South Jersey Yacht Sales
South Jersey Yacht Sales is an independent New Jersey boat dealership and brokerage, founded in 1980, representing premium new-boat brands (Viking, Valhalla, Albemarle, SŌLACE) and pre-owned vessels for affluent recreational buyers and anglers along the East Coast.
- Company typePrivate
- Founded1980
- HeadquartersCape May, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What South Jersey Yacht Sales does
South Jersey Yacht Sales (SJYS) is an independent boat dealership and brokerage founded in 1980 and headquartered in the Cape May / Somers Point, New Jersey area, with additional broker offices in Brielle and Point Pleasant. The firm operates a traditional full-service marine retail model: it is an authorized dealer for four premium new-boat brands — Viking Yachts (luxury motor yachts and sportfishers), Valhalla Boatworks (high-performance center consoles), Albemarle Boats (Carolina-style express cruisers and sportfishers), and SŌLACE Boats (modern coastal cruising vessels) — and runs a brokerage desk for pre-owned vessels from a broad set of manufacturers. Featured listings span roughly $240K to $1.4M per boat, anchored in the offshore sportfishing and coastal cruising segments.
The business monetizes through three streams: (i) dealer margin on new boat sales to affluent recreational buyers and anglers; (ii) brokerage commissions on pre-owned vessel transactions, both company-listed and via worldwide search; and (iii) a service center at the Somers Point location offering maintenance, repair, and electronics integration. Two embedded partner relationships — Atlantic Horizon Capital for financing and ChartHouse Marine Electronics for electronics — extend the offering without those capabilities being built in-house. Go-to-market is a high-touch, broker-led enterprise field sales motion supported by an SEO-driven website, brand-dedicated pages, service-area content, and an active Facebook and YouTube presence. The company is privately held, founder-led by George C. Robinson III, with no institutional investors, funding rounds, acquisitions, or M&A activity disclosed.
South Jersey Yacht Sales firmographics
Firmographics- Name
- South Jersey Yacht Sales
- Legal name
- South Jersey Yacht Sales
- Website
- https://southjerseyyachtsales.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South Jersey Yacht Sales is an independent New Jersey boat dealership and brokerage, founded in 1980, representing premium new-boat brands (Viking, Valhalla, Albemarle, SŌLACE) and pre-owned vessels for affluent recreational buyers and anglers along the East Coast.
- Ownership category
- akta.pro rank
Where South Jersey Yacht Sales is headquartered
LocationHeadquarters
- HQ city
- Cape May
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
South Jersey Yacht Sales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- New Boat Sales: Commission-based sales of new boats from represented brands including Viking Yachts, Valhalla Boatworks, Albemarle Boats, and SŌLACE Boats. Acts as authorized dealer.
- Pre-Owned/Brokerage Boat Sales: Brokerage sales of pre-owned vessels. Company lists boats for sellers and connects buyers with vessels. Takes commission on completed transactions.
- Boat Service Center: Service department providing boat maintenance, repair, and service to existing customers and boats kept at their Somers Point location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boat Sales - Premium Brands |
| Transaction based/ take rate | Pay-as-you-go | Pre-Owned/Brokerage Boats |
| Other | Pay-as-you-go | Boat Service Center |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
South Jersey Yacht Sales product offering
Product offeringCore offering
South Jersey Yacht Sales is a boat dealership and brokerage that sells new vessels from premium brands (Viking Yachts, Valhalla Boatworks, Albemarle Boats, and SŌLACE Boats) and brokers pre-owned boats and yachts for buyers and sellers. It also operates a full-service boat maintenance and repair center at its Somers Point, NJ location, and connects customers to marine electronics and financing partners.
Product overview
South Jersey Yacht Sales is a boat dealer and brokerage firm offering a portfolio of new and pre-owned recreational vessels. The company represents four new boat brands—Viking Yachts (luxury motor yachts and sportfishers), Valhalla Boatworks (high-performance offshore center consoles), Albemarle Boats (Carolina-style express cruisers and sportfishers), and SŌLACE Boats (modern coastal cruising boats)—alongside a selection of brokerage and pre-owned vessels. The business provides complementary services including boat service center, buying and selling assistance, electronics integration, and financing coordination through third-party partners.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales - Viking Yachts Authorized dealer sales of Viking Yachts luxury motor yachts and sportfishing vessels, including convertibles, open, and sport yachts (e.g., Viking 64c), targeted at affluent individual recreational boaters along the East Coast.
- New Boat Sales - Valhalla Boatworks Authorized dealer sales of Valhalla Boatworks high-performance center console boats (e.g., Valhalla V46) designed for serious offshore fishing.
- New Boat Sales - Albemarle Boats Authorized dealer sales of Albemarle Boats Carolina-style sportfishing and express cruiser models (e.g., Albemarle 45 Carolinian, 30 Express) targeted at offshore fishing and cruising customers.
- New Boat Sales - SŌLACE Boats Authorized dealer sales of SŌLACE Boats, modern coastal cruising and sportfishing vessels (e.g., Solace 41CS) for buyers seeking contemporary design with traditional craftsmanship.
- Pre-Owned / Brokerage Vessels Brokerage sales of pre-owned boats and yachts from multiple manufacturers, including SJYS-listed vessels and a worldwide search capability for buyers and sellers. Commission-based transactions handled by SJYS brokers.
