33 Creative
33 Creative Pty Limited is a proudly Aboriginal-owned Sydney-based creative and events agency founded in 2014 that delivers media campaigns, event production, and cultural consultancy to Australian government departments, major corporates, and First Nations community organisations.
- Company typePrivate
- Founded2014
- HeadquartersAlexandria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 33 Creative does
33 Creative Pty Limited is a Sydney-based, Aboriginal-owned creative and events agency founded in 2014 by Mayrah Sonter (Wiradjuri) and Georgia Cordukes. The firm delivers an integrated portfolio of media and communications campaigns, event production, videography and photography, graphic design and animation, advertising and public relations, community consultations, and First Nations cultural consultancy. Its services span culturally grounded health awareness campaigns, employment and education programs, reconciliation action plans, and national cultural events for Australian government, corporate, and First Nations community clients. The agency's core offer is end-to-end campaign execution combined with embedded cultural expertise, producing work such as the NSW Aboriginal Breast Screen Campaign, Take Blaktion sexual health campaign, Be That Teacher Campaign, Dangkal Gwo'yal-wa First Nations Land and Water Management Forum, the National NAIDOC Awards, and Reconciliation Action Plans for WPP, IAG, and Foxtel Group.
Underlying technology is limited to standard creative production tooling (video, photography, graphic design, animation, event production); 33 Creative operates no proprietary software platform, API, or SaaS product. The agency's intellectual property is concentrated in its cultural competency, its decade-long relationships with Aboriginal and Torres Strait Islander community-controlled organisations and government departments, and a portfolio of campaign assets and commissioned First Nations artwork.
The business model is professional services: project-based, quote-driven fees for campaign work, events production, and consultancy. Government procurement is accessed through frameworks including the Indigenous Procurement Policy, with additional revenue from corporate reconciliation mandates (RAP development) and non-profit/community clients. The firm is privately held, bootstrapped with no disclosed funding rounds, and operates from a single headquarters in Alexandria, NSW, with a reported headcount of 1–10 employees. Customer concentration skews toward Australian federal and NSW state government departments, supplemented by named ASX-listed and multinational corporates (WPP, IAG, Foxtel Group, Google Australia).
33 Creative firmographics
Firmographics- Name
- 33 Creative
- Legal name
- 33 Creative Pty Limited
- Website
- https://33creative.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 33 Creative Pty Limited is a proudly Aboriginal-owned Sydney-based creative and events agency founded in 2014 that delivers media campaigns, event production, and cultural consultancy to Australian government departments, major corporates, and First Nations community organisations.
- Ownership category
- akta.pro rank
Where 33 Creative is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
33 Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Events Planning and Production: Event scoping, planning, and production services generate revenue through fees for managing and delivering events such as concerts, conferences, gala dinners, and award ceremonies for government and corporate clients.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
33 Creative product offering
Product offeringCore offering
33 Creative is a proudly Aboriginal owned media and events agency that provides end-to-end creative services for government, corporate, and community clients. Core offerings include media and communications campaign development, full-service event production (concerts, conferences, gala dinners, forums), videography and photography, graphic design and animation, advertising and public relations, community consultation facilitation, and First Nations cultural consultancy. The agency combines creative production capabilities with deep cultural expertise to deliver campaigns, events, and content that authentically engage Aboriginal and Torres Strait Islander audiences.
Product overview
33 Creative is a proudly Aboriginal owned media and events agency that operates as a full-service creative agency rather than a software platform. The company offers an integrated portfolio of services including media and communications campaigns, event production, videography and photography, graphic design and animation, advertising and public relations, community consultations, and First Nations cultural consultancy. Their work spans government health campaigns, cultural events, reconciliation action plans, and community engagement initiatives, delivered through their team of creative professionals and network of First Nations artists and stakeholders.
Differentiator
Problem solved
Functional benefit
Products and services
- Media and Communications Services Development of media and communications content including campaigns, social media assets, digital content, radio advertisements, television commercials, and stakeholder engagement materials for government and corporate clients.
- Events Production Services End-to-end event production including concerts, conferences, seminars, gala dinners, and cultural events, covering production management, talent engagement, audio-visual components, and on-the-day execution.
- Videography and Photography Professional visual storytelling through video production and photography services for campaigns, events, case studies, and documentary-style content, including livestream filming and highlight reels.
- Graphic Design, Animation and Illustration In-house design team creating campaign artwork, visual branding, multimedia collateral, animations, and illustrations in collaboration with First Nations artists.
