Advanced Pump & Equipment

What Advanced Pump & Equipment does

Advanced Pump & Equipment, Inc. (APE) is a privately held water and wastewater equipment distributor and manufacturer's representative founded in 2005 and headquartered in Belgrade, Montana. The company sources and distributes a broad portfolio of equipment — including engineered pumps, treatment and process equipment, Controls & SCADA systems, storage tanks and structures, packaged pump systems, components and accessories, and complete fire suppression systems — from more than 70 OEM partners (Pentair, Grundfos, Xerxes, HOMA, Orenco, Omnisite, CSI Controls, Microcomm, SJE-Rhombus, Alfa Laval, and others). APE serves municipalities, industrial customers, small/rural communities, homeowners, and property managers across a seven-state territory (Montana, Idaho, Utah, Wyoming, North Dakota, South Dakota, Colorado) via seven regional offices staffed by territory-assigned field sales representatives.

APE operates under Peak Group Companies / United Flow Technologies (UFT) as part of the CS3 (Consolidated Supply & Services Solutions) platform alongside sister companies Peak Water Services (state-certified installation, operations, and maintenance) and Advanced Lining (OBIC-certified no-dig rehabilitation). Revenue is generated through equipment sales, aftermarket parts, professional services (calibration, preventative maintenance, repairs), and engineered project consultation, all sold on a quote-based pricing model with multi-year contract cadences. The go-to-market is direct field sales with manufacturer partner cross-referrals, targeting enterprise and mid-market buyers in the water and wastewater infrastructure market. The company has no disclosed AI/ML or software-platform capabilities; its technology stack is conventional mechanical/electromechanical equipment distribution with third-party SCADA and telemetry integration.

APE's growth posture is defined by regional office buildout, product-line expansion (notably fire suppression), and platform-level consolidation via UFT/CS3, positioning it as the Northern Rockies and Northern Plains distribution arm of a multi-company water/wastewater roll-up.

Name

Advanced Pump & Equipment

Legal name

Advanced Pump & Equipment, Inc.

Website

https://advpump.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Pump & Equipment is a Montana-based water and wastewater equipment distributor representing 70+ manufacturers, serving municipalities, industrial clients, and small communities across the Northern Rockies and Northern Plains through seven regional offices and direct field sales.

Ownership category

akta.pro rank

Product category

Water and Wastewater Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Water and wastewater equipment
• Pump systems distribution
• Fire suppression equipment
• Wastewater treatment solutions
• Industrial pumping equipment

Headquarters

HQ city

Williston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of water and wastewater equipment including pumps, controls, storage tanks, treatment equipment, and fire suppression systems. Products sourced from 70+ manufacturer partners.
2. Aftermarket Parts: Spare parts supply for existing equipment installations, providing ongoing revenue from installed base.
3. Service Requests: Calibration, validation, preventative maintenance, and repairs for water and wastewater systems. State-certified water and sewer system operations through sister company Peak Water Services.
4. Engineered Project Services: Project engineering and consultation guiding customers from start to finish on system design and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Advanced Pump & Equipment is a sales representative and distributor of water and wastewater equipment, sourcing pumps, controls, treatment systems, storage tanks, and fire suppression solutions from 70+ manufacturer partners and supplying them to municipal, industrial, and commercial customers across the Northern Rockies and Northern Plains. The company also provides aftermarket parts, calibration, preventative maintenance, repair services, and project engineering support from start to finish on system design and implementation.

