U.S. All Star Federation
The U.S. All Star Federation is a 2003-founded nonprofit governing body and the largest membership organization for All Star cheer and dance in the United States, offering a $49 annual athlete membership that unlocks sanctioned competition access, coach credentialing, standardized safety rules, and bid eligibility to The Cheerleading Worlds and The Dance Worlds.
- Company typePrivate
- Founded2003
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What U.S. All Star Federation does
The U.S. All Star Federation (USASF) is a Tennessee-incorporated nonprofit corporation founded in 2003 that operates as the largest membership organization for All Star cheer and dance in the United States. Its functional role is that of a sport governing body: USASF credentials coaches, certifies safety judges, sanctions competitions, maintains standardized rules and age grids for both cheer and dance, and controls the bid pathway to its flagship championship events, The Cheerleading Worlds and The Dance Worlds. Membership is required for athletes to compete at USASF-sanctioned events and to earn Worlds bids, creating a mandatory funnel for participants in the sport.
USASF's product surface is organized around a $49 annual athlete membership (June 1 to May 31) that unlocks a digital athlete profile with age verification and club/team history, background screening, abuse prevention training, a $50,000 excess accidental medical insurance benefit (MAIP), access to the Member Perks Program, and eligibility for the College Scholarship and Exceptional Athlete College Scholarship programs. Adjacent offerings include coach credentialing, rules/scoring systems for cheer and dance, competition sanctioning, the CheerABILITIES and DanceABILITIES adaptive programs, an Athlete Advisory Council, and supporting tools such as Club Finder, Competition Search, and the Member Directory. The technology stack is a digital membership platform integrated with SportsEngine for club and event management.
USASF's revenue model is a low-ticket subscription ($49 per athlete per season) supplemented by event sanctioning fees, partnership and sponsorship contributions (e.g., Varsity, Varsity Spirit, Rebel Athletics, DoubleGood, Primo, JDP), and member perks monetization. Go-to-market is direct-to-consumer via usasfmembers.net, distributed through event producers and sanctioned competitions as a channel network, and supported by a regional director field force across the United States. The organization is headquartered in Germantown, Tennessee, and operates exclusively within the U.S. market.
U.S. All Star Federation firmographics
Firmographics- Name
- U.S. All Star Federation
- Legal name
- U.S. All Star Federation
- Website
- https://usasf.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The U.S. All Star Federation is a 2003-founded nonprofit governing body and the largest membership organization for All Star cheer and dance in the United States, offering a $49 annual athlete membership that unlocks sanctioned competition access, coach credentialing, standardized safety rules, and bid eligibility to The Cheerleading Worlds and The Dance Worlds.
- Ownership category
- akta.pro rank
U.S. All Star Federation industry classification
Industry- Product category
- Sports Membership and Governance Organization
- NAICS
- Business Associations (813910), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industry
- Championship & Cup Organizers (MPAKADAB)
Keywords
Where U.S. All Star Federation is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. All Star Federation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Athlete Membership Fees: Annual athlete membership fee of $49 per term/season (June 1 - May 31). Membership is required to compete at USASF-sanctioned competitions and to earn bids to World championships. Multiple family members can be managed under one account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Athlete Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
U.S. All Star Federation product offering
Product offeringCore offering
The U.S. All Star Federation (USASF) is the largest membership organization for All Star cheer and dance in the United States. Its core offering is an annual athlete membership ($49 per season) that unlocks participation in USASF-sanctioned competitions and eligibility for bids to The Cheerleading Worlds and The Dance Worlds. The federation additionally provides competition sanctioning, standardized rules and age grids for cheer and dance, coach credentialing, scholarship programs, and digital athlete profiles with age verification and background screening.
Product overview
The U.S. All Star Federation (USASF) is a membership organization for All Star cheer and dance sports, offering a unified platform centered on membership management and competitive event governance. The core offering is the USASF Athlete Membership program ($49/season), which provides digital athlete profiles with age verification, background checks, abuse prevention training, and access to the Member Perks Program. Supporting the membership are Rules & Age Grids for both Cheer and Dance disciplines, Coach Credentialing programs, and Competition Sanctioning services that ensure standardized safety practices across events. The organization operates major championships—The Cheerleading Worlds and The Dance Worlds—requiring membership for bid eligibility. Specialized programs include CheerABILITIES and DanceABILITIES for exceptional athletes, plus two scholarship paths: the College Scholarship Program and Exceptional Athlete College Scholarship. Additional member tools include Club Finder, Competition Search, Member Directory, and the Member Accident Insurance Program (MAIP).
Differentiator
Problem solved
Functional benefit
Products and services
- USASF Athlete Membership
- Competition Sanctioning
- Rules & Age Grid (Cheer)
- Rules & Age Grid (Dance)
- Coach Credentialing
- College Scholarship Program
- Exceptional Athlete College Scholarship
- CheerABILITIES
- DanceABILITIES
- The Cheerleading Worlds
- The Dance Worlds
Quantifiable outcome
- Over $1 million awarded in scholarships to more than 300 athletes since 2008
Companies that use U.S. All Star Federation
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
U.S. All Star Federation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
U.S. All Star Federation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Action MomentsminorPartner providing photo/moment services for USASF events and community.
