What Healing Foundations does

Healing Foundations is a privately-held, women-owned holistic health clinic founded in 2011 by Lisa Alvarez (Founding Director, MSOM, L.Ac) and Rebecca Gemperle, operating a single physical location at 2112 West Belmont Avenue in Chicago's Roscoe Village neighborhood. The clinic delivers a broad portfolio of drug-free, Traditional Chinese Medicine and complementary modalities including traditional and electro-acupuncture, cupping, gua sha, Tui Na / Shiatsu / Thai bodywork, craniosacral therapy, Reiki, chelation, crystal energy therapy, Tibetan bowl sound therapy, vibrational therapy, Qi Gong instruction, and yoga, with specialized pediatric offerings in craniosacral therapy and Tui Na. Patient care is delivered by a small team of five practitioners led by Alvarez and Dr. Revital Peremen (DAOM, L.Ac), all of whom hold graduate degrees in Acupuncture and Oriental Medicine and are NCCAOM board-certified with 1,500-2,000 hours of clinical training; the practice also employs a Licensed Massage Therapist / CranioSacral Therapist (Jennifer Gaspers), a Certified Medical Qi Gong Instructor (Venus Sabay), and a Crystal Energy Therapy practitioner (Lisa Love).

The business runs a direct-to-consumer service model, charging per-session unit pricing that ranges from $15 for a gentle yoga class to $65 for private yoga and roughly $90 for a 90-minute initial acupuncture intake, with bundled gift certificates and a retail line of CBD analgesics, herbal liniments (T-Relief, White Flower Oil, Zheng Gu Shui, Po Sum On, Ching Wan Hung), Blue Poppy products, gua sha tools, and canine essential oil sprays. Distribution is anchored by the single storefront supplemented by JaneApp online scheduling with waitlist functionality and direct insurance billing through Holistic Billing Services for Blue Cross Blue Shield PPO and Blue Choice plans; HSA/FSA payments are accepted with itemized receipts. Patient acquisition combines educational blog content dating to 2015, Facebook engagement, Yelp reviews, grassroots community outreach through the Roscoe Village and Logan Square Chambers of Commerce, farmers markets, neighborhood events, and earned media appearances on CBS Channel 2 and the Chicago Tribune.

The business is bootstrapped with no external funding, employs 1-10 staff, has served over 1,000 patients since inception, and operates with HIPAA-compliant patient records handling. There are no patents, trademarks, regulatory actions, mergers, acquisitions, or third-party investment disclosed in the source material; revenue is not publicly disclosed and no app, API, or software platform is operated.

Name

Healing Foundations

Legal name

Healing Foundations

Website

https://healingfound.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Healing Foundations is a women-owned, bootstrapped acupuncture and holistic wellness clinic in Chicago's Roscoe Village, founded in 2011 and serving over 1,000 patients via five licensed practitioners delivering TCM-based modalities including acupuncture, bodywork, energy work, sound therapy, and pediatric services on a per-session, direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Acupuncture and Holistic Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

akta.pro secondary industries

Reflexology & Acupressure Services (HSALAFAM), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)

Keywords

• Acupuncture services
• Holistic health clinic
• Traditional Chinese medicine
• Integrative wellness therapies
• Energy healing practices

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Acupuncture and Therapy Services: Individual acupuncture sessions (45-60 minutes), bodywork sessions (55 minutes), Qi Gong classes, yoga classes, sound healing meditations, energy work sessions. First visits include intake protocols and may take up to 90 minutes.
2. Retail Products: CBD analgesics, liniments, ointments, oils (T-Relief, White Flower Oil, Zheng Gu Shui, Po Sum On, Ching Wan Hung), Blue Poppy products, soup spoons for gua sha, essential oil sprays for canines.
3. Gift Certificates: Gift certificates available for specific services or amounts, usable for services, classes, and retail products.
4. Insurance Billing: Direct insurance billing for Blue Cross Blue Shield PPO and Blue Choice plans. Patients charged out-of-pocket rate if insurance not verified at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Healing Foundations is a single-location holistic health clinic in Chicago's Roscoe Village neighborhood delivering Traditional Chinese Medicine and complementary drug-free therapies. Its core offering centers on individualized acupuncture sessions (including electro-acupuncture and adjunct techniques) combined with bodywork, energy work, sound/vibrational therapy, Qi Gong, yoga, and specialized pediatric services, all delivered in-person by licensed and NCCAOM board-certified practitioners.

Product overview

Healing Foundations is a holistic health clinic offering acupuncture and complementary drug-free therapies. The core offering centers on acupuncture services including traditional acupuncture and electro-acupuncture. The practice provides bodywork modalities (CranioSacral Therapy, Shiatsu, Tui Na, Thai Massage), energy work (Reiki, Chelation, Crystal Energy Therapy), and vibrational/sound therapies (Tibetan Bowls, Vibrational Therapy using tuning forks). Pediatric services include CranioSacral Therapy and Tui Na. Wellness classes include Yoga and Qi Gong instruction. All treatments are delivered by licensed and board-certified practitioners, primarily serving the Chicago community from their Roscoe Village location since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Traditional acupuncture treatment inserting thin needles at specific body points to stimulate energy flow, reduce pain, and promote vitality, including an initial intake visit (up to 90 minutes) and follow-up treatments (45 minutes).
• Electro-Acupuncture Acupuncture technique applying a gentle electric current to needles to stimulate acupuncture points with controlled stimulation without causing tissue damage; particularly useful for treating pain exacerbated by muscle imbalances.
• Cupping & Gua Sha Oriental medicine modalities using suction (cupping) and scraping (gua sha) to increase micro-circulation on muscle surfaces, release tension, reduce pain, and increase range of motion.
• Bodywork Asian bodywork techniques utilizing energetic points along fascial, central, and autonomic nervous systems, including Shiatsu, Tui Na, and Thai Massage, delivered in 55-minute sessions.
• CranioSacral Therapy Gentle touch therapy applied to the CranioSacral system (bones, membranes, cerebrospinal fluid surrounding the brain and spinal cord) to support healing and nervous system integrity.
• Qi Gong Private Session Guided gentle movements and coordinated breath to cultivate Qi (life force energy), including a core series of fifteen simple movements for centering and calm.
• Reiki Japanese energy healing technique for stress reduction and relaxation that promotes emotional well-being and physical healing by facilitating calming of the central nervous system.
• Chelation Hands-on energy healing modality working with individual consciousness to promote physical, emotional, mental, and spiritual health by clearing and balancing the human energy field through earth energy flow.
• Crystal Energy Therapy Vibrational energy-based healing system using precisely placed crystals on and around the physical body to help restore natural rhythm and promote deep relaxation.
• Tibetan Bowls Sound Therapy Private sound therapy session using therapeutic-grade singing bowls placed directly on the body to produce deep vibrations transmitted into muscles and tissues on a cellular level.
• Vibrational Therapy Integrative session using precision-calibrated tuning forks and tuning bowls to introduce targeted vibrations for nervous system regulation and release of physical and mental tension.
• Pediatric Tui Na Traditional Chinese medicine technique for treating childhood conditions including colds, coughs, earaches, allergies, colic, and immune system support, appropriate for infants and children of any age.
• Pediatric CranioSacral Therapy Gentle CranioSacral treatment for newborns up to 2 years to ease birth trauma, assist with latching issues, and support developmental milestones, with 40-minute sessions.
• Yoga Classes Small group yoga classes including Gentle Yoga and Hatha Yoga focused on the connection between the transformative power of yoga and daily life, led by a Registered Yoga Teacher.
• Qi Gong Classes Weekly Qi Gong instruction combining gentle movements and coordinated breath to cultivate life force energy, led by a Certified Medical Qi Gong Instructor.
• Retail Wellness Products Retail merchandise sold in-clinic including topical CBD analgesics, traditional Chinese liniments and ointments, herbal oils, Blue Poppy products, soup spoons for gua sha, and canine essential oil sprays.
• Gift Certificates Gift certificates redeemable for specific services, group classes, and retail products at the clinic.

