SERENO

What SERENO does

SERENO is a New Delhi-based designer and manufacturer of premium rotomoulded polymer planters, LED-integrated planters, outdoor furniture, and decorative lighting, founded in 2012 and operating with 11-50 employees. Its core technology is rotomoulded polymer manufacturing producing lightweight, UV-stabilised, weather-resistant planters designed specifically for Indian climate conditions, with select products incorporating RCS-certified post-consumer recycled polyethylene (30% in the Inner Black Layer) and manufactured using solar power. The product portfolio spans 17 named planter collections (Albero, Bassa, Calcolo, Chiara, Elena, Eloisa, Enzo, Eva, Gema, Gioia, Grande, Lara, Linea, Orabella, Piatto, Rosa, Stella), six LED-integrated planter variants, a range of LED lamps and furniture, plus accessories including drainage trays, soil mixes, and plant care sprays.

SERENO runs a direct-to-consumer model through its Shopify-powered e-commerce site (sereno.co.in), a single physical experience store in New Delhi, and a parallel direct B2B sales motion serving hospitality, real estate, and corporate clients including JW Marriott, Taj Hotels, Holiday Inn, Radisson, Emaar, DLF, Eldeco, M3M, Hero, and Infosys. All-India shipping underpins domestic reach. Pricing ranges from Rs. 959 to Rs. 12,479 (~$11.50-$150), positioning SERENO in the premium/luxury planter segment with one-time unit purchase transactions across consumer and commercial channels. Marketing relies heavily on Instagram visual merchandising and brand storytelling around sustainability, Indian manufacturing, and design awards including for the Chiara line.

The company is privately held with no disclosed external investors, no parent company, and no public funding history. Current operations face supply-chain risk from Gulf-region polymer shortages, which the company has publicly flagged as causing production delays. The leadership team disclosed is limited to co-founder Ryan Iwanaga.

Name

SERENO

Legal name

Sereno

Website

https://sereno.co.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SERENO is a New Delhi-based designer and manufacturer of premium rotomoulded polymer planters, LED-integrated planters, and outdoor furniture, selling direct-to-consumer across India and to hospitality and real estate enterprise clients including JW Marriott, Taj Hotels, and Emaar.

Ownership category

akta.pro rank

Product category

Outdoor Planters and Garden Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Household Furniture (2510)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Premium outdoor planters
• Rotomoulded polymer furniture
• LED-integrated planters
• Designer garden furniture
• Commercial landscaping products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Sereno sells its products directly to consumers through its e-commerce website (sereno.co.in). Customers can browse product collections, select variants (size, color), and purchase online. The company ships anywhere in India with rates available at checkout. Secure payment options include Credit card, Netbanking, or Wallets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SERENO designs, manufactures, and sells premium indoor and outdoor planters, LED-integrated planters, LED lamps, benches, and stools made from rotomoulded polymer technology. The company operates a direct-to-consumer e-commerce storefront (sereno.co.in) and a physical experience store in New Delhi, serving both residential consumers and commercial/hospitality clients across India.

Product overview

SERENO is a premium Indian manufacturer of rotomoulded polymer planters, LED-integrated planters, outdoor furniture, and decorative lighting. The product portfolio centers on the core Planter collection featuring 17 named planter designs (Albero, Bassa, Calcolo, Chiara, Elena, Eloisa, Enzo, Eva, Gema, Gioia, Grande, Lara, Linea, Orabella, Piatto, Rosa, Stella) available in multiple size variants. The LED Planters sub-collection integrates lighting into Chiara, Elena, Eloisa, Gioia, Orabella, and Piatto models with inbuilt LED consoles. LED Furniture includes Piero LED Seater, while the LED Lamps collection features Esagono, Triangolo, Ovale, and Seme floor lamps. Furniture offerings comprise Cara Bench and Piero Seater, plus multi-purpose stools (Palla, Saga, Sede). The Accessories line includes drainage trays, planter feet, soil mixes, Leca Balls, and a plant care spray collection (Flower Boost, Mealy Bug Spray, Natural Plant Nutrition, Natural Plant Protection). All products feature rotomoulded polymer technology with UV stabilization and weather resistance. Some planters incorporate RCS-certified recycled materials. Products serve both residential and commercial applications, with notable adoption by hospitality and corporate clients including JW Marriott, Taj Hotels, and Infosys.

