is a German regional bank operating as BAWAG AG Niederlassung Deutschland, the German branch of Vienna-listed BAWAG P.S.K. Bank für Arbeit und Wirtschaft und Österreichische Postsparkasse Aktiengesellschaft (BAWAG Group AG), following a 2021 merger. Founded in 1922 as an agricultural savings institution in Baden-Württemberg and headquartered in Stuttgart at Büchsenstraße 20, with a German operations site in Hamburg, the bank employs 501–1,000 people and serves three customer segments: retail (Privatkunden), high-net-worth (Private Banking), and corporate/Mittelstand (Unternehmenskunden) primarily in Baden-Württemberg. Core products include the GiroPrivat current account (€5.90/month with free online bookings), PayLife Mastercard credit cards (Classic €3, Plus €5, Gold €7/month) with up to €168/year cashback, fixed-term deposits (Schatzbrief) at up to 1.50% p.a. for 6–24 month terms, mortgage and consumer loans (partnership-originated via CreditPlus and MünchenerHyp), and asset management services.

Revenue is generated from six primary streams: account/card subscription fees, net interest margin on lending and deposits, securities and brokerage commissions, asset management fees, insurance brokerage commissions (Allianz, R+V, SDK, Württembergische), and Bauspar referral fees (Wüstenrot). The technology stack is a hybrid platform: a browser-based Online-Banking portal, the MyBankingApp mobile app for iOS/Android, SecureGo plus-TAN for authentication, Scan2Bank and GiroCode, and CashPool membership providing access to ~2,800 ATMs across Germany. Product distribution is asset-light: lending and investment products are largely sourced through partners (BlackRock, DWS, AllianzGI, Amundi, Flossbach von Storch, Union Investment, ACATIS, Assenagon, J.P. Morgan Private Bank, Oddo BHF, Robeco, Tresides, BNP Paribas), insurance through Allianz/R+V/SDK/Württembergische, healthcare/dental finance through Health AG, IT leasing through BFL Leasing, and IT/compliance infrastructure through Fiducia & GAD and Microsoft.

The business model is a sales-led hybrid combining in-branch relationship advisory (Baden-Württemberg branch network) with digital self-service channels and partner-distributed product wrappers. Compliance and regulatory frameworks include German BaFin and Bundesbank supervision, Austrian FMA/ECB oversight, statutory deposit protection, PSD2/XS2A open-banking access, FATCA/CRS reporting, and the new EU Verification of Payee (VoP) regulation effective 9 October 2025.

Name

SÜDWESTBANK

Legal name

BAWAG AG Niederlassung Deutschland

Website

https://suedwestbank.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SÜDWESTBANK is a German regional bank and branch of Vienna-listed BAWAG P.S.K., offering retail, private banking, and Mittelstand/SME banking services primarily in Baden-Württemberg through branches, a mobile app, and partner-distributed asset, insurance, and lending products.

Ownership category

akta.pro rank

Product category

Regional Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Bank Branch / Retail Purchase Mortgages (FSALAAAA)

akta.pro secondary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

Keywords

• Retail banking services
• Private banking
• Wealth management
• Mortgage lending
• SME corporate banking

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Girokonto & Karten-Gebühren: Monthly account fees (GiroPrivat at €5.90/month) plus credit card fees (€3-7/month depending on card tier), supplementary card fees (€0.50/month), and transaction fees for branch-assisted transactions (€3.49 each).
2. Kreditgeschäft: Interest income from personal loans (Ratenkredit), mortgage financing (Baufinanzierung), operating credits (Betriebsmittelkredit), and investment loans (Investitionskredite) for retail and SME customers.
3. Wertpapiergeschäft & Brokerage: Revenue from securities trading commissions, portfolio management (Vermögensverwaltung), and asset management fees through proprietary depot models and third-party fund partners.
4. Einlagenprodukte & Sparen: Interest margin on savings products including term deposits (Laufzeiten 6-24 Monate, up to 1.50% p.a.), regular savings plans, and savings letters (Schatzbrief).
5. Versicherungsvermittlung: Commission revenue from sale and referral of insurance products through partners including Allianz, R+V Versicherung, SDK, and Württembergische Leben.
6. Bauspar-Produkte: Building society savings products through Wüstenrot partnership for home financing, including state-subsidized home savings (Wohnungsbauprämie).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SÜDWESTBANK is a regional German bank that operates as a branch of BAWAG P.S.K. AG, delivering everyday current-account banking (GiroPrivat), debit and credit cards, savings and investment products (depot models, asset management, fixed-term deposits), mortgage and personal loans, pension and insurance products, Private Banking wealth management for high-net-worth clients, and SME/corporate banking including operating credits, investment loans, guarantees, and partner-referral leasing and factoring. Customers access these services through a Baden-Württemberg branch network for personal advisory and through online banking and mobile app channels for self-service.

Product overview

SÜDWESTBANK is a German regional bank (Zweigniederlassung der BAWAG, Hamburg) offering a comprehensive banking platform organized across three customer segments: retail customers (Privatkunden), private banking clients (Private Banking), and corporate/SME clients (Unternehmenskunden/Firmenkunden). The core retail offering centers on the GiroPrivat current account (€5.90/month), supplemented by a suite of PayLife Mastercard credit cards (Classic, Plus, Gold), a girocard debit card, and a full range of savings, investment, and lending products. The investment platform includes securities brokerage, depot models, and asset management, with fixed-term deposit products (Schatzbrief) offering terms of 6–24 months at rates up to 1.50%. Private Banking adds wealth management, securities portfolio management (Wertpapier-Vermögensverwaltung), succession planning, and foundation services. Corporate Banking covers account management, specialized lending (operating credits, investment loans), insurance, leasing, and factoring. Digital access is provided through a browser-based Online-Banking portal, the MyBankingApp mobile application, and the CashPool ATM network (2,800+ locations). The bank also operates a structured complaint management system. The overall architecture is a segment-oriented platform with shared digital channels rather than a modular product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• GiroPrivat current account A retail current account (Girokonto) priced at €5.90/month for individual banking customers, including unlimited free online transfers, one girocard debit card, free SecureGo plus-TAN authentication, and access to the bank's online-banking portal and mobile app; branch-assisted transactions are charged at €3.49 each.
• girocard (Debitkarte) A German domestic debit card accepted at ATMs and point-of-sale terminals, issued by SÜDWESTBANK for retail and corporate customers; enables free cash withdrawals at ~2,800 CashPool ATMs nationwide.
• PayLife Kreditkarten (Mastercard credit cards) A three-tier Mastercard credit-card range offered via PayLife Bank GmbH (BAWAG Group brand), with annual fees of €36 to €84, designed for retail customers seeking secure card payments domestically and internationally.
• Sparen & Anlegen (Savings & Investments) A bundled retail savings and investment offering that includes money-market deposits, regular savings plans, securities (stocks, bonds, funds), depot models, asset management, and fixed-term deposits (Schatzbrief) with terms of 6–24 months and rates of up to 1.50% p.a.
• Kredite (Retail Loans) A retail lending product line covering installment loans (Ratenkredit), home finance mortgages (Baufinanzierung), building savings (Bausparen) via Wüstenrot, and state-subsidized home savings premiums (Wohnungsbauprämie).
• Vorsorgen & Absichern (Pension & Insurance) Retail pension-planning and insurance products including state-subsidized savings, life and health insurance products distributed via partners (Allianz, R+V Versicherung, SDK, Württembergische), and retirement-planning tools such as the Schatzbrief fixed-term deposit.
• Private Banking Wealth-management services for high-net-worth individuals including asset management, securities custody depot models, financing, pension planning, securities portfolio management (Wertpapier-Vermögensverwaltung), succession planning (Nachfolgeplanung), and foundation services (Stiftungen).
• Unternehmenskunden / Firmenkunden (Corporate Banking) Banking services for SME and corporate clients including account and payment-transaction management, financing and government subsidy programs (Betriebsmittelkredit, Investitionskredite, Förderprogramme), guarantees (Avale), corporate insurance, investment and asset management, and partner-led leasing and factoring.
• Online-Banking portal Web-based online banking platform providing 24/7 self-service account management, transfers, product applications, SecureGo plus-TAN authentication, electronic mailbox with archive, Scan2Bank, and GiroCode functions for retail, private banking, and corporate customers.
• MyBankingApp Mobile banking application available on iOS and Android, providing account access, transfers, and self-service banking on the go, with integration to the online-banking authentication infrastructure.

