Holiday Hypermarket

What Holiday Hypermarket does

Holiday Hypermarket is a UK-based online travel agency operating as a direct-to-consumer platform for package holidays, cruise holidays, and ancillary travel services. It trades as a subsidiary of TUI UK Retail Limited (Company Number 01456086), a private limited company incorporated in England and headquartered at Wigmore House, Luton. The platform aggregates inventory from TUI Group brands (TUI, First Choice, Marella Cruises, Crystal Ski) and third-party operators (RIU Hotels), offering bundles of flights, accommodation, and transfers, alongside a Holiday Extras module covering airport hotels, parking, lounges, car hire, transfers, eSim, travel money, and travel insurance.

The platform serves UK consumers across five primary customer segments: families, couples, solo travelers, budget travelers, and city breakers. It emphasizes exclusive online discounts, last-minute package deals (which constitute over 60% of bookings), and full ATOL/ABTA financial protection. The product surface spans standard package holidays, all-inclusive, last-minute, cheap, family, luxury, single parent, LGBTQ+, adult-only, ski, city breaks, and cruise holidays, supported by a content marketing hub (Hype Blog). The underlying technology is a standard e-commerce booking platform with no proprietary AI/ML features, APIs, or documented integrations in the source data; the core functional advantage is its access to TUI Group's tour operator supply chain.

The business model is commission-based transaction revenue on package holiday bookings, supplemented by affiliate referral fees on holiday extras. Pricing is dynamic and varies by destination, season, and hotel, with deposits starting from £60-£125 per person. The company employs 51-100 staff, supports customers via UK-based phone, live chat, and social media (Facebook, Instagram, TikTok), and holds a 5-star Platinum Trusted Merchant award from Feefo for five consecutive years (4.8/5 rating).

Name

Holiday Hypermarket

Legal name

TUI UK Retail Limited

Website

https://holidayhypermarket.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Holiday Hypermarket is a UK-based online travel agency and TUI Group subsidiary that sells package holidays, cruises, and ski holidays to UK consumers. It aggregates TUI Group's tour operator inventory, offers exclusive online discounts, and adds ancillary travel services via partner resellers.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Package holidays
• Online travel agency
• Last-minute deals
• Cruise holidays
• Holiday extras

Headquarters

HQ city

Thornaby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Package Holiday Bookings: Holiday Hypermarket earns revenue through commissions on package holiday bookings that include flights, accommodation, and transfers. As part of TUI Group, they leverage the tour operator's supplier relationships to offer competitive package deals.
2. Holiday Extras: The company generates additional revenue through holiday extras including airport hotels, parking, lounges, car hire, transfers, travel insurance, and mobile eSims, earning commissions on each add-on sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holiday Hypermarket is an online travel agency that sells package holidays combining flights, accommodation, and transfers to UK consumers. Inventory is primarily sourced from TUI Group tour operator brands (TUI, First Choice, Marella Cruises, Crystal Ski) and supplemented with third-party hotel collections such as RIU Hotels. The platform layers exclusive online discounts on supplier pricing and earns commissions on bookings and ancillary holiday extras (airport hotels, parking, lounges, car hire, transfers, eSim, travel insurance, travel money).

Product overview

Holiday Hypermarket is a UK-based online travel agency and package holiday aggregator operating as a direct-to-consumer platform. The core offering consists of package holidays sourced from multiple tour operators (primarily TUI Group brands including TUI, First Choice, Marella Cruises, and Crystal Ski, plus third-party hotel brands like RIU Hotels). The platform functions as a metasearch and booking engine, offering exclusive online discounts on flights, accommodation, and transfer bundles. Adjacent services include cruise holidays, ski holidays, city breaks, and a Holiday Extras module for airport hotels, parking, lounges, car hire, transfers, eSim, and travel insurance. Hotel sub-brands available include TUI BLUE (with family, couples, and adults-only variants), Sensatori, TUI Platinum, TUI Villas Collection, TUI Small & Friendly, Holiday Villages, SplashWorld, Robinson, and Magic Life. A content hub (Hype Blog) provides destination inspiration and travel advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays Core product: package holidays bundling flights, accommodation, and transfers, sourced from TUI, First Choice, Marella Cruises, Crystal Ski, and third-party hotel brands. Targets UK consumers across multiple destinations worldwide with exclusive online discounts on top of supplier pricing.
• All Inclusive Holidays Pre-bundled package holidays including flights, transfers, accommodation, meals, drinks, and snacks in one upfront price, designed for hassle-free budgeting for UK consumers.
• Last Minute Holidays Discounted package holidays departing within 8-12 weeks, offering reduced prices on flights and hotels to fill unsold inventory for UK consumers.
• Cheap Holidays Budget-focused package holiday deals with exclusive online discounts, featuring flexible search by price, destination, and departure airport for UK consumers.
• City Breaks Short-stay package holidays to urban destinations across Europe and worldwide, including flights, accommodation, and flexible flight time options for UK consumers.
• Cruise Holidays Package holidays featuring Marella Cruises and TUI River Cruises, combining cruise accommodations with pre-arranged shore excursions and transfers for UK consumers.
• Ski Holidays Winter sports package holidays through Crystal Ski, including accommodation, flights, and transfers to ski resorts for UK consumers.
• Holiday Extras Ancillary travel services including airport hotels, airport parking, airport lounges, car hire, transfers abroad, mobile eSim, travel money, and travel insurance, available as add-ons to package bookings for UK consumers.
• TUI BLUE Hotels TUI hotel collection brand offering adults-only, family, and couples-focused resorts across global destinations, bookable as package holidays via Holiday Hypermarket.
• TUI BLUE for Families Family-oriented TUI BLUE resorts with kids' clubs, family entertainment, and family-friendly facilities, bookable as part of package holidays.
• TUI BLUE for Two Adults-only TUI BLUE resorts catering to couples with refined dining, spa facilities, and romantic settings, bookable as part of package holidays.
• Sensatori by TUI BLUE Upscale TUI BLUE brand focused on gourmet dining, luxury spas, and premium accommodations in scenic destinations, bookable as part of package holidays.
• TUI Villas Collection Villa and private accommodation rentals offered through TUI, providing self-catering options for families and groups as package holiday components.
• TUI Platinum Premium TUI hotel collection featuring 5-star properties with high-end amenities and exclusive services, bookable as part of package holidays.
• TUI Small & Friendly Smaller-scale TUI hotels with personalized service and intimate atmospheres, suitable for couples and small groups within package holidays.
• Holiday Villages Family-oriented holiday resorts under First Choice featuring kids' clubs, entertainment, and all-inclusive options, bookable as part of package holidays.
• SplashWorld First Choice waterpark-focused holiday resorts designed for families with children, featuring water slides and aquatic attractions within package holidays.
• Robinson Adults-only TUI resort brand focused on sports, wellness, and active holidays in beach and lakeside locations, bookable as part of package holidays.
• Magic Life TUI all-inclusive resort brand offering sports, entertainment, and activities across European and international destinations, bookable as part of package holidays.
• RIU Hotels Third-party hotel chain available through Holiday Hypermarket, featuring all-inclusive beachfront resorts primarily in Caribbean and European destinations, bookable as part of package holidays.

