What Moteo does

Moteo Two Wheels Europe NV is a privately-held Belgian B2B distributor of powered two-wheelers (motorcycles and scooters) and genuine parts and accessories, founded in 1937 by Albert and Constance Moorkens and headquartered in Kontich near Antwerp. The company distributes over 45,000 units per year through a network of approximately 1,800 active dealers across 8 Western European countries (Belgium, Netherlands, France, Switzerland, Portugal, Germany, Austria, Spain), representing brands including Suzuki, Peugeot, SYM, Benelli, Yadea, Lambretta, Morbidelli, and Suzuki Marine outboard motors.

The company's core technology stack includes a proprietary multi-brand Electronic Parts Catalogue (EPC) enabling dealers to check availability, place orders, and track deliveries; the Moteo Academy platform for multi-language product training; and an in-house Dealer Communication System. Operations are anchored by a 13,000 sqm logistics center holding 26,000 part references and processing 435,000 outbound order lines annually, with a 90%+ service rate and 24-hour delivery commitment.

Moteo's revenue model is primarily wholesale distribution of vehicles and parts to its dealer network, supplemented by floor plan financing services that enable dealers to finance inventory. The company is wholly owned by the Alcopa Group, a family-held investment firm currently led by the fourth generation of the Moorkens family, with no external institutional or public shareholders evidenced in the available data.

Name

Moteo

Legal name

Moteo Two Wheels Europe NV

Website

https://moteogroup.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moteo is a Belgian B2B distributor of motorcycles, scooters, and genuine parts serving 1,800 dealers across 8 Western European countries, representing brands such as Suzuki, Peugeot, SYM, Benelli, and Yadea through proprietary digital ordering systems.

Ownership category

akta.pro rank

Product category

Two-Wheeler Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Motorcycle distribution
• Scooter distribution
• Two-wheeler parts
• Powersports distribution
• Dealer financing

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Two-Wheeler Distribution: Distribution of powered two-wheelers (motorcycles and scooters) to dealers across 8 European countries. Revenue generated through wholesale distribution of complete vehicles to dealer network.
2. Parts and Accessories Distribution: Distribution of genuine parts and accessories (26,000 part references in stock). Revenue from parts catalog sales through multi-brand EPC system to dealer network.
3. Floor Plan Financing Services: Financing solutions offered to dealers to help finance inventory purchases, enabling higher sales volumes and seasonal inventory acquisition.
4. Suzuki Marine Outboard Motors: Distribution of Suzuki outboard motors to boat owners in Belgium and Portugal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moteo is an international B2B distributor that acquires powered two-wheelers, scooters, and genuine parts/accessories from brand manufacturers and sells them wholesale to an independent dealer network of 1,800 points of sale across 8 Western European countries. The company represents brand portfolios including Suzuki, Peugeot, SYM, Benelli, Yadea, Lambretta, Morbidelli, and Suzuki Marine, and complements distribution with floor plan financing, dealer training, marketing materials, and proprietary ordering/learning platforms.

Product overview

Moteo is an international B2B distributor of powered two-wheelers (motorcycles and scooters) and genuine parts and accessories, distributing over 45,000 units per year through 1,800 international sales points across 8 countries. The company represents a portfolio of brands including SYM, Benelli, Suzuki, Yadea, Lambretta, Peugeot, Morbidelli, and Suzuki Marine. Moteo's distribution network operates alongside supplementary services including Dealer Training, Moteo Academy (online learning platform), Photostudio, Floor Plan Financing, Partner Financing, and Road Assistance. The company also operates a multi-brand Electronic Parts Catalogue (EPC) system for its dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Two-Wheeler Distribution Wholesale distribution of motorcycles and scooters across a multi-brand portfolio (Suzuki, Peugeot, SYM, Benelli, Yadea, Lambretta, Morbidelli) to independent dealers across 8 Western European countries, accounting for 45,000+ units per year.
• Genuine Parts and Accessories Distribution Distribution of 26,000 genuine parts and accessories references in stock for all distributed two-wheeler brands, fulfilled from a 13,000 sqm logistics center near Antwerp with 24-hour delivery and 90%+ service rate.
• Suzuki Marine Outboard Motor Distribution Wholesale distribution of Suzuki outboard motors to marine dealers in Belgium and Portugal, having distributed more than 15,000 engines through this channel.
• Floor Plan Financing for Dealers Inventory financing solutions offered to dealers to fund their purchases of two-wheeler inventory, enabling higher sales volumes and seasonal stock acquisition.
• Dealer Training Services Theoretical and practical training delivered to dealers when brands launch new models, technical innovations, or new parts.
• Moteo Academy Online Learning Platform Online platform providing dealers with standardized multi-language product information, instruction videos, guides, and chassis-number lookup for instant vehicle data and history access.
• Photostudio Services Professional 360-degree product photography from an in-house studio, creating detailed images and marketing guides for motorcycles, scooters, parts, and accessories for dealer reference.
• Multi-Brand Electronic Parts Catalogue (EPC) Proprietary electronic parts catalogue allowing dealers to check online availability, order directly, and track estimated arrival time for parts and accessories across all distributed brands.
• Road Assistance Services 24/7 road assistance, including quick fixes and towing, available to end consumers through local dealers as a partner-provided service.
• Partner Consumer Financing Services Partner-branded payment options including leasing and installment plans offered via Moteo partners to make two-wheelers more accessible to end consumers.
• Accessory Development Co-development of genuine accessories alongside brand partners when a new two-wheeler model is launched, enabling European customers to customize their new vehicle on purchase.

