What TMJ4 does

TMJ4 (legal callsign WTMJ-TV, DBA 'TMJ4 News') is an NBC-affiliated local television station licensed to and serving the Milwaukee, Wisconsin metropolitan area and twelve surrounding counties in southeastern Wisconsin. The station is wholly owned by The E.W. Scripps Company (NASDAQ: SSP), a publicly traded Cincinnati-based media conglomerate, and operates from its headquarters and main studio at 720 E. Capitol Drive, Milwaukee. TMJ4 employs between 51 and 100 staff and provides local news, weather forecasting (including interactive radar and severe weather alerting), sports coverage of regional teams (Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks), traffic, and investigative journalism through its 'Lighthouse' unit, alongside lifestyle programming such as The Morning Blend, What's Brewing Wisconsin, and Milwaukee Tonight.

Technically, the station operates on a standard broadcast television stack — over-the-air digital transmission as WTMJ-TV on channel 4, cable and satellite carriage through regional distributors, and a growing portfolio of streaming applications on iOS, Android, Roku, Apple TV, and Amazon Fire TV that enable 24/7 live and on-demand news and weather streaming. Distribution is complemented by the tmj4.com website, mobile push alerts, email newsletters, and active social media accounts on Facebook, Instagram, X/Twitter, TikTok, and YouTube. Scripps News and Associated Press feeds supply national and international content.

Commercially, TMJ4 generates revenue through two primary streams: (1) sale of television and digital advertising airtime to local and regional advertisers (marketed via tmj4advertising.com), and (2) recurring broadcast carriage/retransmission fees paid by cable, satellite, and streaming distributors in exchange for inclusion in their channel lineups. Viewers receive the broadcast signal free over the air; advertising rates are not publicly disclosed. The station also pursues community-engagement and sponsorship revenue through events such as its media sponsorship of the Generac Power Stage at Summerfest and the 'Brat with a Cop' community program.

Name

TMJ4

Legal name

The E.W. Scripps Company

Website

https://tmj4.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

TMJ4 (WTMJ-TV) is an NBC-affiliated local television station serving Milwaukee and southeastern Wisconsin, owned by The E.W. Scripps Company. It delivers local news, weather, and sports across broadcast, cable/satellite, streaming apps, and digital channels to viewers and sells advertising and carriage-fee inventory to local businesses and distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: TMJ4 generates revenue through the sale of television commercial airtime to local and regional advertisers. The station offers advertising across news programming, sports coverage, weather segments, and entertainment content. Digital advertising on the tmj4.com website and mobile app also contributes to advertising revenue.
2. Broadcast Carriage Fees: As an NBC affiliate, TMJ4 receives carriage fees from cable, satellite, and streaming providers (such as DirecTV) in exchange for distribution of the station's programming to subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TMJ4 (WTMJ-TV) is an NBC-affiliated local television station that produces and broadcasts local news, weather forecasting, sports coverage, and traffic information for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite carriage, streaming apps on connected devices, mobile apps, and its tmj4.com website. It also produces lifestyle programs including The Morning Blend, Milwaukee Tonight, What's Brewing Wisconsin, and investigative journalism through the Lighthouse unit.

Product overview

TMJ4 (WTMJ-TV) is a local television news station owned by E.W. Scripps Company, serving the Milwaukee, Wisconsin metropolitan area. The station operates as a multi-platform news organization offering local broadcast television news, 24/7 live streaming, mobile applications, and various lifestyle programs including The Morning Blend and What's Brewing Wisconsin. Core offerings include local news broadcasts, weather forecasting with interactive radar, sports coverage (including Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks), investigative journalism through the Lighthouse unit, and Milwaukee Tonight evening programming. The station provides content across broadcast, streaming, mobile apps, and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Morning Blend: A morning show program on TMJ4
• What's Brewing Wisconsin
• Lighthouse
• Milwaukee Tonight
• Positively Milwaukee