Quantifiable outcome

• 4.8 out of 5 customer experience rating on Feefo
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TUI GroupcoreStrategic or Co-development PartnerHoliday Hypermarket is a subsidiary of TUI UK Retail Limited, part of TUI Group - Europe's largest tour operator. This partnership provides access to vast inventory of package holidays, exclusive deals, and comprehensive travel services across global destinations.
• ABTAcoreOthersHoliday Hypermarket is a member of ABTA (Association of British Travel Agents), registered number K8641. ABTA membership provides customers with ABTA's assistance and Code of Conduct, plus scheme protection for package holidays.
• ATOL (Civil Aviation Authority)coreOthersAll flight-inclusive holidays on the website are financially protected by the ATOL scheme. When customers pay, they receive an ATOL Certificate ensuring protection for flights, hotels, and other services.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorHoliday Extras provides add-on services including airport hotels, parking, lounges, and transfers that are resold through Holiday Hypermarket's platform.
• Marella CruisesminorChannel Partner/ Reseller/ DistributorTUI-owned cruise line offered through Holiday Hypermarket as part of their package holiday portfolio.
• TUI River CruisesminorChannel Partner/ Reseller/ DistributorTUI's river cruise offering available through Holiday Hypermarket's cruise section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loveholidays: UK-based online travel agency specialising in package holidays (flights + hotel + transfers) sold direct-to-consumer. Closest direct competitor to Holiday Hypermarket in the online UK package holiday space.
• On the Beach: UK-listed OTA focused on beach-led package holidays for leisure travellers. Competes head-to-head with Holiday Hypermarket for last-minute and value package bookings to Mediterranean and long-haul beach destinations.
• Jet2holidays: Vertically integrated UK tour operator combining Jet2 flights with packaged accommodation. A directly comparable package holiday brand competing with Holiday Hypermarket on price, all-inclusive, and family-focused beach holidays.
• Lastminute.com: European OTA with a historical specialism in last-minute travel deals. Comparable on last-minute inventory positioning and online direct-to-consumer package sale, though broader across flights and hotels.
• Travel Republic: UK online travel agency selling package holidays, hotels, and city breaks to UK consumers. Directly comparable on customer segment (UK leisure), product mix (packages + city breaks), and online-only distribution model.
• Thomas Cook (online): Re-launched online-only UK package holiday brand with strong historical brand equity. Directly comparable on UK package holiday positioning and the same TUI-era competitive set.

Broad incumbents

• TUI UK (TUI.co.uk): UK flagship direct-to-consumer brand of the parent group. Overlaps with Holiday Hypermarket on package holiday distribution, but operated at materially larger scale with broader inventory and physical retail.
• Booking.com: Global mass-market OTA with significant presence in UK package and accommodation booking. Competes broadly for the same UK consumer wallet but with a much wider non-package offering and vastly larger brand.
• Expedia: Global OTA with UK-facing package holiday offerings. Overlaps with Holiday Hypermarket on flights + hotel bundles, but operates at significantly larger scale and across multiple travel verticals.

Emerging players

• Secret Escapes: UK-founded members-only OTA focused on discounted luxury and premium hotels and holidays. Comparable on the premium/luxury holiday end of Holiday Hypermarket's portfolio and on email-led direct acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holidayhypermarket
• Instagraminstagram.com/holidayhypermarket
• TikToktiktok.com/@holidayhypermarket
• Xx.com/holidayhype
• LinkedInlinkedin.com/company/holiday-hypermarket

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Hypermarket