Shirazi Benefits
Shirazi Benefits is a Greeley, Colorado-based insurance agency, founded in 1976 and operating within Alera Group, that specializes in group employee benefits and estate and business planning, serving employers with advisory, brokerage, and wealth management services.
- Company typePrivate
- Founded1976
- HeadquartersGreeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shirazi Benefits does
Shirazi Benefits is a Greeley, Colorado-based insurance agency founded in 1976 that specializes in group employee benefits and estate and business planning. It operates as a local node within Alera Group, Inc., a multi-line insurance and financial services firm, as evidenced by its web presence at shirazibenefits.aleragroup.com and a physical office at 8205 West 20th Street, Greeley, Colorado 80634. The firm serves employers seeking comprehensive employee benefits advisory, addressing pain points around benefits planning, regulatory compliance, healthcare cost containment, and employee engagement during open enrollment.
Through Alera Group's platform, Shirazi Benefits delivers a four-pillar service suite: Employee Benefits (including absence management, alternative funding, captive solutions, pharmacy management, voluntary benefits, wellbeing, and the Lumity optimization platform), Property and Casualty coverage, Retirement Plans with fiduciary services, and Wealth Management for business owners, non-profits, foundations, and individuals. Specialized offerings span actuarial and finance, benefits administration, communications and engagement, compliance, PEO Solutions, population health and data analytics, and total program management. The product surface emphasizes data-informed benefits optimization and national collaboration capabilities (Benefits Benchmarking, HR Consulting Solutions) layered on top of local personal advisory partnerships.
The business model is a professional services / insurance brokerage construct: quote-based consulting engagements tailored to individual client needs, with revenue derived from carrier commissions on placed coverage and advisory fees on consulting, benefits administration, and wealth management engagements. Pricing is not publicly disclosed. Go-to-market is primarily direct, office-based B2B sales targeting employers and business owners, supplemented by thought leadership content (insights/blog, legal alerts) and educational webinars on topics such as GLP-1 cost strategy, open enrollment communications, and regulatory compliance. The firm is privately held, for-profit, with 11-50 employees.
Shirazi Benefits firmographics
Firmographics- Name
- Shirazi Benefits
- Legal name
- Alera Group, Inc.
- Website
- https://shirazibenefits.aleragroup.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shirazi Benefits is a Greeley, Colorado-based insurance agency, founded in 1976 and operating within Alera Group, that specializes in group employee benefits and estate and business planning, serving employers with advisory, brokerage, and wealth management services.
- Ownership category
- akta.pro rank
Shirazi Benefits industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Investment Advice (6282)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Retirement Benefits & Social Security/Medicare Planning (FSAEABAI), International Benefits Administration & Global Benefits Brokerage (BPACAHAG)
Keywords
Where Shirazi Benefits is headquartered
LocationHeadquarters
- HQ city
- Greeley
- HQ country
- United States
- HQ region
- North America
Markets served
Shirazi Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Shirazi Benefits product offering
Product offeringCore offering
Shirazi Benefits is an insurance agency founded in 1976 that specializes in group employee benefits and estate and business planning. Operating as part of the Alera Group network from Greeley, Colorado, the firm delivers employee benefits brokerage and advisory services to employers, complemented by estate and business succession planning support.
Product overview
Alera Group offers a multi-service platform providing Employee Benefits, Property and Casualty insurance, Retirement Plans, and Wealth Management. The Employee Benefits suite includes core services such as Absence Management, Advanced Health Plan Strategies, Alternative Funding, Benefits Optimizer, Captive Solutions, International Benefits, Lumity, Pharmacy Management, Voluntary Benefits, and Wellbeing programs. The Property and Casualty division covers Casualty Coverage, Personal Lines Coverage, Professional and Financial Solutions, and Property Coverage with additional services including Alera Group Coverage GPS, Claims Advocacy, Environmental Exposure Evaluation, Experience Modifier Review, and Loss Control. Retirement Plans services include Fiduciary Services, and Wealth Management offers specialized solutions for business owners, non-profits, foundations, individuals and families.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Employee Benefits Brokerage and advisory services for group employee benefits plans, designed for employers seeking to provide health, welfare, and related benefits to their workforce. Delivered through the Alera Group platform by the Greeley, Colorado office.
- Estate and Business Planning Advisory services supporting estate planning and business planning needs for business owners and individuals, addressing continuity, succession, and wealth transfer objectives.
Companies that use Shirazi Benefits
Customer profileSegments1 record
Ideal customer profiles1 record
Shirazi Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shirazi Benefits partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Shirazi Benefits competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown, Inc. Public insurance brokerage with strong employee benefits and P&C practices built through regional acquisitions — directly comparable model of aggregating local benefits agencies into a national platform.
- Hub International: Large North American insurance brokerage offering employee benefits, P&C, retirement, and wealth advisory through regional offices — comparable multi-line platform anchored by local offices serving middle-market employers.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep employee benefits consulting practice — directly comparable in offering employee benefits, retirement plan, and risk advisory services to mid-market employers.
- USI Insurance Services: Middle-market-focused insurance brokerage and consulting firm with comparable employee benefits, retirement, and P&C capabilities — closely aligned in target customer and multi-line delivery.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing employee benefits, P&C, retirement, and wealth advisory through regional offices — comparable platform structure and product breadth.
- Acrisure: Fast-growing insurance brokerage built through acquisitions of regional agencies with employee benefits and P&C offerings — comparable roll-up model aggregating local benefit advisors.
- Lockton Companies: Independent insurance brokerage with substantial employee benefits and retirement consulting practices — comparable in serving middle-market and large employer benefit programs.
- NFP (Aon): Benefits, retirement, and wealth advisory firm now part of Aon — comparable in delivering employee benefits brokerage and retirement plan services to mid-market employers through regional offices.
Direct peers
- AssuredPartners: Insurance brokerage aggregator focused on middle-market employers with employee benefits and P&C practices — comparable model of consolidating regional agencies into a multi-state platform.
- OneDigital: Employee benefits-focused advisory firm built via roll-up of regional agencies — directly comparable as a national benefits platform organized around local offices serving employer clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Shirazi Benefits social profiles
Digital presenceShirazi Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shirazi Benefits leadership team
Management profileNumber of profiles
Shirazi Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shirazi Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shirazi Benefits
What does Shirazi Benefits do?
Shirazi Benefits is an insurance agency founded in 1976 that specializes in group employee benefits and estate and business planning. Operating as part of the Alera Group network from Greeley, Colorado, the firm delivers employee benefits brokerage and advisory services to employers, complemented by estate and business succession planning support.
Is Shirazi Benefits a public or private company?
Shirazi Benefits is a private company. It is classified as unknown and is currently operating.
When was Shirazi Benefits founded?
Shirazi Benefits was founded in 1976. It employs 11 to 50 people.
Where is Shirazi Benefits based?
Shirazi Benefits is headquartered in Greeley, United States, in the North America region.
Who are Shirazi Benefits's main competitors?
Broad incumbents on record are Brown & Brown, Inc., Hub International, Arthur J. Gallagher & Co., USI Insurance Services, Marsh McLennan Agency, Acrisure, Lockton Companies and NFP (Aon). Direct peers are AssuredPartners and OneDigital.
Does Shirazi Benefits have an API?
No public API is recorded for Shirazi Benefits.
What industry is Shirazi Benefits in?
Shirazi Benefits's product category is Insurance Brokerage Services. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52421 and its SIC code is 6411.