Products and services

• TMJ4 Local News Broadcast

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• NBC (National Broadcasting Company)coreChannel Partner/ Reseller/ DistributorTMJ4 operates as an NBC affiliate, carrying NBC network programming including national news, primetime entertainment, and sports. This affiliation provides access to national content while the station provides local news coverage for the Milwaukee market.
• The E.W. Scripps CompanycoreOthersTMJ4 (WTMJ-TV) is owned and operated by The E.W. Scripps Company, a major American broadcasting company. Scripps provides corporate resources, technology infrastructure, content sharing through Scripps News, and operational support.
• Scripps NewsmajorStrategic or Co-development PartnerTMJ4 collaborates with Scripps News for national and international news content. Content marked 'AP via Scripps News Group' or 'Scripps News Group' indicates shared news gathering resources and national content licensing. The station also produces 'Scripps News Investigates' segments.
• Summerfest / GeneracminorGTM or Marketing PartnerTMJ4 is the proud media sponsor of the Generac Power Stage with Miller High Life at Summerfest. This partnership includes event branding and promotional content for Milwaukee's major music festival.
• Associated Press (AP)majorTechnology or IntegrationTMJ4 licenses news content from the Associated Press as indicated by 'AP via Scripps News Group' attribution on national and international news stories. The AP Terms of Use page confirms this licensing relationship for text, photo, graphic, audio, and video material.
• Cops and Kids FoundationminorStrategic or Co-development PartnerTMJ4 covers community partnership events between law enforcement and the Cops and Kids Foundation, which aims to build positive relationships between officers and youth in the community.
• Promise Keepers Team UnifiedminorStrategic or Co-development PartnerTMJ4 covers community events organized by Promise Keepers Team Unified, a community organization working on neighborhood engagement and law enforcement community relations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WISN-TV (12 News): ABC-affiliated local TV news station serving the same Milwaukee DMA as TMJ4. WISN is TMJ4's most direct head-to-head competitor for local news viewers, local sports coverage, and Milwaukee-advertiser budgets, with overlapping newsroom and weather operations.
• WDJT-TV (CBS 58): CBS-affiliated local TV news station in the Milwaukee market. Competes with TMJ4 for the same viewer base and local ad revenue, with similar broadcast-plus-streaming distribution.
• WTMJ 620 AM: Milwaukee news/talk radio station also operated by E.W. Scripps in the same market. Highly comparable as a local audio news brand targeting southeastern Wisconsin, with overlapping advertiser relationships and newsroom resources.
• WITI-TV (Fox 6): Fox-owned local TV news station competing directly with TMJ4 across Milwaukee news, weather, sports, and local advertising. Closely comparable in format, distribution model, and audience targeting.

Broad incumbents

• Tegna: Major U.S. local TV station group operating in markets of similar size and demographics. Comparable business model, advertising-dependent revenue mix, and streaming/digital extensions make Tegna a close benchmark for TMJ4 at the parent-company level.
• Nexstar Media Group: Largest U.S. TV station operator with extensive local news footprint. Highly comparable on retransmission/carriage-fee economics, political ad cycle exposure, and ongoing digital transformation initiatives.
• Sinclair Broadcast Group: One of the largest U.S. local broadcast station operators with deep mid-market presence. Similar ad-revenue model, network affiliation strategy, and growing direct-to-consumer streaming ambitions make Sinclair a structural peer for TMJ4.
• Hearst Television: Privately-held local TV station group owned by Hearst, with strong news operations across mid-to-large U.S. markets. Comparable in newsroom investment, digital streaming extensions, and group-level operational scale.
• Gray Television: Mid-sized U.S. local broadcast group with stations in markets comparable to Milwaukee. Similar revenue mix (local ads + carriage) and dependence on network affiliate programming, making Gray a relevant operating benchmark.
• E.W. Scripps Company (sister stations): TMJ4's publicly-traded parent (NASDAQ: SSP), which operates a portfolio of roughly 60 local TV stations and digital media assets nationwide. Sister stations such as WXYZ Detroit and KNXV Phoenix share the same operating playbook, NBC/ABC/CBS/Fox affiliations, and Scripps News syndication model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmj4
• YouTubeyoutube.com/user/todaystmj4/videos
• Facebookfacebook.com/tmj4
• Instagraminstagram.com/tmj4news
• TikToktiktok.com/@tmj4news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMJ4