CONNECTED ARTISTS

What CONNECTED ARTISTS does

Connected Artists B.V. is a boutique booking agency specializing in the representation of electronic music artists and DJs for live performances, brand partnerships, and event appearances. The company is legally domiciled in the Netherlands, headquartered at Gustav Mehlerlaan 00549 A, 1082MK Amsterdam, and operates across Europe, the Middle East, Africa, Australia, and selected Asian territories, with North and South America typically carved out as exclusive to other agencies. The agency's roster comprises globally recognized electronic acts including Swedish House Mafia, DJ Snake, Alesso, Axwell, Sebastian Ingrosso, Steve Angello, MORTEN, R3HAB, Benny Benassi, Otto Knows, Salvatore Ganacci, and a developing bench of newer artists such as TRYM, Lavern, Ian Asher, Gravagerz, SIDEPIECE, SISTEK, AronChupa, and Freddy Kalas.

The agency has no proprietary technology platform, app, API, or AI/ML capability. Service delivery is relationship-driven, executed by a small team (8 employees) including regional booking agents such as Panos Ayassotelis and Leon Bjerkelund. Marketing is conducted primarily through artist social media profiles, a newsletter signup, and a direct booking inquiry form on the website, with brand and festival deals sourced via direct enterprise sales.

Revenue is generated through booking commissions on artist performances for festivals, clubs, corporate events, and brand activations. The agency has historically facilitated flagship brand integrations for Avicii with Coca-Cola (UEFA EURO 2016 'Taste the Feeling'), Volvo Cars ('A New Beginning', 2014), and Burn (the Avicii burn Residency); brand work for Rebecca & Fiona with Oreo and Desperados (2021); ongoing virtual performance collaborations with MDLBeast Freqways; and the Avicii Tribute Concert for Mental Health Awareness (2019, 58,000+ attendees) alongside the Tim Bergling Foundation. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed institutional investors, subsidiaries, acquisitions, or leadership team details in the public record.

Name

CONNECTED ARTISTS

Legal name

Connected Artists B.V.

Website

https://connectedartists.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Connected Artists B.V. is a boutique Amsterdam-based booking agency representing elite electronic music artists and DJs — including Swedish House Mafia, DJ Snake, and Alesso — for live performances, festivals, and brand partnerships across Europe, the Middle East, Africa, and Australia.

Ownership category

akta.pro rank

Product category

Music Booking Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Dj booking agency
• Electronic music representation
• Talent booking services
• Live event booking
• Artist management services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Booking Commission: Connected Artists B.V. operates as a talent booking agency, earning commissions on artist bookings for events, festivals, brand partnerships, and residencies. The agency's primary revenue comes from representing electronic music artists and DJs and facilitating their performance bookings worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Connected Artists is a boutique booking agency that represents DJs and electronic music producers (such as Swedish House Mafia, DJ Snake, Benny Benassi, and Alesso) for live performances and commercial brand partnerships. The company connects its artist roster with event organizers, festivals, corporate brands, and private event clients, handling booking logistics, contractual terms, and geographic exclusivity arrangements. It also facilitates brand-artist collaborations with clients including Coca-Cola, Volvo Cars, Burn, Desperados, Oreo, MDLBeast Freqways, and the Tim Bergling Foundation.

