59 Productions

What 59 Productions does

59 Productions (legal entity 59 Studio Ltd.) is a private, multi-award winning creative design studio headquartered in London with a second studio in New York and a permanent venue, Lightroom, in Kings Cross, London. The studio conceives, designs, and delivers ambitious, large-scale story-driven artworks, stage shows, events, and immersive experiences for live audiences, including high-profile productions such as The Moonwalkers exhibition with Tom Hanks.

Its core technical offering is a deeply interdisciplinary production process spanning architecture, animation, video, light, sound, music, and technical design — branded internally as 'Story Driven Design.' This methodology, rather than a software product, is the company's principal proprietary capability. Distribution is delivered through two channels: bespoke enterprise projects for cultural institutions, venues, and brands, and consumer-facing immersive shows programmed at the Lightroom venue.

The company generates revenue through project-based professional services for large-scale commissions and through Lightroom's ticketed/public programming. It is a founding studio of Journey, a global design and innovation agency focused on multidimensional experiences (MDX) that connects people, brands, and culture, alongside sister studios Dimension, ICRAVE, Scruffy Dog Creative, Squint/Opera, and VMI. The firm employs 11–50 people, operates privately with no disclosed external funding, and is not known to deploy any AI/ML technology within its documented capabilities.

Name

59 Productions

Legal name

59 Studio Ltd.

Website

https://59productions.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

59 Productions is a London- and New York-based creative design studio that conceives, designs, and delivers large-scale immersive experiences, stage shows, and events for cultural institutions, brands, and live audiences, and operates the Lightroom venue in Kings Cross.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Immersive experience design
• Projection mapping services
• Stage show production
• Exhibition design studio
• Live event production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based creative services: 59 Productions generates revenue by conceiving, designing, and delivering bespoke large-scale artworks, stage shows, events, and immersive experiences for clients. Revenue is project-based and likely contract-driven.
2. Lightroom venue operations: Revenue from operating Lightroom, their permanent venue in Kings Cross, London, where they develop and present immersive shows that combine scale and spectacle with new forms of storytelling.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

59 Productions is a creative design studio that conceives, designs, and delivers bespoke, large-scale story-driven artworks, stage shows, events, and immersive experiences for live audiences, using an interdisciplinary process that integrates architecture, animation, video, light, sound, music, and technical design. The studio also operates Lightroom, its permanent venue in Kings Cross, London, where it develops and presents large-scale immersive shows for public audiences.

Product overview

59 Productions is a multi-award winning studio (not a software platform) that operates as a creative design studio offering bespoke immersive experiences and live events. Their primary offering is the conception, design, and delivery of large-scale story-driven artworks and experiences. The studio maintains a permanent venue called Lightroom in King's Cross, London, which serves as their dedicated space for developing immersive shows. The company is a founding studio of Journey, a global design and innovation agency.

Differentiator

Problem solved

Functional benefit

Brands

• Lightroom: A permanent venue in Kings Cross, London where the studio develops shows combining the scale and spectacle of immersive experiences with new forms of storytelling.

Products and services

• Lightroom A permanent venue in Kings Cross, London, where 59 develops and presents shows combining the scale and spectacle of immersive experiences with new forms of storytelling for live audiences and the general public.
• Immersive Experiences and Stage Shows Bespoke, large-scale story-driven artworks, stage shows, events, and immersive experiences for live audiences, delivered for cultural institutions, venues, and brands through an interdisciplinary creative process spanning architecture, animation, video, light, sound, music, and technical design.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• JourneycoreStrategic or Co-development Partner59 Productions is a founding studio of Journey, the global design and innovation agency shaping the future through multidimensional experiences (MDX) that connect people, brands, and culture. Journey comprises multiple studios including Dimension, ICRAVE, Scruffy Dog Creative, Squint/Opera, and VMI.
• DimensionminorOthersPart of the Journey Studios network, a global collective of design and innovation agencies.
• ICRAVEminorOthersPart of the Journey Studios network, a global collective of design and innovation agencies.
• Scruffy Dog CreativeminorOthersPart of the Journey Studios network, a global collective of design and innovation agencies.
• Squint/OperaminorOthersPart of the Journey Studios network, a global collective of design and innovation agencies.
• VMIminorOthersPart of the Journey Studios network, a global collective of design and innovation agencies.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Moment Factory: Montreal-based multimedia studio creating immersive projection-mapped and story-driven environments. Closest comparable to 59: similar scale, similar combination of light, sound, video, and narrative, and a roster of cultural-institution and brand clients globally.
• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations and permanent venues. Comparable to 59 on technology mix (projection, light, sound) and the live, story-driven audience experience.
• Meow Wolf: US-based experiential art company operating permanent immersive exhibition venues. Direct competitor in monetizing immersive experiences as ticketed destinations, with overlapping target audiences and project economics.
• Artechouse: Operator of permanent immersive art-tech venues in Washington DC, NYC, and Miami. Directly comparable to 59 in combining projection, light, and narrative storytelling for ticketed audiences.
• Jason Bruges Studio: London-based design studio producing permanent and temporary architectural light, projection, and interactive installations. Strong overlap with 59's architecture-and-light discipline and UK cultural-institution client base.
• Universal Everything: UK-based digital art and design studio creating large-scale audiovisual installations for cultural and brand clients. Comparable in delivering motion/projection-driven immersive experiences for stage, screen, and exhibition.
• DBox: Creative agency specializing in immersive media and storytelling for real estate, cultural, and brand clients. Comparable on blending film/animation pipelines with physical installations.

Emerging players

• Random International: London-based contemporary art and design studio known for large-scale sensory installations such as Rain Room. Comparable on large-format, narrative-light installations in cultural venues.

Others

• Squint/Opera: Sister studio within the Journey network specializing in immersive digital content and brand experiences. Network peer and potential overlap on MDX opportunities; complementary rather than directly competitive.

Broad incumbents

• Pentagram: Large multidisciplinary design firm with an environmental/experiential design practice that handles immersive cultural and brand experiences. Much broader portfolio but overlaps with 59 at the high-end design tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/59productions
• Facebookfacebook.com/59ProductionsLtd
• LinkedInlinkedin.com/company/59-productions
• Instagraminstagram.com/59_productions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 59 Productions