- BlejitminorPartner supporting USASF scholarship program and member perks.
- CheerSoundsminorMusic and sound partner supporting USASF events and scholarship program.
- DoubleGoodminorFundraising partner supporting USASF scholarship programs for athletes.
- Insight Risk ManagementminorRisk management services partner for USASF operations.
- JDPminorPartner supporting USASF scholarship programs.
- Positive Coaching Alliance (PCA)corePCA provides coach development and positive culture training at USASF National Conference, supporting the organization's commitment to athlete development and positive coaching environments.
- VarsityminorMajor All Star industry company and scholarship sponsor for USASF college scholarship program.
- Varsity SpiritminorVarsity Spirit brand sponsor for USASF scholarships.
- Rebel AthleticsminorCheer equipment and apparel company sponsoring USASF scholarships.
- PrimominorScholarship sponsor for USASF college scholarship program.
- Star Spirit ProductionsminorEvent producer and scholarship sponsor for Exceptional Athlete programs.
- JDP (Scholarship)minorExceptional Athlete scholarship sponsor for CheerABILITIES and DanceABILITIES programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
U.S. All Star Federation competitors and assessment
Company assessmentBroad incumbents
- Varsity Spirit: Varsity Spirit owns the largest cheerleading industry brands (NCA, UCA, USA Cheer, JAMZ) and operates camps, competitions, and apparel. It is a major USASF partner and scholarship sponsor, but also a commercial incumbent whose interests can diverge from USASF's governance mission.
- The International Cheer Union (ICU): ICU is the international cheerleading federation recognized by the IOC. USASF maintains an ICU/IASF Liaison on staff, indicating the two federations operate in adjacent governance layers, with ICU providing international recognition beyond USASF's domestic scope.
- National Cheerleaders Association (NCA): NCA, owned by Varsity Spirit, is a legacy cheerleading organization running national championships. It competes for athletes and events in the broader cheer marketplace alongside USASF-sanctioned events.
Direct peers
- USA Cheer: USA Cheer is the U.S. national governing body for cheerleading recognized by the IOC, focused on STUNT, cheer, and the U.S. national teams. It overlaps with USASF on national cheer governance but operates a different competitive pathway.
- International All Star Federation (IASF): IASF is the international body governing All Star cheer specifically, and co-operates The Cheerleading Worlds with USASF. It is the most direct international counterpart in the All Star cheer segment.
- JAMZ: JAMZ is an All Star cheer event producer and apparel company that operates major competitions. It operates within USASF's sanctioning framework and competes for event producers and athlete participation.
- WDA (World Dance Association): WDA is an international dance competition organization that awards bids to dance world championships. It parallels USASF's role in dance, offering a competing pathway to Dance Worlds.
- CheerSport: CheerSport is a cheerleading event producer operating sanctioned competitions across the U.S. It sits within USASF's sanctioned event network and competes for athlete participation at the event level.
Others
- Positive Coaching Alliance (PCA): PCA is a USASF educational partner providing coach development and positive culture training. It is an ecosystem partner rather than a competitor, but it shares the youth sports development mission.
- SportsEngine: SportsEngine is a USASF technology partner providing sports management platform integration for member clubs and event management. It serves as an infrastructure enabler for USASF's digital membership ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
U.S. All Star Federation social profiles
Digital presenceU.S. All Star Federation financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. All Star Federation leadership team
Management profileNumber of profiles
Profiles10 records
U.S. All Star Federation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. All Star Federation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. All Star Federation
What does U.S. All Star Federation do?
The U.S. All Star Federation (USASF) is the largest membership organization for All Star cheer and dance in the United States. Its core offering is an annual athlete membership ($49 per season) that unlocks participation in USASF-sanctioned competitions and eligibility for bids to The Cheerleading Worlds and The Dance Worlds. The federation additionally provides competition sanctioning, standardized rules and age grids for cheer and dance, coach credentialing, scholarship programs, and digital athlete profiles with age verification and background screening.
Is U.S. All Star Federation a public or private company?
U.S. All Star Federation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U.S. All Star Federation founded?
U.S. All Star Federation was founded in 2003. It employs 11 to 50 people.
Where is U.S. All Star Federation based?
U.S. All Star Federation is headquartered in Memphis, United States, in the North America region.
How does U.S. All Star Federation make money?
One revenue line is on record: athlete Membership Fees.
Who are U.S. All Star Federation's main competitors?
Broad incumbents on record are Varsity Spirit, The International Cheer Union (ICU) and National Cheerleaders Association (NCA). Direct peers are USA Cheer, International All Star Federation (IASF), JAMZ, WDA (World Dance Association) and CheerSport. Others are Positive Coaching Alliance (PCA) and SportsEngine.
Does U.S. All Star Federation have an API?
No public API is recorded for U.S. All Star Federation.
What industry is U.S. All Star Federation in?
U.S. All Star Federation's product category is Sports Membership and Governance Organization. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKADAB, Championship & Cup Organizers. Its NAICS code is 813910 and its SIC code is 8600.