Differentiator

Problem solved

Functional benefit

Products and services

• Albero Planter Premium rotomoulded polymer planter available in multiple variants including Wide, Low Height, Short, and Tall configurations. Features UV-stabilized, weather-resistant construction suitable for indoor and outdoor use. Sold direct to consumers and commercial clients via sereno.co.in.
• Bassa Planter Modern bowl-shaped designer planter defined by its wide silhouette, smooth sculptural curves, and clean contemporary form. Low-profile planter with broad planting surface ideal for succulents, bonsai, and layered arrangements.
• Calcolo Planter Clean, tapered form planter designed to bring height and quiet structure to modern spaces. Features twin-layer construction with half soil-volume cavity for reduced weight, UV-stabilized and manufactured using solar energy.
• Chiara Planter Tall sculptural designer planter defined by its softly tapered silhouette and distinctive textured surface. Features hexagonal hand-textured pattern, designed for tall plants and statement greenery. Award-winning design.
• Elena Planter Sleek tall designer planter defined by its slender tapered base, wide rim, and striking vertical silhouette. Premium contemporary design suitable for grand entrances and modern interiors.
• Eloisa Planter Contemporary tapered designer planter defined by a bold structured form, clean proportions, and refined architectural presence. Features tall tapered silhouette ideal for vertical planting.
• Enzo Planter Modern designer planter defined by clean lines, minimalist geometry, and refined architectural curves. Tall structured silhouette ideal for plants up to 5 feet tall, crafted from advanced polymer blend.
• Eva Planter Modern designer planter defined by a sleek tapered silhouette, clean sculptural curves, and bold wide-mouth profile. Contemporary design ideal for statement greenery and tall plants.
• Gema Planter Modern planter made from recycled everyday plastic, including post-consumer recycled polyethylene. Features unique texture and sustainable design credentials.
• Gioia Planter Tall slim-line planter perfect for tight corners like staircase landings, balcony corners, and entrance doors. Features UV-stabilized, non-fading colors.
• Grande Planter Large statement planter designed for center pieces and prominent display areas. Features UV-resistant and weather-resistant construction.
• Lara Planter Modern architectural planter suitable for indoor spaces. UV-stabilized and fade-resistant design for contemporary interiors.
• Linea Planter Sleek linear-form planter designed for modern spaces. Features contemporary design suitable for balcony floors and indoor settings.
• Orabella Planter Architectural designer planter with refined proportions and sculptural presence. Modern design for indoor and outdoor statement placements.
• Piatto Planter Contemporary flat/rounded planter design suitable for center statement pieces and architectural landscapes. Features modern sculptural form.
• Rosa Planter Tall, minimal form planter designed for spaces that breathe in light. UV-stabilized and fade-resistant, ideal for balconies, courtyards, sunrooms, and open corners.
• Stella Planter Contemporary architectural planter for balcony floors and modern interiors. UV-resistant design suitable for indoor and outdoor use.
• Chiara LED Planter Lightweight, durable planter with hand-textured hexagon patterns featuring inbuilt LED console. Slim-line tall design with UV stabilization and non-fading colors. Award-winning design.
• Elena LED Planter Lightweight and durable planter with inbuilt LED console, UV-stabilized and non-fading colors. Conical shaped design available in warm stone texture and solid colored finishes.
• Eloisa LED Planter Lightweight and durable LED-integrated planter made from UV-stabilized non-fading materials. Conical shaped design with warm stone texture and solid colored finishes.
• Gioia LED Planter Lightweight, slim-line tall LED planter perfect for tight corners. UV-stabilized with non-fading colors suitable for staircase landings, balcony corners, and entrance doors.
• Orabella LED Planter LED-integrated architectural planter combining sculptural design with ambient lighting. Features inbuilt LED console for decorative and functional illumination.
