What UpReach does

UpReach, operated by the German private limited company Lumynos Labs GmbH and headquartered in Berlin, builds and sells interactive live-marketing systems that combine proprietary software with in-house designed hardware. Its core products are the Fotobox photobooth, Selfie Station variants (Indoor, Outdoor, Event, Mirror, 360, Polaroid), an AI-powered KI Fotobox, and the browser-based Virtual Booth, complemented by software modules for gamification and digital signage, and accessory products such as a 5G router and GDPR-compliant data capture form. AI features — including automatic background removal, AR face filters, 2D-to-3D photo transformation, virtual try-on, and Beauty AR — are embedded directly into the product line, and all event content is hosted on Deutsche Telekom Cloud in Germany to satisfy EU data protection requirements.

The company operates a hybrid revenue model: direct hardware sales (UpReach Classic, Pro, and custom builds), flexible rentals ranging from day to annual contracts, professional services for custom software and full-service campaign execution, and accessories/add-ons. Distribution is via an enterprise field-sales motion complemented by a self-service e-commerce storefront at store.upreach.com, with channel partnerships through vyndo (digital signage) and Cube (gamification). Products carry CE, RoHS, FCC, and ISO 9001 certifications, supporting deployment across the 20+ European countries the company serves.

UpReach's customer base is concentrated in large enterprise brands spanning automotive (Audi, BMW, Porsche, Mercedes-Benz, Honda, Kubota, Deutsche Bahn), technology (Microsoft, SAP, Salesforce, Samsung), financial services (Allianz, Sparkasse), consumer goods (Lindt, Toffifee, Storck, Adidas, Nike, Dior, Montblanc, FILA), entertainment (Disney, Capcom, Apple TV+, BOSS), telecom (Deutsche Telekom, Vodafone), and government and sports organizations. The company was founded in 2016 and operates with 11-50 employees, with four co-founders — Benjamin Harr, Ferdinand Natterer, Marius Hepp, and Sinan Saglam — serving as managing partners.

Name

UpReach

Legal name

Lumynos Labs GmbH

Website

https://upreach.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UpReach, a Berlin-based company under Lumynos Labs GmbH, provides integrated software and hardware photobooth systems with AI features, gamification, and digital signage for interactive live marketing campaigns serving enterprise brands across 20+ European countries.

Ownership category

akta.pro rank

Product category

Event Marketing Technology

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Exhibitions, Trade Shows & Booth Management (HSACADAH), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Interactive photo booth systems
• Live marketing technology
• Brand activation solutions
• Event gamification software
• Digital signage solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sale of proprietary photo booth systems, selfie stations, and hardware products including the UpReach Classic, Pro, and custom individual builds. Products are sold with bundled software and optional add-ons.
2. Rental Services: Flexible rental options ranging from day rental to weekly and annual rental periods. Customers can rent photo booth systems for events with full service including setup, support, and pickup.
3. Software Development & Customization: Custom software solutions developed in-house for specific client branding and campaign requirements. Includes UI customization, brand design integration, and specialized feature development.
4. Agency Services: Full-service agency offerings including campaign planning, concept development, graphic design, project management, logistics, and post-event evaluation.
5. Accessories and Add-ons: Sale of accessories including 5G routers for events, printer modules supporting up to A1 format prints, and other hardware add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

UpReach designs, manufactures, and rents proprietary interactive photo booth systems (Fotobox, Selfie Station, Virtual Booth, KI AI Photobooth) and complementary software modules (gamification, digital signage) for brand activations at trade shows, retail, corporate events, and roadshows. The company delivers these as a full-service offering that includes campaign concept, custom hardware and software production, on-site execution, GDPR-compliant data capture, and post-event KPI evaluation across 20+ European countries.

Product overview

UpReach offers a full-service interactive live marketing platform combining proprietary software and hardware products. The core portfolio centers on Fotobox (Photobooth) systems, available as standard, Selfie Station, and KI AI Photobooth variants, alongside the Virtual Booth for browser-based remote engagement. Software modules include dedicated solutions for photo/video capture, Gamification, and Digital Signage, all powered by AI features like background removal and AR filters. Hardware encompasses photo and interaction systems with customizable branding options. The ecosystem is complemented by accessories (5G Router) and add-on modules (GDPR-compliant Data Collection), with partner brands vyndo (Digital Signage) and Cube (Gamification) extending specific capabilities. The company operates on a platform-plus-modules architecture serving B2B customers across 20+ European countries.

