Surefire Agency

What Surefire Agency does

Surefire Agency is a boutique talent booking and management agency specializing in underground, left-field, and experimental electronic music. Founded in 2006 by independent music veteran Miroslav Wiesner, the agency operates under the legal entity ASYMPTOTE LLC from Sebastopol, California, with additional offices in Chicago and Los Angeles and remote staff in Minneapolis and Montreal. It represents a curated roster of 45+ artists and collectives spanning techno, experimental, bass, and avant-garde subgenres — including established names such as DVS1, DJ Stingray 313, Hudson Mohawke, Kode 9, Andy Stott, Objekt, Scuba, and Shed — connecting them with global festival promoters, club venues, and event organizers.

The agency runs on a traditional relationship-driven operating model with no proprietary technology platform, mobile app, or AI tooling. Service delivery is organized around regional agent assignments (Americas, North America, Latin America, USA+Canada) with dedicated contact infrastructure per territory. The website (suresfire.agency, hosted on Squarespace) serves as the primary catalog and lead-generation surface, while marketing and audience engagement rely on artist-level SoundCloud and Instagram accounts plus earned media in publications such as Resident Advisor, Pitchfork, Mixmag, DJ Mag, Vice, and Vogue.

Revenue is generated via commissions on artist booking fees — a professional services / sales-led model where the agency earns a percentage of each live performance, club night, or festival placement. Key customer segments are festival and event promoters and underground club venues on the demand side, and the represented electronic music artists on the supply side. Strategic partnerships include a core alliance with MUTEK Foundation (tying the agency to a global network of 7 annual festivals) and a supporting relationship with entertainment law firm Counsel LLP. The firm is privately held, founder-controlled, with no disclosed institutional funding, and operates with a lean 1-10 person team.

Name

Surefire Agency

Legal name

ASYMPTOTE LLC

Website

https://surefire.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Surefire Agency is a boutique electronic music booking and management firm representing 45+ underground techno and experimental artists globally. Founded in 2006, it connects represented acts with festival promoters and club venues worldwide via commission-based representation.

Ownership category

akta.pro rank

Product category

Music talent booking and management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Artist booking agency
• Talent management services
• Electronic music representation
• Music publicity services
• Music licensing services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artist Booking Commission: The agency generates revenue through commissions from booking electronic music artists for live performances at clubs, festivals, and events worldwide. Artists on the roster are promoted through the agency's network and connections with venues and event organizers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Surefire Agency is a boutique talent booking and management agency that represents a curated roster of 45+ underground and left-field electronic music artists. The agency earns commissions by securing live performance bookings at clubs, festivals, and events worldwide, while also providing publicity, logistics, advance coordination, and licensing support. Operations are organized by regional agents covering territories such as the Americas, North America, Latin America, and USA+Canada.

Product overview

Surefire Agency is a music artist booking and management agency founded in 2006 by Miroslav Wiesner. The agency offers a single unified service focused on artist representation and booking for the electronic music industry. Their primary product is their artist roster, which comprises approximately 40+ underground and experimental electronic music artists spanning techno, house, dubstep, and experimental genres. The agency connects these artists with global event organizers, festivals, and venues through partnerships with organizations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation & Booking Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• MUTEK FoundationcoreStrategic or Co-development PartnerMUTEK Foundation is a nonprofit organization that fosters culture, community, mutual appreciation, and understanding among art, music, and technology communities. They organize MUTEK San Francisco and are part of a worldwide network with 7 global annual editions in Montreal, Mexico City, Barcelona, Buenos Aires, Tokyo, Dubai, and San Francisco.
• Counsel LLPsupportingImplementation/ SI/ Consulting PartnerCounsel LLP is a full-service boutique entertainment and digital media law firm focusing on innovators and creators, specializing in intellectual property and corporate contracting, negotiation, strategy, and protection services for music, film, television, and digital media verticals.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): One of the world's largest diversified talent agencies representing musicians, artists, and entertainers globally. While it operates across many genres and verticals, it represents electronic music artists in the same booking and management category as Surefire, with vastly greater scale.
• Creative Artists Agency (CAA): Major global talent agency with a music division representing artists across genres including electronic music. Comparable as a competing booking and management intermediary, though at much larger scale and broader genre coverage.
• Paradigm Talent Agency: Major talent agency with a strong electronic and dance music representation practice. Direct competitor in the artist booking and management space, particularly for established electronic acts.
• United Talent Agency (UTA): Major global talent agency with an electronic music representation practice. Competes with Surefire for artist representation, particularly as artists scale from underground to mainstream electronic spaces.

Direct peers

• Primary Talent International: UK-based independent booking agency with a dedicated electronic and dance music division. Highly comparable to Surefire as a specialized electronic music booking agency operating globally for underground and crossover artists.
• Little Big Management: Independent electronic and dance music artist management and booking agency. Direct peer representing underground and experimental electronic artists for global live bookings, overlapping in roster philosophy with Surefire.
• The Bullitt Agency: Independent booking agency specializing in underground electronic and dance music artists. Direct comparable as a niche-focused agency representing techno, house, and experimental electronic talent for global tours and festivals.
• Circle Talent Agency: Independent electronic music booking and management agency representing DJs and producers worldwide. Direct peer in the underground electronic music booking space with similar artist profile and touring focus.
• Connected Artists Management: Boutique artist management and booking agency focused on electronic music talent. Comparable as an independent specialist offering artist representation, touring bookings, and career management for electronic acts.

Emerging players

• Eat Concrete Management: Independent electronic music booking and management collective focused on underground techno and experimental artists. Comparable niche player in the underground electronic music representation space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/surefiresound
• Facebookfacebook.com/surefireagency
• LinkedInlinkedin.com/company/surefire-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefire Agency