The Company We Keep
The Company We Keep (Opus Agency) is a global event agency delivering in-person, virtual, and hybrid experiences across AMER, EMEA, and APAC. It serves enterprise technology and brand clients including Salesforce, AWS, Dell, and TikTok through five integrated service lines spanning events, strategy, content, design, and digital/technical production.
- Company typePrivate
- Founded2002
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Company We Keep does
The Company We Keep operates as a global event agency under the legal entity Opus Solutions, LLC (dba Opus Agency), a subsidiary of The Opus Group. The firm delivers full-service live, virtual, and hybrid event experiences, brand activations, conferences, and story-driven content for enterprise clients. Its service portfolio is organized into five integrated lines: Events & Experiences (in-person, virtual, hybrid production, show management, venue sourcing, sponsorship and registration management), Strategy & Creative (brand positioning, integrated marketing strategy, creative concepting), Content (video, broadcast, livestream, animation, copywriting, post-production), Design (graphic, environmental, spatial, wayfinding, 3D visualization, VR walkthroughs), and Digital & Technical (digital experiences and platforms, Unreal/real-time environments, interactive environments, technical direction and integration, CAD services, showcalling, production technology). The agency also produces proprietary research products including the Regional Developer Report, Sales Kickoff Reports, and Talent Spotlight reports, plus a monthly XO newsletter.
The business operates a professional services model with custom project-based pricing determined through a Request for Proposal (RFP) process. The go-to-market motion is enterprise field sales through regional teams in AMER (Portland/Beaverton), EMEA (London and Reading), and APAC (Singapore and Sydney), supplemented by event-driven demand generation via industry conferences, published insights, and thought leadership content. The agency serves global enterprise brands—primarily in technology (Salesforce, AWS, Dell Technologies, TikTok, Netflix, NetApp, Red Hat, Zendesk, WalkMe), telecommunications (Virgin Media O2), and consumer brands (Sunglass Hut, Shake Shack). Client engagements span multi-city global roadshows, flagship user conferences (Salesforce World Tour, AWS Summit ASEAN, NetApp INSIGHT, Dell Technologies Forum, Grace Hopper Celebration), sales kickoffs, brand activations, and community festivals, with regional execution across North America, UK, Germany, France, Australia, Singapore, India, Thailand, Indonesia, and Vietnam.
Technology stack combines in-house digital/technical production capabilities with partner platforms for event intelligence and analytics, including RainFocus (event intelligence and AI-powered decisioning), Vivastream (event analytics unifying attendee data), EventMobi, Cvent, and EventBase (event technology and attendee journey), plus Salesforce CRM integration for engagement dashboards. The agency deploys AI-generated email and account reporting for post-event follow-up (reportedly achieving 92% follow-up rate within SLA) and publishes guidance on AI-powered event discovery across ChatGPT, Gemini, and Perplexity. The firm has been named to Event Marketer's It List for 17 consecutive years and was a 2026 Marketing Events Awards double finalist for its AWS Summit ASEAN work.
The Company We Keep firmographics
Firmographics- Name
- The Company We Keep
- Legal name
- Opus Solutions, LLC dba Opus Agency
- Website
- https://thecwk.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Company We Keep (Opus Agency) is a global event agency delivering in-person, virtual, and hybrid experiences across AMER, EMEA, and APAC. It serves enterprise technology and brand clients including Salesforce, AWS, Dell, and TikTok through five integrated service lines spanning events, strategy, content, design, and digital/technical production.
- Ownership category
- akta.pro rank
The Company We Keep industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Advertising Agencies (541810), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Vendor Sourcing & Contract Management (HSACAAAE), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where The Company We Keep is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
The Company We Keep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Production Services: Full-service event agency revenue from designing, managing, and delivering experiences including events, activations, conferences, and brand experiences. Services include strategy, creative, content, design, digital/technical, and on-site production.
- Strategic Planning and Consulting: Strategic planning, brand development, and event consultancy services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Company We Keep product offering
Product offeringCore offering
The Company We Keep is a global event agency that designs and delivers live, virtual, and hybrid experiences for enterprise brands. The firm operates five integrated service lines—Events & Experiences, Strategy & Creative, Content, Design, and Digital & Technical—spanning strategy, creative concepting, content production, environmental and digital design, and on-site show production. Services extend to venue sourcing, sponsorship and registration management, technical direction, and post-event measurement, supported by proprietary research and a monthly newsletter for event leaders.
