CR Care Group

What CR Care Group does

CR Care Group is a privately held, family-owned operator of residential assisted living homes headquartered in Laurel, Maryland. Founded in 2000, the company runs four licensed facilities — CR Care of Sandy Spring, CR Care of Bondmill, CR Care of Laurel, and CR Care of Clarksville — serving seniors and their families across Howard County and Prince George's County. Its service portfolio covers assisted living (24/7 residential support with activities of daily living), specialized memory care for Alzheimer's and dementia, short-term respite care, and hospice and palliative care. Care is delivered in small, home-like residential settings with an industry-leading 3:1 resident-to-caregiver ratio that materially exceeds the typical 1:8 to 1:12 staffing at larger institutional facilities.

The business runs on an all-inclusive monthly subscription model priced at $2,900–$5,700 per resident depending on location, room type, and care level, with rates that do not increase when care needs escalate and with no community, move-in, or deposit fees. Revenue is supplemented by insurance- and Medicare-reimbursed services such as hospice, palliative, and therapy care delivered on-site. Go-to-market is direct-to-consumer and sales-led, with free consultations, in-person tours scheduled via an online booking widget, family-testimonial word of mouth, a content-marketing blog, and referral partnerships with local aging-services agencies and hospitals. The company employs 11–50 staff and has served more than 900 families since founding.

CR Care has no disclosed proprietary technology platform, no external funding, and no AI or data capabilities in evidence. The principal differentiators are operational rather than technological: the small-home 3:1 staffing model, fixed transparent pricing, and a localized brand built over twenty-plus years in a tightly defined Maryland geography. The headcount of 11–50 and four-facility footprint (approximately 32 residential beds at 8 beds per home implied by the "small residential home" positioning) place CR Care as a sub-revenue-scale regional operator whose near-term trajectory hinges on incremental unit additions rather than scale economics.

Name

CR Care Group

Legal name

CR Care Group

Website

https://crcaregroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Assisted Living Monthly Fees: CR Care Group generates revenue through monthly all-inclusive subscription fees for residential assisted living services. Pricing ranges from $2,900 to $5,700 per month depending on location (Laurel or Clarksville), room type, and level of care needed. The model is subscription-based with fixed rates that do not increase even if care levels increase. Additional services covered by insurance/Medicare (hospice, palliative, therapy services) provide supplementary revenue offsetting family costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CR Care Group operates four licensed residential assisted living homes in Laurel and Clarksville, Maryland, providing 24/7 assisted living, memory care, respite care, and hospice/palliative care services to seniors in small, home-like settings. Services include personal care assistance, medication management by licensed Medication Technicians, three home-cooked meals daily, housekeeping, laundry, social/recreational activities, and coordination with hospice, primary care, psychiatry, podiatry, and therapy providers, all delivered under a personalized care plan with a 3:1 resident-to-caregiver ratio.

Product overview

CR Care Group operates four licensed residential assisted living homes in Laurel and Clarksville, Maryland, offering a unified portfolio of senior care services. The core services include Assisted Living (24/7 residential support for daily activities), Memory Care (specialized dementia care with structured routines), Respite Care (short-term stays for caregiver relief), and Hospice & Palliative Care (comfort-focused end-of-life support). These services are delivered across four named facility locations: CR Care of Sandy Spring, CR Care of Bondmill, CR Care of Laurel, and CR Care of Clarksville. All locations maintain a 3:1 resident-to-caregiver ratio and provide all-inclusive pricing covering room, meals, medication management, activities, and 24/7 supervision. The company serves families across Howard County and Prince George's County since 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Supportive, 24/7 residential assisted living care helping older adults with daily activities while maintaining independence in a safe, home-like residential setting. Includes private/semi-private rooms, three home-cooked meals, medication management, 24/7 supervision, housekeeping, laundry, personal care assistance, and social activities, delivered under a personalized care plan with a 3:1 resident-to-caregiver ratio.
• Memory Care Specialized, secure, and structured memory care for individuals with Alzheimer's disease and other forms of dementia, supported by consistent routines, cognitive-focused therapies, brain and sensory activities, and trained dementia caregivers. Designed to manage memory loss, wandering, agitation, anxiety, and other dementia-related behaviors in a residential setting.
• Respite Care Short-term temporary senior care and assisted living support for families needing professional, compassionate care while they recharge. Typical stays range from one week to one month and include post-hospital recovery and transitional care between hospital and home.
• Hospice & Palliative Care Comfort-driven end-of-life care focused on quality of life, pain management, and emotional support for residents and their families. Includes pain management, symptom relief, emotional and spiritual support, end-of-life counseling, hospice nurse coordination, and family bereavement support.

Quantifiable outcome

• Industry-leading 3:1 resident-to-caregiver ratio vs. typical 1:8-1:12 at larger facilities
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: Large national assisted living and memory care operator with communities across the U.S., including the Mid-Atlantic. Comparable as a multi-service senior living provider serving families seeking assisted living and memory care, though Sunrise operates larger, more institutional communities rather than CR Care's small 8-bed residential homes.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and continuing care across the country. Comparable service portfolio (assisted living, memory care, respite) at much larger scale and broader geographic reach than CR Care's four-home Maryland footprint.
• Atria Senior Living: National senior living provider with assisted living and memory care communities in 26 states. Comparable services and target demographic, but Atria operates larger communities with broader amenity sets than CR Care's small residential homes.
• Five Star Senior Living: National senior living operator offering assisted living, memory care, and rehabilitative services in more than 150 communities. Comparable across the senior care service mix (assisted living, memory care) with substantially larger scale than CR Care.
• Charter Senior Living: Mid-size assisted living and memory care operator with communities across the Eastern and Central U.S. Comparable service mix and target residents; larger footprint than CR Care but a closer size match than national incumbents.
• Arden Courts (ProMedica): ProMedica's memory care-only assisted living brand with dedicated dementia/Alzheimer's communities across multiple states. Comparable to CR Care's memory care service line, though specialized rather than full-service assisted living.

Direct peers

• Belmont Village Senior Living: Operator of mid-size assisted living and memory care communities emphasizing higher staffing ratios and hospitality-style service. Closely comparable to CR Care's premium-service, higher-caregiver-ratio positioning in assisted living and memory care.

Others

• Visiting Angels: National in-home senior care franchise offering personal care, respite, and companionship services in clients' homes. Adjacent competitor for Maryland seniors who choose in-home care over a residential setting.
• Comfort Keepers: National in-home care franchise providing personal care, respite, and dementia support to seniors in their homes. Adjacent to CR Care's respite and personal-care services, representing a substitute delivery model rather than a direct residential competitor.
• Senior Helpers: National in-home senior care franchise specializing in Alzheimer's/dementia and personal care. Adjacent substitute for families considering in-home care versus CR Care's residential memory care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CRcaregroupassistedliving
• LinkedInlinkedin.com/company/crcare-group
• Pinterestpinterest.com/crcaregroup
• Xx.com/CrcareGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Care Group