Quantifiable outcome

• Ranked 'In der Elite der Vermögensverwalter' (In the Elite of Asset Managers) for the 18th consecutive year in the Elite Report
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Wüstenrot Bausparkasse AGcoreStrategic or Co-development PartnerWüstenrot Bausparkasse is Germany's oldest building society (founded 1921). The partnership provides building savings products (Bausparen) for home financing, including state-subsidized home savings (Wohnungsbauprämie). SÜDWESTBANK offers Wüstenrot products as part of its mortgage and home financing services. Wüstenrot is part of Wüstenrot & Württembergische Group, headquartered in Kornwestheim.
• Health AGcoreStrategic or Co-development PartnerHealth AG provides innovative financial products and billing services for the dental/healthcare market. Based in Hamburg with ~200 employees and ~2,000 customers. Develops products through 'Co-Evolution' with dental practices. Part of Health Coevo AG, which is part of BAWAG Group. SÜDWESTBANK refers corporate customers in the healthcare sector to Health AG for factoring and billing services.
• Zahnärztekasse AG (ZAKE)minorStrategic or Co-development PartnerZahnärztekasse AG supports dental practices with honorar-management and liquidity management. Part of BAWAG Group (zakag.ch). SÜDWESTBANK leverages this partnership to provide comprehensive financial services for dental practice owners.
• CreditPlus Bank AGcoreChannel Partner/ Reseller/ DistributorCreditPlus Bank AG, founded 1960 and part of French Crédit Agricole S.A. group, is a specialist bank for instant credits (SofortKredit). SÜDWESTBANK offers CreditPlus loan products to its retail customers seeking personal loans, benefiting from CreditPlus's specialized expertise and multi-certification.
• Münchener Hypothekenbank eG (MünchenerHyp)coreStrategic or Co-development PartnerMünchenerHyp is a specialist for long-term real estate financing, issuing mortgage Pfandbriefe and public Pfandbriefe. Multiple award-winning expert for residential and commercial property financing. SÜDWESTBANK partners with MünchenerHyp for mortgage financing (Baufinanzierung) needs exceeding its own lending capacity.
• BFL Leasing GmbHcoreChannel Partner/ Reseller/ DistributorBFL Leasing GmbH, with over 40 years of experience and ~50,000 customers, is one of Germany's leading IT financing specialists. Offers financing solutions for hardware, software, IT projects, office technology, and ICT. Has 140+ partners. SÜDWESTBANK refers business customers for IT leasing and financing needs.
• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz Lebensversicherung AG, Germany's market leader in life insurance (founded 1922 in Stuttgart), provides life insurance and disability insurance products. SÜDWESTBANK offers Allianz products as part of its pension planning (Altersvorsorge) and insurance offering, leveraging Allianz's market leadership and comprehensive product range.
• R+V Versicherung AGcoreChannel Partner/ Reseller/ DistributorR+V Versicherung AG is one of Germany's leading insurers, growing faster than the industry average. Serves ~7 million customers with ~20 million insurance contracts. Strong in SME (Mittelstand) sector. SÜDWESTBANK offers R+V insurance products as part of its comprehensive insurance offering for both retail and corporate customers.
• Süddeutsche Krankenversicherung a.G. (SDK)minorChannel Partner/ Reseller/ DistributorSDK Group headquartered in Fellbach includes Süddeutsche Krankenversicherung, Süddeutsche Lebensversicherung, and Süddeutsche Allgemeine Versicherung. Operates as a mutual insurer (Versicherungsverein). SÜDWESTBANK offers SDK health insurance products as part of its insurance offering.
• Württembergische Lebensversicherung AGcoreChannel Partner/ Reseller/ DistributorWürttembergische Lebensversicherung AG, with roots dating to 1833 (founded as 'Allgemeine Rentenanstalt zu Stuttgart'), is one of Germany's largest life insurers. Part of W&W Group (Wüstenrot & Württembergische). Includes ARA Pensionskasse for company pension schemes (betriebliche Altersvorsorge). SÜDWESTBANK offers Württembergische products for retirement planning.
• ACATIS Investment Kapitalverwaltungsgesellschaft mbHcoreChannel Partner/ Reseller/ DistributorACATIS Investment, founded 1994 in Frankfurt, specializes in Value Investing following Benjamin Graham and Warren Buffett. Manages equity, mixed, and bond funds plus mandates, with 4 sustainable funds. Flagship fund ACATIS Aktien Global Fonds launched 1997. Applied AI in portfolio management since 2016. SÜDWESTBANK offers ACATIS funds as part of its securities and investment offering.
• Allianz Global InvestorscoreChannel Partner/ Reseller/ DistributorAllianz Global Investors manages 561 billion EUR AUM for institutional and private investors worldwide. Offers equity, bond, private markets, and multi-asset strategies across developed and emerging markets. SÜDWESTBANK offers AllianzGI products as part of its securities and asset management offering.
• Amundi Asset ManagementcoreChannel Partner/ Reseller/ DistributorAmundi is Europe's largest fund company and among the world's ten largest asset managers. A major international provider in Germany. SÜDWESTBANK offers Amundi investment products as part of its securities offering, leveraging Amundi's broad product range and European market leadership.
• AssenagonminorChannel Partner/ Reseller/ DistributorAssenagon has been independently owned since founding in 2007. Manages 72 billion EUR AUM, making it one of Europe's fastest-growing asset managers. Locations in Luxembourg, Munich, Frankfurt am Main, and Zurich. SÜDWESTBANK offers Assenagon products as part of its securities and investment offering.
• BlackRock Inc.coreChannel Partner/ Reseller/ DistributorBlackRock is the world's largest asset manager with 12.53 trillion USD AUM (as referenced on SÜDWESTBANK partner page). US-listed company headquartered in New York City with 70 offices in 35 countries. SÜDWESTBANK offers BlackRock products as part of its securities and asset management offering, leveraging BlackRock's global reach and product breadth.
• BNP Paribas S.A.coreChannel Partner/ Reseller/ DistributorBNP Paribas, formed in 2000 through merger of Banque Nationale de Paris and Paribas, is a major French bank. Present in 71 countries; was Europe's largest bank by deposits (2010), 3rd largest by market value (2019), and 2nd largest by balance sheet in Europe. SÜDWESTBANK offers BNP Paribas products as part of its securities and investment offering.
• DWS Group (DWS Investment GmbH)coreChannel Partner/ Reseller/ DistributorDWS Group manages 1,010 billion EUR AUM (as of March 31, 2025), making it a leading European asset manager with global reach. Employs ~4,700 people worldwide. Offers active, passive, and alternatives strategies across liquid and illiquid asset classes. SÜDWESTBANK offers DWS funds as part of its securities and investment offering.
• Flossbach von StorchcoreChannel Partner/ Reseller/ DistributorFlossbach von Storch is one of Germany's largest bank-independent asset managers, still owned by its founders and senior employees. Known for its Multi-Asset approach. Serves high-net-worth clients, fund investors, and institutional investors. Most assets are invested in the firm's own public funds (Publikumsfonds). SÜDWESTBANK offers Flossbach von Storch products.
• J.P. Morgan Private BankminorChannel Partner/ Reseller/ DistributorJ.P. Morgan Private Bank serves high-net-worth clients across 30 countries in Europe, Middle East, and Africa through centers in London, Luxembourg, and Geneva plus European branch offices. Offers comprehensive wealth planning, investing, and financing services. SÜDWESTBANK offers J.P. Morgan products as part of its Private Banking offering for affluent clients.
• Oddo BHF SEminorChannel Partner/ Reseller/ DistributorOddo BHF is a Frankfurt-based private bank formed in 1970 from the merger of Berliner Handels-Gesellschaft and Frankfurter Bank. Part of German-French financial group Oddo BHF since 2016. SÜDWESTBANK offers Oddo BHF products as part of its securities and investment offering.
• RobecominorChannel Partner/ Reseller/ DistributorRobeco is a global pure-play asset manager and a leader in sustainable investing. Pioneered first sustainable fund in 1995. Offers quantitative, thematic, and bonds/emerging markets strategies. Founded 1930 in Rotterdam. SÜDWESTBANK offers Robeco products as part of its securities offering, emphasizing sustainable investment options.
• Tresides Asset Management GmbHminorChannel Partner/ Reseller/ DistributorTresides Asset Management GmbH offers intelligent investment solutions focused on client interests and goals. Product range includes pure equity, bond, or commodity funds, mixed mandates, and absolute return approaches. SÜDWESTBANK offers Tresides products as part of its investment offering.
• Union Investment GruppecoreChannel Partner/ Reseller/ DistributorUnion Investment Gruppe is one of Germany's largest asset managers for private and institutional investors. ~4 million customers have assets in the UnionDepot and use Union's fund services. Present internationally through subsidiaries, branches, and strategic partnerships. SÜDWESTBANK offers Union Investment funds as part of its securities and investment offering, leveraging Union's strong German retail distribution network.