Quantifiable outcome

• NIH and WHO recommend acupuncture for multiple disorders including asthma, fibromyalgia, headaches, back pain, menstrual cramps, and more
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• JaneAppcoreTechnology or IntegrationOnline appointment booking platform used by patients to schedule treatments. Provides user-friendly scheduling interface with practitioner selection and waitlist functionality.
• Holistic Billing ServicescoreImplementation/ SI/ Consulting PartnerInsurance verification and billing service partner that helps patients verify their acupuncture insurance benefits and processes insurance claims.
• National Commission for Certification of Acupuncture and Oriental Medicine (NCCAOM)coreOthersNational certification body for acupuncture and Oriental medicine practitioners. All acupuncturists at Healing Foundations are board-certified through NCCAOM.
• American Association of Acupuncture and Oriental Medicine (AAAOM)minorOthersProfessional association supporting acupuncture and Oriental medicine practitioners.
• Acupuncturists Without BordersminorStrategic or Co-development PartnerNon-profit organization providing acupuncture relief to communities in crisis. Healing Foundations maintains professional affiliation.
• Lakeview Roscoe Village Chamber of CommerceminorStrategic or Co-development PartnerLocal business chamber supporting the Roscoe Village neighborhood. Healing Foundations is an active member, participating in events like Wine Stroll and Burger Fest.
• Logan Square Chamber of CommerceminorStrategic or Co-development PartnerLocal business chamber. Healing Foundations participates in Logan Square Farmers Market and community events.
• Blue Cross Blue Shield (PPO and Blue Choice)coreChannel Partner/ Reseller/ DistributorCertified in-network insurance provider. Accepts insurance directly and submits claims on behalf of patients with BCBS PPO or Blue Choice coverage.
• Bundled Blessings Diaper PantryminorStrategic or Co-development PartnerDiaper pantry outreach program in Evanston, IL. Healing Foundations served as a drop-off location during Diaper Need Awareness Week community drive.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The NOW Massage: Modern boutique massage brand offering facials and bodywork in a design-forward environment. Comparable to Healing Foundations as a competing boutique wellness service provider targeting urban wellness consumers seeking bodywork and relaxation.
• Modern Acupuncture: Multi-state franchise acupuncture clinic offering affordable, membership-based acupuncture in spa-like settings. Comparable to Healing Foundations as a competing acupuncture consumer brand, but differs through a chain franchise model rather than a single independent clinic.

Direct peers

• YinOva Center: NYC-based Traditional Chinese Medicine clinic offering acupuncture, bodywork, herbal medicine, and fertility care. Comparable to Healing Foundations as a multi-modality acupuncture and bodywork practice serving urban consumers with evidence-informed TCM.
• Pulling Down the Moon: Chicago-area holistic clinic specializing in acupuncture, massage, and reproductive health support including fertility and prenatal care. Directly comparable to Healing Foundations because both are Chicago-based holistic practices with overlapping fertility, prenatal, and acupuncture offerings.
• WTHN: NYC acupuncture and wellness brand offering acupuncture, cupping, gua sha, sound healing, and herbal remedies with a modern consumer brand. Closely comparable to Healing Foundations in service mix and positioning around evidence-informed acupuncture and complementary drug-free therapies.
• Olo Acupuncture: Independent NYC acupuncture practice offering acupuncture, moxibustion, and cupping integrated with nutrition and wellness coaching. Comparable to Healing Foundations as a single-location, practitioner-led TCM clinic offering holistic and drug-free therapies.
• City Acupuncture: Multi-city walk-in acupuncture clinic offering affordable community-style treatments and private sessions. Comparable to Healing Foundations as a competing urban acupuncture brand targeting general wellness and pain management consumers.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National franchise chain offering massage, facial, and skincare services with hundreds of US locations. Comparable to Healing Foundations as a competing multi-service wellness provider targeting the same consumer base for bodywork and personal wellness.
• Massage Envy: National franchise chain providing massage therapy, facials, and skin care with thousands of locations. Comparable to Healing Foundations as a competing wellness service provider in the Chicago market, but operates at far larger scale and lower price points without acupuncture specialization.
• StretchLab: Assisted-stretching and recovery franchise backed by Xponential Fitness. Comparable to Healing Foundations through its overlap with recovery, mobility, and bodywork services, although it does not offer acupuncture or energy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=healing+foundations+chicago
• Facebookfacebook.com/healingfoundations
• LinkedInlinkedin.com/company/healing-foundations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Foundations