Sander and Doll AG

What Sander and Doll AG does

Sander & Doll AG is a German software company specializing in trade-specific business management software (Branchensoftware) for craft and construction businesses in the DACH region. Founded around 1994 and headquartered in Remscheid (registered in Wuppertal under HRB 12335), the company has operated continuously for over 30 years, building what it positions as a market-leading portfolio covering 16 trade verticals. The product suite comprises 14 named trade-specific desktop applications (Arco for construction, Caro Boden/Raum for flooring and interior, Casa Dach/Zimmerer for roofers and carpenters, Celsius for HVAC, Ceram for tilers, Chroma for painters, Contura for drywall, Edison for electricians, Forma for joiners, Versa for landscape gardeners, and Vito Metall/RTS for metalworkers and sun protection), plus the Avantim Enterprise Platform for large industrial customers and a mobile app family (Handwerker-App, Aufmaß-App, Bautagebuch App, Lagerverwaltung App, Zeiterfassungs-App) with Mobilrapport real-time synchronization between office and field.

The technology stack is Windows-native with cross-platform deployment options: on-premise installation, RDP-Cloud (hosted virtual server), or Web-Cloud (browser-based subscription). The software supports Apple macOS including ARM-based Macs and integrates with DATEV (accounting), Würth (wholesaler ordering), CAD, and GAEB (standardized construction data exchange). Core differentiators include GoBD certification (IDW PS 880), DSGVO compliance, VOB-compliant documentation with automated waste factor calculation, and Fraunhofer IAO-recognized mobile measurement functionality. The company holds Microsoft Gold Partner status in Application Development and DIN EN ISO 9001:2015 certification.

Sander & Doll employs a mixed direct-sales model — regional field sales representatives conduct on-site demonstrations across DACH territories, complemented by an inside sales contact center (Kundenbetreuung) — supported by 20 local contact partners. Revenue streams combine perpetual software licenses (with optional cloud hosting fees), recurring Web-Cloud subscriptions, professional services (training, hotline, implementation), service contracts (Serviceverträge) for updates and premium support, and modular add-on purchases. The customer base spans approximately 10,000 active workstations, primarily SMB craft businesses, with selected enterprise customers (Bilfinger, Boehringer Ingelheim) served via the Avantim platform. The company is privately held with wholly-owned subsidiaries in Austria and Switzerland, and is led by authorized representatives Peter Doll and Dr. Sebastian Saarbeck under supervisory board chair Dr. Andreas Resch.

Name

Sander and Doll AG

Legal name

Sander & Doll AG

Website

https://sander-doll.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Sander & Doll AG develops trade-specific business management software for German craft and construction businesses across the DACH region, offering 14 vertical-specific products plus the Avantim enterprise platform and a mobile app suite serving approximately 10,000 active workstations.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Perpetual Purchase): Sander & Doll sells perpetual software licenses where customers acquire ownership of the software. The modular structure allows customers to purchase only the required functional modules for their trade. The company offers financing and leasing options to convert one-time purchases into manageable monthly installments while retaining ownership.
2. Software Licenses with Cloud Hosting: Perpetual software licenses can be operated in the RDP-Cloud configuration, where the software runs on a virtual server in a data center. Additional hosting fees may apply based on provider, storage needs, and additional licenses.
3. Cloud Subscription (Web-Cloud): For web-based cloud deployment, customers pay recurring monthly usage fees per user or workstation. This model provides access without owning the software, with server operation and updates typically included.
4. Professional Services: The company provides implementation services, training (seminars), and technical support (hotline) as billable services. Customer testimonials reference Serviceverträge (service contracts) for regular updates and premium hotline support.
5. Module & Add-ons: Additional functional modules such as time tracking, project management, measurement tools, resource planning, and industry-specific extensions are available as separate purchases, allowing customers to expand their installation over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sander & Doll AG develops and sells trade-specific business management software (Branchensoftware) for craft and construction trades in German-speaking markets. The company offers 14 named vertical-specific software products covering order processing, calculation, time tracking, inventory, project management, and invoicing, complemented by the Avantim Enterprise Platform and mobile companion apps. Software is sold primarily as perpetual licenses with optional cloud hosting, or as Web-Cloud subscriptions per user.

