My Flowers
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
My Flowers firmographics
Firmographics- Name
- My Flowers
- Legal name
- MyFlowers LTD
- Website
- https://myflowers.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
My Flowers industry classification
Industry- Product category
- Online Florist / Flower Delivery
- NAICS
- Florists (45931)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where My Flowers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
My Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bouquet Sales: One-time purchase of flower bouquets ranging from £25.90 to £133.90. Customers can add gifts (chocolates, candles, balloons, hampers, vases, toys) to increase order value.
- Flower Subscription: Recurring subscription model offering 50% off first bouquet and ongoing discounts (30-50% off). Monthly deliveries of fresh bouquets on customer-chosen schedule.
- Gift Add-ons: Supplementary products including chocolates, hampers, balloons, candles, vases, and teddy bears sold alongside bouquets.
- Gift Cards: Gift cards available for purchase at £4.99.
- Delivery Fees: Charges for delivery services: £8 standard same-day in London, £15 urgent same-day, £5 for same-day/next-day outside London. Free delivery options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Rose Bouquet (20 roses) |
| Unit Pricing | Pay-as-you-go | Custom Rose Bouquet (30 roses) |
| Unit Pricing | Pay-as-you-go | Custom Rose Bouquet (50 roses) |
| Unit Pricing | Pay-as-you-go | Custom Rose Bouquet (100 roses) |
| Unit Pricing | Pay-as-you-go | Letterbox of Love |
| Subscription | Monthly | Subscription (Monthly) |
| Unit Pricing | Pay-as-you-go | Same-Day Delivery (London) |
| Unit Pricing | Pay-as-you-go | Same-Day/Next-Day Delivery (Outside London) |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
My Flowers product offering
Product offeringCore offering
MyFlowers is a London-based online florist that designs, hand-ties and delivers bouquets and gift hampers across the United Kingdom. It sells over 250 hand-tied floral designs, customizable rose bouquets (20–100 stems), letterbox flowers, gift hampers pairing flowers with chocolates and self-care items, and a recurring flower subscription, all through a Shopify e-commerce site and dedicated iOS and Android apps. Orders are dispatched same-day within 3 hours in London by own drivers and next-day nationwide via Royal Mail Tracked and courier partners.
Product overview
MyFlowers is a modern London-based online flower delivery service offering over 250 hand-tied bouquet designs plus gift add-ons through a unified e-commerce platform. The core offering consists of customizable rose bouquets (available in sizes Compact/Classic/Grand with 20-100 stems), letterbox flowers for convenient unattended delivery, and themed gift hampers pairing flowers with chocolates, candles, toys, and balloons. The platform is built on Shopify with integrated payment processing (Shopify Payments, Klarna, PayPal, Apple Pay, Google Pay) and offers delivery services including same-day 3-hour slots in London and next-day nationwide. Additional services include flower subscription (50% off first bouquet), AI-generated greeting card messages, bouquet photo preview before dispatch, real-time app tracking, and a loyalty referral program. The company operates from London with nationwide UK coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Tied Bouquets Over 250 hand-tied floral designs ranging from classic to contemporary styles, available in multiple sizes and price points from under £30 to luxury bouquets over £60, offered to UK consumers for personal gifting occasions.
- Custom Rose Bouquets
- Letterbox Flowers Compact bouquets designed to fit through standard UK letterboxes for convenient delivery when recipients are not home, including designs such as Letterbox of Love, Magic Letterbox, and Rose Letterbox, starting from £25.90.
- Flower Subscription Recurring fresh bouquet delivery on a bi-weekly or monthly schedule with 50% off the first bouquet, ongoing 30–50% subscription discounts, and flexible management through the MyFlowers app; subscription base of 3,045+ customers.
- Gift Hampers Themed gift hampers pairing flowers with treats and self-care items such as Pink Pamper Box, Deep Relax Magnesium Bath, Maldives Bath Box, and Nutella & KitKat Box.
- Same-Day Delivery (3-Hour, London) Hand-delivery within as little as 3 hours across London via own drivers and dedicated couriers, priced at £8 standard or £15 urgent.
- Next-Day UK-Wide Delivery Royal Mail Tracked and courier-partner delivery for next-day and scheduled orders across the UK (excluding Northern Ireland), priced at £5 per delivery for same-day (before 3pm) and next-day slots.
- Gift Cards Digital gift cards available from £4.99 that can be redeemed on MyFlowers flower and gift orders.
Quantifiable outcome
- 500,000+ bouquets delivered since February 2023
- +4 more outcomes
Companies that use My Flowers
Customer profileSegments3 records
Ideal customer profiles2 records
My Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature4 records
My Flowers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Partner Florist NetworkcoreNetwork of partner florists being built across the UK starting May 2026 to make delivery faster and widen geographic reach.
- Royal Mail TrackedcoreRoyal Mail Tracked and other trusted courier partners used for UK-wide delivery outside London. Essential for nationwide coverage and next-day delivery across the UK.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
My Flowers competitors and assessment
Company assessmentDirect peers
- Floom: Online florist marketplace curating independent local florists for same-day flower delivery in the UK. Comparable in product and target customer; differs as a marketplace aggregator rather than vertically integrated producer.
- Moonpig: UK online retailer for personalised cards, gifts, and flowers with a mobile-first ordering experience. Direct peer given overlapping e-commerce flowers + gifts offering and digital-first DTC motion.
- Arena Flowers: UK online florist selling bouquets, plants, and gifts with same-day London delivery. Directly comparable product range and target customer to MyFlowers.
- Appleyard Flowers: UK online luxury and seasonal flower delivery retailer. Comparable premium DTC flower positioning and bouquet-led assortment to MyFlowers.
- Freddie's Flowers: UK subscription-based flower delivery company sending weekly/bi-weekly seasonal arrangements. Highly comparable subscription model targeting UK consumers, though with a different cadence than MyFlowers' monthly offering.
- Serenata Flowers: UK online florist offering same-day and next-day bouquet delivery across the UK. Directly comparable product, customer, and delivery promise to MyFlowers.
- Bloom & Wild: UK-founded online flower delivery company offering letterbox and bouquet delivery with a subscription layer. Closest direct competitor to MyFlowers in product, customer (UK consumers), and subscription-led model.
Broad incumbents
- Teleflora: US flower delivery network aggregating local florists for hand-delivered arrangements. Comparable network/distribution model to the partner-florist direction MyFlowers is moving toward with its May 2026 network launch.
- Interflora: Established UK flower delivery network connecting customers to local florists for same-day and nationwide delivery. Broad incumbent with overlapping product and customer base but a network/aggregator model rather than MyFlowers' vertically integrated production approach.
- 1-800-Flowers: US-based large online flower and gift retailer with a national florist network and broad gifting catalogue. Comparable business model (e-commerce flowers + gifts) but operates primarily in the US rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
My Flowers compliance and trust
Trust signalCompliance1 record
My Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Flowers leadership team
Management profileNumber of profiles
Profiles1 record
My Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Flowers
What does My Flowers do?
MyFlowers is a London-based online florist that designs, hand-ties and delivers bouquets and gift hampers across the United Kingdom. It sells over 250 hand-tied floral designs, customizable rose bouquets (20–100 stems), letterbox flowers, gift hampers pairing flowers with chocolates and self-care items, and a recurring flower subscription, all through a Shopify e-commerce site and dedicated iOS and Android apps. Orders are dispatched same-day within 3 hours in London by own drivers and next-day nationwide via Royal Mail Tracked and courier partners.
Is My Flowers a public or private company?
My Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Flowers founded?
My Flowers was founded in 2022.
Where is My Flowers based?
My Flowers is headquartered in London, United Kingdom, in the Europe region.
How does My Flowers make money?
Five revenue lines are on record. Bouquet Sales are the primary driver. The others are flower Subscription, gift Add-ons, gift Cards and delivery Fees.
Who are My Flowers's main competitors?
Direct peers on record are Floom, Moonpig, Arena Flowers, Appleyard Flowers, Freddie's Flowers, Serenata Flowers and Bloom & Wild. Broad incumbents are Teleflora, Interflora and 1-800-Flowers.
Does My Flowers have an API?
No public API is recorded for My Flowers.
What industry is My Flowers in?
My Flowers's product category is Online Florist / Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.