Einbecker Brauhaus

What Einbecker Brauhaus does

Einbecker Brauhaus AG is a historic German brewery founded in 1378 and headquartered at Papenstraße 4-7, Einbeck, Lower Saxony. The company produces a broad beer portfolio spanning Pils, Lager, Helles, Dunkel, Landbier, Pilsener, and Bock variants (Ur-Bock Hell/Dunkel, Winter-Bock, Mai-Ur-Bock, Weizen-Bock, Barrel-Bock), complemented by non-alcoholic variants, Radler/shandy, and the Hanse Brause soft drink line. Adjacent lines include Bockbier-Brand whiskey, Bockbier-Likör, and the Einbecker x Beverbach Whiskey collaboration, plus branded merchandise (clothing, glassware, accessories). Core technology rests on traditional German brewing methods using 100% regionally sourced barley (regionale Braugerste) from local Lower Saxony farmers.

The company operates a hybrid B2B/B2C revenue model. B2B revenue flows through a nationwide German dealer network covering supermarkets, beverage retailers, restaurants, and bars, supported by an online Händlersuche (dealer finder). Direct-to-consumer revenue is generated through the shop.einbecker.de e-commerce platform (7.90 EUR shipping per carton, free above 75 EUR), a physical Fan-Shop on brewery premises, and paid brewery tours booked via the bookingkit system. Spirits are produced in partnership with Weserbergland-Brennerei, and a newsletter (Flaschenpost) reaches over 4,000 subscribers monthly via BREVO.

Marketing emphasizes brand heritage and regional identity across Instagram, Facebook, TikTok, and YouTube (@einbecker_brauhaus), with promotional campaigns such as the Glanzstücke sweepstakes (prizes up to 100,000 EUR). Ownership is independent with no disclosed parent company or institutional investors; Marc Kerger serves as Vorstand (Management Board) and Jürgen Brinkmann as Chairman of the Aufsichtsrat (Supervisory Board). Operating geography is restricted to Germany, with no disclosed international expansion or AI/data-driven capabilities.

Name

Einbecker Brauhaus

Legal name

Einbecker Brauhaus AG

Website

https://einbecker.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Einbecker Brauhaus AG is a historic German brewery founded in 1378 in Einbeck, producing traditional beers, non-alcoholic variants, spirits, and merchandise for German retail, hospitality, and direct-to-consumer customers through a nationwide dealer network, e-commerce shop, and on-site Fan-Shop.

Ownership category

akta.pro rank

Product category

Brewery Products

NAICS

Breweries (31212)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Traditional German beer
• Brewery products
• Soft drinks
• Spirits and liqueurs
• Brewery merchandise

Headquarters

HQ city

Einbeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beer and beverage sales: Core revenue stream from production and sale of beer products including Pils, Lager, Bock beers, wheat beers, non-alcoholic beers, and Radler/shandy beverages. Also includes soft drinks like Hanse Brause cola and orange flavors.
2. Merchandise and accessories: Sale of branded merchandise including clothing (T-shirts, caps, jackets), accessories (socks, towels, umbrellas), glassware (beer mugs, pokals), and promotional items through both online shop and physical Fan-Shop.
3. Brewery tours and experiences: Revenue from guided brewery tours, events, and experiences conducted at the brewery facility. Booking handled through bookingkit GmbH system.
4. Spirits and liqueurs: Premium spirits including Bockbier-Brand (whiskey distilled from Bock beer), Bockbier-Likör, Winter-Bockbier-Likör, and collaborations like Einbecker x Beverbach Whiskey. Produced in partnership with Weserbergland-Brennerei.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Einbecker Brauhaus AG is a traditional German brewery established in 1378 in Einbeck, Lower Saxony, manufacturing and selling a wide range of beers (Pils, Lager, Dunkel, Helles, Pilsener, Landbier, Bock varieties, seasonal beers, alcohol-free variants, Pale Ale, Radler, Blutorange), the Hanse Brause soft drink line, spirits and liqueurs (including a Bockbier-Brand, Bockbier-Likör, Winter-Bockbier-Likör, and an Einbecker x Beverbach Whiskey), branded merchandise, and brewery tour experiences to consumers and trade partners.

