Grant Burge Wines
Grant Burge Wines is a Barossa Valley winery producing 66+ Australian wines across eight collections, selling direct-to-consumer via e-commerce, cellar door experiences at Rowland Flat, and the Distinction Wines membership club, serving wine enthusiasts, tourists, and loyalty members domestically.
- Company typePrivate
- Founded1988
- HeadquartersTanunda, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grant Burge Wines does
Grant Burge Wines is a Barossa Valley winery headquartered at Rowland Flat, South Australia, that produces and sells a portfolio of 66+ wines across eight named collections (Icons, Wines of Distinction, Vigneron, Sparkling, Ink, Pearl, Fifth Generation, and Fortified) at price points ranging from AUD $19 to $250+ per bottle. The company was established in 1988 on a five-generation winemaking heritage dating to 1865 and is legally held by Vinarchy Australia Limited (ABN 86008273907), operating as a brand within the multi-winery Distinction Wines collective that includes St Hallett, Petaluma, Hardys, Houghton, and others.
Revenue is generated through three integrated channels: direct-to-consumer e-commerce via grantburgewines.com.au, with orders fulfilled by Distinction Wines and free domestic delivery above AUD $150; on-premise cellar door sales and paid wine experiences at Rowland Flat (Just Bliss Wine + Chocolate at $45/person, Legends of the Vines at $130/person, Barossa Taste & Graze at $90/person); and a recurring Distinction Wines membership offering exclusive discounts, store-credit earn, and access to nine cellar doors across the portfolio. E-commerce logistics are handled by Distinction Wines/Accolade Wines, while the winery focuses production and consumer experience.
Production is anchored by Chief Winemaker Craig Stansborough, who has led winemaking since 1993 after rising from Cellar Manager, with the team emphasis described as shaping "fantastic fruit" rather than heavy-handed manipulation. Sales are restricted to Australian addresses (no international shipping), and customer segments span wine enthusiasts and collectors, Barossa wine tourists, and loyalty club members. In 2025, the cellar door operation was merged with St Hugo at the Rowland Flat site, consolidating tourism assets within the Vinarchy network.
Grant Burge Wines firmographics
Firmographics- Name
- Grant Burge Wines
- Legal name
- Vinarchy Australia Limited
- Website
- https://grantburgewines.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grant Burge Wines is a Barossa Valley winery producing 66+ Australian wines across eight collections, selling direct-to-consumer via e-commerce, cellar door experiences at Rowland Flat, and the Distinction Wines membership club, serving wine enthusiasts, tourists, and loyalty members domestically.
- Ownership category
- akta.pro rank
Grant Burge Wines industry classification
Industry- Product category
- Premium Wine
- NAICS
- Wineries (312130), Wineries (31213), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Grant Burge Wines is headquartered
LocationHeadquarters
- HQ city
- Tanunda
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Grant Burge Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website fulfilled via Distinction Wines, with orders shipped to Australian addresses.
- Cellar Door Sales: In-person wine sales and wine experiences at the Barossa cellar door location, including tastings, tours, and wine experiences.
- Wine Club Membership: Distinction Wines membership program offering exclusive discounts, VIP offers, and referral incentives for repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines under $25 per bottle |
| Unit Pricing | Pay-as-you-go | Mid-tier wines $25-65 per bottle |
| Unit Pricing | Pay-as-you-go | Premium Icon wines $100-165 per bottle |
| Other | Pay-as-you-go | Wine experiences at cellar door |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Grant Burge Wines product offering
Product offeringCore offering
Grant Burge Wines produces and sells a diverse portfolio of premium Australian wines from the Barossa Valley, spanning entry-level regional wines through ultra-premium Icon ranges (Shiraz, Cabernet Sauvignon, Chardonnay, Riesling, Sparkling, and Fortified varietals). The winery sells directly to consumers via its e-commerce site (fulfilled through Distinction Wines), its Rowland Flat cellar door, and wine tourism experiences including tastings, pairings, and group bookings.
Product overview
Grant Burge Wines is an Australian winery offering a diverse portfolio of wines across multiple collections: Icons Range (premium flagship wines including Meshach Shiraz and Shadrach Cabernet Sauvignon), Wines of Distinction Range (Balthasar Shiraz, Corryton Park, Filsell Shiraz), Vigneron Range (East Argyle Pinot Gris, Thorn Riesling), Sparkling Range (PNC, Prosecco, Sparkling Shiraz), Ink Collection (bold regional wines), Pearl Collection (new white wines), Fifth Generation Range (Merlot), Vigneron Platinum Series (limited releases), and Fortified Range. The winery also operates a Distinction Wines membership program offering exclusive benefits and Cellar Door wine tourism experiences at their Rowland Flat, Barossa location.
Differentiator
Problem solved
Functional benefit
Brands
- Icons: Premium award-winning Icon Range including flagship Meshach Shiraz, Nebu Cabernet Shiraz, Shadrach Cabernet Sauvignon, and Abednego SGM.
- Wines of Distinction
- Vigneron Collection
- Ink Collection
- Sparkling
- Pearl Collection
- Fifth Generation
- Grant Burge Fortifieds
Products and services
- Icons Range
Quantifiable outcome
- Filsell Shiraz 2022 received multiple 95-96 point scores from Huon Hooke, Ray Jordan, and Sam Kim
- +2 more outcomes
Companies that use Grant Burge Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Grant Burge Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grant Burge Wines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Distinction WinescoreGrant Burge Wines is a proud member of Distinction Wines, a collective of Australia's most prized vineyards including St Hallett, Bay of Fires, Petaluma, Hardys, Rolf Binder, Katnook Estate, Brookland Valley, and Houghton. All online orders are fulfilled via Distinction Wines website.
- St HugocoreGrant Burge has merged its cellar door with St Hugo at Rowland Flat, creating a combined experience destination. The two iconic South Australian wineries share facilities and offer joint experiences like Legends of the Vines.
- Jacob's CreekminorPart of the Barossa Taste & Graze tour experience, where visitors stop at Jacob's Creek, St Hugo & Grant Burge, combining three iconic Barossa wineries in one experience.
- Just Bliss ChocolatierminorBoutique Adelaide chocolatier partnered with Grant Burge to deliver the Just Bliss Wine + Chocolate Experience at the cellar door, featuring hand-crafted chocolates paired with premium wines including the exclusive Filsell Truffle infused with Grant Burge Filsell Shiraz.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Grant Burge Wines competitors and assessment
Company assessmentDirect peers
- Henschke: Multi-generational family winery producing premium Barossa and Eden Valley wines including Hill of Grace. Comparable to Grant Burge on family heritage narrative, ultra-premium tier, Barossa/Eden Valley sourcing, and cellaring credentials.
- Hardys: Sister brand within the Distinction Wines collective alongside Grant Burge. Comparable on shared loyalty/membership infrastructure, multi-tier portfolio, and ownership under Vinarchy Australia.
- Yalumba: Family-owned Barossa winery with deep heritage, broad portfolio spanning entry to premium tiers, cellar door, and DTC. Comparable to Grant Burge on Barossa location, multi-tier pricing, family heritage storytelling, and DTC wine club model.
- Wirra Wirra: McLaren Vale premium winery with strong Shiraz portfolio, cellar door, and DTC operations. Comparable to Grant Burge on premium Australian positioning, broad portfolio depth, and DTC emphasis.
- Penfolds: Australia's most iconic premium wine producer with flagship Barossa Shiraz (Grange) classified by Langtons. Directly comparable to Grant Burge on Barossa provenance, premium tier, DTC channels, cellar doors, and awards-driven brand positioning.
- Torbreck: Premium Barossa Shiraz specialist with single-vineyard and Rhône-style wines distributed globally. Comparable to Grant Burge on Barossa terroir focus, premium Shiraz positioning, and international wine critic recognition.
- Turkey Flat: Heritage Barossa winery with Shiraz focus and a strong cellar door experience. Comparable to Grant Burge on Barossa heritage, premium Shiraz range, and DTC/cellar door channel mix.
- Seppeltsfield: Heritage Barossa winery famous for century-old tawny vintages and premium experiences. Comparable to Grant Burge on Barossa heritage, fortified wine category, cellar door experiences, and tourism-led DTC model.
- Elderton: Family-owned Barossa winery producing Command Shiraz and premium single-vineyard wines. Comparable to Grant Burge on Barossa family-run heritage, premium Shiraz tier, and Langtons-classified wines.
- St Hugo: Iconic South Australian premium winery now sharing cellar door operations with Grant Burge at Rowland Flat. Sister brand under Vinarchy / Distinction Wines with comparable premium positioning and Barossa/Eden Valley sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grant Burge Wines social profiles
Digital presenceGrant Burge Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grant Burge Wines leadership team
Management profileNumber of profiles
Profiles1 record
Grant Burge Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grant Burge Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grant Burge Wines
What does Grant Burge Wines do?
Grant Burge Wines produces and sells a diverse portfolio of premium Australian wines from the Barossa Valley, spanning entry-level regional wines through ultra-premium Icon ranges (Shiraz, Cabernet Sauvignon, Chardonnay, Riesling, Sparkling, and Fortified varietals). The winery sells directly to consumers via its e-commerce site (fulfilled through Distinction Wines), its Rowland Flat cellar door, and wine tourism experiences including tastings, pairings, and group bookings.
Is Grant Burge Wines a public or private company?
Grant Burge Wines is a private company. It is classified as corporate owned and is currently operating.
When was Grant Burge Wines founded?
Grant Burge Wines was founded in 1988. It employs 101 to 250 people.
Where is Grant Burge Wines based?
Grant Burge Wines is headquartered in Tanunda, Australia, in the Oceania region.
How does Grant Burge Wines make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are cellar Door Sales and wine Club Membership.
Who are Grant Burge Wines's main competitors?
Direct peers on record are Henschke, Hardys, Yalumba, Wirra Wirra, Penfolds, Torbreck, Turkey Flat, Seppeltsfield, Elderton and St Hugo.
Does Grant Burge Wines have an API?
No public API is recorded for Grant Burge Wines.
What industry is Grant Burge Wines in?
Grant Burge Wines's product category is Premium Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.