What Sapato.ru does

VseDetali.ru (ВсеДетали.ру) is a Russian online retailer specializing in industrial equipment parts and components, headquartered in Moscow. The platform operates as a B2B/B2C e-commerce marketplace serving industrial manufacturing customers across Russia, offering over 94,000 SKUs across 18+ product categories. Core offerings include a deep catalog of electric motors (24,343 products spanning GOST and DIN standards, single-phase, explosion-protected, crane, and high-voltage variants), ball screws (24,822 products), CNC machine components (32,497 products), pumps (14,371 products), frequency converters, gear reducers, pneumatics, chillers, compressors, cables, lifting equipment, slewing rings, and various other industrial automation components. The platform carries both generic industrial components and branded products from manufacturers including ESQ, WEG, IEK, W22, and Sarapul.

The business operates on a direct-to-consumer e-commerce model with quote-based pricing, accepting orders via phone (+7 800 444-64-80), website inquiry forms, and an online storefront at vsedetali.ru. It supports both retail and wholesale pricing tiers, with payment methods including MasterCard, Visa, Mir, and JSB. The technology stack is a standard e-commerce platform featuring product catalog browsing, order status tracking, side-by-side product comparison, and favorites/wishlist functionality. Marketing is limited, consisting primarily of a YouTube channel (@vsedetali) and email newsletter. Geographic reach spans Russia with regional pages for cities including Moscow, Irkutsk, and Khabarovsk. The company appears to function as a focused niche e-commerce player in the Russian industrial MRO (maintenance, repair, and operations) parts market.

The company has raised approximately $20 million in funding across three rounds between 2010 and 2011, with investors including Intel Capital, Kinnevik, Headline, Fastlane Ventures, eVenture Capital Partners, and Direct Group. It is privately held with 51-100 employees, no disclosed parent company, and no recent funding activity evidenced in the source data.

Name

Sapato.ru

Legal name

VSEDETALI.RU

Website

https://sapato.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

VseDetali.ru is a Moscow-based Russian B2B/B2C e-commerce platform selling industrial equipment parts — electric motors, pumps, CNC components, pneumatics, gear reducers — with 94,000+ SKUs across 18+ categories, serving industrial manufacturing customers nationwide.

Ownership category

akta.pro rank

Product category

Online Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Online footwear retail
• Multi-brand shoes
• Bags and accessories
• Shoe care products
• Russian e-commerce

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of industrial equipment parts including electric motors, pumps, reducers, pneumatics, CNC components, and other machinery. Transaction-based model with both retail and wholesale pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sapato.ru is a Russian online retail platform that sells various brands of shoes, bags, gloves, and shoe care products directly to consumers through its e-commerce website. The platform operates as a multi-brand footwear and accessories storefront headquartered in Moscow, with nationwide delivery across Russia.

Product overview

ВсеДетали.ру (vsedetali.ru) is a Russian online B2B marketplace for industrial parts and machinery, not a unified software product. The platform offers a comprehensive catalog of industrial components organized into multiple product categories. The core offering centers on electric motors (Электродвигатели) with extensive product lines including AIR, AIRM, AD, 5AI, 5AMH, AIS, 1LE, 1LG, 5A (DIN), 7AVEC, AIREE, and various single-phase, explosion-protected, crane, and high-voltage variants. Supporting product categories include ШВП (Ball Screws) with 24,822 products, frequency converters (Преобразователи частоты) for motor speed control, CNC components (Комплектующие к ЧПУ) with 32,497 products, pumps (Насосы), gear reducers (Редукторы), gear motors (Мотор-редукторы), pneumatics (Пневматика), chillers (Чиллеры), compressors (Компрессоры), cables and wires (Кабели и провода), ventilation systems (Системы вентиляции), lifting equipment (Грузоподъемное оборудование), access control equipment (Оборудование контроля доступа), slewing rings (Опорно-поворотные устройства), control valves (Управляющие клапаны), electrical panels (Электрощитовое оборудование), pallet wrappers (Паллетоупаковщики), thermostats (Термостаты), and food industry equipment (Оборудование для пищевой промышленности). The platform also carries branded motor products including ESQ, WEG, IEK, and W22. Payment methods include MasterCard, Visa, Mir, and JSB.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear (Shoes) Various branded shoes sold online to Russian consumers through the sapato.ru e-commerce storefront as part of a multi-brand footwear assortment.
• Bags Various branded bags sold online to Russian consumers through the sapato.ru storefront alongside the footwear assortment.
• Gloves Various branded gloves sold online to Russian consumers through the sapato.ru storefront as part of its accessories assortment.
• Shoe Care Products Shoe care products sold online to Russian consumers through the sapato.ru storefront, complementing the footwear and accessories assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Zalando: Europe's leading online fashion and footwear platform. Comparable business model — multi-brand e-commerce focused on shoes, apparel, and accessories — and a benchmark for what scaled vertical fashion e-commerce looks like.
• ABOUT YOU: European online fashion and footwear retailer targeting a similar young, brand-conscious shopper. Comparable assortment breadth and digital-first GTM.
• KupiVIP: Russian online fashion and footwear retailer selling branded shoes, bags, and apparel via flash-sale and full-price formats. Comparable to Sapato.ru in customer base and category focus.
• Lamoda: Russian online fashion and footwear retailer offering multi-brand shoes, bags, and apparel. Closest direct peer to Sapato.ru in terms of geography, target customer, and category mix.
• Zappos: US-based online shoe and footwear retailer specializing in broad-brand assortment and customer experience. Closest international analogue to Sapato.ru's single-category footwear focus.
• Spartoo: European online footwear specialist carrying hundreds of brands of shoes, bags, and accessories. Closest mid-scale international comparable to Sapato.ru's pure-play footwear proposition.

Broad incumbents

• Ozon: Major Russian general-merchandise e-commerce platform with a sizable fashion and footwear category. Overlaps Sapato.ru on assortment but operates at vastly larger scale and breadth.
• Bonprix: European multi-category fashion retailer with significant footwear and accessories assortment. Comparable in serving value-conscious family shoppers via e-commerce, though broader than Sapato.ru's scope.
• Wildberries: Largest Russian e-commerce marketplace carrying extensive footwear and accessory assortment. Competes with Sapato.ru for the same Russian shoe-shopper wallet but across a far broader merchandise range.

Emerging players

• Stylight: Fashion and footwear discovery/comparison platform aggregating brand and retailer offers. Adjacent business model that targets the same online shoe shopper and competes for discovery-stage traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@vsedetali
• Facebookfacebook.com/sapato.ru
• LinkedInlinkedin.com/company/sapato-ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapato.ru