Quantifiable outcome

• 45,000 units distributed per year
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SYM (Sanyang Motor)coreChannel Partner/ Reseller/ DistributorMoteo became SYM's distribution partner in Europe at the turn of the millennium. SYM has since established itself as a first-class global manufacturer of scooters. Partnership spanning 20+ years.
• SuzukicoreChannel Partner/ Reseller/ DistributorIn a partnership going strong for over 60 years, Moteo distributes this renowned Japanese powersports brand in Europe. Moteo has distributed over 85,000 Suzuki motorcycles. Also distributes Suzuki Marine outboard motors in Belgium and Portugal.
• Peugeot ScooterscoreChannel Partner/ Reseller/ DistributorPeugeot scooters is a leading manufacturer of scooters in Europe. Moteo has been part of their story for over 40 years, having distributed more than 100,000 Peugeot scooters. Ets. Vanderhulst (importer of Peugeot in Belgium) was acquired in 1980s.
• BenellicoreChannel Partner/ Reseller/ DistributorMoteo has been importing Benelli since 2018. Designed in Italy, Benelli products come with a long legacy and a high mark for quality. Moteo accompanied Benelli to Swiss, Belgian, Dutch, and French markets.
• YadeacoreChannel Partner/ Reseller/ DistributorYadea is the second biggest two-wheeler producer in the world and the latest addition to Moteo's brand portfolio. Already a household name in Asia, Yadea aims to electrify the European market in partnership with Moteo.
• LambrettacoreChannel Partner/ Reseller/ DistributorLambretta, a symbol of legacy and quality, is truly distinctive. With its rich heritage and uncompromising craftsmanship, Lambretta defies convention, seamlessly merging tradition and innovation.
• MorbidelliminorChannel Partner/ Reseller/ DistributorMorbidelli isn't just about motorcycles, it's about the experiences and adventures they bring to life. It invites riders to join a story of passion, freedom, and the art of motorcycling.
• Suzuki MarineminorChannel Partner/ Reseller/ DistributorSuzuki produces quality outboard motors, which Moteo distributes to boat owners in Belgium and Portugal. More than 15,000 engines have already been distributed.

Scale indicators14 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Polaris Inc. US-listed powersports manufacturer (motorcycles, ATVs, snowmobiles) with global dealer distribution. Broad incumbent in the same category, useful for European powersports distribution benchmarking.
• BRP Inc. (Bombardier Recreational Products): Canadian powersports manufacturer (Can-Am, Sea-Doo, Ski-Doo) with multi-brand European dealer distribution. Comparable in product breadth and multi-brand dealer network structure.
• Pierer Mobility AG (KTM): Austrian motorcycle OEM (KTM, Husqvarna, GASGAS) with European distribution. A broad incumbent whose go-to-market model is comparable to Moteo's OEM distribution relationships.
• Honda Motor Europe Ltd. European motorcycle arm of Honda — the dominant motorcycle OEM in Europe. Relevant as the largest direct competitor to several brands Moteo distributes and a benchmark for OEM-led distribution scale.
• Piaggio & C. SpA: Italian scooter and motorcycle manufacturer (Vespa, Aprilia, Moto Guzzi). Competes with Moteo-distributed brands at the OEM level; relevant as a European two-wheeler incumbent whose products flow through competing distribution structures.

Direct peers

• Detlev Louis Motorradvertriebs GmbH: Germany-based and Europe's largest motorcycle clothing, parts, and accessories retailer/wholesaler. Overlaps materially with Moteo's parts-and-accessories distribution, particularly the dealer-channel supply side.
• POLO Motorrad: Major German motorcycle accessories and apparel retailer/distributor with a sizable dealer-supply business. Comparable to Moteo in the motorcycle aftermarket category.
• Motorcycle Storehouse BV: Netherlands-based wholesale distributor of motorcycle and scooter parts, accessories, and apparel to dealers across Europe. Directly comparable to Moteo's aftermarket parts and accessories distribution business.
• KSR Group GmbH: Austrian multi-brand motorcycle and scooter distributor with a comparable European footprint and brand-portfolio model. Operates its own brands (KSR Moto, Brixton, Malaguti) and distributes additional Asian OEMs across multiple European countries — the closest direct comparable to Moteo's structure.

Regional players

• Andre Piron SA: French motorcycle parts and accessories wholesaler/distributor serving the French dealer market. A regional peer with overlapping business model in parts distribution, though narrower in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moteo