Sportsync

What Sportsync does

Sportsync is a direct-to-consumer sports technology platform that produces professional athlete highlight videos for student athletes seeking recruitment to college and professional programs. Founded in 2016 by former NCAA Division I athletes and led by Magnus Leung as founder and managing director, the company sells two flat-fee packaged services — a Standard Package ($219, 20–30 clips over 3–5 minutes, delivered in 2–4 business days) and a Premium Package ($469, full-game analysis across four games over 5–8 minutes, delivered in 4–6 business days) — accepting any footage source including Veo, Pixellot, YouTube, or raw phone video.

The platform combines AI-powered video editing tools with human expert review to produce scout-ready highlight content. Turnaround of 2–6 business days is positioned against an industry-standard 3–6 week baseline. Finished videos are distributed through a recruitment platform at app.sportsync.com to a network reported to include 450+ university partners (NCAA, USPORTS, NAIA, JUCO, Academy, Professional, and International) and a viewer base of 1M+ monthly coaches, scouts, and recruiters.

The business model is one-time payment (not subscription), with revenue directly tied to package volume. The company is private, with no disclosed venture or private-equity funding in the available input. The cumulative scale commentary references 3,000+ athletes supported and $110M+ in scholarships secured. Geographic operations span Canada and the United States, with a Hong Kong-listed office, and the company positions itself as a global athlete-recruitment distribution layer rather than a single-region video service.

Name

Sportsync

Legal name

Sportsync

Website

https://sportsync.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsync is a direct-to-consumer sports platform producing AI-assisted, human-reviewed highlight videos for student athletes seeking college and professional recruitment. It sells two flat-fee packages and distributes athlete profiles through a network of 450+ university partners reaching 1M+ coaches and scouts monthly.

Ownership category

akta.pro rank

Product category

Sports Recruitment Video Production Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Sports recruitment videos
• Highlight video editing
• Athlete recruitment platform
• College sports scouting
• AI video production

Headquarters

HQ city

Sai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Highlight Video Packages: One-time payment for professional highlight video creation. Standard package includes 20-30 clip video (3-5 min) with one revision round. Premium package includes full-game analysis (4 complete games) with extended video (5-8 min) and two revision rounds plus priority distribution and recruiter outreach consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sportsync produces professional highlight videos for student and professional athletes seeking recruitment to college, university, and professional programs. The company combines AI-powered video editing with human expert review to deliver scout-ready highlight packages in 2-6 business days, and then distributes them through a proprietary platform reaching 1M+ monthly viewers including coaches, scouts, and recruiters across 450+ university partner programs.

Product overview

Sportsync is a single unified service offering professional soccer and athletic highlight video creation for student athletes seeking recruitment. The company operates two main product tiers (Standard and Premium packages) for video production, supported by a cloud-based Recruitment Platform accessible at app.sportsync.com. Both video packages leverage AI-powered editing tools combined with human expert review to produce scout-ready highlight content, which is then distributed through the company's network of 450+ university partners and 1M+ monthly viewers to connect athletes with coaches, scouts, and recruiters.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Package An entry-level professional highlight video service for individual athletes beginning the college recruitment journey. Delivers a 20-30 clip highlight video (3-5 minutes) using AI-powered plus human-reviewed editing, accepts footage from any source (Veo, Pixellot, YouTube, phone), is delivered in 2-4 business days, includes one round of revisions, and is distributed across the Sportsync platform network to coaches and scouts. Priced at $219 USD with a 25% discount available via code SS25.
• Premium Package An advanced highlight video service for serious athletes targeting NCAA, USPORTS, or professional opportunities. Provides full-game analysis covering 4 complete games, an extended 5-8 minute highlight video, senior editor review, custom athlete profile page, recruiter outreach consultation, priority distribution with social push, and two rounds of revisions. Delivered in 4-6 business days, priced at $469 USD.
• Recruitment Platform A cloud-based web platform accessible at app.sportsync.com that hosts athlete profiles and distributes highlight videos to coaches, scouts, and recruiters within the Sportsync network. Supports the company's two video packages by providing ongoing visibility to recruitment decision-makers across the 450+ university partner network.

Quantifiable outcome

• $110M+ in scholarships secured for athletes
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 450+ University PartnerscoreOthersNetwork of universities that receive and view athlete highlight videos from Sportsync, including NCAA, USPORTS, NAIA, JUCO, Academy, Professional, and International programs. The platform distributes athlete profiles and videos directly to coaches at these partner institutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veo Technologies: Veo provides AI-automated sports recording and highlight generation through portable camera systems. Sportsync explicitly accepts Veo footage, making Veo both an upstream data source and a direct competitor as Veo adds more native editing and distribution features.

Broad incumbents

• Hudl: Hudl is the dominant sports video and analysis platform serving teams, coaches, and athletes at scale. It competes with Sportsync across the athlete-recruitment video workflow and dwarfs it in headcount, capital, and team-side market share, while Sportsync remains more consumer-athlete focused.
• Pixellot:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sportsync5564

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsync