Fußball- und Leichtathletik-Verband Westfalen

What Fußball- und Leichtathletik-Verband Westfalen does

Fußball- und Leichtathletik-Verband Westfalen (FLVW) is a private regional sports federation (eingetragener Verein under German law) headquartered at SportCentrum Kaiserau in Kamen, North Rhine-Westphalia. It is the second-largest member federation within both the German Football Association (DFB) and the German Athletics Association (DLV), serving approximately 1.1 million members across 2,500 affiliated clubs organized through 29 regional districts covering the Westphalia region. The federation organizes amateur football (men's, women's, youth, Futsal, eSports, Walking Football) and athletics competitions, manages referee and coach training/certification, runs talent development programs (including the FLVW-Mädcheninternat for girls), delivers school sports partnerships (NRW YoungStars, AOK-Laufwunder, Leichtathletik macht Schule), and operates health/fitness initiatives such as "Bewegt GESUND bleiben in NRW!"

The federation's core technology stack comprises administrative digital platforms rather than consumer-facing applications: DFBnet Verein for club management (player registrations, match organization), DFBnet Finanz for financial administration, the kila.me web application for Kinderleichtathletik event management (with FLVW covering licensing costs), the Lizenzkompass digital tool for coach license path selection, the digitaler Laufkalender running calendar, and the MaM Mitarbeitermanagement platform for volunteer management. Distribution is structured through the 29 district offices providing direct local support to member clubs, complemented by the website (flvw.de), the quarterly WestfalenSport magazine, newsletter, FLVW-Liveschalte online training series, and on-the-ground events.

FLVW operates as a member-owned non-profit federation rather than a commercial enterprise. Revenue mechanics are not publicly disclosed, but the economic model combines per-capita membership fees passed through from DFB/DLV, direct club affiliation fees, license and qualification course fees, event hosting income, SportCentrum Kaiserau facility operations, and a diversified multi-tier sponsorship portfolio spanning Premium partners (AOK, Krombacher) and Exklusiv partners (Adidas, VW, Goldgas, Lumosa, Husqvarna, REWE, technagon). Customer segments span amateur football clubs, athletics clubs, schools across NRW, youth football players, referees, and volunteer coaches — with no single commercial customer concentrated enough to drive material revenue dependency.

Name

Fußball- und Leichtathletik-Verband Westfalen

Legal name

Fußball- und Leichtathletik-Verband Westfalen

Website

https://flvw.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FLVW is a regional non-profit sports federation in Westphalia, Germany, organizing amateur football and athletics competitions for approximately 1.1 million members across 2,500 clubs and 29 districts as the second-largest member within both the DFB and DLV.

Ownership category

akta.pro rank

Product category

Sports Federation & Amateur Sports Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Amateur football federation
• Regional athletics association
• Sports club management
• Coach and referee training
• Youth sports development

Headquarters

HQ city

Kamen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels2 records

Marketing channels7 records

Core offering

FLVW is a regional sports federation that organizes and governs amateur football and athletics competitions across Westphalia for approximately 1.1 million members and 2,500 affiliated clubs. It delivers coach and referee qualification programs, youth talent development, club development consulting, school sports partnerships, and digital club management platforms, supported by its headquarters at SportCentrum Kaiserau in Kamen and 29 regional districts.

Product overview

The Fußball- und Leichtathletik-Verband Westfalen (FLVW) is a regional sports federation managing football and athletics across Westphalia with approximately 1.1 million members, 2,500 clubs, and 29 districts. The organization operates as a multi-product platform offering: core sports organization services (Amateurfuβball, Jugendfuβball, Leichtathletik), specialized programs (Schiedsrichter*innen, Gesundheitssport, Schulsport, Kinderleichtathletik, Freizeitfuβball), digital platforms (DFBnet, Lizenzkompass, Laufkalender, MaM), qualification/training services, and club development consulting. The portfolio is unified under a single association structure with the SportCentrum Kaiserau as the central facility.

Differentiator

Problem solved

Functional benefit

Brands

• WestfalenSport: The association magazine covering news and stories from football and athletics in Westphalia.
• Laufkalender
• NRW YoungStars
• Bewegt GESUND bleiben in NRW!
• AOK-Laufwunder
• FLVW-Mädcheninternat

Products and services

• Amateur Football (Amateurfußball)
• Youth Football (Jugendfußball)
• Athletics (Leichtathletik)
• Referees (Schiedsrichter*innen)
• Qualification and Training (Qualifizierung)
• Club Development (Vereinsentwicklung)
• Running Calendar (Laufkalender)
• DFBnet (DFBnet Verein & DFBnet Finanz)
• Lizenzkompass
• Volunteer Management (Mitarbeitermanagement, MaM)
• Health Sports (Gesundheitssport)
• School Sports (Schulsport)
• Children's Athletics (Kinderleichtathletik)
• WestfalenSport Magazine
• SportCentrum Kaiserau
• Recreational Football (Freizeitfußball)
• Running and Walking Badges (Lauf- und Walkingabzeichen)
• AOK-Laufwunder School Running Badge Program

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered premium partner, exklusiv partner and core.

