MV Group
MV Group is a French independent data and digital marketing group serving 1,500+ PME and ETI clients across 12 sectors through 8 regional agencies and 7 subsidiaries, differentiated by proprietary AI agents and a 48-million-consumer first-party database.
- Company typePrivate
- Founded2009
- HeadquartersSaint-grégoire, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MV Group does
MV Group is a privately-held French data and digital marketing group, founded in 2009 in Rennes and operating through 8 regional agencies across France (Rennes, Paris, Lyon, Nantes, Bordeaux, Lille, Strasbourg, Tours) with 350 collaborators. The group serves 1,500+ PME and ETI clients across 12 sectors, including enterprise customers such as Truffaut, Picard, Maje, Carré Blanc, and Quartus. It is structured as a SAS with seven wholly-owned operating subsidiaries (Yumens, Euroleads, Trib-u, Avanci, Good Buy Media, Yes Indeed, Weaver-FI, plus KPI Advance) organized around expertise poles covering Branding, Acquisition (SEO/SEA/social/programmatic), Fidélisation (CRM and marketing automation), B2B lead generation, Mégabases (RGPD-compliant data), and AI services.
The group's technology stack centers on a proprietary IA Factory housing 15 dedicated AI experts and a portfolio of custom-built AI agents deployed across all subsidiaries. These agents are trained on Profilia, a proprietary database of 48 million French consumers, and on RGPD-compliant B2C and B2B megabases of opted-in contacts. Documented AI capabilities include autonomous campaign agents, predictive churn and ROAS models (cited 15–30% ROAS improvement), generative content production, recommendation engines, and process automation — validated externally by BPI France's selection of MV Group for the national IA Booster Programme (France 2030). The group invested €5 million in this AI infrastructure and plans to open the IA Factory to external agencies that cannot invest in AI independently.
MV Group's revenue model is a mix of professional services, subscription/recurring fees for AI and data activation, data monetization through megabases, and managed services (media planning via Good Buy Media, CRM via Avanci). Pricing is modular and not publicly disclosed, with indicative benchmarks of €15K–€50K per year for CRM and email automation and €30K–€80K per year for full SEO/SEA acquisition strategies for 50–200-person PME clients. Go-to-market is sales-led and consultative, executed through 8 regional agency offices with local account management and dedicated strategic counsel for ETI accounts. The group has no external institutional shareholders, no public listing, and reports a 92% client satisfaction rate alongside employer ratings of 4.5 (Glassdoor) and 4.4 (Indeed), with a 4-day work week in place since 2019.
MV Group firmographics
Firmographics- Name
- MV Group
- Legal name
- MV GROUP SAS
- Website
- https://mv-group.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MV Group is a French independent data and digital marketing group serving 1,500+ PME and ETI clients across 12 sectors through 8 regional agencies and 7 subsidiaries, differentiated by proprietary AI agents and a 48-million-consumer first-party database.
- Ownership category
- akta.pro rank
MV Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where MV Group is headquartered
LocationHeadquarters
- HQ city
- Saint-grégoire
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
MV Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Core service revenue from branding, digital acquisition, customer loyalty/CRM, and B2B data marketing. Services are sold via consultative direct sales to PME/ETI clients with modular pricing based on scope and maturity level.
- AI & Data Technology Services: Revenue from proprietary AI agents, data activation, and marketing automation solutions deployed for clients. Includes AI-driven campaign optimization, predictive behavioral modeling, and content generation services.
- Megabase Data Activation: Revenue from activating RGPD-compliant B2C and B2B contact databases for client marketing campaigns. Includes data enrichment services and prospect audience targeting.
- Media Planning & Buying (via Good Buy Media): Subsidiary Good Buy Media manages online and offline media plans including regional press, radio, out-of-home advertising, and programmatic digital advertising for regional and national campaigns.
- CRM & Loyalty Management (via Avanci): Avanci subsidiary provides fully managed CRM programs, marketing automation, and omnichannel personalization for clients — acting as a complete outsourced CRM function.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular service packages adapted to PME maturity level |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
MV Group product offering
Product offeringCore offering
MV Group is an independent French data and digital marketing group providing coordinated marketing activation services to PME and ETI clients. The group delivers branding, acquisition (SEO/SEA/social/programmatic), fidélisation (CRM/marketing automation), B2B lead generation, AI-powered personalization, and proprietary RGPD-compliant data services through 7 subsidiaries and 8 regional agencies across France.
Product overview
MV Group is a French data and digital marketing group providing a coordinated portfolio of services and proprietary assets organized around 7 subsidiaries (Avanci, Good Buy Media, Euroleads, Trib-u, Yes Indeed, Weaver-FI, Yumens) and 12 expertise poles. Core services span Branding, Acquisition (SEO/SEA/social/programmatic), Fidélisation (CRM/marketing automation), BtoB (lead generation/ABM), Mégabases (proprietary RGPD-compliant BtoC and BtoB databases), and IA (AI Agents, generative AI, predictive analytics). The group differentiates through Profilia, a proprietary database of 48 million French consumers that feeds proprietary AI Agents built on the in-house IA Factory. Good Buy Media handles media buying; Avanci manages client CRM and loyalty programs; Euroleads focuses on lead generation; Trib-u delivers personalization; Yes Indeed and Weaver-FI cover social/community and influencer marketing; and Yumens provides cross-cutting data services. An annual flagship event, Intelligence Marketing Day, reinforces the group's thought leadership positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding
- Acquisition
- Fidélisation
- BtoB
- Mégabases
- Profilia
- IA
- IA Factory
- Diversification
Quantifiable outcome
- 2–3x more marketing results compared to non-data-driven approaches (at equivalent budget)
- +4 more outcomes
Companies that use MV Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
MV Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
MV Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BPI France (IA Booster Programme)coreMV Group was selected by BPI France for the national IA Booster Programme (France 2030), recognizing it as one of France's most promising AI companies. The programme supports the digital transformation of PME and ETI companies through AI adoption, validating MV Group's internal AI capabilities and strategic direction.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
MV Group competitors and assessment
Company assessmentBroad incumbents
- Havas: French-headquartered global advertising and media group (part of Vivendi). Comparable to MV Group in offering full-service digital marketing, media buying, and data-driven activation for French and international clients, but at much larger scale and with global holding-company structure.
- Publicis Groupe: Paris-headquartered global advertising and communications holding company. While it operates at vastly larger scale and global footprint, it overlaps with MV Group across digital marketing services, data activation, media planning, and AI-powered marketing for French PME/ETI and enterprise clients.
- WPP: Global advertising holding company (GroupM, Ogilvy, VMLY&R) with significant French operations. Comparable to MV Group in offering data-driven marketing, CRM, media buying, and AI-powered campaigns, but at much larger scale and as part of a global holding group.
Direct peers
- Eskimoz: Independent French digital marketing agency specializing in SEO, SEA, and performance marketing for PME/ETI clients. Closely comparable to MV Group's Acquisition expertise pole and regional agency footprint serving similar-sized French businesses.
- Babel: Independent French digital agency offering strategy, creative, data, and performance marketing services. Overlaps with MV Group's full-service data-marketing model and similar mid-market French client base.
- Effinity: Independent French performance marketing agency with strong SEO, SEA, and affiliate marketing capabilities. Directly comparable to MV Group's digital acquisition and data-driven activation services for French mid-market clients.
Others
- BVA: French market research and consumer insights firm. Adjacent to MV Group's data-driven marketing services — shares the data/consumer-insight foundation but does not offer activation or campaign execution directly.
Emerging players
- Dolist: French email and marketing automation platform with data activation capabilities. Directly comparable to MV Group's BtoB mégabases and CRM/automation expertise poles for French PME/ETI clients.
- Splio: French-headquartered customer relationship marketing platform combining CDP, marketing automation, and AI personalization. Comparable to MV Group's data-driven CRM and loyalty capabilities for retailers and mid-market brands.
- Actito: European (French/Belgian) customer data platform and CRM/marketing automation vendor. Overlaps with MV Group's Avanci subsidiary and Fidélisation expertise pole on CRM orchestration and omnichannel activation for mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MV Group social profiles
Digital presenceMV Group compliance and trust
Trust signalCompliance5 records
MV Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MV Group leadership team
Management profileNumber of profiles
Profiles4 records
MV Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
MV Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MV Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MV Group
What does MV Group do?
MV Group is an independent French data and digital marketing group providing coordinated marketing activation services to PME and ETI clients. The group delivers branding, acquisition (SEO/SEA/social/programmatic), fidélisation (CRM/marketing automation), B2B lead generation, AI-powered personalization, and proprietary RGPD-compliant data services through 7 subsidiaries and 8 regional agencies across France.
Is MV Group a public or private company?
MV Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MV Group founded?
MV Group was founded in 2009. It employs 251 to 500 people.
Where is MV Group based?
MV Group is headquartered in Saint-grégoire, France, in the Europe region.
How does MV Group make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are AI & Data Technology Services, megabase Data Activation, media Planning & Buying (via Good Buy Media) and CRM & Loyalty Management (via Avanci).
Who are MV Group's main competitors?
Broad incumbents on record are Havas, Publicis Groupe and WPP. Direct peers are Eskimoz, Babel and Effinity. BVA is listed as an others. Emerging players are Dolist, Splio and Actito.
Does MV Group have an API?
No public API is recorded for MV Group.
What industry is MV Group in?
MV Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management. Its NAICS code is 5418 and its SIC code is 7311.