Sagara Technology

What Sagara Technology does

Sagara Technology (legal entity PT. Sagara Asia Teknologi) is an Indonesian custom software development agency founded in 2014 by Adi Arriansyah and headquartered in South Jakarta, with a secondary office in Bandung. The firm employs between 251 and 500 people and serves a diverse mix of Indonesian startups, corporations, SMEs, government agencies, NGOs, and international institutions across verticals including education, healthcare, media, and transportation.

The company's offerings are organized into three core divisions plus a specialized Web3 arm. The Digital Division delivers web application development across PHP, Ruby on Rails, Python, Node.js, Laravel, WordPress, and e-commerce platforms, mobile applications for iOS, Android, Blackberry, and Windows Phone, and augmented reality experiences. The Creative Division provides UX/UI design, branding, digital marketing, and SEO/SEM services. The Smart Devices Division integrates hardware and software through IoT, UAV, and RFID solutions. A Web3 Services division adds smart contract development, AI-generated NFT assets, NFT minting and sales, and decentralized finance solutions, complemented by mission-driven product lines targeting social impact, health/biomedics, education, and government.

Sagara generates revenue through project-based professional services contracts, typically billed at Rp 50 million to Rp 500 million ($3K-$30K USD) per project depending on complexity, with multi-year engagements noted. Go-to-market is sales-led and relationship-based, combining direct WhatsApp consultation, website lead capture, content marketing through a bilingual blog, social media presence, the Sagara x Leaders speaker series, and earned media in outlets such as Yahoo Finance, Business Insider, Kontan, Bisnis, and detik.com. Named clients include Boston Consulting Group, Ruangguru, Infiamediapratama, Suitemedia, and Emedisid.

Name

Sagara Technology

Legal name

PT. Sagara Asia Teknologi

Website

https://sagaratechnology.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Sagara Technology is an Indonesian custom software development agency (founded 2014, 251-500 staff) operating across web, mobile, AR/VR, UX/UI, Web3, and IoT/smart-device services for startups, corporations, government, and NGOs.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Software Development Services: Project-based professional services for custom software development, including web applications, mobile applications, UI/UX design, digital marketing, and Web3/blockchain development. Revenue is generated through one-time project fees rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sagara Technology is an Indonesian custom software development services firm that plans, builds, and grows digital products for clients across web, mobile, augmented reality, UI/UX design, and emerging Web3 technologies. The company delivers through three specialized divisions (Digital, Creative, and Smart Devices) plus a Web3 services unit, providing end-to-end project execution from consulting and design through development and growth.

Product overview

Sagara Technology is an Indonesian software development company organized into three core divisions: Digital Projects (web technology, mobile applications, augmented reality), Creative Projects (UX/UI design, digital marketing, creative design), and Smart Devices (IoT, UAV, RFID). The company also operates a Web3 Services division offering smart contract development, AI-generated NFT assets, NFT minting/sales, and decentralized finance solutions. Their service portfolio is complemented by mission-driven product lines targeting sectors including healthcare, education, government, and transportation. The offering operates as a service-based model rather than a unified software product, providing custom development and design services to corporate clients and startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Technology Development Services
• Mobile Application Development Services
• Augmented Reality Services
• UI/UX Design Services
• Digital Marketing Services
• Web3 and Blockchain Services
• Smart Devices and IoT Services
• Mission-Driven Sector Solutions

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andersen (formerly Andersen Lab): Custom software development outsourcing firm offering web, mobile, cloud, IoT, and emerging-tech services to global clients. Highly comparable to Sagara across service breadth and target customer mix.
• Mitrais: Indonesian-headquartered software development outsourcing firm of comparable size, serving enterprise clients across Southeast Asia with custom development and consulting services — directly comparable in geography, business model, and target customer.
• BairesDev: Outsourced software development firm providing dedicated engineering teams to US and European clients using nearshore talent. Closely comparable to Sagara in business model (project/staff augmentation services, broad tech stack, multi-vertical focus) but with a different talent geography.
• Sloboda Studio: Outsourced custom software development agency delivering web and mobile projects for startups and enterprises. Same project-based services model and similar scale bracket to Sagara.

Broad incumbents

• Endava: Global technology services company delivering custom software, digital, and automation solutions across financial services, healthcare, and other verticals. Comparable to Sagara in delivery model and customer type (enterprise + growth-stage firms).
• Globant: Global digital transformation and software engineering firm offering custom development, UX, and emerging-technology services. Mirrors Sagara's multi-division (Digital, Creative, Smart Devices, Web3) approach but at enterprise scale with thousands of engineers.
• EPAM Systems: Large global digital engineering services company providing custom software development, design, and platform engineering — directly comparable in service mix and project-based delivery model, though at vastly greater scale.
• ThoughtWorks: Global IT consultancy specializing in custom software development, digital strategy, and modern engineering practices. Operates the same custom-development services model as Sagara but at much larger global scale across multiple industries.
• Tata Consultancy Services (TCS): Global IT services and consulting giant delivering custom software, digital transformation, and outsourcing services to enterprise and government clients worldwide — competes with Sagara for large Indonesian enterprise and public-sector contracts but at a much larger scale.

Regional players

• Dacapo Vietnam: Vietnam-based custom software development firm serving clients in Southeast Asia, Europe, and the US. Operates the same outsourced custom-development model as Sagara and is the most directly comparable Southeast Asian peer outside Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sagaratechnology
• LinkedInlinkedin.com/company/sagara-asia
• Instagraminstagram.com/sagaratechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagara Technology