Turkey Flat Vineyards
Turkey Flat Vineyards is a fourth-generation family-owned Barossa Valley winery selling estate-grown Shiraz, Grenache, and specialty wines direct-to-consumer via Shopify, cellar door, and a four-tier wine club, and through 17+ international distributors across 15+ countries.
- Company typePrivate
- Founded1847
- HeadquartersTanunda, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Turkey Flat Vineyards does
Turkey Flat Vineyards is a fourth-generation family-owned winery headquartered in Tanunda, South Australia, on a single-estate Barossa Valley property that includes vineyards planted in 1847 by Prussian Lutheran settler Johann Friedrich August Fiedler. The Schulz family has held custodianship since 1865, and the commercial Turkey Flat Vineyards label was established in 1990 as a partnership, with Christie Schulz now serving as sole Proprietor. The portfolio centers on estate-grown Shiraz and Grenache, with the original 1847 Shiraz vines still productive and described as among the oldest producing vines in Australia. The full range spans reds (Shiraz, Grenache, Butchers Block GSM and Shiraz blends), whites (Pinot Gris, Barossa Valley White Marsanne/Roussanne/Viognier), specialty wines (Sparkling Shiraz No. 19, Pedro Ximenez fortified), vermouth-style Quinquina White and Red, and a canned format line (Rose, Pinot Gris, Shiraz Grenache in 250ml cans). Pricing spans AUD $9 per can to $145 per 1.5L magnum.
The business operates a dual-channel model. Direct-to-consumer revenue is generated through a Shopify e-commerce site, a daily cellar door tasting experience in the restored 1847 bluestone building ($10 per person for five wines), and a four-tier wine club subscription (Seasonal, Rose, Cans, Winemaker's Red Selection) that delivers recurring shipments with 15% member discounts and free shipping on 6+ bottle orders. Wholesale revenue comes through a network of 17+ international distributors across 15+ countries including Australia (Domaine Wine Shippers), New Zealand (Red+White Cellar), UK (Mentzendorff), Europe (Boucherville Switzerland, VINOZ Luxembourg, FINE WINES Denmark), USA (Get Freighted Cellar Door), Canada (Landmark Selections BC, Noble Estates Ontario, Vintrinsec Quebec), Ireland (Classic Drinks), Singapore, Hong Kong, Malaysia, Thailand, Fiji, and the Middle East. Fulfillment is handled through Australia Post Wine Delivery Service, and consumer brand visibility is supported through scheduled participation in Melbourne and Sydney Good Food & Wine Shows in 2026, plus Instagram and Facebook presence. Sustainability investments (solar-powered winery, rainwater harvesting, regenerative farming with cover crops) are positioned as part of the brand's vineyard philosophy.
Turkey Flat Vineyards firmographics
Firmographics- Name
- Turkey Flat Vineyards
- Legal name
- Turkey Flat Vineyards Pty Ltd
- Website
- https://turkeyflat.com.au
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turkey Flat Vineyards is a fourth-generation family-owned Barossa Valley winery selling estate-grown Shiraz, Grenache, and specialty wines direct-to-consumer via Shopify, cellar door, and a four-tier wine club, and through 17+ international distributors across 15+ countries.
- Ownership category
- akta.pro rank
Turkey Flat Vineyards industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Turkey Flat Vineyards is headquartered
LocationHeadquarters
- HQ city
- Tanunda
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Turkey Flat Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Online sales through owned e-commerce website and cellar door tastings. Includes single bottles, multi-packs, and magnum formats. Revenue from wine purchases across various varietals and price points ($9-$145 per bottle).
- Wholesale/Distribution: Supply to international distributors and wine merchants across 15+ countries including Australia, New Zealand, UK, Europe, USA, Canada, Singapore, and Asia Pacific.
- Wine Club Membership: Subscription-style wine club with four tiers: Seasonal Club, Rose Club, Cans Club, and Winemaker's Red Selection. Members receive 15% off, free shipping on 6+ bottles, exclusive events access, and early access to new vintages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wine Bottles (750ml) |
| Unit Pricing | Pay-as-you-go | Wine Cans (250ml single) |
| Unit Pricing | Pay-as-you-go | Magnum and Large Format |
| Subscription | Annual | Wine Club Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Turkey Flat Vineyards product offering
Product offeringCore offering
Turkey Flat Vineyards is a fourth-generation, family-owned Barossa Valley estate winery that produces handcrafted estate-grown wines from heritage Shiraz and Grenache vineyards planted in 1847. The company sells its wines directly to consumers through an owned Shopify e-commerce site and an on-site cellar door tasting room in Tanunda, South Australia, and reaches international markets via a network of 15+ country distributors. It also operates a four-tier subscription wine club and participates in consumer wine shows.
Product overview
Turkey Flat Vineyards is a single-estate Barossa Valley winery offering a diverse portfolio of wines centered on Shiraz and Grenache. The product lineup includes red wines (Shiraz, Grenache, blends like Butchers Block GSM), white wines (Pinot Gris, Barossa Valley White), specialty wines (Sparkling Shiraz, Pedro Ximenez fortified), and vermouth-style products (Quinquina White/Red). The company has expanded into canned wine formats (Rose, Pinot Gris, Shiraz Grenache) and operates a Wine Club with four subscription tiers (Seasonal Club, Rose Club, Cans Club, Winemaker's Red Selection). Additional offerings include cellar door tastings and gift certificates. The winery leverages Shopify e-commerce platform for direct-to-consumer sales.
Differentiator
Problem solved
Functional benefit
Products and services
- 2026 Rose Grenache-based rose wine vintage 2026 with fresh raspberry, watermelon, white peach and floral citrus notes, sold in 750ml bottle.
- 2026 Rose 1.5L Magnum Larger 1.5L magnum format presentation of the 2026 Rose vintage for gifting or special occasions.
- 2026 Pinot Gris Crisp and refreshing white wine with fragrant white peach and nashi pear aromatics.
- 2024 Butchers Block Grenache Shiraz Mataro GSM blend of Grenache, Shiraz, and Mataro varietals from the Butchers Block vineyard in Barossa Valley.
- 2024 Butchers Block Shiraz Single varietal Shiraz from the Butchers Block vineyard in Barossa Valley.
- 2024 Grenache Single varietal Grenache showcasing Turkey Flat's 30+ years of experience with this traditional Barossa variety since 1992.
- 2022 Grenache 1.5L Magnum Aged Grenache in 1.5L magnum format presented in wooden gift box, part of Turkey Flat's Grenache range since 1992.
- 2023 Shiraz 375mL Half-bottle (375mL) format of 2023 Shiraz from Barossa Valley.
- 2024 Shiraz Estate grown Shiraz from vines over 175 years old, representing the heart of Turkey Flat's winemaking tradition.
- 2021 Shiraz Magnum 1.5L Premium 1.5L magnum format of 2021 Shiraz from heritage estate vines.
- Sparkling Shiraz No.19 Sparkling Shiraz, a unique Australian wine style, released as numbered batch release.
- Pedro Ximenez NV Non-vintage Pedro Ximenez, a rich and sweet fortified wine style.
- Pedro Ximenez NV in Wooden Giftbox Pedro Ximenez presented in a wooden gift box for gifting occasions.
- Quinquina White Australian vermouth made from Marsanne, featuring intense citrus with floral notes and a bitter finish, suitable on the rocks or with sparkling water.
- Quinquina Red Red version of the Quinquina vermouth-style wine, versatile for drinking on rocks or with mixers.
- 2024 Shiraz Grenache Can 250ml Convenience-format canned wine blend of Shiraz and Grenache in 250ml format, with raspberry, cherry and plum flavors.
- 2025 Rose Can 250ml Single 250ml can of 2025 Rose wine for convenience and on-the-go consumption.
- 2025 Pinot Gris Can 250ml Crisp and refreshing canned Pinot Gris in 250ml format.
- 2025 Barossa Valley White White blend of Marsanne, Roussanne, and Viognier from the Barossa Valley.
- The Seasonal Club (Wine Club) Subscription wine club tier offering 6 or 12 bottles per shipment chosen by the member, with 15% discount on all purchases, free shipping on 6+ bottle orders, exclusive events access, and early access to new vintages.
- The Rose Club Dedicated rose wine club tier offering 6 or 12 bottles of rose wines per shipment with full member benefits.
Companies that use Turkey Flat Vineyards
Customer profileSegments3 records
Ideal customer profiles3 records
Turkey Flat Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Turkey Flat Vineyards partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Domaine Wine ShipperscorePrimary Australian distributor headquartered in Blackburn, VIC handling domestic wholesale distribution across Australia.
- Red+White CellarcoreNew Zealand distributor handling Turkey Flat wines including Butchers Block Red Blend, Rose, Pedro Ximenez, and Shiraz across NZ.
- Mentzendorff & Co.coreUK distributor representing Butchers Block Shiraz, Turkey Flat Grenache, Turkey Flat Shiraz, Sparkling Shiraz, and Pedro Ximenez.
- Get Freighted Cellar DoorminorUSA-based distributor facilitating US market access for Turkey Flat wines.
- Landmark Selections UnitminorBritish Columbia, Canada distributor for Turkey Flat wines.
- Noble Estates Wine & SpiritsminorOntario, Canada distributor handling Turkey Flat wine distribution.
- VintrinsecminorQuebec, Canada distributor for Turkey Flat wines.
- Classic DrinksminorIreland distributor for Turkey Flat wines.
- Century Wines & SpiritsminorSingapore distributor for Turkey Flat wines.