Differentiator

Problem solved

Functional benefit

Brands

• vyndo: Interactive Digital Signage - revolutionizes outdoor advertising through interactive digital signage solutions for trade shows and POS
• Cube Gamification Marketing

Products and services

• Fotobox (Photobooth) Interactive photo booth system built on UpReach's proprietary in-house software for events, trade shows, and brand activations. Offers photo capture, video (GIF/Boomerang), instant printing, AI background removal, and GDPR-compliant data collection, targeted at enterprise brand marketers, agencies, and retailers.
• Selfie Station Self-service photo station variant of UpReach's Fotobox, available in Indoor, Outdoor, Event, Mirror, 360, and Polaroid configurations. Offers instant printing, digital sharing, and brand customization for events, retail, and corporate deployments.
• Virtual Booth Browser-based virtual photo booth accessible via smartphone that enables remote employee engagement through selfie capture with filters, stickers, and live mosaic creation for distributed company-wide events. Targeted at HR, internal communications, and employer branding teams at enterprise customers.
• KI Fotobox AI Photobooth AI-powered photobooth variant featuring automatic background removal, AI filters, 2D-to-3D photo conversion, and advanced AR capabilities (AR face filters, AR virtual try-on, Beauty AR) for enhanced brand experiences at events and activations.
• UpReach Hardware Systems Proprietary photo and interaction hardware systems manufactured in Berlin, including screen-focused units, fixed installations, and custom-built systems. Hardware branding is available for Pro and Classic models, and custom builds are produced to client specification.
• Gamification Software Proprietary gamification software for interactive marketing campaigns, including browser-based games, digital scratch cards, and leaderboard-based prize competitions. Used by enterprise brands and retailers to drive engagement and data capture at events and point of sale.
• Digital Signage Software Interactive digital signage software enabling screen-based brand experiences in public spaces for events and point-of-sale marketing, supporting the Interactive Out-of-Home and POS interaction surface offerings.
• 5G Router High-speed 5G router providing unlimited data on the Deutsche Telekom network, sold as a plug-and-play accessory for reliable event connectivity at locations with unstable internet.
• DSGVO-konforme Datenabfrage (GDPR-compliant Data Collection) GDPR-compliant (DSGVO-konforme) data collection form integrated into UpReach photobooth workflows. Enables gathering user information, image rights acquisition, survey integration, and newsletter lead generation in a regulatory-compliant manner.

Quantifiable outcome

• 100,000 sessions generated in Toffifee campaign across 80 supermarkets with 30,000 personalized packages
• +3 more outcomes

Named customers43 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• vyndocoreChannel Partner/ Reseller/ Distributorvyndo is positioned as UpReach's partner brand for Interactive Digital Signage solutions. The partnership enables vyndo to leverage UpReach's platform for outdoor advertising through interactive digital signage displays, ideal for trade shows and point-of-sale applications.
• Cube Gamification MarketingcoreChannel Partner/ Reseller/ DistributorCube is UpReach's partner brand for B2B gamification solutions. The partnership brings gamification into B2B marketing through creative games and interactive solutions designed to foster engagement, collect data, and advance business objectives in a playful manner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Touchpix: Photo booth software platform offering digital sharing, microsites, and event analytics for brand activations. Directly competitive on the software layer of UpReach's offering.
• Pixlip: Germany-based manufacturer of modular photobooth and event display systems serving European B2B customers. Closest geographic and product peer to UpReach's hardware-plus-software photobooth offering.
• FotoMaster: Portuguese manufacturer and software developer of photobooth systems for events and brand activations across Europe and globally. Directly comparable integrated hardware/software offering for enterprise events.
• Snappic: US-based photo booth software platform with AI-powered features (background removal, sharing, microsites). Comparable in software capabilities and target market of event-based brand engagement, though primarily software-only.
• Sparkle Booth: Photo booth software platform offering branded experiences, social sharing, and event analytics. Comparable in event-photo-software functionality and serves the same B2B event/activation use cases.
• DSLR Booth (Breeze Systems): Widely-deployed photo booth software for events and commercial activations. Comparable in functional offering (photo capture, sharing, prints) though positioned as a software-only solution versus UpReach's integrated stack.

Emerging players

• BoothBook: UK-based photo booth rental management and booking platform. Overlaps with UpReach on the rental/services side of the photobooth market, though primarily serves the SMB rental segment rather than enterprise brand activations.

Broad incumbents

• Sparks: Global experiential marketing agency serving enterprise brands at trade shows and live brand activations. Comparable as a full-service agency serving the same enterprise customer segment, though without UpReach's proprietary product focus.
• Cvent: Enterprise event management platform covering registration, attendee engagement, and onsite event technology. Adjacent rather than direct, but competes for the same enterprise event-tech budget allocated to attendee engagement tools.
• George P. Johnson Experience Marketing: Large global experiential marketing agency serving enterprise brands at trade shows and brand activations. Overlaps with UpReach's full-service agency offering for enterprise trade show booths and live events, but at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/upreach

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpReach