Autodiscount
- Company typePrivate
- Founded1999
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Autodiscount firmographics
Firmographics- Name
- Autodiscount
- Legal name
- Camef
- Website
- https://autodiscount.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Autodiscount industry classification
Industry- Product category
- Automotive Brokerage
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Autodiscount is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Autodiscount business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Vehicle Sales (New and Used): Autodiscount earns revenue by purchasing vehicles in bulk from authorized distributors at negotiated volume discounts, then selling them to end consumers at lower prices than traditional dealerships while retaining a portion of the negotiated discount as margin.
- Automotive Leasing (LOA/LLD): Facilitates Lease with Purchase Option (LOA) and Long-Term Rental (LLD) contracts through partner financial institutions, earning commissions on arranged financing. Pricing starts from €115/month with various brands available.
- Vehicle Trade-in Services: Offers vehicle buyback/trade-in services where customers can exchange their existing vehicle as part of their purchase transaction.
- Vehicle Delivery Services: Provides delivery services to customers, including home delivery (paid option) and delivery through 80+ partner pickup points across France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle purchases with discounts up to 42% |
| Subscription | Monthly | Leasing (LOA/LLD) starting from €115/month |
| Subscription | Multi-year contract | Leasing down payment amounts |
| One time/ perpetual license | Pay-as-you-go | Used vehicle purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Autodiscount product offering
Product offeringCore offering
Autodiscount operates as a multi-brand car broker (mandataire automobile) that negotiates volume discounts with authorized distributors and sells new and used vehicles to end consumers at up to 42% below manufacturer list prices while preserving original manufacturer warranties. The core offering is complemented by vehicle leasing (LOA/LLD), trade-in services, commercial vehicle sales for professionals, stock clearance vehicles, and delivery through 80+ partner pickup points across France.
Product overview
Autodiscount operates as a multi-brand car brokerage platform (mandataire automobile) offering new and used vehicles, leasing options, and related automotive services. The core offering is the car brokerage service that negotiates volume discounts from dealerships, complemented by a comprehensive product portfolio including new vehicle sales (Voiture Neuve), used vehicle sales (Voitures d'Occasion), leasing solutions (LOA/LLD through Promos LOA), commercial vehicles (Véhicules Utilitaires), vehicle trade-in (Reprise), stock clearance (Destockage), delivery services, and an online vehicle configurator. The platform covers 31 automotive brands including Renault, Peugeot, Citroën, Dacia, Kia, Volkswagen, Audi, Mercedes-Benz, and others, enabling customers to purchase vehicles at discounts up to 42-44% off manufacturer list prices while retaining full manufacturer warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-brand Car Brokerage Service (Mandataire Auto) Core brokerage service that negotiates volume discounts with authorized distributors and resells vehicles from 31+ brands to end consumers at up to 42% below manufacturer list prices while preserving manufacturer warranties.
- New Vehicle Sales (Voiture Neuve)
Quantifiable outcome
- Discounts up to 42% on new vehicle purchases compared to manufacturer list prices
- +2 more outcomes
Companies that use Autodiscount
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Autodiscount technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Autodiscount partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Official Authorized Distributors (Distributeurs officiels agréés)coreAutodiscount partners with official authorized distributors from each automotive brand to deliver vehicles to customers. These distributors provide vehicle handover, customer welcome, careful delivery, and vehicle demonstration services. This network of over 80 points enables nationwide coverage across metropolitan France.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Autodiscount competitors and assessment
Company assessmentDirect peers
- Aramisauto: Aramisauto is one of the largest French multi-brand car brokers, now owned by Stellantis. It offers nearly identical products (new and used vehicles at negotiated discounts, LOA/LLD leasing, trade-in, home delivery), making it the closest direct competitor to Autodiscount in the French mandataire segment.
- Elite Auto: Elite Auto is another established French multi-brand car broker offering new vehicles at negotiated discounts, LOA/LLD leasing, and trade-in. Operates in the same French mandataire segment with a comparable multi-brand volume-discount value proposition targeting individual and professional buyers.
- Autorigin: Autorigin is a French car broker specializing in used vehicles with inspection guarantees, also offering new vehicles and leasing. Operates in the same intermediary role for vehicle purchases in France, with a differentiated emphasis on independent inspection but overlapping customer base.
- Reezocar: Reezocar is a French online car broker focused on used vehicles, sourcing inventory from across Europe to offer consumers below-market pricing. Comparable intermediary business model in the French market with similar digital-first, price-comparison value proposition.
Broad incumbents
- La Centrale: La Centrale is the leading French automotive classifieds platform owned by Société Générale, listing both new and used vehicles from dealers and private sellers. It is a broader incumbent competing for consumer attention in the car-purchase funnel rather than directly brokering vehicles.
- Le Bon Coin: Le Bon Coin is France's largest general classifieds marketplace with a major automotive vertical, including private-party and dealer listings for new and used vehicles. It is a broad incumbent competing for vehicle-search demand in France but does not specialize in brokering new vehicles at volume discounts.
- AutoScout24 France: AutoScout24 is one of Europe's largest online automotive marketplaces, with a significant French presence listing new and used vehicles from dealers and private sellers. It competes for online car-shopping attention but operates as a listing platform rather than a broker.
- Emil Frey France: Emil Frey France is part of the Swiss Emil Frey Group, one of Europe's largest automotive dealer networks with significant French operations. It competes with Autodiscount in multi-brand new-vehicle sales at scale but through owned franchised dealerships rather than a brokerage model.
Emerging players
- BCAuto Enchères: BCAuto Enchères is a French online vehicle auction platform selling used vehicles from fleet returns, rentals, and corporate fleets to professional dealers. Adjacent business model (intermediating vehicle transactions) but focused on B2B used-car remarketing rather than B2C new-car brokering.
- Vroomly: Vroomly is a French automotive platform helping consumers compare garage quotes and book vehicle maintenance. It does not compete directly in vehicle sales but targets the same French auto-consumer market with adjacent transaction services, illustrating ecosystem expansion paths available to vehicle brokers like Autodiscount.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Autodiscount social profiles
Digital presenceAutodiscount financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autodiscount leadership team
Management profileNumber of profiles
Autodiscount funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autodiscount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autodiscount
What does Autodiscount do?
Autodiscount operates as a multi-brand car broker (mandataire automobile) that negotiates volume discounts with authorized distributors and sells new and used vehicles to end consumers at up to 42% below manufacturer list prices while preserving original manufacturer warranties. The core offering is complemented by vehicle leasing (LOA/LLD), trade-in services, commercial vehicle sales for professionals, stock clearance vehicles, and delivery through 80+ partner pickup points across France.
Is Autodiscount a public or private company?
Autodiscount is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autodiscount founded?
Autodiscount was founded in 1999. It employs 11 to 50 people.
Where is Autodiscount based?
Autodiscount is headquartered in Paris, France, in the Europe region.
How does Autodiscount make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are automotive Leasing (LOA/LLD), vehicle Trade-in Services and vehicle Delivery Services.
Who are Autodiscount's main competitors?
Direct peers on record are Aramisauto, Elite Auto, Autorigin and Reezocar. Broad incumbents are La Centrale, Le Bon Coin, AutoScout24 France and Emil Frey France. Emerging players are BCAuto Enchères and Vroomly.
Does Autodiscount have an API?
No public API is recorded for Autodiscount.
What industry is Autodiscount in?
Autodiscount's product category is Automotive Brokerage. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 441 and its SIC code is 5500.