What The Wigwam does

The Wigwam is a privately held, historic luxury resort located on a 440-acre property at 300 E Wigwam Blvd, Litchfield Park, Arizona, in the West Valley of Phoenix. Originally built in 1918 as executive housing for the Goodyear Tire & Rubber Company, it opened to the public on Thanksgiving Day 1929 and is managed under Pyramid Hotel Group. The property operates 331 guestrooms ranging from Garden, Oasis, and Fairway Rooms through multiple suite categories and accessible rooms, supported by four food and beverage outlets (Litchfield's, Red Allen's Bar & Grill, Wigwam Bar, and In-Room Dining), a 26,000 sq ft LeMonds Aveda Salon-Spa, three outdoor pools, tennis and fitness facilities, and over 100,000 sq ft of indoor and outdoor event space. The Wigwam's signature amenity is its 54-hole championship golf operation across the Gold, Patriot, and Heritage courses — including two designed by Robert Trent Jones Sr. — making it the only Arizona resort with 54 holes on a single site, supported by the Warren Schutte Players Academy and full-service pro shop.

The business model is multi-vertical hospitality revenue: nightly room and suite revenue across multiple rate tiers, F&B and catering, golf green fees/memberships/lessons, spa services and memberships, and event/wedding bookings. Distribution is direct-to-consumer through the resort's Synxis-powered booking engine and a centralized phone reservation line (844-239-1641), augmented by third-party OTAs, travel advisors, AAA and affinity partnerships, and a preferred BTS Transportation airport-transfer partner. Targeted customer segments include couples and romance seekers, families, golf enthusiasts, wedding parties, corporate and meeting planners, and Arizona residents, with promotional programs such as AZ Resident Rate, Salute to Heroes, Educator's Escape, and AAA Member Rate providing price discrimination across segments. The property charges a $42 daily resort fee and a $150 pet fee, and is a Historic Hotels of America member with AAA Four Diamond designation continuously held from 2004 to 2025 and Green Key Global sustainability certification obtained in 2024.

Name

The Wigwam

Legal name

The Wigwam

Website

https://wigwamarizona.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

The Wigwam is a 331-room historic luxury resort on 440 acres in Litchfield Park, Arizona, offering 54 holes of championship golf, a full-service Aveda spa, four restaurants, and event space to leisure travelers, families, golfers, wedding parties, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910), Amusement, Gambling, and Recreation Industries (713)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Desert Luxury Resorts (THAGACAC)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort hospitality
• Championship golf resort
• Destination weddings venue
• Corporate meeting resort
• Spa and wellness resort

Headquarters

HQ city

Litchfield Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room and Suite Accommodations: Primary revenue from 331 guest rooms including Garden Rooms, Oasis Rooms, Fairway Rooms, and various suite categories. Revenue generated through nightly rates with seasonal pricing variations and minimum stay requirements.
2. Food and Beverage: Four resort restaurants and dining outlets: Litchfield's (signature restaurant with Wine Spectator Award of Excellence), Red Allen's Bar & Grill, Wigwam Bar, and In-Room Dining. Revenue from dining, beverages, and catering services.
3. Spa and Salon Services: Full-service LeMonds Aveda Salon-Spa offering treatments including massages, facials, body wraps, hair and nail services. Three levels of spa membership available for recurring revenue.
4. Golf Operations: 54 holes of championship golf including Green Fees, golf packages, memberships, lessons at Warren Schutte Players Academy, club rentals, and pro shop merchandise sales.
5. Events and Weddings: Over 100,000 square feet of event space for weddings, corporate meetings, and special occasions. Revenue from venue rental, event planning services, catering, and related services.
6. Packages and Promotions: Special rate programs including AZ Resident Rate (up to 30% off), AAA Member Rate, Salute to Heroes Rate (military, firefighters, law enforcement up to 30% off), Educator's Escape, Romance Package, and seasonal promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

The Wigwam is a historic 440-acre luxury desert resort in Litchfield Park, Arizona offering 331 guest rooms and suites, four food and beverage outlets (Litchfield's, Red Allen's Bar & Grill, Wigwam Bar, and In-Room Dining), 54 holes of championship golf across three courses, a 26,000 sq ft LeMonds Aveda Salon-Spa, three outdoor pools, tennis, fitness, and over 100,000 sq ft of indoor and outdoor event space for weddings, meetings, and corporate events. Revenue is generated primarily through room/suite accommodations, dining, spa services, golf (greens fees, lessons, memberships), events and weddings, and curated promotional packages.