- Wine Exchange AsiaminorSingapore-based wine merchant distributing Turkey Flat products.
- Royal Orchid Wine (Hong Kong) Co.minorHong Kong distributor for Turkey Flat wines.
- Premium Cellar Sdn. Bhd.minorMalaysia distributor located in Kuching, Sarawak handling Turkey Flat wine distribution.
- Independent Wine & SpiritsminorThailand distributor for Turkey Flat wines.
- Motibhai Group of CompaniesminorFiji distributor for Turkey Flat wines.
- Maritime & Mercantile International LLCminorMiddle East distributor handling Turkey Flat wine distribution.
- BouchervilleminorSwitzerland distributor for Turkey Flat wines.
- VINOZminorLuxembourg distributor for Turkey Flat wines.
- FINE WINES APSminorDenmark distributor for Turkey Flat wines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Turkey Flat Vineyards competitors and assessment
Company assessmentDirect peers
- Torbreck: Premium Barossa Valley Shiraz specialist with international distribution and a craft/niche brand identity. Closely comparable on premium Barossa Shiraz positioning and export-led growth model.
- Henschke: Fifth-generation family-owned Barossa/Eden Valley winery producing premium estate Shiraz and Riesling with deep heritage. Closest comparable to Turkey Flat on family custodianship, single-estate focus, and Barossa premium positioning.
- Yalumba: Australia's oldest family-owned winery (est. 1849) based in the Barossa with global distribution and broad varietal portfolio. Highly comparable heritage, scale, and family-ownership structure.
- Seppeltsfield: Barossa Valley heritage estate (est. 1851) with a flagship cellar door, fortified and Shiraz portfolio, and tourism-driven DTC model. Direct analogue on heritage positioning and cellar-door-led DTC.
- Hewitson: Barossa-focused winery known for Old Vine Shiraz and single-vineyard wines with international distribution. Turkey Flat's chief winemaker James Adams previously worked at Hewitson, reinforcing operational and stylistic comparability.
- Kalleske: Sixth-generation Barossa Valley family winery practicing sustainable/regenerative farming on estate vines. Closely aligned with Turkey Flat on heritage, sustainability, and Barossa single-estate identity.
- Two Hands Wines: Premium Australian Shiraz-focused brand with strong export distribution and DTC emphasis. Comparable on premium Shiraz positioning and export-heavy GTM.
Regional players
- d'Arenberg: Fourth-generation McLaren Vale family winery with quirky cellar-door experiences, eclectic varietals, and large DTC club. Comparable on family ownership, DTC scale, and experience-led wine tourism, though based in McLaren Vale rather than Barossa.
- Wirra Wirra: McLaren Vale heritage winery with strong cellar-door, restaurant, and DTC presence. Comparable family/heritage positioning and DTC emphasis, with regional rather than direct competition.
Broad incumbents
- Penfolds: Australia's most recognized premium wine brand (Treasure Wine Estates), anchored by Penfolds Grange from multi-region South Australian fruit. Sets the price ceiling for premium Barossa Shiraz but operates at materially greater scale across regions and price tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Turkey Flat Vineyards social profiles
Digital presenceTurkey Flat Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turkey Flat Vineyards leadership team
Management profileNumber of profiles
Profiles2 records
Turkey Flat Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turkey Flat Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turkey Flat Vineyards
What does Turkey Flat Vineyards do?
Turkey Flat Vineyards is a fourth-generation, family-owned Barossa Valley estate winery that produces handcrafted estate-grown wines from heritage Shiraz and Grenache vineyards planted in 1847. The company sells its wines directly to consumers through an owned Shopify e-commerce site and an on-site cellar door tasting room in Tanunda, South Australia, and reaches international markets via a network of 15+ country distributors. It also operates a four-tier subscription wine club and participates in consumer wine shows.
Is Turkey Flat Vineyards a public or private company?
Turkey Flat Vineyards is a private company. It is classified as family owned and is currently operating.
When was Turkey Flat Vineyards founded?
Turkey Flat Vineyards was founded in 1847. It employs 1 to 10 people.
Where is Turkey Flat Vineyards based?
Turkey Flat Vineyards is headquartered in Tanunda, Australia, in the Oceania region.
How does Turkey Flat Vineyards make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wholesale/Distribution and wine Club Membership.
Who are Turkey Flat Vineyards's main competitors?
Direct peers on record are Torbreck, Henschke, Yalumba, Seppeltsfield, Hewitson, Kalleske and Two Hands Wines. Regional players are d'Arenberg and Wirra Wirra. Penfolds is listed as a broad incumbent.
Does Turkey Flat Vineyards have an API?
No public API is recorded for Turkey Flat Vineyards.
What industry is Turkey Flat Vineyards in?
Turkey Flat Vineyards's product category is Estate Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.