- Advertising and Public Relations Campaigns Impactful media campaigns utilising extensive stakeholder databases and media contacts, including media strategy, copywriting, radio and TV advertisements, social media assets, posters, brochures, and digital campaign assets.
- Community Consultations Facilitation of consultation sessions with Aboriginal and Torres Strait Islander communities, health workers, and stakeholders to inform campaign development and policy.
- First Nations Cultural Consultancy Expert guidance on cultural appropriateness, community engagement strategies, and First Nations perspectives for government and corporate communications and Reconciliation Action Plans.
Quantifiable outcome
- The NSW Aboriginal Breast Screen Campaign achieved a significant uplift in First Nations breast screening participation within the first year of airing, outperforming general population participation data.
- +4 more outcomes
Companies that use 33 Creative
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
33 Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
33 Creative partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- BangarraminorBangarra served as the venue partner for Day 2 of NITV's Waru staff gathering and as the venue for the Indigenous Business Month 2025 awards event, providing cultural significance and operational support.
- Dilin Duwa Centre for Indigenous Business LeadershipcorePartnered with Dilin Duwa Centre for Indigenous Business Leadership as part of Indigenous Business Month 2025 coordination, working alongside Iscariot Media, sponsors, judges, and nominees in event planning and execution.
- Iscariot MediacoreCoordinated with Iscariot Media alongside Dilin Duwa Centre for Indigenous Business Leadership in event planning, travel, and accommodation for Indigenous Business Month 2025.
- Studio GilaycoreIn 2024, 33 Creative partnered with Studio Gilay to produce a short film for the Australian Space Agency showcasing Australia's growing space industry while acknowledging First Nations cultural connections with the sky and stars. Studio Gilay created animations featured in the film based on artwork by Jake Duczynski.
- Larrakia NationcoreLarrakia Nation partnered with 33 Creative to deliver On Country experiences at the Dangkal Gwo'yal-wa First Nations Land and Water Management Forum held on Larrakia Nation in Darwin, with Larrakia artist Trent 'Bundirrik' Lee creating the event artwork.
- Darwin Convention CentreminorThe Darwin Convention Centre served as the venue for the Dangkal Gwo'yal-wa First Nations Land and Water Management Forum, providing fine dining and event facilities for the three-day gathering.
- The Youth Mill Performing Arts CompanyminorA local First Nations performing arts group that delivered entertainment at the Gala Dinner of the Dangkal Gwo'yal-wa Forum, intertwining traditional heritage with contemporary expression.
- Healing Foundationcore33 Creative supported the Healing Foundation in delivering the 'Counting Actions, Not Anniversaries – Make Healing Happen' 15-year gathering to honour the Stolen Generations, held at the National Film and Sound Archive with live streaming.
- Company We Keepminor33 Creative supported Company We Keep in producing Blak & Deadly: The First Nations Gala Concert at the Sydney Opera House as part of Sydney WorldPride 2023.
- Na Joomelah (Tackling Indigenous Smoking team, La Peruse)coreNa Joomelah, a dedicated Tackling Indigenous Smoking team based in La Perouse NSW, partnered with 33 Creative to develop culturally informed perspectives and localised strategies for the Every Vape is a Hit to Your Health campaign targeting Aboriginal and Torres Strait Islander young peoples.
- Gujaga FoundationcoreGujaga Foundation, the peak Dharawal language and cultural organisation led by the La Perouse Aboriginal community, partnered with 33 Creative on multiple projects including On Country experiences for NITV's Waru staff gathering and the development of a communications strategy for the foundation.
- Australia Council for the Artscore33 Creative partnered with the Australia Council for the Arts to deliver Purrumpa, a national gathering and celebration of First Nations Arts and Culture held at the Adelaide Convention Centre in October–November 2022 — the largest national gathering of its kind in 50 years.
- National NAIDOC Committeecore33 Creative produced the 2022 National NAIDOC Awards in Naarm (Melbourne) in partnership with the National NAIDOC Committee, National Indigenous Australians Agency, and NITV/SBS, delivering the pinnacle event celebrating Aboriginal and Torres Strait Islander achievement.
- Dr Michelle Evans / MURRA Indigenous Business Master Class Programminor33 Creative, together with Dr Michelle Evans of the MURRA Indigenous Business Master Class Program and Leesa Watego of Iscariot Media, co-led Indigenous Business Month 2022 with the theme 'Actions Today, Impact Tomorrow'.