Product overview
Opus Agency is a global event agency operating as a platform-plus-services model with five integrated service lines (Events & Experiences, Strategy & Creative, Content, Design, and Digital & Technical) supported by regional expertise across AMER, EMEA, and APAC. The agency delivers full-service event production from strategy through execution, including venue sourcing, sponsorship management, registration technology, and measurement analytics. Opus Agency's services are complemented by proprietary research (Regional Developer Reports, Sales Kickoff Reports, Talent Spotlight reports) and a monthly XO newsletter for event leaders. The agency maintains offices in London, Portland, Reading, Seattle, Singapore, and Sydney, serving major technology and brand clients including Salesforce, AWS, Dell, and TikTok.
Differentiator
Problem solved
Functional benefit
Brands
- XO: XO is a newsletter published by Opus Agency for event leaders, providing monthly insights and perspectives on the events industry.
Products and services
- Events & Experiences
Quantifiable outcome
- 17 consecutive years on Event Marketer's It List (top 100 agencies)
- +1 more outcomes
Companies that use The Company We Keep
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
The Company We Keep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature8 records
The Company We Keep partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RainFocuscoreEvent technology partner specializing in event intelligence and attendee data. Opus Agency leverages RainFocus platform for event analytics and intelligent event management capabilities.
- VivastreamcoreEvent analytics platform partner that helps close the measurement gap by unifying event data from multiple sources into clear, actionable insights for sales and marketing teams.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Company We Keep competitors and assessment
Company assessmentDirect peers
- MKG: Independent experiential marketing agency producing brand activations, immersive experiences, and events for consumer and enterprise brands across global markets.
- Freeman: Global brand experience and event agency with deep event production, AV, and digital capabilities, serving Fortune 500 brands across AMER, EMEA, and APAC. Comparable full-service experiential model.
- GPJ (George P. Johnson Experience Marketing): Largest pure-play experiential marketing agency, producing flagship brand experiences, conferences, and activations for global enterprise clients including many of the same technology brands served by Opus Agency.
- Sparks: Experiential marketing agency (part of Wasserman) specializing in brand experiences, conferences, and live events for global enterprise clients, including technology sector.
- Jack Morton Worldwide: Global brand experience agency (part of IPG) producing experiential campaigns, brand activations, and events for enterprise technology and consumer brands worldwide.
Others
- Cvent: Event management technology platform (venue sourcing, registration, event marketing) that Opus Agency partners with for attendee registration and engagement tooling.
- Encore Global: Large-scale event production and rental services provider offering AV, staging, and technical production that overlaps with Opus Agency's Digital & Technical and showcalling service lines.
- RainFocus: Event intelligence platform (AI-powered attendee data and analytics) that Opus Agency integrates with to power event analytics and post-event follow-up automation.
Broad incumbents
- MCI Group: Large global event and association management group with significantly broader scale than Opus Agency, covering corporate events, congresses, and association management across 60+ countries.
- BCD Meetings & Events: Global corporate event management and meetings agency, part of BCD Travel, with substantially larger scale and enterprise client base across all major regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Company We Keep social profiles
Digital presenceThe Company We Keep financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Company We Keep leadership team
Management profileNumber of profiles
Profiles5 records
The Company We Keep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Company We Keep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Company We Keep
What does The Company We Keep do?
The Company We Keep is a global event agency that designs and delivers live, virtual, and hybrid experiences for enterprise brands. The firm operates five integrated service lines—Events & Experiences, Strategy & Creative, Content, Design, and Digital & Technical—spanning strategy, creative concepting, content production, environmental and digital design, and on-site show production. Services extend to venue sourcing, sponsorship and registration management, technical direction, and post-event measurement, supported by proprietary research and a monthly newsletter for event leaders.
Is The Company We Keep a public or private company?
The Company We Keep is a private company. It is classified as unknown and is currently operating.
When was The Company We Keep founded?
The Company We Keep was founded in 2002. It employs 51 to 100 people.
Where is The Company We Keep based?
The Company We Keep is headquartered in Sydney, Australia, in the Oceania region.
How does The Company We Keep make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are strategic Planning and Consulting.
Who are The Company We Keep's main competitors?
Direct peers on record are MKG, Freeman, GPJ (George P. Johnson Experience Marketing), Sparks and Jack Morton Worldwide. Others are Cvent, Encore Global and RainFocus. Broad incumbents are MCI Group and BCD Meetings & Events.
Does The Company We Keep have an API?
No public API is recorded for The Company We Keep.
What industry is The Company We Keep in?
The Company We Keep's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 56192 and its SIC code is 7311.