Product overview

Sander & Doll AG is a market leader in trade-specific business management software (Branchensoftware) for craft and construction trades in German-speaking regions (DACH). The portfolio consists of a suite of 14 named trade-specific desktop software products — Arco, Caro Boden, Caro Raum, Casa Dach, Casa Zimmerer, Celsius, Ceram, Chroma, Contura, Edison, Forma, Versa, Vito Metall, and Vito RTS — each targeted at a specific trade (roofers, tilers, painters, carpenters, electricians, metalworkers, HVAC technicians, etc.). These are complemented by the Avantim Enterprise Platform for enterprise-level time management and resource planning, and a family of mobile companion apps (Handwerker-App, Aufmaß-App, Bautagebuch App, Lagerverwaltung App, Zeiterfassungs-App Handwerk) that extend the software to smartphones and tablets for on-site use. The offering is built as a modular, scalable system deployable on-premises, via RDP-Cloud (hosted virtual server), or hybrid-cloud, and supports cloud-based and on-premises operation with integration interfaces to DATEV, Würth, CAD, and GAEB.

Differentiator

Problem solved

Functional benefit

Brands

• Avantim: Enterprise time management software platform for larger organizations and industry operations.
• Mobilrapport

Products and services

• Arco Software for companies in the Hoch- & Tiefbau (civil engineering and structural construction) sector, covering project management, cost calculation, and invoicing for construction businesses.
• Caro Boden Software for parquet and flooring installers, covering order processing, customer management, and administrative workflows for the flooring trade.
• Caro Raum Software for Raumausstatter (interior decorators and fitters), covering project and order management for the interior finishing trade.
• Casa Dach Software for roofers and metalworkers (Dachdecker & Spengler), covering calculation, project management, and invoicing for roofing operations.
• Casa Zimmerer Software for carpenters and timber constructors (Zimmerer & Holzbauer), covering commercial management and project tracking for woodworking trades.
• Celsius Software for SHK (Sanitär, Heizung, Klima) businesses, covering installation management and commercial processes for plumbing, heating, and climate technology contractors.
• Ceram Software for tilers and mosaicists (Fliesenleger), covering measurement, calculation, and invoicing for tile and mosaic installation.
• Chroma Software for painting and decorating businesses (Maler & Lackierer), covering job management, calculation, and billing for painters.
• Contura Software for drywall construction businesses (Trockenbau), covering project and commercial management for plastering and dry-lining trades.
• Edison Software for electrical contracting businesses (Elektro-Betriebe), covering project management, calculation, and time tracking for electricians.
• Forma Software for carpenters, joiners, and window manufacturers (Tischler, Schreiner, Fensterbauer), covering order management and production workflows for wood-processing trades.
• Versa Software for garden and landscape construction businesses (GaLaBau), covering project management, plant maintenance, and commercial processes for landscape gardeners.
• Vito Metall Software for metal construction businesses (Metallbau), covering project management and cost calculation for metalworking and locksmith trades.
• Vito RTS Software for roller shutter, gate, and sun protection businesses (RTS-Betriebe), covering project and order management for window treatment and sun-shading trades.
• Avantim Zeitmanagement Software Enterprise-grade time management and resource planning platform offering real-time scheduling, qualification tracking, and capacity management for larger craft and industrial operations.
• Handwerker-App Mobile companion app for smartphones and tablets enabling craftsmen to capture time, measurements, and construction diary entries on-site, syncing data to the desktop branch software via Mobilrapport technology.
• Aufmaß-App (Mobile Measurement) Mobile measurement app allowing craftsmen to capture various on-site measurements (Aufmaß) and transfer them directly to the office software.
• Bautagebuch App Construction diary app for documenting daily site activities, progress, and incidents on mobile devices, linked to the main branch software.
• Lagerverwaltung App Inventory management app for tracking materials, batches, and stock levels on-site from mobile devices.
• Zeiterfassungs-App Handwerk Digital time-tracking app for craftsmen, enabling employees to record working hours on-site with data synced to the central software.
• RDP-Cloud Lösung Cloud deployment model via Remote Desktop Protocol where the branch software runs on a virtual server in a data center and is accessed remotely, enabling location-independent work without local server infrastructure.