- Coalition of Peaksminor33 Creative partnered with the Coalition of Peaks (over 80 Aboriginal and Torres Strait Islander community-controlled peak organisations) to produce a video series communicating different aspects of the Coalition's work with Australian governments to close the health and education gaps.
- Aboriginal Health and Medical Research Council of NSWcoreThe Aboriginal Health and Medical Research Council of NSW partnered with NSW Health in the Take Blaktion sexual health campaign, with 33 Creative leading content development since 2019. The campaign uses community ambassadors and comedic skits to destigmatise and enhance engagement on sexual health topics.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
33 Creative competitors and assessment
Company assessmentDirect peers
- Iscariot Media: Indigenous-owned Australian media company that has co-coordinated Indigenous Business Month with 33 Creative. Comparable as a First Nations-focused creative and media services firm serving Aboriginal and Torres Strait Islander audiences across corporate, government, and community sectors.
- Studio Gilay: Indigenous-owned Australian creative studio that has partnered with 33 Creative on the Australian Space Agency film for the Osaka Expo. Comparable as a First Nations-led animation and content production company serving cultural storytelling and government clients.
- Cox Inall Ridgeway: Australian strategic communications agency with deep Indigenous engagement expertise, serving government and corporate clients on First Nations campaigns. Directly comparable as an Indigenous-focused creative and communications agency competing for similar government and corporate work.
- Mother Tongue: Indigenous communications and media agency in Australia providing PR, campaign development, and cultural advisory services to corporate and government clients. Closely comparable as a First Nations-led creative agency serving similar Reconciliation Action Plan and Indigenous engagement needs.
- Deadly Vibe Group: Long-standing First Nations communications and events company where both 33 Creative co-founders previously worked. Comparable as an Indigenous-owned media and events firm with similar cultural positioning, content production, and event management capabilities.
Emerging players
- Bangarra Dance Theatre: Australia's leading Indigenous performing arts company, which has partnered with 33 Creative as a venue partner for Indigenous Business Month events. Comparable as a First Nations-led cultural institution with national reach, though focused on dance rather than creative services.
Broad incumbents
- NITV (SBS): Australia's National Indigenous Television network, a division of SBS, which has co-produced the National NAIDOC Awards with 33 Creative. Comparable as a First Nations-focused media organisation commissioning content, events, and campaigns targeting Aboriginal and Torres Strait Islander audiences.
- BMF Advertising: One of Australia's largest independent creative agencies, offering integrated advertising, design, and content services. Comparable as a major Australian full-service creative competitor, though without 33 Creative's First Nations specialisation.
- M&C Saatchi Australia: Australian arm of the global creative network with multicultural and purpose-driven campaign capabilities. Comparable as a larger full-service agency with cultural-marketing expertise competing for government and corporate creative briefs.
Others
- Healing Foundation: National Aboriginal and Torres Strait Islander organisation supporting Stolen Generations survivors, for which 33 Creative has produced the 15-year Make Healing Happen gathering. Comparable as a First Nations-focused client/ecosystem partner commissioning cultural events, communications, and advocacy content.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
33 Creative social profiles
Digital presence33 Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
33 Creative leadership team
Management profileNumber of profiles
Profiles4 records
33 Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
33 Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 33 Creative
What does 33 Creative do?
33 Creative is a proudly Aboriginal owned media and events agency that provides end-to-end creative services for government, corporate, and community clients. Core offerings include media and communications campaign development, full-service event production (concerts, conferences, gala dinners, forums), videography and photography, graphic design and animation, advertising and public relations, community consultation facilitation, and First Nations cultural consultancy. The agency combines creative production capabilities with deep cultural expertise to deliver campaigns, events, and content that authentically engage Aboriginal and Torres Strait Islander audiences.
Is 33 Creative a public or private company?
33 Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 33 Creative founded?
33 Creative was founded in 2014. It employs 1 to 10 people.
Where is 33 Creative based?
33 Creative is headquartered in Alexandria, Australia, in the Oceania region.
How does 33 Creative make money?
One revenue line is on record: events Planning and Production.
Who are 33 Creative's main competitors?
Direct peers on record are Iscariot Media, Studio Gilay, Cox Inall Ridgeway, Mother Tongue and Deadly Vibe Group. Bangarra Dance Theatre is listed as an emerging player. Broad incumbents are NITV (SBS), BMF Advertising and M&C Saatchi Australia. Healing Foundation is listed as an others.
Does 33 Creative have an API?
No public API is recorded for 33 Creative.