• AOKpremium partnerGTM or Marketing PartnerHealth insurance company as premium partner of FLVW, supporting health and fitness programs.
• Krombacherpremium partnerGTM or Marketing PartnerBrewery as premium partner, associated with the Krombacher Westfalenpokal football cup competition.
• Adidasexklusiv partnerGTM or Marketing PartnerSports equipment manufacturer as exclusive partner providing sports gear and equipment.
• Goldgasexklusiv partnerGTM or Marketing PartnerEnergy company as exclusive partner, associated with the goldgas Talent-Team talent promotion program.
• Volkswagen (VW)exklusiv partnerGTM or Marketing PartnerAutomobile manufacturer as exclusive partner for transportation and mobility support.
• Lumosaexklusiv partnerGTM or Marketing PartnerLighting solutions provider as exclusive partner for sports facility lighting.
• Husqvarnaexklusiv partnerGTM or Marketing PartnerGarden and forestry equipment manufacturer as exclusive partner, associated with the SUPER GREENKEEPER award for groundskeepers.
• REWEexklusiv partnerGTM or Marketing PartnerRetail chain as exclusive partner for grocery and supplies support.
• technagonexklusiv partnerGTM or Marketing PartnerTechnical solutions provider as exclusive partner.
• Landessportbund NRW (LSB NRW)coreStrategic or Co-development PartnerState sports association of North Rhine-Westphalia, cooperating on programs like 'Bewegt GESUND bleiben in NRW!' and 'NRW bewegt seine Kinder!'
• Leichtathletik-Verband Nordrhein (LVN)coreStrategic or Co-development PartnerAthletics association of North Rhine working with FLVW on NRW YoungStars and combined school sports programs.
• Deutscher Leichtathletik-Verband (DLV)coreStrategic or Co-development PartnerGerman Athletics Association setting standards for Kinderleichtathletik and providing the 'Starter und Könner kinderleichtathletik-Abzeichen' system.
• Deutscher Fußball-Bund (DFB)coreStrategic or Co-development PartnerGerman Football Association providing frameworks including DFB-Masterplan, DFB-Punktespiel, DFB Junior Coach, and DFB-Ehrenamtspreis.
• Westfalen Sport-StiftungcoreOthersSports foundation associated with the federation for social engagement and sports promotion.
• AOK NordWestcoreGTM or Marketing PartnerHealth insurance company cooperating with FLVW on the AOK-Laufwunder school running badge program since 2014.
• Ministerium für Bildung und Wissenschaft des Landes NRWcoreStrategic or Co-development PartnerState Ministry of Education and Science supporting the running badge competition for schools.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Landessportbund Nordrhein-Westfalen (LSB NRW): The state-level multi-sport umbrella organization for NRW with which FLVW cooperates directly on 'Bewegt GESUND bleiben in NRW!' and 'NRW bewegt seine Kinder!'. Functions as an adjacent ecosystem peer rather than a direct competitor.
• Deutscher Olympischer Sportbund (DOSB): The national Olympic and multi-sport umbrella federation in Germany. DOSB sits above FLVW in the sports governance hierarchy and is comparable as an ecosystem peer coordinating policy, funding, and athlete development across amateur sport.

Broad incumbents

• Deutscher Leichtathletik-Verband (DLV): The national athletics federation governing track-and-field in Germany. FLVW is the second-largest DLV member federation and implements DLV frameworks (e.g., Kinderleichtathletik standards) at regional level, making the DLV the national-level athletics peer.
• Deutscher Fußball-Bund (DFB): The national governing body for football in Germany and FLVW's direct umbrella organization. The DFB sets frameworks (DFB-Masterplan, DFB Junior Coach, DFBnet) that FLVW implements at regional level, functioning as both a parent and an overlapping governance peer.

Direct peers

• Bayerischer Fußball-Verband (BFV): The largest regional football federation in Germany (DFB) and a direct peer to FLVW. BFV oversees amateur football in Bavaria with a comparable structure of districts, clubs, and member services, making it the closest analogue for governance and competition organization.
• Westdeutscher Fußball- und Leichtathletikverband (WFV): The second regional football and athletics federation within NRW alongside FLVW, covering the Rhineland. WFV operates the same dual-sport federation model with comparable competition, referee, and youth-development programs targeting the same state-level amateur football ecosystem.
• Niedersächsischer Fußballverband (NFV): Regional football federation governing amateur football across Lower Saxony within the DFB. NFV is structurally comparable to FLVW in terms of district-based governance, league operations, referee management, and youth development programs.
• Fußball-Verband Mittelrhein (FVM): Regional football federation in the Middle Rhine area (western NRW adjacent), part of the DFB structure. Comparable to FLVW in scale, geographic remit, and the breadth of competition and referee services delivered to amateur clubs.
• Badischer Fußballverband (BFV): DFB member federation covering the Baden region with a similar district-based amateur football governance model. Operates leagues, cup competitions, referee training, and youth development analogous to FLVW.
• Hessischer Fußball-Verband (HFV): DFB member federation governing amateur football in Hesse. HFV mirrors FLVW's structure with district organizations, league and cup operations, referee training, and youth talent promotion, making it a close functional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flvw
• LinkedInlinkedin.com/company/flvw-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fußball- und Leichtathletik-Verband Westfalen