- Boat Service Center Full-service boat maintenance, repair, and service offered at the company's Somers Point, NJ facility, serving existing customers and boats kept on-site.
- Boat Buying Assistance Broker-led guidance through the boat purchase process including vessel selection, inspection coordination, sea trials, and transaction support for individual buyers.
- Boat Selling / Listing Services Brokerage services for sellers, including listing placement, market analysis, professional photography, marketing, and buyer representation on a commission basis.
Companies that use South Jersey Yacht Sales
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
South Jersey Yacht Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
South Jersey Yacht Sales partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered primary and minor.
- Viking YachtsprimaryAuthorized dealer for Viking Yachts - a premier luxury sportfishing and motor yacht manufacturer. Represents the full line of Viking Yachts including the Viking 64c featured on site.
- Valhalla BoatworksprimaryAuthorized dealer for Valhalla Boatworks - Viking's high-performance center console brand. Features Valhalla V46 on their featured listings.
- Albemarle BoatsprimaryAuthorized dealer for Albemarle Boats - known for express cruisers and sportfishing boats. Features Albemarle 45 Carolinian and 30 Express models.
- SŌLACE BoatsprimaryAuthorized dealer for SŌLACE Boats - premium fishing and cruising vessels. Features Solace 41CS on their site.
- ChartHouse Marine ElectronicsminorPartner for boat electronics installation and service. Referenced as part of their boating services offerings.
- Atlantic Horizon CapitalminorPartner for boat financing services. Referenced as part of their boating services offerings for buyers needing financing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
South Jersey Yacht Sales competitors and assessment
Company assessmentBroad incumbents
- OneWater Marine: Publicly traded multi-brand boat retailer with both premium and entry-level brand dealerships plus brokerage and service operations. Comparable as a consolidator of independent dealers like SJYS.
- MarineMax: Largest publicly traded recreational boat retailer in the U.S. with nationwide footprint and similar authorized-dealer-plus-service-center model. Comparable as the scaled benchmark for SJYS's regional dealership business.
Direct peers
- Hinckley Yachts: Premium yacht dealer and broker with full-service yards across New England and the East Coast. Comparable in customer demographics (affluent boat owners) and integrated sales, brokerage, and service model.
- Bluewater Yacht Sales: Multi-location East Coast yacht dealer and brokerage with premium brand representation and full-service operations. Closely comparable in Mid-Atlantic footprint, service center integration, and premium sportfishing focus.
- HMY Yacht Sales: Multi-location authorized dealer and broker specializing in sportfishing and motor yacht brands including Viking. Directly comparable in product mix, customer demographic, and authorized-dealership structure.
- Galati Yacht Sales: Multi-location authorized dealer for premium sportfishing brands (Viking, Valhalla, others) along the Gulf Coast. Directly comparable brand portfolio, customer base (affluent sportfishing buyers), and authorized-dealership-plus-brokerage model.
- Denison Yachting: Large yacht brokerage firm with sales, charter, and new-yacht representation across the U.S. coastlines. Comparable in brokerage-led revenue model and East Coast/Mid-Atlantic customer overlap.
- United Yacht Sales: Coastal yacht brokerage network with new-boat representation and pre-owned listings across the Eastern U.S. Comparable in brokerage-and-new-sales hybrid model and East Coast geographic orientation.
Regional players
- East Coast Yacht Sales: Independent New England-based yacht broker and dealer serving similar coastal geographies. Comparable as a regional independent operator against which SJYS's Mid-Atlantic positioning can be benchmarked.
- Atlantic Marine (Atlantic Yacht Basin): Mid-Atlantic full-service marina, dealer, and brokerage operation in the Chesapeake region. Comparable as a neighboring Mid-Atlantic competitor with overlapping brand representation and customer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
South Jersey Yacht Sales social profiles
Digital presenceSouth Jersey Yacht Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Jersey Yacht Sales leadership team
Management profileNumber of profiles
Profiles1 record
South Jersey Yacht Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Jersey Yacht Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Jersey Yacht Sales
What does South Jersey Yacht Sales do?
South Jersey Yacht Sales is a boat dealership and brokerage that sells new vessels from premium brands (Viking Yachts, Valhalla Boatworks, Albemarle Boats, and SŌLACE Boats) and brokers pre-owned boats and yachts for buyers and sellers. It also operates a full-service boat maintenance and repair center at its Somers Point, NJ location, and connects customers to marine electronics and financing partners.
Is South Jersey Yacht Sales a public or private company?
South Jersey Yacht Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was South Jersey Yacht Sales founded?
South Jersey Yacht Sales was founded in 1980. It employs 11 to 50 people.
Where is South Jersey Yacht Sales based?
South Jersey Yacht Sales is headquartered in Cape May, United States, in the North America region.
How does South Jersey Yacht Sales make money?
Three revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned/Brokerage Boat Sales and boat Service Center.
Who are South Jersey Yacht Sales's main competitors?
Broad incumbents on record are OneWater Marine and MarineMax. Direct peers are Hinckley Yachts, Bluewater Yacht Sales, HMY Yacht Sales, Galati Yacht Sales, Denison Yachting and United Yacht Sales. Regional players are East Coast Yacht Sales and Atlantic Marine (Atlantic Yacht Basin).
Does South Jersey Yacht Sales have an API?
No public API is recorded for South Jersey Yacht Sales.