• PayLife Bank GmbHcoreChannel Partner/ Reseller/ DistributorPayLife, a brand of BAWAG P.S.K., offers a comprehensive credit card portfolio for convenient and secure card payments in Austria and internationally. SÜDWESTBANK offers PayLife credit cards (PayLife Classic Mastercard®, PayLife Plus Mastercard®, PayLife Gold Mastercard®) as part of its card product range. Cashback up to €168/year available.
• CashPool (Partner Banks Network)coreChannel Partner/ Reseller/ DistributorCashPool is a German ATM network alliance enabling SÜDWESTBANK customers to withdraw cash at ~2,800 ATMs across Germany with no fees. Partner banks include BBBank eG, Degussa Bank GmbH, National-Bank AG, Oldenburgische Landesbank AG, Santander Consumer Bank, Sparda-Banken, and TARGOBANK AG. SÜDWESTBANK joined CashPool to provide nationwide free cash access.
• Fiducia & GAD IT AGcoreTechnology or IntegrationFiducia & GAD IT AG is the technical service provider for the XS2A (Access-to-Account) interface implementation based on Berlin Group NextGenPSD2 Specification Version 1.2. SÜDWENDT BANK uses Fiducia & GAD's infrastructure for open banking API access for third-party payment service providers (card issuers, payment initiation service providers, account information service providers) under ZAG §§ 45, 48, 50.
• BAWAG P.S.K. AG (Parent Company)coreOthersSÜDWESTBANK operates as BAWAG AG Niederlassung Deutschland (branch of BAWAG P.S.K. Bank für Arbeit und Wirtschaft und Österreichische Postsparkasse Aktiengesellschaft), headquartered at Wiedner Gürtel 11, A-1100 Vienna, Austria. BAWAG P.S.K. is listed on Vienna Stock Exchange with full banking license. CEO: Anas Abuzaukkou. Supervisory Board chaired by Kim Fennebresque. Supervised by Austrian FMA and German BaFin.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LBBW (Landesbank Baden-Württemberg): State bank of Baden-Württemberg operating through BW-Bank retail outlets plus corporate and capital markets franchises. Direct competitor for retail, Mittelstand, and Private Banking customers in the same geography and customer segments as SÜDWESTBANK.
• BW-Bank: Retail banking brand of LBBW with deep branch footprint across Baden-Württemberg. Closest like-for-like comparison to SÜDWESTBANK's branch-led retail and SME model in Stuttgart and surrounding regions.
• BBBank eG: German cooperative bank headquartered in Karlsruhe and a CashPool partner alongside SÜDWESTBANK. Comparable mid-sized private customer bank serving retail and SME clients in Baden-Württemberg with similar product scope.
• Volksbank Stuttgart eG: Local Volksbank cooperative bank in SÜDWESTBANK's home market of Stuttgart. Competes for the same Privatkunden, Mittelstand, and Private Banking clientele with a member-owned cooperative structure.
• TARGOBANK AG: Mid-sized German retail bank (under Crédit Mutuel) and a CashPool ATM partner of SÜDWESTBANK. Similar product focus on Girokonten, deposits, consumer credit, and investment products for retail customers across Germany.
• Kreissparkasse Esslingen-Nürtingen: Regional Sparkasse in the greater Stuttgart area (a SÜDWESTBANK core geography). Direct local rival for retail accounts, savings, and SME banking relationships under the Sparkassen-Haftungsverbund.

Emerging players

• DKB (Deutsche Kreditbank AG): Direct bank subsidiary of BayernLB focused on digital retail banking, deposits, and consumer lending. Represents the digital-first model competing against SÜDWESTBANK's hybrid branch-plus-online approach in the same retail deposit market.

Broad incumbents

• ING-DiBa AG: Germany's largest direct bank and a major consumer of retail deposits, consumer credit, and brokerage products nationwide. Sets pricing pressure on deposit and unsecured lending rates for branch-based competitors like SÜDWESTBANK.

Others

• BAWAG P.S.K. AG: Vienna-headquartered parent and listed entity of which SÜDWESTBANK is the German branch (Zweigniederlassung). Comparable in retail/SME/private banking product mix and overall operating model but operates the Austrian geography and serves as the consolidating parent.
• Münchener Hypothekenbank eG (MünchenerHyp): Pfandbrief-issuing real estate specialist and a core SÜDWESTBANK mortgage origination partner. Comparable in Baufinanzierung and housing finance expertise but operates as a partner/wholesaler rather than direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SÜDWESTBANK