ROFFS
ROFFS is a Florida-based scientific consulting company, founded in 1986, that provides interpretive oceanographic fishing analyses using satellite remote sensing for recreational and commercial fishermen, plus oil & gas and research/environmental consulting services.
- Company typePrivate
- Founded1986
- HeadquartersMelbourne, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
ROFFS firmographics
Firmographics- Name
- ROFFS
- Legal name
- ROFFS
- Website
- https://roffs.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROFFS is a Florida-based scientific consulting company, founded in 1986, that provides interpretive oceanographic fishing analyses using satellite remote sensing for recreational and commercial fishermen, plus oil & gas and research/environmental consulting services.
- Ownership category
- akta.pro rank
ROFFS industry classification
Industry- Product category
- Fisheries Oceanography Consulting
- NAICS
- Environmental Consulting Services (54162)
- akta.pro primary industry
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)
- akta.pro secondary industry
- Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
Keywords
Where ROFFS is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROFFS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Individual Ocean Analysis Products: Customers purchase individual analysis products for specific geographic areas (e.g., Hudson to Powell, Cape Fear-Jacksonville). Each analysis area is priced at $80-$90 per region.
- Subscription Plans (VIP Plans): Recurring subscription model providing ongoing access to ocean analyses and forecasts for loyal customers.
- Discounted Multi-Analysis Plans: Pre-paid plans offering discounted rates for multiple analyses (6, 12, 18, 24, 30, 36 analyses). Plans are priced at $513 for 6 analyses up to $2,268 for 36 analyses.
- FishCast Subscription: Subscription product available exclusively on Simrad devices providing fishing forecasts with 3-hour intervals up to 3 days in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Offshore Analysis Areas |
| Unit Pricing | Pay-as-you-go | Inshore Analysis Areas |
| Subscription | Pay-as-you-go | 6 Analyses Plan |
| Subscription | Pay-as-you-go | 12 Analyses Plan |
| Subscription | Pay-as-you-go | 18 Analyses Plan |
| Subscription | Pay-as-you-go | 24 Analyses Plan |
| Subscription | Pay-as-you-go | 30 Analyses Plan |
| Subscription | Pay-as-you-go | 36 Analyses Plan |
| Subscription | Monthly | VIP Plans |
| Subscription | Monthly | FL Sailfish & Wahoo Plans |
| Subscription | Pay-as-you-go | South Florida/Kingfish Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ROFFS product offering
Product offeringCore offering
ROFFS is a scientific consulting company providing interpretive oceanographic analyses that identify optimal fish locations before and during fishing trips using satellite remote sensing data (SST, ocean color/chlorophyll). The company sells individual regional fishing analyses, subscription plans, and the FishCast predictive fishing forecast product (exclusive to Simrad devices), and also offers oceanographic services for oil & gas rig monitoring and research/environmental projects with NASA, NOAA, and IOOS.
Product overview
ROFFS is a scientific consulting company providing oceanographic analyses for recreational and commercial fishermen. The company offers a portfolio of products centered on satellite-based fishing forecasting: the core FishCast® product (available exclusively on Simrad® devices) provides predictive fishing hot spot forecasts based on sea surface temperature and ocean color data; the company also offers subscription plans (VIP Plans, Pre-paid Plans, and FL Sailfish & Wahoo Plans) for ongoing access to analyses; and geographic-specific oceanographic analyses for Northeastern U.S., Southeastern U.S./Bahamas, Gulf of America, and International waters. Additional services include Oil & Gas rig monitoring and Research & Environmental consulting for NASA, NOAA, and IOOS research projects.
Differentiator
Problem solved
Functional benefit
Brands
- FishCast: A fishing forecast product powered by ROFFS, providing data-backed predictions on fishing hot spots based on oceanographic data like water temperature (SST), ocean color/chlorophyll and optimal catch location, available in 3-hour intervals up to 3 days in advance.
Products and services
- Recreational Fishing Analyses Interpretive oceanographic analyses for individual recreational fishermen and charter operations that show where fish are located before leaving the dock and while fishing, helping reduce time and fuel costs and increasing catch rates.
- Commercial Fishing Analyses Oceanographic analysis services for commercial fishing operations that locate fish populations, optimizing time and fuel efficiency for commercial vessels.
- FishCast powered by ROFFS
Quantifiable outcome
- 85% catch success rate when fishing ROFFS hot spot selections
- +2 more outcomes
Companies that use ROFFS
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
ROFFS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
ROFFS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Simrad YachtingcoreExclusive distribution partnership for FishCast powered by ROFFS. FishCast is the data-backed fishing forecast available exclusively on Simrad devices, providing fishing hot spots based on oceanographic data with 3-hour intervals up to 3 days in advance. No new hardware required - available through subscription.
- Hilton's Realtime-NavigatorcoreStrategic partnership for integrated navigation and oceanographic analysis solutions. ROFFS clients using Hilton's Realtime-Navigator have won multiple fishing tournaments including top tuna, blue marlin, and wahoo categories at the Emerald Coast Blue Marlin Classic.
- NASAcoreResearch partnership with NASA as part of ROFFS's active engagement in national and international science community. Involved in research projects ranging from ecosystem-based fisheries management to ocean monitoring.
- NOAAcoreResearch partnership with NOAA (National Oceanic and Atmospheric Administration) as part of ROFFS's active engagement in national science projects related to fisheries and ocean monitoring.
- IOOScorePartnership with Integrated Ocean Observing System (IOOS) for ocean monitoring, environmental protection, and homeland security research projects.
- South Jersey TournamentsminorMarketing partnership through tournament sponsorships and advertising on South Jersey Tournaments website, promoting ROFFS services to tournament fishing community.
- Johnson TowersminorAdvertising partnership promoting ROFFS services on Johnson Towers website for marine propulsion solutions for pleasure craft and yachts.
- Premier Yacht ManagementminorAdvertising partnership with Premier Yacht Management promoting ROFFS services to yacht owners and operators.
- South Jersey Yacht SalesminorAdvertising partnership promoting ROFFS services to prospective yacht buyers through South Jersey Yacht Sales website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ROFFS competitors and assessment
Company assessmentDirect peers
- Terrafin: Terrafin provides satellite-based sea surface temperature imagery and forecasts targeted at sport fishermen, the closest direct competitor to ROFFS's interpretive oceanographic analyses for the recreational saltwater fishing market.
- FishTrack: FishTrack offers SST charts, oceanographic data, and fishing forecasts to anglers worldwide, directly competing with ROFFS on providing actionable fish location intelligence derived from satellite ocean data.
Broad incumbents
- Surfline: Surfline is an established ocean forecasting platform delivering wave, wind, and weather forecasts to coastal water users. While focused on surfers, its ocean data interpretation capabilities and consumer subscription model are directly comparable to ROFFS's analytics-as-a-service approach.
- SiriusXM Marine Weather: SiriusXM Marine Weather delivers weather and ocean data to boaters and anglers via satellite-delivered feeds. It competes with ROFFS at a broader level, providing environmental intelligence across many use cases beyond fishing.
- Garmin: Garmin is a dominant marine electronics manufacturer whose chartplotters and fishfinders increasingly embed data-driven fishing features. As a broad incumbent with deep hardware distribution, Garmin represents both a competitive threat and a potential channel for oceanographic data products like ROFFS's.
- Navionics (Garmin): Navionics, now part of Garmin, is a leading marine chart and boating data provider with community-sourced data layers. It competes with ROFFS in delivering location-based intelligence to recreational boaters and anglers, though its focus is on charts and navigation rather than fish forecasting.
- Lowrance: Lowrance is a Navico-owned marine electronics brand that competes with Simrad and Garmin, offering fishfinders and chartplotters. As a sister brand to ROFFS's distribution partner, it represents the broader marine electronics competitive landscape ROFFS operates within.
Others
- Hilton's Realtime-Navigator: Hilton's Realtime-Navigator is an integrated navigation and oceanographic analysis platform that ROFFS partners with for tournament-grade users. It is included here as a partner/ecosystem participant rather than a direct competitor, given their collaborative integration relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROFFS social profiles
Digital presenceROFFS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROFFS leadership team
Management profileNumber of profiles
ROFFS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROFFS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROFFS
What does ROFFS do?
ROFFS is a scientific consulting company providing interpretive oceanographic analyses that identify optimal fish locations before and during fishing trips using satellite remote sensing data (SST, ocean color/chlorophyll). The company sells individual regional fishing analyses, subscription plans, and the FishCast predictive fishing forecast product (exclusive to Simrad devices), and also offers oceanographic services for oil & gas rig monitoring and research/environmental projects with NASA, NOAA, and IOOS.
Is ROFFS a public or private company?
ROFFS is a private company. It is classified as unknown and is currently operating.
When was ROFFS founded?
ROFFS was founded in 1986. It employs 1 to 10 people.
Where is ROFFS based?
ROFFS is headquartered in Melbourne, United States, in the North America region.
How does ROFFS make money?
Four revenue lines are on record. Individual Ocean Analysis Products are the primary driver. The others are subscription Plans (VIP Plans), discounted Multi-Analysis Plans and fishCast Subscription.
Who are ROFFS's main competitors?
Direct peers on record are Terrafin and FishTrack. Broad incumbents are Surfline, SiriusXM Marine Weather, Garmin, Navionics (Garmin) and Lowrance. Hilton's Realtime-Navigator is listed as an others.
Does ROFFS have an API?
No public API is recorded for ROFFS.
What industry is ROFFS in?
ROFFS's product category is Fisheries Oceanography Consulting. Its primary akta.pro industry code is CRAMALAC, Saltwater & Offshore Fishing Specialty Retail, with a secondary code of THAJAJAC, Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing). Its NAICS code is 54162.