Differentiator

Problem solved

Functional benefit

Brands

• Hanse Brause: A brand of flavored beverages including Cola, Orange, and Cola-Orange variants.
• Nörten-Hardenberger
• Headbanger
• Null Bock

Products and services

• Brauherren Pils (incl. alcohol-free)
• Einbecker Lager (incl. alcohol-free)
• Bock Beer Range (Ur-Bock Hell, Ur-Bock Dunkel, Winter-Bock, Mai-Ur-Bock, Weizen Bock, Barrel Bock, Null Bock 0,0)
• Specialty Beers (Dunkel, Helles, Weihnachtsbier, Pilsener, Landbier, Ein Pale Ale incl. alcohol-free, Radler Naturtrüb, Radler Alkoholfrei, Blutorange incl. alcohol-free)
• Einhundert
• Hanse Brause Soft Drink Line (Cola, Orange, Cola-Orange, Cola Zero)
• Spirits and Liqueurs (Bockbier-Brand, Bockbier-Likör, Winter-Bockbier-Likör)
• Einbecker x Beverbach Whiskey
• Fan-Shop Branded Merchandise
• Brewery Tour / Visitor Experience

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• bookingkit GmbHcoreTechnology or IntegrationBooking technology partner for brewery tour reservations. bookingkit GmbH (Sonnenallee 223, D-12059 Berlin) provides the booking system for managing tour appointments on Einbecker's website.
• Noé HumeurminorStrategic or Co-development PartnerStreetwear collaboration producing limited edition T-shirts and Longsleeves combining Einbecker branding with urban fashion design. Products sold through Einbecker shop.
• Weserbergland-BrennereicoreStrategic or Co-development PartnerNeighboring distillery producing Bockbier-Brand (whiskey distilled from Einbecker Winter-Bock), Bockbier-Likör, and Winter-Bockbier-Likör using Einbecker beers as base. Spirits are hand-bottled and limited editions.
• Beverbach WhiskeyminorStrategic or Co-development PartnerCollaboration producing 'Einbecker x Beverbach Whiskey' - a 5-year aged wheat malt whiskey finished in Einbecker Bock beer barrels. Combines Beverbach's distilling expertise with Einbecker's brewing tradition.
• RADIO BOB!minorGTM or Marketing PartnerMetal radio station partner for HEADBANGER product line. HEADBANGER 666 'The Essence of Metal' package includes RADIO BOB! branding, positioning the beer as associated with heavy metal music culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Krombacher Brauerei: Krombacher is a German regional brewery with strong regional identity, traditional lager/Pils focus, and similar ownership structure (private, family-controlled). Comparable as a mid-sized German brewery brand built on regional provenance and broad core beer portfolio.
• Erdinger Weißbräu: Erdinger is a German privately-held brewery specializing in wheat beers with strong on-premise and merchandise programs. Comparable as a traditional German brewery with tourist-oriented site visits and global export reach.
• Warsteiner Brauerei: Warsteiner is a German family-owned brewery with deep tradition and broad distribution through grocery and on-premise channels. Comparable as a traditional German brewery with merchandise and licensing activity and single-country focus.
• Bitburger Brauerei: Bitburger is one of Germany's leading Pils-focused breweries with a single-site production approach and national distribution. Highly comparable as a traditional German brewery emphasizing core Pils/Lager with branded hospitality and merchandise lines.
• Brauerei C. & A. Veltins: Veltins is a privately-held German regional brewery comparable to Einbecker in scale and category focus, with a strong core Pils franchise and expanding NA/Radler lines. Same ownership model and multi-channel distribution approach.
• Schneider Weisse (G. Schneider & Sohn): Schneider Weisse is a family-owned Bavarian wheat beer specialist with single-site production, traditional heritage branding and TAP7/TAP5 specialty portfolio. Comparable to Einbecker as a heritage German specialty brewery with limited-edition and on-trade focus.

Broad incumbents

• Radeberger Gruppe (Dr. Oetker): Radeberger Gruppe is Germany's largest private brewery group, owning Radeberger Pils, Jever, Schöfferhofer and several regional brands. Comparable as a multi-brand traditional German beer portfolio operator, but broader and larger.
• Paulaner Brauerei Gruppe: Paulaner is a Munich-based traditional German brewery group with a heritage positioning similar to Einbecker's, including bock/helles, NA, merchandise and on-site experience. Larger and more international, but overlapping brand strategy.
• Beck's (Anheuser-Busch InBev): Beck's is the international German Pils brand of AB InBev, exported globally. Comparable as a traditional German brewery brand but operates as part of a global beer conglomerate with vastly larger resources.

Regional players

• Stieglbrauerei zu Salzburg: Stiegl is Austria's largest privately-held brewery with heritage positioning, broad product line, and brewery tour experience. Highly comparable operating model to Einbecker, but Austrian/regional rather than German.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/EinbeckerBrauhaus1378
• Facebookfacebook.com/einbeckerbrauhaus
• Instagraminstagram.com/einbecker_brauhaus
• TikToktiktok.com/@einbeckerbrauhaus
• Xx.com/Einbecker_Bier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einbecker Brauhaus