What Zooma does

Zooma is a privately held B2B transformation agency founded around 2001 and headquartered in Gothenburg, Sweden. The firm employs a team of approximately 25 specialists and serves mid-market and enterprise B2B companies across the Nordics and broader Europe, with a stated roster spanning energy, manufacturing, life sciences, medtech, telecom/IoT, and cleantech. Its core business is fusing strategic advisory, digital platform implementation, and hands-on activation to help B2B clients become self-reliant in brand, marketing, sales, and service transformation, delivered through a proprietary three-phase methodology (Explore, Refine, Deliver).

The company's underlying technology stack centers on the HubSpot CRM platform, where Zooma operates as a core partner offering implementation, migration, integration, optimization, and team enablement across marketing, sales, and service hubs. Service delivery is organized into four interconnected offerings: Foundation (strategy, analytics, branding, and AI consulting); Platform and Experience (digital experience design, implementation, and migration); Activation and Reach (performance marketing, ABM, email campaigns, and sales/LinkedIn enablement training); and dedicated HubSpot Services. The firm cites a +89 internal Net Promoter Score (measured for H1 2026) as proof of execution quality.

Zooma's revenue model is professional services on a quote-based, project-scoped engagement basis. Go-to-market is sales-led and consultation-driven: prospective clients book no-obligation meet-and-greet sessions, after which engagements are scoped against specific needs. Pricing is not publicly disclosed. The firm invests in content-led demand generation via a B2B knowledge hub, a video series (Secret Tech Club), case studies, and LinkedIn activity to attract enterprise B2B buyers. Ownership appears independent and bootstrapped with no disclosed parent company, PE/VC backing, or acquisition history, and Anders Björklund serves as CEO.

Name

Zooma

Legal name

Zooma

Website

https://zooma.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Zooma is a Gothenburg-based B2B transformation agency of 25 specialists that helps Nordic and European mid-market and enterprise companies implement HubSpot and execute brand, marketing, sales, and service transformation projects on a consulting basis.

Ownership category

akta.pro rank

Product category

B2B digital transformation services

NAICS

Advertising Agencies (541810), Computer Systems Design and Related Services (54151)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• HubSpot implementation services
• Digital transformation consulting
• Brand strategy services
• Performance marketing agency

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Zooma generates revenue through consulting and implementation services, including strategic advice, platform implementation, and ongoing activation services. The engagement model follows a three-phase approach: Explore possibilities, Refine strategies, and Deliver impact.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Zooma is a B2B transformation agency that helps mid-market and enterprise B2B companies become self-reliant in their brand, marketing, sales, and service operations by fusing strategic advice, digital activation, and hands-on implementation. Services are organized around a three-phase methodology (Explore possibilities, Refine strategies, Deliver impact) spanning strategic advisory, digital experience design, platform implementation and migration, performance marketing, and HubSpot CRM implementation and optimization across marketing, sales, and service hubs.

Product overview

Zooma is a B2B transformation agency offering a three-phased approach (Explore, Refine, Deliver) through four interconnected service offerings: Foundation (Advice) for strategic planning and AI consulting; Platform and Experience (Create) for digital experience design and platform implementation/migration; Activation and Reach (Drive) for performance marketing and enablement training; and HubSpot Services specializing in CRM implementation and optimization. The services are designed to work together as a comprehensive framework for B2B brand, marketing, sales, and service transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation (Advice) Strategic advisory service covering strategy and roadmap development, analytics for informed decision-making, branding enhancement, and innovation and AI consulting aimed at helping B2B companies plan their desired future state.
• Platform and Experience (Create) Design and creation of digital experiences, solutions, and content for B2B clients, including platform implementations, migrations, and integrations to ensure seamless transitions across the marketing-sales-service stack.
• Activation and Reach (Drive) Performance marketing service turning campaigns into tangible results for B2B companies, specializing in email marketing, account-based marketing (ABM) campaigns, and enablement training for sales, LinkedIn, service, and marketing teams.
• HubSpot Services HubSpot CRM implementation, optimization, and integration services for B2B companies across marketing, sales, and service hubs, including setup, migration, integration with other platforms, and team enablement delivered as a HubSpot partner.

Quantifiable outcome

• +89 NPS score

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationZooma is a HubSpot partner specializing in implementation, optimization, and training for HubSpot CRM across marketing, sales, and service hubs. They offer comprehensive HubSpot services including setup, migration, integration with other platforms, and team enablement.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Valtech: Global digital agency with strong Nordic presence offering strategy, experience, and platform implementation including HubSpot engagements. Overlaps Zooma on digital transformation and martech implementation but operates at much larger scale across multiple martech platforms.
• Knowit: Swedish digital consultancy delivering strategy, design, and technology services across the Nordics. Comparable to Zooma in B2B digital transformation scope, but broader in capabilities (engineering, e-commerce, sustainability) and substantially larger in headcount.

Others

• HubSpot: Underlying platform vendor and partner program operator. Not a direct competitor in services but the principal platform enabling Zooma's core HubSpot Services practice and partner tier benefits.

Direct peers

• Heinz Marketing: B2B marketing agency specializing in demand generation, sales enablement, and account-based marketing for mid-market technology and industrial clients. Comparable B2B GTM focus and service mix to Zooma's Activation and Reach line.
• Velocity Partners: B2B marketing agency providing content, demand generation, and ABM services to technology clients. Closely comparable go-to-market on ABM and demand-gen for B2B brands, though focused more on tech verticals.
• IIH Nordic: Nordic HubSpot Elite Solutions Partner offering HubSpot implementation, marketing automation, and inbound strategy. Direct competitor to Zooma's HubSpot Services line with similar GTM and service catalog.
• Netlight: Swedish management and IT consultancy focused on digital transformation and business-critical technology projects. Comparable professional services model and Nordic mid-market to enterprise focus, though broader in technology scope.
• Comprend: Gothenburg-headquartered digital agency specializing in B2B communications and HubSpot implementation. Directly competes with Zooma in the same city and segment, serving Nordic enterprise clients with overlapping service offerings.
• HubSpot Solutions Partner agencies (e.g., Lynton): HubSpot Elite Solutions Partner agencies providing inbound marketing, CRM implementation, and RevOps services to B2B clients. Comparable to Zooma on HubSpot specialization and B2B customer base, differing in US/Nordic footprint.

Regional players

• Webstep (Nordic consultancy): Nordic IT consultancy headquartered in Norway with adjacent digital marketing and martech implementation capabilities. Comparable professional services footprint but primarily Norwegian market versus Zooma's Swedish base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zooma
• Xx.com/zooma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zooma