Chaiz
Chaiz operates an online marketplace that lets US consumers compare and purchase extended vehicle service contracts from 20+ verified providers. Founded in 2021 and based in Austin, the platform monetizes through provider referral commissions and a partner/insurance-agent channel.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Chaiz does
Chaiz Inc. is a Delaware-incorporated, Austin-based private company founded in 2021 that operates an online marketplace for extended vehicle service contracts (VSCs), commonly marketed as extended car warranties. The platform enables individual US consumers to enter a Vehicle Identification Number (VIN) and receive personalized, instant quotes from a directory of 20+ verified protection providers in under 10 seconds, with a fully digital checkout that does not require email or phone contact. Core products include the Chaiz Marketplace, a VIN-based Warranty Check tool, a Provider Directory with quality scores and state coverage data, a Resolution Center for dispute mediation, and a content/SEO-driven blog. The technology stack is a standard web-based marketplace with provider integrations, rate aggregation logic, and a published Partner API plus embeddable widgets that allow insurance agents, repair shops, refinance companies, publishers, and retailers to surface Chaiz quotes in their own environments. The platform carries strong consumer-trust signals for an early-stage company, including an A+ BBB rating, "Excellent" Trustpilot rating, 4.8 stars on Consumer Affairs, and 5-star Google reviews across 5,000+ reported customers.
The business model is a multi-sided marketplace monetized primarily through referral fees and commissions paid by VSC providers for customers transacted via the platform, supplemented by an affiliate/partner commission program ($300-$500 per policy for insurance agents and revenue-share arrangements for repair shops, refinance firms, publishers, and retailers). Chaiz does not appear to take direct consumer fees; pricing on the consumer side is set by providers and ranges from approximately $1,990 to $3,700 for one-time plans or $65 to $125 per month for installment options across Basic, Plus, and Best coverage tiers. Go-to-market is product-led growth anchored on a self-serve website, supported by SEO/content marketing, organic social, and a growing channel-partner motion through insurance agents and embedded integrations. The company has raised approximately $4.84M in total across three funding rounds (a $350K round in January 2022, a $750K round in July 2023, and a $3.7M oversubscribed seed in August 2024 led by ResilienceVC), with the SEC Form D filing showing 19 investors. Operating geography is the United States, with documented coverage in all 50 states except California, and the company is led by cofounders Reto Bolliger (CEO) and Ryan Hartman (CMO), with Philippe Koenig as head of product.
Chaiz firmographics
Firmographics- Name
- Chaiz
- Legal name
- Chaiz Inc.
- Website
- https://chaiz.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chaiz operates an online marketplace that lets US consumers compare and purchase extended vehicle service contracts from 20+ verified providers. Founded in 2021 and based in Austin, the platform monetizes through provider referral commissions and a partner/insurance-agent channel.
- Ownership category
- akta.pro rank
Chaiz industry classification
Industry- Product category
- Vehicle Service Contracts / Extended Auto Warranties
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
Keywords
Where Chaiz is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chaiz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission / Referral Fees: Chaiz generates revenue by facilitating transactions between vehicle protection providers and consumers on its marketplace platform. Providers pay referral fees or commissions for customer acquisitions generated through the platform.
- Partner Commission Program: Chaiz offers competitive commission earnings to partners (repair shops, refinance companies, publishers, retailers) who refer traffic or customers. Commission ranges between hundreds of dollars or revenue-share for deeper integrated partners.
- Insurance Agent Partnership Commissions: Insurance agents earn $300-$500 extra per policy sale by cross-selling auto warranties through Chaiz, with automated commission collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Affordable coverage for basic needs |
| Subscription | Monthly | Plus - Comprehensive coverage with extras |
| Subscription | Monthly | Best - Most advanced coverage with all extras |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Chaiz product offering
Product offeringCore offering
Chaiz is an online marketplace where consumers enter their vehicle's VIN to instantly compare and purchase extended warranty (vehicle service contract) plans from multiple third-party vehicle protection providers. The platform aggregates competing warranty products side-by-side, surfaces coverage options in tiered plans (Basic, Plus, Best), and supports customers post-purchase through a dedicated Resolution Center that assists with claims. Revenue is generated through marketplace commissions and referral fees paid by participating providers and partner agents.
Product overview
Chaiz operates as an online marketplace platform for extended car warranties (vehicle service contracts/VSCs). The core product is the Chaiz Marketplace, which enables consumers to compare quotes from multiple vetted providers and purchase coverage entirely online. Supporting products include the VIN Warranty Check Tool for instant personalized quotes, a Provider Directory showcasing verified providers with ratings and reviews, the Chaiz Resolution Center for dispute support, and a Blog for consumer education. The platform also offers a Partner API & Widgets system for insurance agents, repair shops, and other businesses to embed Chaiz's quoting functionality, and a Provider Partnership Program for VSC providers to list and sell through the marketplace. The platform generates revenue through partnerships and provider listings rather than direct consumer fees.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customers can save up to 60% on extended warranty costs compared to dealership or call-center quotes
- +4 more outcomes
Companies that use Chaiz
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Chaiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chaiz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Capital Auto Protection Services (CAPS)coreChaiz partnered with Capital Auto Protection Services to offer vehicle protection plans through the Chaiz marketplace. CAPS offers tiered coverage plans with roadside assistance and rental reimbursement. Collaboration aims to provide customers with clear, flexible choices.
- OnustcoreChaiz partnered with Onust, a provider of subscription-based vehicle protection plans, to expand its online marketplace. Onust's model eliminates deductibles, pre-purchase inspections, and offers immediate coverage with flexible monthly payments.
- Omega Auto CarecoreChaiz partnered with Omega Auto Care to expand driver protection options in the US. Omega Auto Care offers various coverage plans including roadside assistance and maintenance benefits, with BBB accreditation and insurance company partnerships.
- ServiceContractcoreChaiz partnered with ServiceContract to expand vehicle protection options for drivers in the US. Partnership allows drivers to access multiple levels of vehicle coverage including add-ons through the Chaiz online marketplace.
- InsurifyminorChaiz partnered with Insurify for car insurance needs, directing customers seeking auto insurance to Insurify's platform while Chaiz focuses on vehicle service contracts.
- 20+ Active Insurance PartnerscoreChaiz has established partnerships with over 20 active insurance agents who cross-sell auto warranties. Partners earn $300-$500 per policy sale through post-sale email campaigns, agent-assisted sales, or API integration.
- 20+ Vehicle Protection ProviderscoreChaiz partnered with 20+ vehicle protection providers to offer their plans through the marketplace. Providers include Express Service Protection, AGWS, Capital Auto Protection Services, Omega Auto Care, ServiceContract, North American Auto Care, and others.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Chaiz competitors and assessment
Company assessmentDirect peers
- CarShield: CarShield is the largest direct-to-consumer vehicle service contract provider in the U.S., offering extended warranties through a call-center and online sales model. It is the most direct competitor to Chaiz in the consumer VSC market, competing for the same high-mileage and used-car buyers that Chaiz targets.
- Endurance Warranty: Endurance is a major direct-to-consumer extended auto warranty provider offering VSCs across the U.S. Like Chaiz, it competes for consumers seeking post-manufacturer-warranty protection and offers tiered coverage options, though it relies more heavily on call-center sales.
- CARCHEX: CARCHEX is a leading online extended auto warranty broker and provider, offering multi-tier VSCs to U.S. consumers. It is a direct competitor to Chaiz in the online VSC distribution channel and shares a similar comparison-and-educate go-to-market motion.
- Protect My Car: Protect My Car is a direct-to-consumer extended auto warranty and vehicle protection provider offering VSCs with monthly payment plans. It competes with Chaiz for the same subscription-oriented, high-mileage consumer segment.
- Toco Warranty: Toco Warranty is a digital-first VSC provider offering extended auto warranties through an online application process. Its online, no-pressure purchasing flow directly mirrors Chaiz's product-led growth approach to VSC distribution.
- autopom!: autopom! is an online extended auto warranty broker and provider offering VSC comparison and direct purchase. It is comparable to Chaiz in that it aggregates multiple VSC provider plans on a single digital platform for consumers.
Broad incumbents
- Insurify: Insurify is a leading online auto insurance comparison marketplace. It is already a Chaiz partner (cross-referral for insurance vs. warranties) and is broadly comparable as a digital insurance-adjacent marketplace serving consumers buying vehicle-related financial products online.
- The Zebra: The Zebra is a well-known online auto and home insurance comparison marketplace. It is comparable to Chaiz as a two-sided digital insurance-adjacent marketplace serving U.S. consumers researching vehicle protection products online.
- CarMax: CarMax is the largest U.S. used car retailer and an originator of extended VSC sales at the point of sale. It is comparable as the dominant channel through which VSCs have historically been sold and represents both a potential partner and a competitive threat to Chaiz's direct-to-consumer marketplace model.
Emerging players
- RepairPal: RepairPal is an online marketplace and estimator for auto repair services that is already a Chaiz integration partner. It is comparable as an adjacent digital ecosystem for vehicle ownership, sharing the same target consumer and serving complementary repair and protection needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chaiz social profiles
Digital presenceChaiz compliance and trust
Trust signalCompliance3 records
Chaiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chaiz leadership team
Management profileNumber of profiles
Profiles3 records
Chaiz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chaiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chaiz
What does Chaiz do?
Chaiz is an online marketplace where consumers enter their vehicle's VIN to instantly compare and purchase extended warranty (vehicle service contract) plans from multiple third-party vehicle protection providers. The platform aggregates competing warranty products side-by-side, surfaces coverage options in tiered plans (Basic, Plus, Best), and supports customers post-purchase through a dedicated Resolution Center that assists with claims. Revenue is generated through marketplace commissions and referral fees paid by participating providers and partner agents.
Is Chaiz a public or private company?
Chaiz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chaiz founded?
Chaiz was founded in 2021. It employs 1 to 10 people.
Where is Chaiz based?
Chaiz is headquartered in Austin, United States, in the North America region.
How does Chaiz make money?
Three revenue lines are on record. Marketplace Commission / Referral Fees are the primary driver. The others are partner Commission Program and insurance Agent Partnership Commissions.
Who are Chaiz's main competitors?
Direct peers on record are CarShield, Endurance Warranty, CARCHEX, Protect My Car, Toco Warranty and autopom!. Broad incumbents are Insurify, The Zebra and CarMax. RepairPal is listed as an emerging player.
Does Chaiz have an API?
Yes. Chaiz offers an API for partners to embed real-time vehicle protection quotes with instant VIN lookup, flexible coverage tiers, and full payout reporting. Partners can integrate via customizable widgets, banners, or direct API integration for a fully customized experience. Developer documentation is at mailto:[email protected]?subject=Contact%20%E2%80%A2%20Homepage%20Footer.
What industry is Chaiz in?
Chaiz's product category is Vehicle Service Contracts / Extended Auto Warranties. Its primary akta.pro industry code is FSAJALAC, GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection). Its NAICS code is 561510.