Quantifiable outcome

• Estimated 33% reduction in office working time (Carpenter testimonial: 'sparen gut ein Drittel meiner Arbeitszeit')
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationSander & Doll holds Microsoft Gold Partner status in Application Development. Employees regularly complete Microsoft certification exams. The partnership enables deep Windows platform integration, Azure/cloud services, and RDP-Cloud deployment. The company develops and maintains Windows-native software with full Windows functionality.
• ApplecoreTechnology or IntegrationSander & Doll is a registered Apple Developer with access to developer tools, technical documentation, and resources. The company offers its handcraft software for Apple Mac computers, including devices with modern ARM-based chipsets. The software can be launched directly from the macOS Dock with keyboard optimization.
• Normec VQZcoreOthersNormec VQZ is the certification body that issued Sander & Doll's DIN EN ISO 9001:2015 quality management certification. As a testing and certification service provider for management systems, Normec VQZ provides independent verification of Sander & Doll's quality processes.
• Fraunhofer Institut für Arbeitswirtschaft und OrganisationminorStrategic or Co-development PartnerThe Fraunhofer Institut in Stuttgart evaluated Sander & Doll's mobile measurement (Aufmaß) functionality and awarded it for particularly innovative and practical handling. This represents an academic validation of the product's innovation quality.
• DATEVcoreTechnology or IntegrationDATEV is a major German accounting and tax software provider. Sander & Doll software includes DATEV interfaces for data exchange with accounting systems, enabling seamless transfer of financial data between the trade software and customer accounting systems.
• Trade Associations & Training InstitutionsminorOthersSander & Doll maintains partnerships with trade associations and training institutions. The website references 'Verbände & Bildungseinrichtungen' (Associations & Educational Institutions) page. The Handwerkskammer (Chambers of Crafts) Bildungszentrum Münster uses Vito software for master craftsman training.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ToolTime: German cloud-native SaaS for trade and service businesses covering quoting, scheduling, invoicing and time tracking. Directly comparable to Sander & Doll's SMB trade software portfolio but with a modern, browser-first architecture.
• OpenHandwerk: Cloud-based craft and trade business software in the German market, covering order management, project controlling and mobile field tools. Closely comparable on vertical focus and SMB trade customer profile.
• weclapp: Cloud ERP/CRM platform for German SMBs covering order processing, warehousing, project management and accounting. Comparable in functional breadth and SMB focus, though less trade-vertical-specialized than Sander & Doll.
• Orgamax: Long-standing German SMB business software for order processing, invoicing, accounting and warehouse management. Comparable on target customer (small German SMBs) and modular ERP-style architecture.

Broad incumbents

• Lexware (Haufe-Lexware): Established German SMB software suite from Haufe Group covering accounting, payroll, invoicing and business management. A broad incumbent in the same German SMB market Sander & Doll serves, with overlapping ERP-adjacent capabilities.
• Sage: Global SMB ERP/accounting software vendor with a strong German presence (Sage 50, Sage 100, Sage Business Cloud). Competes for the same SMB business-management wallet but with broader horizontal scope.

Emerging players

• sevDesk: Cloud-based accounting and invoicing platform for German SMBs and freelancers. Adjacent rather than fully overlapping, but competes for the same SMB customer's business-software stack and budget.
• lexoffice (Haufe): Cloud accounting and business management software for German SMBs and self-employed professionals. Functionally adjacent — covers invoicing and bookkeeping that Sander & Doll interfaces with (DATEV) but does not directly compete in trade-specific workflows.
• WISO Software (Buhl Data Service): German consumer and SMB software publisher covering tax, accounting and business management (WISO Mein Büro, WISO EÜR). Comparable on SMB target segment and German market focus, though more accounting-centric than Sander & Doll's trade-ERP depth.

Others

• DATEV: Dominant German cooperative providing accounting, tax advisory and ERP software used by tax consultants and SMBs. Functions both as a complement (Sander & Doll integrates with DATEV) and indirect competitor for the SMB financial-management wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SanderDollAG
• Xx.com/SanderDollAG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sander and Doll AG