• Piatto LED Planter LED-integrated flat/rounded planter with ambient lighting capabilities. Combines modern sculptural form with inbuilt LED technology.
• Piero LED Seater LED-integrated seating furniture combining contemporary design with ambient lighting. Architectural form defined by mass and permanence for outdoor spaces.
• Esagono LED Floor Lamp Modern floor lamp featuring geometric hexagonal design with LED lighting. Part of the LED Lamps collection for ambient indoor and outdoor illumination.
• Triangolo LED Floor Lamp Modern floor lamp with triangular geometric design and LED illumination. Contemporary lighting solution for indoor and outdoor spaces.
• Ovale LED Floor Lamp Modern floor lamp featuring oval geometric design with LED lighting. Sleek ambient lighting for contemporary interiors and outdoor areas.
• Seme LED Floor Lamp Modern floor lamp with seed-inspired geometric design and LED illumination. Contemporary lighting fixture for ambient indoor and outdoor settings.
• Cara Bench Contemporary outdoor bench combining architectural design with durable rotomoulded polymer construction. Suitable for commercial and residential outdoor spaces.
• Piero Seater Architectural seating form defined by mass, repetition, and permanence. Designed for public and private outdoor spaces with rotomoulded polymer construction.
• Palla Stool Multi-purpose stool with spherical/popular design. Versatile seating and surface solution for indoor and outdoor use.
• Saga Stool Multi-purpose stool with contemporary design. Versatile accent piece for various indoor and outdoor settings.
• Sede Stool Multi-purpose stool combining functional design with architectural aesthetics. Suitable for diverse indoor and outdoor applications.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fermob: Fermob is a French premium outdoor furniture brand known for design-led, weather-resistant pieces, closely comparable to Sereno's premium outdoor seating and design-led positioning for hospitality buyers.
• Polywood: Polywood is a US outdoor furniture brand built around recycled materials, paralleling Sereno's recycled-polymer and sustainability narrative for premium outdoor furniture and décor.
• Crescent Garden: Crescent Garden is a premium planter manufacturer with strong design credentials and a hospitality/commercial client base, making it a direct comparable in materials, finish, and target market to Sereno.
• Campania International: Campania International manufactures premium cast stone and outdoor planters and garden décor, competing with Sereno in the high-end outdoor landscape category for hotels, developers, and luxury homes.
• Jay Scotts: Jay Scotts designs and manufactures premium indoor and outdoor fiberglass and polymer planters with a similar modern, design-led aesthetic and a B2B/hospitality client focus comparable to Sereno's premium positioning.
• Veradek: Veradek is a North American premium planter brand focused on contemporary indoor and outdoor planters made from proprietary plastic blends, with similar lightweight/durable positioning to Sereno's rotomoulded range.
• Planters Unlimited: Planters Unlimited designs and manufactures custom commercial planters for hotels, restaurants, and corporate projects, directly comparable to Sereno's commercial/B2B project work with hospitality and real estate clients.

Broad incumbents

• Curver: Curver is a European resin home and garden brand with broad product lines in storage, outdoor, and planters, providing a relevant incumbent benchmark for Sereno's polymer manufacturing economics and retail distribution model.
• Keter: Keter is a global leader in resin-based outdoor furniture, storage, and garden products, including planters; it competes broadly with Sereno's polymer outdoor category and has a much larger scale and distribution reach.

Regional players

• Wabisabi Planters: Wabisabi Planters is an Indian manufacturer of premium fiberglass and polymer planters, directly comparable to Sereno in product type, market (India), and customer segment (hospitality, architects, premium homeowners).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/serenolife
• Xx.com/LifestyleSereno
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERENO