Architectural Lighting Alliance
Architectural Lighting Alliance (ALA) is a privately held lighting manufacturer's representative agency founded in 1939 and based in Dallas, Texas. ALA sells and specifies a curated portfolio of Acuity and specialty lighting manufacturers on commission to architects, engineers, contractors, and distributors across North Texas.
- Company typePrivate
- Founded1939
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Architectural Lighting Alliance does
Architectural Lighting Alliance (ALA), operating under the legal name The Architectural Lighting Alliance, is a privately held lighting manufacturer's representative agency founded in 1939 and headquartered at 101 Turtle Creek Blvd., Dallas, Texas. The firm represents a curated portfolio of lighting manufacturers — primarily Acuity Brands-affiliated lines alongside specialty and design-forward partners such as Auroralight, BASO, Inter-lux, Intra Lighting, Nuura, and Targetti — and sells and specifies their products on commission to architects, lighting designers, engineers, general contractors, electrical contractors, and distributors across North Texas, with additional offices in Shreveport, Louisiana and Lubbock, Texas. ALA is a founding member of the Texas Coalition of Lighting Representatives (TCLR), which coordinates four Acuity-affiliated agencies to deliver statewide project coverage spanning Dallas, Austin, Houston, and San Antonio.
ALA's service portfolio combines traditional field-based specification work with a small set of digital and educational assets. Core service offerings include expert fixture selection, comprehensive lighting controls design, photometric analysis and renderings, and pre-bid budgetary guidance. Supporting tools include the Fixture Finder online search platform, a CEU (continuing education) program for design professionals, and a content library comprising project galleries, lookbooks, and video showcases distributed through LinkedIn, Instagram, Pinterest, YouTube, and Facebook. ALA also maintains a strategic alignment with Horton Controls Group, a related entity in the lighting controls and building automation space.
ALA earns revenue through manufacturer representative commissions on the lighting products it specifies and sells, with no public pricing or subscription model. The business is funded entirely through operating commissions; the company has no disclosed outside funding, no parent company, no subsidiaries, no acquisitions, and no app or software/API platform. Leadership consists of five principals (Greg Parmley, Bill Galvin, Tim Galvin, Michael Morin, Lev Skolnik) serving the Dallas market. Headcount is reported at 101-250 employees, and revenue is not publicly disclosed.
Architectural Lighting Alliance firmographics
Firmographics- Name
- Architectural Lighting Alliance
- Legal name
- The Architectural Lighting Alliance
- Website
- https://alatx.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Architectural Lighting Alliance (ALA) is a privately held lighting manufacturer's representative agency founded in 1939 and based in Dallas, Texas. ALA sells and specifies a curated portfolio of Acuity and specialty lighting manufacturers on commission to architects, engineers, contractors, and distributors across North Texas.
- Ownership category
- akta.pro rank
Architectural Lighting Alliance industry classification
Industry- Product category
- Architectural Lighting Representation Services
- NAICS
- Architectural Services (541310), Architectural Services (54131)
- SIC
- Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where Architectural Lighting Alliance is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Architectural Lighting Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: As a manufacturer's representative agency, ALA earns commissions from lighting manufacturers for representing and selling their products to clients in the architectural, design, engineering, and construction communities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Architectural Lighting Alliance product offering
Product offeringCore offering
Architectural Lighting Alliance (ALA) is a lighting manufacturer's representative agency that connects lighting manufacturers with architects, engineers, lighting designers, contractors, and distributors across Texas. The firm earns commissions by representing manufacturers' product lines and provides value-added professional services including expert fixture selection, comprehensive lighting controls design, photometric analysis with renderings, and pre-bid budgetary guidance for architectural and construction projects.
Product overview
Architectural Lighting Alliance (ALA) operates as a lighting manufacturer's representative agency, not a technology product company. The company offers a unified portfolio combining product sales through its Fixture Finder platform with professional design services including expert fixture selection, comprehensive lighting controls design, photometric analysis, and pre-bid budgetary guidance. ALA represents multiple lighting manufacturers including Nuura (Liila collection), Intra Lighting (Black Hole), BASO (R-LINE modular system), Inter-lux (Orma Family), Auroralight (Madagascar), and Targetti (Color Wheels). Services are delivered through the Fixture Finder search tool and direct consultation, with operations coordinated through the Texas Coalition of Lighting Representatives (TCLR) collaboration spanning Dallas, Shreveport, and Lubbock offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixture Finder Online search tool that allows users to efficiently explore and filter lighting solutions by style, material, and manufacturer to find appropriate fixtures for their projects.
- Expert Fixture Selection
- Comprehensive Lighting Controls Design
- Detailed Photometric Analysis and Renderings
- Pre-Bid Budgetary Guidance
- Nuura Liila Collection
- Intra Lighting Black Hole
- BASO R-LINE Modular System
- Inter-lux Orma Family
- Auroralight Madagascar
- Targetti Color Wheels Light Art
- CEU Continuing Education Programs
Companies that use Architectural Lighting Alliance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Architectural Lighting Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Architectural Lighting Alliance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Horton Controls GroupcoreHorton Controls Group is referenced as a related entity, suggesting a strategic partnership within the lighting controls and building automation space.
- Texas Coalition of Lighting Representatives (TCLR)coreTCLR is a coalition of four Acuity lighting agencies in Texas (ALA Dallas, Spectrum Austin, LESCO Houston, Spectrum SA San Antonio) united to deliver seamless project coordination, comprehensive design support, and value-driven lighting solutions across the state.
- Spectrum (Austin)corePart of the TCLR coalition serving Austin and Central Texas with lighting representation.
- LESCO (Houston)corePart of the TCLR coalition serving Houston and Southeast Texas with lighting representation.
- Spectrum SA (San Antonio)corePart of the TCLR coalition serving San Antonio and South Texas with lighting representation.
- IIDA Texas Oklahoma Dallas City CenterminorProfessional association affiliation for interior design professionals.
- IALD TexasminorInternational Association of Lighting Designers Texas chapter affiliation.
- AIA DallasminorAmerican Institute of Architects Dallas chapter affiliation.
- IES DallasminorIlluminating Engineering Society Dallas section affiliation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Architectural Lighting Alliance competitors and assessment
Company assessmentDirect peers
- Hossley Lighting & Power Solutions: A Texas-based lighting manufacturer's representative agency serving architects, engineers, and contractors in the Dallas/Fort Worth market — the closest direct competitor to ALA on overlapping territory and customer segments.
- Wiedenbach-Brown: A regional lighting manufacturer's representative agency serving design and construction professionals — directly comparable business model of representing premium lighting lines and providing design support services.
- Bill Brown Sales (BBS Lighting): A long-standing lighting manufacturer's rep agency in the Southwest with a similar model of representing premium lighting manufacturers and providing specifier-focused design support to A&E and contractor clients.
- Apex Lighting Solutions: Lighting manufacturer's representative agency focused on specification-grade architectural lighting with similar A&E customer base and value-added technical services.
- Spectrum Lighting (Austin): One of ALA's TCLR coalition partners serving Austin and Central Texas with the same lighting manufacturer's rep agency model; peer in business model and commercial alignment.
- LESCO Lighting (Houston): A TCLR coalition partner serving Houston and Southeast Texas as a lighting manufacturer's rep agency; identical business model and customer segments.
- Manning Lighting: Independent lighting manufacturer's representative agency providing specification, controls design, and photometric support to the A&E community — closely aligned service offering and go-to-market motion to ALA.
Regional players
- Lighting Affiliates (Denver / Mountain States): A regional lighting manufacturer's rep agency serving the Mountain West with comparable architectural specification focus; similar model but operating in a different geography.
Others
- Horton Controls Group: A strategic partner of ALA in the lighting controls and building automation space; comparable as an enabling/ecosystem participant rather than a direct competitor.
Broad incumbents
- Acuity Brands: Major North American lighting manufacturer whose agencies (including ALA and other TCLR members) serve as its regional specification channel; relevant incumbent that both feeds and competes with ALA's distribution position.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Architectural Lighting Alliance social profiles
Digital presenceArchitectural Lighting Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Architectural Lighting Alliance leadership team
Management profileNumber of profiles
Profiles5 records
Architectural Lighting Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Architectural Lighting Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Architectural Lighting Alliance
What does Architectural Lighting Alliance do?
Architectural Lighting Alliance (ALA) is a lighting manufacturer's representative agency that connects lighting manufacturers with architects, engineers, lighting designers, contractors, and distributors across Texas. The firm earns commissions by representing manufacturers' product lines and provides value-added professional services including expert fixture selection, comprehensive lighting controls design, photometric analysis with renderings, and pre-bid budgetary guidance for architectural and construction projects.
Is Architectural Lighting Alliance a public or private company?
Architectural Lighting Alliance is a private company. It is classified as management employee owned and is currently operating.
When was Architectural Lighting Alliance founded?
Architectural Lighting Alliance was founded in 1939. It employs 101 to 250 people.
Where is Architectural Lighting Alliance based?
Architectural Lighting Alliance is headquartered in Dallas, United States, in the North America region.
How does Architectural Lighting Alliance make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Architectural Lighting Alliance's main competitors?
Direct peers on record are Hossley Lighting & Power Solutions, Wiedenbach-Brown, Bill Brown Sales (BBS Lighting), Apex Lighting Solutions, Spectrum Lighting (Austin), LESCO Lighting (Houston) and Manning Lighting. Lighting Affiliates (Denver / Mountain States) is listed as a regional player. Horton Controls Group is listed as an others. Acuity Brands is listed as a broad incumbent.
Does Architectural Lighting Alliance have an API?
No public API is recorded for Architectural Lighting Alliance.
What industry is Architectural Lighting Alliance in?
Architectural Lighting Alliance's product category is Architectural Lighting Representation Services. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 541310 and its SIC code is 8711.