Seven Seeds Coffee
- Company typePrivate
- Founded2007
- HeadquartersFairfield, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Seven Seeds Coffee firmographics
Firmographics- Name
- Seven Seeds Coffee
- Legal name
- Seven Seeds Coffee Roasters
- Website
- https://sevenseeds.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Seven Seeds Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Seven Seeds Coffee is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Seven Seeds Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through e-commerce, available in 250g, 500g, and 1kg sizes. Includes single origins ($21-$33 per 250g), house blends ($21-$23), and drip bags ($15).
- Coffee Subscriptions: Ongoing recurring subscriptions for espresso blends ($19-24/250g), single origins ($23/250g), decaf ($24/250g), filter blends ($23/250g), and cold filter casks ($30-40). Plus prepaid 6-delivery options ($114-138). Includes free standard shipping.
- In-café Sales: Revenue from four owned café venues: Seven Seeds Carlton, Brother Baba Budan, Traveller, and Suburbia Bakery. Cafés serve all-day menus with coffee, food, and retail products.
- Wholesale Coffee Supply: B2B supply of coffee beans to other cafés and businesses. Includes ongoing support, brewing education, and knowledge sharing. Covers Melbourne, wider Australia, and international markets.
- Ancillary Products: Sales of chai (Fly High Chai $16-45), drinking chocolate (Birdsnake $18), merchandise (t-shirts $29-35, tote bags $28-32, mugs $35, caps $30), brewing equipment (Hario V60 $12.50, Fellow Aiden $699), and gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffee Beans - 250g |
| Unit Pricing | Pay-as-you-go | House Blends - 250g to 1kg |
| Subscription | Monthly | Ongoing Coffee Subscriptions - Recurring Delivery |
| Subscription | Multi-year contract | Prepaid Coffee Subscriptions - 6 Deliveries |
| Unit Pricing | Pay-as-you-go | Brewing Equipment and Accessories |
| Unit Pricing | Pay-as-you-go | Chai, Chocolate, and Other Drinks |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Seven Seeds Coffee product offering
Product offeringCore offering
Seven Seeds Coffee Roasters is a Melbourne-based specialty coffee roaster that sources, roasts, and sells single-origin and blended coffee beans direct-to-consumer via e-commerce and subscription, supplies wholesale to other hospitality businesses domestically and internationally, and operates four café venues in Melbourne. The company emphasizes transparent sourcing through published farmgate pricing and direct relationships with producers across 12 origins.
Product overview
Seven Seeds Coffee Roasters is a Melbourne-based specialty coffee company founded in 2007, operating as both a direct-to-consumer e-commerce business and a multi-venue café chain. The product portfolio is organized around the core coffee offering (single-origin seasonal releases and year-round house blends available as whole beans or ground), supplemented by a subscription delivery service (powered by Recharge), cold coffee products (casks and concentrate), and convenience formats (drip bags). Adjacent categories include chai and drinking chocolate, brewing equipment and accessories, branded merchandise, gift cards, and wholesale supply to other businesses. The company also operates four café venues in Melbourne (Seven Seeds Carlton, Brother Baba Budan, Traveller, and Suburbia Bakery) and dozens of stockists throughout Australia and internationally. The business emphasizes transparency in sourcing, publishing farmgate prices paid to producers, and environmental sustainability through recyclable packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Brother Baba Budan: A legendary Melbourne CBD cafe named after the merchant who smuggled seven coffee seeds out of Yemen in the 17th century. Serves rotating selection of sandwiches, cakes and pastries.
- Traveller
- Suburbia Bakery
Products and services
- Single Origin Coffee Beans Specialty coffee beans sourced directly from exceptional producers across 12 origins (Kenya, Colombia, Peru, Ethiopia, Honduras, Brazil, Indonesia, etc.) available in light roast (filter) and medium roast (espresso) profiles, sized at 250g, 500g, and 1kg. Examples include Chirinos Peru ($28/250g), Ichuga Kenya ($28/250g), and Willyan Zambrano Colombia ($33/250g). Targeted at home brewers and wholesale buyers seeking seasonal, traceable coffee.
- House Blends (Espresso and Filter) Signature year-round espresso and filter blends roasted to order. Includes Seven Seeds House Blend (50% Peru, 50% Brazil) at $23/250g, Golden Gate Espresso Blend (66% Nicaragua, 33% Colombia) at $21/250g, and F.Bomb Filter Blend (50% Kenya, 50% Colombia) at $25/250g. Available in 250g, 500g, and 1kg sizes for home brewers and wholesale accounts.
- Coffee Subscriptions Roast-to-order recurring coffee delivery subscription with ongoing (fortnightly or monthly) and prepaid 6-delivery options. Prices range from $19-$24/250g for espresso and decaf blends, $23/250g for single origins and F.Bomb filter blend, and $30-$40 for cold filter casks. Powered by the Recharge subscription management platform.
- Cold Filter Coffee Cold brew-style coffee packaged in 2L and 4L casks and as a 1L Golden Gate Coffee Concentrate. The 2L cask provides approximately 10 servings, with 4-month unopened shelf life and 1-month refrigerated shelf life after opening. Priced from $30 for the 2L cask and $40 for the 4L cask.
- Coffee Drip Bags Individually wrapped filter coffee drip bags sold in boxes of 5 sachets at $15 per box. Each bag contains single-origin light-roasted coffee with brewing instructions printed on the back, enabling convenient brewing anywhere with hot water and a mug. Targeted at travelers and convenience-seeking consumers.
- Chai, Tea and Drinking Chocolate Beverage accompaniments including Fly High Chai (350mL at $16 and 1L at $45) and Birdsnake Drinking Chocolate (200g at $18). Available for both online retail purchase and in Seven Seeds cafés.
- Brewing Equipment and Accessories Home brewing equipment and accessories including Hario V60 Pour Over ($12.50), Hario V60 Filter Papers ($4.70), Fellow Aiden Precision Coffee Brewer ($699), Fellow Clara French Press ($89), and bag clips. Sold alongside coffee products for home brewing customers.
- Branded Merchandise Branded apparel and accessories including Seven Seeds Bold Tee, Classic Tee, Youth Tee, Classic Diner Mug, Classic Cap, Tote Bags, Brother Baba Budan Hoodie ($80), Pom Pom Beanie, and Bag Clip ($2.50). Sold via online store and at café venues.
- Gift Cards Digital gift cards in three variants: In-Store Gift Card (redeemable at Seven Seeds Carlton and Brother Baba Budan cafés), Online Gift Card (redeemable at sevenseeds.com.au), and Suburbia Gift Card (redeemable at Suburbia Bakery in Fairfield). Sold via Square in-store and Shopify online.
- Wholesale Coffee Supply Program B2B coffee supply program targeting cafés, restaurants, offices, and studios across Australia and internationally (China, Hong Kong, Philippines, USA). Includes ongoing brewing education, knowledge sharing, and equipment guidance. Operates through a dedicated wholesale portal at sevenseedswholesale.com.au with enquiry-based onboarding.
- Café Venue Operations Four owned café venues in Melbourne serving Seven Seeds coffee alongside all-day menus: Seven Seeds Carlton (flagship, 114 Berkeley Street), Brother Baba Budan (CBD, 359 Little Bourke Street), Traveller (CBD laneway, 2/14 Crossley Street), and Suburbia Bakery (Fairfield, opened February 2025). Each venue also retails coffee beans and merchandise.
Quantifiable outcome
- 107,035 kgs of coffee sourced from 12 origins in FY25
- +2 more outcomes
Companies that use Seven Seeds Coffee
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Seven Seeds Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Seven Seeds Coffee partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CaravelacoreOrigin partner facilitating coffee sourcing from Peru (Chirinos). Provides supply chain coordination and producer relationship support. Also facilitated the prosperity pricing model with additional payments to producers like Willyan Zambrano.
- Finca MierischcoreOrigin partner for El Limoncillo Ethiosar from Nicaragua, operated by the Mierisch Family. Second year of purchasing relationship.
- Carmo CoffeescoreOrigin partner for Brazil sourcing, specifically Carmo de Minas region with producers Maria Valeria and Maria Rogeria (Irmas Pereira). Fifth year of purchasing relationship.
- Cafe ImportscoreOrigin partner for Kii, Kenya sourcing with 1215 small producers. Third year of purchasing relationship.
- Coffee Management Services (CMS)minorProvides farmer education, 'Good Agricultural Practices' seminars, and sustainable-farming handbook distribution for Gicherori factory operations in Kenya.
- KenyaCofminorField team provides training to farmers and washing station employees at Ichuga factory. Also provides pre-financing for maintenance and operating costs.
- Kahawa Bora MillersminorSister company of KenyaCof that processes dry parchment, with capacity to process smaller lots separately to preserve quality and traceability.
- CoquaminorPartner for sourcing Mustefa Abalulessa, Ethiopia coffee used in drip bags. Fifth year of purchasing relationship.
- Speciality Coffee Transaction GuideminorSeven Seeds has been a data donor for five years and signed 'The Pledge', a commitment to transparency in coffee trading.
- Australia PostminorPrimary shipping carrier for domestic orders via Parcel Post and Express Post. Also handles standard international delivery.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Seven Seeds Coffee competitors and assessment
Company assessmentBroad incumbents
- Stumptown Coffee Roasters: Major US specialty coffee roaster with café venues, wholesale, and DTC, originally acquired by Peet's and now under a major brand portfolio. Comparable business model but at significantly larger scale than Seven Seeds.
- Blue Bottle Coffee: Global specialty coffee company (Nestlé-owned) with cafés, DTC subscriptions, and wholesale across multiple countries. A scaled global incumbent with a similar specialty-coffee narrative and multi-channel model.
Direct peers
- Toby's Estate Coffee Roasters: Australian specialty coffee roaster originating in Sydney with café venues, wholesale, and DTC operations. Comparable multi-channel model and origin-focused sourcing approach.
- Campos Coffee: Australian specialty coffee roaster founded in Sydney, operating cafés and wholesale programs with a strong focus on quality and origin sourcing. Comparable vertically integrated roaster-café business model.
- Ona Coffee: Australian specialty coffee roaster (Canberra origin) with café operations, wholesale, and a strong specialty/reputation focus. Comparable scale and channel mix to Seven Seeds.
- St Ali Coffee Roasters: Melbourne-based specialty coffee roaster founded in 2005, operating multiple café venues, DTC e-commerce, and wholesale supply. Direct competitor across roastery, café, and wholesale channels in Australia.
- Padre Coffee Roasters: Melbourne specialty coffee roaster with a strong direct trade focus and wholesale program. Direct peer in the Melbourne roastery-café-wholesale ecosystem.
- Code Black Coffee Roasters: Melbourne specialty coffee roaster with a flagship roastery-café, wholesale supply, and DTC operations. Direct competitor in the Melbourne specialty coffee scene with similar scale and channel mix.
- Market Lane Coffee: Melbourne specialty coffee roaster operating multiple cafés across the city, with direct trade sourcing and a strong reputation in specialty. Closest geographic and operational peer to Seven Seeds.
- Proud Mary Coffee Roasters: Melbourne-origin specialty coffee roaster with café venues (including Portland, Oregon operations) and direct trade focus. Comparable model spanning roastery, café, and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Seven Seeds Coffee social profiles
Digital presenceSeven Seeds Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Seeds Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Seven Seeds Coffee subsidiaries and ownership
Company hierarchySubsidiaries4 records
Seven Seeds Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Seeds Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Seeds Coffee
What does Seven Seeds Coffee do?
Seven Seeds Coffee Roasters is a Melbourne-based specialty coffee roaster that sources, roasts, and sells single-origin and blended coffee beans direct-to-consumer via e-commerce and subscription, supplies wholesale to other hospitality businesses domestically and internationally, and operates four café venues in Melbourne. The company emphasizes transparent sourcing through published farmgate pricing and direct relationships with producers across 12 origins.
Is Seven Seeds Coffee a public or private company?
Seven Seeds Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seven Seeds Coffee founded?
Seven Seeds Coffee was founded in 2007. It employs 101 to 250 people.
Where is Seven Seeds Coffee based?
Seven Seeds Coffee is headquartered in Fairfield, Australia, in the Oceania region.
How does Seven Seeds Coffee make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, in-café Sales, wholesale Coffee Supply and ancillary Products.
Who are Seven Seeds Coffee's main competitors?
Broad incumbents on record are Stumptown Coffee Roasters and Blue Bottle Coffee. Direct peers are Toby's Estate Coffee Roasters, Campos Coffee, Ona Coffee, St Ali Coffee Roasters, Padre Coffee Roasters, Code Black Coffee Roasters, Market Lane Coffee and Proud Mary Coffee Roasters.
Does Seven Seeds Coffee have an API?
No public API is recorded for Seven Seeds Coffee.
What industry is Seven Seeds Coffee in?
Seven Seeds Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.