New Saraswati House

What New Saraswati House does

New Saraswati House (India) Pvt. Ltd. is a privately held Indian educational publishing house headquartered in New Delhi, founded in 1950, operating exclusively in the K-12 segment. The company produces print and digital educational materials covering pre-primary through senior-secondary levels across CBSE, ICSE, and multiple state-board curricula. Its product portfolio is organized under four imprints — Saraswati (languages and regional languages), Diamond (IX-XII study guides), Me 'n' Mine (practice worksheets), and V-Connect (K-8 activity-based learning) — and spans subjects including Mathematics, Sciences, English, Social Science, Computer Science, Foreign Languages (French, German), regional Indian languages, and AI literacy. Supporting products include lab manuals, workbooks, and value-education titles.

The company's technology stack centers on a direct e-commerce platform (saraswatihouse.com), a dedicated e-book portal (ebooks.saraswatihouse.com) with Google Play Books and KopyKitab distribution integrations, and an e-resources portal (e-resources.saraswatihouse.com) for supplementary digital content. A Teacher Resource Center provides professional development content. Backend operations include dedicated dealer login portals (separated by historical period), specimen copy request workflows for institutional evaluation, and a mobile application for direct consumer engagement.

Revenue is generated primarily through one-time purchases of physical books and e-books at unit prices ranging from INR 145 to INR 695, plus specimen copy sales to schools. The go-to-market combines direct-to-consumer e-commerce with an authorized dealer network for physical distribution across India. The customer base is fragmented across K-12 schools (CBSE, ICSE, State Boards), teachers, individual students (Classes 1-12), and school procurement administrators, with no disclosed named institutional customers or concentration.

Name

New Saraswati House

Legal name

New Saraswati House (India) Pvt. Ltd.

Website

https://saraswatihouse.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

New Saraswati House (India) Pvt. Ltd. is a New Delhi-based K-12 educational publisher, founded in 1950, producing textbooks, workbooks, lab manuals, e-books, and digital resources across CBSE, ICSE, and state boards in India under the Saraswati, Diamond, Me 'n' Mine, and V-Connect imprints, serving schools, teachers, and students.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Reading & Writing (Literacy) Materials (EDAGAHAC), Library/Media Center & Digital Resource Management Systems (EDAJAMAN)

Keywords

• K-12 educational publishing
• School textbooks
• Workbooks and lab manuals
• E-learning resources
• Curriculum-aligned content

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Traditional print textbook and workbook sales through dealer network and direct website orders. Books are sold as one-time purchases with prices ranging from ₹145 to ₹695 depending on the title and format (paperback, hardbound, perfect binding).
2. E-book Sales: Digital book sales through their dedicated e-book portal and Google Play. E-books are sold as individual purchases at comparable price points to physical books.
3. Specimen Copy Sales: Sales of specimen copies to educational institutions for evaluation and adoption decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

New Saraswati House publishes and sells K-12 educational print and digital content for Indian schools, covering pre-primary through senior-secondary levels across CBSE, ICSE, and State Board curricula. Its product portfolio spans textbooks, workbooks, lab manuals, practice worksheets, foreign language series, and AI/computer science titles organized under four imprints—Saraswati, Diamond, Me 'n' Mine, and V-Connect. Digital distribution is enabled through an e-books portal, an e-resources platform, a Teacher Resource Center, a mobile app, and third-party channels including Google Play and KopyKitab.

Product overview

New Saraswati House (India) Pvt. Ltd. is an educational publishing company catering to the K-12 segment in India. The company offers a comprehensive portfolio of print and digital educational materials including textbooks, workbooks, lab manuals, and digital resources. The product portfolio is organized under several imprints: V-Connect (K-8 school segment), Saraswati (Languages including Hindi, Sanskrit, French, regional languages), Me 'n' Mine (Practice worksheets), and Diamond (IX-XII study guides). Core subject offerings span English, Mathematics, Science, Social Science, Computer Science (including AI and Digital Literacy), Health & Physical Education, and Foreign Languages (French and German). Digital products include e-books available through their platform and Google Play, and e-resources for supplementary content. The company provides support materials for teachers including teacher's manuals and professional development resources.

Differentiator

Problem solved

Functional benefit

Brands

• V-Connect: An imprint of New Saraswati House India Pvt. Ltd. catering broadly to the school segment (K-8) along with other general reading books. Consists of English, Mathematics, Science, Social Studies, GK and Value Education series designed for activity-based learning.
• Saraswati
• Me 'n' Mine
• Diamond

Products and services

• So Geht Das
• Entre Jeunes
• Le Grand Ocean
• The English Circle
• Skypath
• Poorvi
• Santoor
• Dashboard 2.0
• Artificial Intelligence
• Comp-The AI Way
• Comp-Touching Tech
• Gateway to Computer (ICSE)
• Click-2-Know
• Computer Science (Revised)
• Lab Manual Physics
• Lab Manual Chemistry
• Lab Manual Biology
• e-Books
• e-Resources
• V-Connect (Imprint Series)
• Saraswati (Imprint Series)
• Me 'n' Mine (Practice Books)
• Diamond Study Guides
• Shaping Frames
• Kannada Sahitya Sagra
• Maths Quest
• Gulal Series

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxford University Press India: International publisher with strong Indian K-12 presence offering textbooks aligned with Indian boards and international curricula. Competes with Saraswati in English language learning, literature readers, and core subject adoptions across CBSE and ICSE schools.
• Pratham Books: Indian children's book publisher focused on school and library segment with multilingual titles. Comparable in serving Indian school market with reading and supplementary materials across multiple languages, though more focused on picture books and graded readers than textbooks.
• Ratna Sagar: Long-standing Indian K-12 publisher offering textbooks and learning materials across CBSE and ICSE curricula. Directly comparable product mix in core subjects, languages, and supplementary learning resources, with similar institutional sales motion through schools.
• S Chand and Company: One of India's largest K-12 educational publishers with comparable multi-subject, multi-board coverage. Directly competes with Saraswati in CBSE/ICSE textbook adoption across English, Mathematics, Science, and Social Studies with established brands like Together With and Candid.
• Vikas Publishing House: Indian educational publisher with comparable K-12 textbook portfolio across boards and subjects, including regional language titles. Direct overlap with Saraswati in primary and middle school adoptions across CBSE and state board schools.
• KopyKitab: Digital platform distributing e-books from multiple Indian publishers including Saraswati. Comparable digital distribution infrastructure for K-12 content, though operates as a marketplace rather than publisher, making it both a channel partner and a competitive threat via aggregated catalog.

Broad incumbents

• Pearson India: Global education publisher with broad Indian footprint across K-12, higher education, and test prep. Overlaps with Saraswati in K-12 textbook and digital learning offerings while operating a wider portfolio that includes vocational and higher education segments.
• McGraw Hill India: International publisher with established Indian K-12 and higher education business. Competes in CBSE/ICSE core subjects and supplementary practice materials at similar price points to Saraswati, while also serving higher education markets.
• NCERT: Government-authorized publisher of textbooks for CBSE schools, dominating core subject adoption particularly in government schools. Indirectly sets the curriculum framework against which Saraswati's complementary and supplementary materials are positioned.

Emerging players

• BYJU'S: India's largest edtech platform offering K-12 digital learning content, test prep, and coaching. Represents the digital learning alternative to Saraswati's traditional print model and competes for the same household education spending wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCET8tdunnn7ZCWDRYrF4dGQ?view_as=subscriber
• Xx.com/SaraswatiHouse
• Facebookfacebook.com/saraswatigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Saraswati House