Product overview

Advanced Pump & Equipment is a water and wastewater equipment supplier and representative, not a unified software platform. The company offers a comprehensive portfolio of equipment solutions organized into product categories: Complete Fire Suppression Systems (fire suppression tanks, pumps, and accessories), Engineered Pumps (municipal/commercial/industrial pumps), Controls & SCADA systems, Treatment & Process Equipment, Storage & Structures (tanks), Components & Accessories, and Packaged Pump Systems. These products are sourced from over 70 equipment manufacturer partners. Services include Aftermarket Parts, Service Requests (calibration, maintenance, repairs), and Engineering Project Support. The company operates across the Northern Rockies and Northern Plains region serving Montana, Idaho, Utah, Wyoming, North Dakota, South Dakota, and Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Fire Suppression System An integrated fire suppression solution combining water storage tanks (Xerxes fiberglass), pumps, pressure and draft hydrants, control panels, check valves, and custom pedestals. It is designed for property owners, developers, and property managers seeking reliable fire protection and compliance with fire safety regulations.
• Engineered Pumps A broad range of pumps including centrifugal, submersible, sewage, grinder, turbine, and booster pumps from major manufacturers such as Pentair (Aurora, Berkeley, Fairbanks Nijhuis, Myers, Layne/Verti-Line), HOMA, Crane, Ruhpumpen, and Vogelsang for municipal, commercial, and industrial applications.
• Controls and SCADA Systems Water and wastewater control systems including pump panels, alarms, floats, liquid level controls, telemetry, and remote monitoring solutions from Omnisite, Orenco, CSI Controls, Microcomm, and SJE-Rhombus, used for system monitoring and automation.
• Treatment and Process Equipment Treatment equipment for rural development, small communities, industrial sites, and municipalities including screens, grit removal, odor control, biological treatment, aeration, sedimentation, UV disinfection, filtration, and reverse osmosis systems from manufacturers such as Alfa Laval, Archer, Cloacina, and Franklin Miller.
• Storage and Structures Storage solutions for clean water, wastewater, sewage, equipment, chemical, and other applications using fiberglass and other tanks from Orenco, Xerxes, and LFM, designed to withstand harsh conditions.
• Components and Accessories Components and accessories for pump stations, septic systems, water, and wastewater treatment plants from manufacturers including Cla-Val, Conery, Ingersoll Rand, and John Crane.
• Packaged Pump Systems Complete buildings, skid-mounted, and field-mounted assembled pump packages from Apex and Precision Pumping Systems that simplify installation for end users.
• Aftermarket Parts Spare parts for water and wastewater equipment systems, providing ongoing supply support to customers with existing installations.
• Service Requests Calibration, validation, preventative maintenance, and repair services for water and wastewater equipment, with state-certified water and sewer system operations provided through sister company Peak Water Services.
• Engineering Project Support Project engineering consultation guiding customers from start to finish on water and wastewater system design and implementation, including system specification and equipment selection.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Peak Group CompaniescoreStrategic or Co-development PartnerParent company relationship. Peak Group Companies is a collection of water, wastewater, and industrial control system companies. Advanced Pump & Equipment is proud to be part of this group, sharing commitment to excellent customer service and partnership with high-quality manufacturers.
• United Flow Technologies (UFT)coreStrategic or Co-development PartnerParent company relationship. UFT (United Flow Technologies) is the parent organization of Peak Group Companies and Advanced Pump & Equipment. Part of the CS3 (Consolidated Supply & Services Solutions) platform.
• Peak Water ServicescoreStrategic or Co-development PartnerSister company and service partner. Peak Water Services provides state-certified water and sewer system operations and factory-trained service technicians for system challenges, new system design, and implementation support.
• Advanced LiningcoreStrategic or Co-development PartnerSister company and structure coatings partner. Advanced Lining is a certified member of the OBIC installer network providing wastewater and water rehabilitation options that address H2S corrosion and infiltration issues using no-dig technology.
• CS3 Platform (Consolidated Supply & Services Solutions)coreStrategic or Co-development PartnerWater and wastewater platform combining multiple companies including MISCOwater, HPT, Tesco Controls, Iowa Pump Works, Newman Regency, Municipal Valve, Hydro End Technologies, MVC, TDH, GP Jager, Principle Environmental, and others under unified platform for comprehensive water/wastewater solutions.
• Pentair (Aurora, Berkeley, Fairbanks Nijhuis, Myers, Layne/Verti-Line)majorChannel Partner/ Reseller/ DistributorMajor manufacturer partner providing pumps including end suction, split case, turbine, centrifugal, jet, submersible, and vertical turbine pumps for water and wastewater applications.
• XerxesmajorChannel Partner/ Reseller/ DistributorManufacturer partner providing durable fiberglass tanks for fire protection, wastewater storage, and other storage applications, designed to withstand harsh conditions.
• GrundfosmajorChannel Partner/ Reseller/ DistributorManufacturer partner providing wastewater pumps, dosing pumps, booster systems, and pump controls for municipal and commercial applications.
• HOMA Pump TechnologymajorChannel Partner/ Reseller/ DistributorManufacturer partner providing submersible pumps, sewage pumps, and solids handling pumps for water and wastewater applications.
• Orenco (Systems, Composites)majorChannel Partner/ Reseller/ DistributorManufacturer partner providing decentralized treatment systems, collection systems, controls, and fiberglass tanks/basins for water and wastewater applications.
• Omnisite, CSI Controls, Microcomm, SJE-RhombusmajorTechnology or IntegrationControl systems and SCADA manufacturer partners providing pump panels, alarms, floats, liquid level controls, telemetry, and remote monitoring solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Core & Main: Largest US distributor of water, wastewater, storm drainage, and fire protection products, serving municipalities and contractors nationwide. Comparable to APE as a water/wastewater equipment distributor, but at vastly greater scale and geographic reach, competing with APE for larger municipal bids in the same end markets.
• Ferguson Waterworks: Waterworks division of Ferguson Enterprises, distributing water and wastewater infrastructure products including pumps, pipe, valves, and hydrants to municipalities and contractors. Direct comparable to APE in product categories and customer segments, with materially larger scale and national footprint.
• Xylem: Global water technology company designing and manufacturing pumps, treatment, and metering equipment for municipal and industrial water applications. Both a potential manufacturer partner and a competitive threat as it expands direct digital sales channels that could bypass independent reps like APE.

Direct peers

• MISCOwater: Sister company under the UFT/CS3 platform distributing water treatment equipment and engineered systems to municipalities and industrial customers. Closest comparable in business model (water/wastewater equipment representative), though operating in different regional geographies.
• HPT (Hydronic Parts & Equipment): Sister company under UFT/CS3 platform specializing in water and wastewater treatment equipment representation. Operates the same manufacturer-rep business model as APE, providing direct peer benchmarking on margin structure and customer mix.
• Iowa Pump Works: Sister UFT/CS3 platform company providing pump and water/wastewater equipment solutions to municipalities and industrial customers in the Midwest. Directly comparable OEM-representation model and customer segments as APE, differing primarily by region.
• Tesco Controls: Sister company under UFT/CS3 focused on water/wastewater control panels, SCADA, and instrumentation. Comparable to APE in serving the same municipal/industrial water vertical with complementary controls/SCADA product line, enabling cross-portfolio bidding.
• Newman Regency: UFT/CS3 platform company providing water and wastewater equipment and process solutions. Operates the same independent-rep business model targeting municipal and industrial customers as APE.
• Municipal Valve & Equipment: UFT/CS3 platform company distributing valves, hydrants, and water/wastewater equipment to municipal customers. Closely comparable distribution model and end customers as APE, complementary rather than overlapping product lines.

Others

• Pentair: Global water solutions manufacturer (including Aurora, Berkeley, Fairbanks Nijhuis, Myers, Layne/Verti-Line brands) that is also one of APE's largest manufacturer partners. Relevant as a principal supplier whose strategic decisions directly shape APE's product availability and margin structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Pump & Equipment