Differentiator

Problem solved

Functional benefit

Brands

• LeMonds Aveda Salon-Spa: A 26,000 square-foot full-service spa and salon offering hair, nail, facial, body treatments, massages, and wellness services inspired by Ayurvedic tradition and Aveda products.
• Litchfield's
• Red Allen's Bar & Grill
• Wigwam Bar

Products and services

• Garden Rooms Standard guest rooms nestled among lush gardens with landscaping, offering comfortable accommodations with expansive personal patios and balconies overlooking courtyards and floral gardens. Available to leisure and group travelers booking direct or through travel partners.
• Oasis Rooms Guest rooms designed as a tranquil retreat within the resort, offering serene surroundings and updated furnishings with contemporary interiors accented by Southwestern decor. Targeted at leisure guests seeking a quiet desert retreat.
• Fairway Rooms Guest accommodations with views of the golf fairways, providing scenic vistas of the manicured landscapes and desert terrain surrounding the championship golf courses. Ideal for golf-focused travelers.
• Suites (One Bedroom, Junior, Pool One Bedroom, Deluxe) Spacious suite categories featuring separate living and sleeping areas, authentic Arizona-inspired architecture, expansive personal patios, and premium amenities. Includes One Bedroom Suites, Junior Suites, Pool One Bedroom Suites, and Deluxe Suites for couples, families, and extended-stay guests.
• Superior Suites Premium accommodations offering the most expansive suites at the resort, featuring luxurious furnishings, generous square footage, and premium amenities for an elevated stay experience. Targeted at luxury leisure and special-occasion travelers.
• Accessible Rooms Specially designed accommodations meeting accessibility standards, including rooms with accessible bathrooms featuring grab bars, roll-in showers, accessible bathtubs, and hearing/visual accessibility kits for guests with disabilities.
• Litchfield's Restaurant The resort's signature fine dining restaurant featuring contemporary American cuisine with locally sourced ingredients, seasonal menus, and a farm-to-table approach. Recipient of Wine Spectator's Award of Excellence, serving resort guests and visitors.
• Red Allen's Bar & Grill Casual dining restaurant overlooking the golf courses, offering gourmet burgers, casual fare, and refreshments. Features outdoor patio seating with views of the historic Blue and Gold golf courses, plus a dog-friendly patio.
• Wigwam Bar European-style courtyard restaurant serving breakfast and cocktails, offering a friendly neighborhood vibe for guests and locals to gather for lattes at breakfast or signature cocktails at happy hour.
• In-Room Dining Private dining service allowing guests to enjoy meals and refreshments in the comfort of their rooms, suites, or casitas with attentive room service.
• LeMonds Aveda Salon-Spa Full-service spa and salon offering massages, facials, body treatments, hair and nail services. Features 26,000 square feet of space including 15 treatment rooms, three couples' suites with Jacuzzi jets, a private co-ed lap pool, sauna, steam room, and Aveda retail boutique. Serves resort guests and local members on three membership tiers.
• Golf (Gold, Patriot, Heritage Courses) Three 18-hole championship golf courses offering 54 holes of play, including two courses designed by Robert Trent Jones, Sr. Features natural terrain with lakes, canals, and streams. The resort is the only Arizona resort with 54 holes of championship golf on site, with greens fees, club rentals, and full-service pro shop.
• Warren Schutte Players Academy Golf instruction academy offering lessons, clinics, and player development for resort guests and golf enthusiasts at The Wigwam's championship courses.
• Golf Membership Exclusive golf club membership providing access to the three championship courses, the Warren Schutte Players Academy, and enhanced tee time privileges for local and regional members on a recurring basis.
• Pool Complex Three sparkling outdoor pools with distinct vibes, including a pool with water slides for family fun, private cabanas, and lounge seating. Tower Pool features a dual 25-foot water slide. Available to resort guests.
• Tennis Courts Nine lighted tennis courts offering recreational and competitive play, with opportunities for lessons and court time for guests of all skill levels.
• Fitness Center State-of-the-art fitness facility offering equipment and classes for guests maintaining their wellness routines during their stay.
• Meeting & Event Spaces Over 100,000 square feet of indoor and outdoor event space including versatile meeting rooms, ballrooms, and breakout spaces. The resort offers meeting packages, team building activities, and comprehensive event planning services for conferences, board meetings, and corporate events.
• Wedding Venues & Packages Comprehensive wedding services including stunning indoor and outdoor venues, customizable wedding packages, destination wedding offerings, and expert wedding planning assistance. Features venues from grand ballrooms to intimate outdoor landscapes with rose gardens and citrus trees.
• Vacation Packages & Specials Seasonal and promotional packages including AZ Resident Rate (up to 30% off), Summertime & Sunshine (with daily resort credit), The Romance Package (sparkling wine, breakfast, dinner credit), Salute to Heroes Rate, AAA Member Rate, Suite Sale, and More Time For Fun (up to 25% off 3+ nights).

Quantifiable outcome

• AAA Four Diamond Award - 21+ consecutive years (2004-2025)
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Aveda/LeMondscoreOEM/ Whitelabel/ Licensing Partner · 13 July 2018LeMonds Aveda Salon-Spa is a partnership between The Wigwam and Aveda (with Dale LeMonds as spa director). The spa operates as a 26,000 sq ft full-service facility featuring Aveda products and services. Under supervision of Salon and Spa Director Jessica Kraust, the wellness enclave offers comprehensive menu of hair, nail, facial and body treatments.
• BTS Transportation ServicesminorChannel Partner/ Reseller/ DistributorPreferred car service partner for The Wigwam. Recommended transportation service for guests arriving at Sky Harbor International Airport. Located 25 miles from the resort (approximately 30-minute drive). Provides professional ground transportation services.
• Green Key GlobalcoreTechnology or IntegrationThird-party sustainability certification body. The Wigwam has achieved Green Key Global certification, demonstrating compliance with GSTC standards and all 17 United Nations Sustainable Development Goals. Certification covers energy conservation, water conservation, solid/hazardous waste management, indoor air quality, community outreach, and building infrastructure.
• Historic Hotels of AmericacoreStrategic or Co-development PartnerNational Trust for Historic Preservation program that recognizes and promotes historic hotels. The Wigwam is a member, highlighting its historic status and authenticity. The organization helps market historic properties to travelers seeking authentic heritage experiences.
• J Public RelationsminorGTM or Marketing PartnerPR agency representing The Wigwam for media inquiries. Contact: [email protected]. Handles media relations, press releases, and communications for the resort.
• Pyramid Hotel GroupcoreStrategic or Co-development PartnerManagement company overseeing The Wigwam resort operations. Part of the Pyramid Hotel Group portfolio of hospitality properties.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Phoenician: Luxury 647-room resort in Scottsdale with championship golf, multiple pools, spa, and extensive meeting space — operates as a direct head-to-head competitor for upscale leisure, golf, and group business in the Phoenix/Scottsdale luxury segment.
• Arizona Biltmore, A Waldorf Astoria Resort: Historic 1929-era luxury resort in Phoenix with multiple pools, spa, dining, and golf access — comparable on heritage positioning, AAA Four Diamond caliber, and the luxury group/wedding segment that The Wigwam targets.
• Fairmont Scottsdale Princess: Large luxury resort in Scottsdale with two championship golf courses, six pools, and extensive meeting space — a direct competitor for leisure, golf, and corporate group business in the Greater Phoenix luxury market.
• The Boulders Resort & Spa: Casitas-style luxury desert resort in Scottsdale/ Cave Creek with spa, golf, and culinary outlets — competes for the same desert luxury leisure, spa, and wellness guest that The Wigwam courts.
• JW Marriott Scottsdale Camelback Inn Resort & Spa: Historic 1936 luxury desert resort in Paradise Valley with spa, multiple pools, and dining — a comparable heritage luxury competitor targeting couples, families, and corporate groups in the Phoenix/Scottsdale market.
• Sanctuary on Camelback Mountain: Boutique luxury resort on Camelback Mountain with renowned spa, dining, and panoramic desert views — competes with The Wigwam for affluent couples, romance travelers, and wellness-focused leisure guests.
• Royal Palms Resort and Spa: Historic 1929 luxury resort in Phoenix operated by Hilton — directly comparable on heritage positioning (1929 founding), AAA Four Diamond caliber, and couples/romance and meeting segment focus.
• Four Seasons Resort Scottsdale at Troon North: Luxury resort adjacent to Troon North Golf Club with multiple courses, spa, and pools — a direct competitor for affluent leisure and golf tourism in North Scottsdale, often commanding top-tier ADR.
• The Westin Kierland Resort & Spa: Large resort in Scottsdale with on-site golf, spa, and lazy-river pool complex — competes for family leisure, golf groups, and meeting business in the same Phoenix/Scottsdale luxury tier.
• Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch: 493-room luxury resort in North Scottsdale with multiple pools, spa, and championship golf — comparable scale resort targeting families, couples, and groups in the same competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wigwamresort
• YouTubeyoutube.com/user/TheWigwamResort
• Facebookfacebook.com/wigwamresort
• LinkedInlinkedin.com/company/wigwam-golf-resort-&-spa
• Instagraminstagram.com/wigwamresort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wigwam