Product overview

Connected Artists is a boutique-style booking agency that represents DJs and electronic music producers globally. The company provides artist booking services, facilitating live performance engagements across exclusive regional territories (Europe, Middle East, North America, South America, Africa, Australia, and Asia). The agency represents a roster of prominent electronic music artists including Swedish House Mafia, DJ Snake, Benny Benassi, MORTEN, R3HAB, Otto Knows, Axwell, Steve Angello, Sebastian Ingrosso, Alesso, and others. Services include artist booking inquiries, press kit access, and newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services Representation and booking services for DJs and electronic music producers (including Swedish House Mafia, DJ Snake, Benny Benassi, Alesso, Axwell, Steve Angello, Sebastian Ingrosso), connecting them with event organizers, festivals, corporate brands, and private clients for live performances across Europe, the UK, Africa, the Middle East, and Australia.
• Brand Partnership Services Facilitation of brand-artist collaborations, sponsorships, and commercial activations between represented electronic music artists and corporate brand clients, including past collaborations with Coca-Cola, Volvo Cars, Burn, Desperados, Oreo, MDLBeast Freqways, Tim Bergling Foundation, and Lotus F1 Team.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• DesperadosminorGTM or Marketing Partner · 1 August 2021Rebecca & Fiona partnered with Desperados for launch event of Desperados Mojito flavor in Stockholm, Sweden. Connected Artists served as artist representative.
• OreominorGTM or Marketing Partner · 1 August 2021Connected Artists facilitated partnership between Swedish DJ duo Rebecca & Fiona and Oreo cookie brand. Campaign included social media content and in-store displays across Sweden.
• Tim Bergling FoundationflagshipStrategic or Co-development Partner · 5 December 2019Connected Artists served as creative directors of the Avicii Tribute Concert for Mental Health Awareness at Friends Arena in Stockholm. The event drew 58,000+ attendees and featured performances by world-renowned artists with all performance fees waived in homage to Tim Bergling.
• Coca-ColaflagshipGTM or Marketing Partner · 19 January 2016Connected Artists facilitated Avicii's collaboration with Coca-Cola for UEFA EURO 2016 campaign. The 'Taste the Feeling' anthem featured vocalist Conrad Sewell and was used in TV ads and pop-up dance events throughout France.
• Volvo CarsflagshipGTM or Marketing Partner · 1 January 2014Connected Artists facilitated partnership between Volvo Cars and Avicii for global brand campaign 'A New Beginning'. The collaboration included a recording and music video celebrating new beginnings, forming the basis for Volvo's global marketing campaign.
• BurncoreGTM or Marketing Partner · 1 January 2013Avicii burn Residency collaboration where Connected Artists represented Avicii. Inspired by visit to Lotus F1 Team, Avicii produced 'Speed (burn & Lotus F1 Team Mix)' premiered at #burnYard Budapest.
• MDLBeast FreqwayscoreStrategic or Co-development PartnerConnected Artists facilitated multiple collaborations between their artists (N0sefin, Benny Benassi, Rebecca & Fiona) and MDLBeast's Freqways virtual music experience. Artists performed from iconic locations including Vernazza, Italy and Stockholm archipelago.
• Lotus F1 TeamcoreStrategic or Co-development PartnerAvicii visited Lotus F1 Team headquarters in Enstone and was inspired to create 'Speed (burn & Lotus F1 Team Mix)'. Connected Artists represented Avicii in this collaboration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Paradigm Talent Agency: Large full-service talent agency with a music division that books electronic artists for live events. Comparable as a competitor for the same booking RFPs, though much broader in scope across actors, writers, and speakers.
• CAA (Creative Artists Agency): Global entertainment and sports agency with a robust music division booking electronic artists. Overlaps with Connected Artists on premium festival and brand-activation RFPs, though operates at vastly larger scale.
• WME (William Morris Endeavor): Global talent powerhouse representing major EDM artists (including some of the same headliners). Comparable as a competitor for premium festival bookings and brand deals, with broader portfolio and significantly larger scale.
• United Talent Agency (UTA): Major global talent agency with electronic music representation competing for the same headliner bookings and brand partnerships as Connected Artists, with broader entertainment portfolio.

Direct peers

• Coda Agency: Boutique electronic music booking agency representing DJs and producers for festivals, clubs, and brand activations. Directly comparable to Connected Artists in business model (commission-based booking), target market (EDM headliners), and boutique scale.
• AM Only: Long-established electronic music talent agency booking DJs and live acts globally. Closely comparable as a specialist agency competing for the same tier of electronic music headliners that Connected Artists represents.
• Primary Talent International: International booking agency with strong electronic music and DJ representation across Europe and global markets. Comparable in that it books electronic artists for festivals, clubs, and brand events using a similar agency commission model.
• Wasserman Music (formerly The Agency Group): Major music booking agency with significant electronic music roster. Directly competes for the same tier of festival and brand-booking engagements as Connected Artists, with comparable artist-representation services.

Emerging players

• Circle Talent Agency: Boutique-style electronic music booking agency representing DJs and producers for live events. Comparable in scale and niche focus, competing for similar tier of electronic music bookings.
• Milk & Honey: Boutique electronic music management and booking agency. Comparable niche focus on EDM talent with similar boutique-service orientation to Connected Artists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/connected-artists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECTED ARTISTS